Code Silver India

What Code Silver India does

Code Silver India is a Jaipur-based, founder-owned direct-to-consumer brand established on September 1, 2010 by Shikha Durlabhji, specializing in handcrafted silver-plated gifting and home decor products. Its assortment spans 17+ categories and 2,000+ SKUs, including photo frames, Pichwai art frames, tableware, lamps, barware, office accessories, religious items (Laxmi and Vishnu charans, diyas), Rakhis, baby gifts, travel accessories, trophies, vases, keychains, and pre-assembled hampers. The core production technology is silver plating over a brass substrate finished with a protective lacquer, combined with artisanal techniques such as cutwork, engraving, chitai motifs, Pichwai artwork, and 24k gold leaf detailing on the premium Signature Collection; a sub-brand called Code Silver Wild extends the line into wildlife-themed collectibles. Customization (name engravings, initials, bespoke designs) is available across most product lines and is central to the wedding and corporate gifting use cases.

The business model is single-channel DTC e-commerce through codesilver.in, supplemented by a physical showroom (Emerald House, D-31 Subhash Marg, Jaipur) for local pickup and direct corporate sales for bulk orders. Products are sold as one-time purchases with unit pricing spanning roughly $3 to $684 (Rs.125,000 for top-end religious items; Rs.126,000 for top-end home decor/furniture). The company serves two primary customer segments — individual gift buyers (weddings, anniversaries, birthdays, religious occasions) and corporate gifting buyers (Indian enterprises for Diwali, Rakhi, New Year) — with international shipping to 35+ countries. Distribution is supported by an owned marketing mix spanning Instagram, Facebook, YouTube, LinkedIn, blog/SEO content, email, and earned media in Vogue, Travel & Leisure, NDTV, and India Today.

Revenue is not disclosed; the company is bootstrapped with no institutional investors, no patents, no M&A activity, and a headcount of approximately 15. The company reports ongoing operations with active website listings and customer testimonials from 2025–2026. Strategic positioning rests on handcrafted Indian artistry, customization, breadth of assortment, and gifting-occasion relevance rather than technology differentiation; no AI/ML capabilities are evidenced in the available material.

Name

Code Silver India

Legal name

Code Silver

Website

https://codesilver.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Code Silver India is a Jaipur-based, founder-owned DTC brand (est. 2010) selling 2,000+ handcrafted silver-plated gifting, home decor, religious, and lifestyle products worldwide, serving individual gift buyers and Indian corporate clients.

Ownership category

akta.pro rank

Product category

Luxury Silver-Plated Gifts and Home Decor

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

akta.pro secondary industries

Religious & Cultural Fine Jewelry (CRAKAAAH), Luxury Writing Instruments & Desk Accessories (CRAKAEAI)

Keywords

• Silver plated gifts
• Handcrafted home decor
• Luxury gifting products
• Artisan brassware
• Corporate gifting solutions

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. E-commerce Product Sales: Direct retail sales of silver-plated home decor, gifts, religious items, and accessories through their website. One-time purchase model with prices ranging from approximately $3 to $684. Products include photo frames, lamps, vases, barware, religious items, baby gifts, travel accessories, and hampers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Code Silver India designs, handcrafts, and retails silver-plated brass gift items and home decor products through its own e-commerce store and Jaipur showroom. The portfolio spans home decor, tableware, lamps, barware, religious items, rakhis, baby gifts, travel accessories, trophies, keyrings, and pre-assembled hampers, with a premium Signature Collection featuring Pichwai art and 24k gold leaf detailing.

Product overview

Code Silver India is an Indian luxury gifting company established in 2010, specializing in handcrafted silver-plated gift items and home decor. The company offers a diverse portfolio across multiple product categories including Home & Decor (photo frames, tea-light holders, furniture), Tableware, Lamps, Barware, Office Accessories, Religious Range (Laxmi charans, diyas), Rakhis, Baby Gifts, Travel Accessories, Vases, Keyrings, Trophies & Mementos, and Hampers. The products are crafted from brass with silver plating and lacquer finish. The company operates a sub-brand called 'Code Silver Wild' featuring wildlife-themed collectibles and accessories. Products are available for worldwide shipping and are marketed as luxury gifts for occasions like weddings, birthdays, anniversaries, and corporate gifting.

Differentiator

Problem solved

Functional benefit

Brands

• Code Silver Wild: A wildlife-themed sub-brand featuring collectibles and accessories inspired by wildlife photography, including animal figurines, barware, travel accessories, jewelry, and home/office decor items.

Products and services

• Home & Decor Collection of silver-plated home furnishing and decor items including photo frames, tea-light holders, pichwai photo frames, furniture, and art house pieces, designed for individual consumers styling their living spaces.
• Tableware Silver-plated flatware and dining items including coasters, trays, bowls, napkin holders, and urli pieces for personal home use and gifting.
• Lamps Silver-plated lighting fixtures including designed lamps and kalash lamps for home decoration and gifting.
• Barware Silver-plated bar accessories including peg measurers, ice buckets, champagne buckets, wine holders, bottle openers, and glassware.
• Office Accessories Silver-plated desk and office items including card holders, pen stands, paperweights, bookmarks, and desktop trays for personal and corporate gifting.
• Religious Range Spiritual and religious items including Laxmi charans, Vishnu charans, diyas, and prayer accessories for worship and home temples.
• Rakhis Silver-plated rakhi threads and bracelets for Raksha Bandhan celebrations, including customized and designed varieties.
• Something Different Unique silver-plated items including passport holders, cufflinks, matchbox cases, ginni boxes, and multipurpose boxes.
• Trophies & Mementos Silver-plated awards and commemorative items including golf, cricket, and tennis mementos and custom trophies for events and corporate recognition.
• We Love Babies Silver-plated baby gifts and essentials including photo frames, piggy banks, baby bangles, pendants, wind chimes, and keepsake boxes for parents and family members.
• Travel in Style Silver-plated travel accessories including luggage tags in various customizable designs and patterns.
• Vases Silver-plated decorative vases in various designs including fish vases and elephant decorated vases.
• Code Silver Hampers Pre-assembled gift hampers combining multiple silver-plated items for special occasions including religious pieces, home decor, and travel accessories.
• Keyrings Silver-plated keychains and keyrings including customizable alphabet designs and themed variations.
• Christmas Collection Seasonal Christmas-themed silver-plated items including ornaments, bells, coasters, and gift hampers.
• Code Silver Wild Wildlife-themed sub-brand offering silver-plated items inspired by wildlife photography, including barware, home decor, jewellery, office accessories, and travel items with animal motifs.
• Signature Collection Premium silver-plated Pichwai artwork photo frames featuring Radha Krishna and Shrinathji themes with 24k gold leaf detailing.
• Pichwai Photo Frames Handcrafted Pichwai art photo frames featuring traditional Lord Krishna artwork with 24k gold leaf on silver-plated frames.

Quantifiable outcome

• Products shipped to worldwide customers with international delivery to major countries in 5-10 business days
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Address Home: Indian luxury home decor and lifestyle brand with a global retail footprint that competes in the same premium home accessories and gifting category with comparable artisanal positioning.
• Mariposa: Sustainable luxury brand producing hand-finished recycled aluminum serveware and home decor—competes in the premium giftable tableware and home accessories segment at comparable price tiers.
• Beatriz Ball: US-based luxury metal serveware and home accessories brand with strong gifting positioning—directly comparable product mix (decorative trays, bowls, barware) and premium price tier to Code Silver.
• Frontier Raas: Indian heritage luxury brand spanning textiles, home, and lifestyle products with handcrafted positioning—comparable to Code Silver's blend of traditional craftsmanship and contemporary design.
• Good Earth: Indian luxury home and lifestyle brand offering curated decor, tableware, and gifting rooted in artisanal Indian craftsmanship—directly comparable to Code Silver's positioning at the intersection of luxury, craft, and Indian heritage.
• Wilton Armetale: US-based manufacturer of silver-toned serveware, giftware, and tableware products—closely matches Code Silver's silver-plated gift and home offering with overlapping product categories like trays, bowls, and barware.

Broad incumbents

• CaratLane: Titan Company-owned Indian online jewelry retailer expanding into personalized and gifting categories—represents the broader incumbent threat of well-funded jewelry players entering Code Silver's gifting space.
• Joyalukkas: Global Indian jewelry and gold retail chain with showrooms worldwide and significant gifting offerings—represents a well-capitalized competitor with established cross-border retail infrastructure that overlaps with Code Silver's diaspora reach.
• Tanishq: Largest Indian jewelry retail brand (Titan Group) with extensive product range and nationwide footprint—an incumbent that could readily expand into premium gifting and home accessories categories that overlap with Code Silver.

Regional players

• Hidesign: Indian heritage leather goods and lifestyle brand with international retail footprint; competes in adjacent luxury Indian lifestyle gifting space but anchored in leather rather than silver-plated metal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CodeSilverIndia
• Facebookfacebook.com/100064331640036
• LinkedInlinkedin.com/company/code-silver-india
• Instagraminstagram.com/codesilverindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Silver India