Coffee Equipment Pros

What Coffee Equipment Pros does

Coffee Equipment Pros (CEPros) is a US-based broker and marketplace for used and new commercial coffee roasting equipment, founded in 2023 and headquartered in Fort Worth, Texas, with an operational showroom in Spicewood, Texas. The company curates pre-owned roasters from 32+ manufacturers — including Probat, Diedrich, Loring, Mill City, Giesen, San Franciscan, Jabez Burns, and Toper — spanning capacities from 100g sample roasters to 300kg+ industrial plants, with unit prices ranging from approximately $2,900 to $569,000. New roasters from Air Coffee, Air-Motion Roasters (AMR), and Loring Smart Roast supplement the catalog, and ancillary equipment (afterburners, destoners, grinders, packaging machinery, cold brew systems, K-Cup fillers) is bundled for one-stop roastery setup.

The business model centers on brokering used-equipment transactions between sellers and buyers, earning commission on sales, complemented by Tek-Net service packages (installation, decommissioning, maintenance) and logistics services including crating and freight coordination. Revenue is supplemented by new-equipment distribution, financing facilitation through a lender network (with IRS Section 179 tax guidance), and Cropster roasting software reselling. The proprietary video vetting process and a 48-Hour QuickPay promise to sellers differentiate the trust layer, while high-touch sales support via phone, text, and email targets micro-roasters, shop roasteries, commercial operations, and industrial buyers across the US. Marketing relies on a Shopify storefront, YouTube/Facebook/Instagram/TikTok presence, earned media in specialty coffee publications, and Specialty Coffee Association membership.

The company operates with approximately 5 employees, no disclosed external funding, and private ownership led by sales lead Rick D. Customer concentration is broad given horizontal marketplace positioning and one-time transactional sales; no recurring subscription model exists. Technology depth is limited to third-party software integrations (Cropster, Artisan) on select equipment rather than proprietary AI or automation IP.

Name

Coffee Equipment Pros

Legal name

Coffee Equipment Pros

Website

https://coffeeequipmentpros.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffee Equipment Pros is a US-based broker and marketplace for used and new commercial coffee roasting equipment from 32+ manufacturers, serving micro, shop, commercial, and industrial roasteries with installation, logistics, and financing services.

Ownership category

akta.pro rank

Product category

Commercial Coffee Roasting Equipment

NAICS

Beverage Manufacturing (3121)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Used coffee roasters
• Commercial roasting equipment
• Coffee roastery supplies
• Vetted used equipment
• Roastery installation services

Headquarters

HQ city

Spicewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Used Coffee Roaster Sales: Primary revenue stream from brokering the sale of pre-owned coffee roasting equipment. The company facilitates transactions between sellers and buyers, earning a commission on equipment sales. Inventory spans sample roasters (100g-1kg) through industrial roasters (120kg+), with prices ranging from approximately $2,900 to $569,000.
2. New Coffee Roaster Sales: Sales of new coffee roasters including Air Coffee Roasters and Air-Motion Roasters (AMR). New roasters carry manufacturer warranties supported by the manufacturer.
3. Ancillary Equipment Sales: Brokering of roastery ancillary equipment including afterburners, destoners, grinders, cold brew systems, packaging machines, K-cup fillers, bag sealers, silo systems, and nitrogen generators.
4. Service Packages (Tek-Net): Tek-Net service packages providing installation assurance, setup, and maintenance support for new and used equipment. Includes Basic Tek-Pak, Shop Install-Pak, Industrial Install-Pak, and Maintenance-Pak options.
5. Logistics and Freight Services: Facilitation of equipment crating, freight, and relocation logistics. CEPros coordinates professional crating with photo documentation approval and freight shipping with insurance and appointment delivery scheduling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Coffee Equipment Pros operates as a US-based online broker and marketplace for vetted pre-owned and new commercial coffee roasting equipment, representing 32+ manufacturers (Probat, Diedrich, Loring, San Franciscan, Mill City, Giesen, and others). The offering spans sample roasters (100g-1kg) through industrial roasters (300kg+) priced from roughly $2,900 to $569,000, complemented by ancillary equipment (afterburners, destoners, grinders, packaging machines, cold brew systems), Tek-Net installation and maintenance service packages, and integrated financing with IRS Section 179 tax guidance.

Product overview

Coffee Equipment Pros operates as a used and new coffee roasting equipment marketplace and broker, offering a comprehensive portfolio of pre-owned and new commercial coffee roasters (from 100g sample roasters to 300kg+ industrial plants) alongside ancillary roastery equipment. The core offerings include used roasters from brands like Probat, Diedrich, Loring, and San Franciscan, supplemented by new roaster lines including Air-Motion Roasters and Loring Smart Roast. Their product ecosystem extends to supporting equipment categories including bean handling (grinders, analyzers, conveyors), packaging machinery (K-Cup fillers, VFFS machines, sealers), afterburners for emissions control, and cold brew systems. The company also provides Tek-Net service packages for installation and maintenance support, plus financing services through partner lenders. All roasters feature Cropster and Artisan connectivity for roast profile automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Coffee Roasters

Quantifiable outcome

• Buyers can save 30–70% compared to new commercial coffee roasting machines, depending on age, condition, and brand.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CropstercoreTechnology or IntegrationCropster is referenced as a roasting software partner and reseller relationship. CEPros is a Cropster reseller partner, offering Cropster roasting software to buyers integrating equipment into their workflows. Many listed machines feature Cropster/Artisan connectivity and Cropster Replay Automation.
• Air-Motion Roasters (AMR)coreChannel Partner/ Reseller/ DistributorAir-Motion Roasters (AMR) is offered as a new roaster brand in CEPros' inventory. CEPros serves as a distributor for AMR roasters, listing them in the New Roasters collection alongside Air Coffee Roasters.
• Kirsch + MausserminorImplementation/ SI/ Consulting PartnerKirsch + Mausser is referenced for retrofits and refurbishments of Probat equipment. A 2019 45kg Probat G45 was retrofitted by Kirsch + Mausser, demonstrating specialized industrial equipment refurbishment capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Espresso Parts (now Prima Coffee Equipment): Prima Coffee Equipment supplies parts, new and used commercial espresso and brewing equipment with a strong service and education ecosystem. Comparable to CEPros in operating a commercial coffee equipment marketplace with full-service support.
• Sweet Maria's: Sweet Maria's is a home/small batch coffee roasting equipment and green coffee supplier, with a marketplace including used and sample roasters. Comparable to CEPros in the sample roaster and small-format equipment segment, though focused on the prosumer/entry-level market.
• Mill City Roasters: Mill City Roasters manufactures new commercial coffee roasters (1-35kg) and also sells used/refurbished equipment through their marketplace. Direct overlap with CEPros in mid-size shop roasters segment and used equipment offerings.
• Pro Coffee Gear: Pro Coffee Gear is a sister brand of CEPros (referenced on the website) that sells commercial espresso machines and brewers to cafes. Closely related in business model and customer base, though focused on the cafe front-of-house equipment rather than roasting.

Emerging players

• Roastpath: Roastpath is a coffee roastery management platform that includes marketplace features for equipment and supplies. Overlaps with CEPros in serving coffee roasteries with operational tools and equipment access.
• Bellwether Coffee: Bellwether produces electric coffee roasters targeting cafe and small roastery segments, with an emphasis on eco-friendly operations. Comparable to CEPros' all-electric roaster category and competes for the same buyer profile.
• Roasters United: Roasters United operates as a community and marketplace for roastery owners, including some equipment listings. Comparable to CEPros through serving the same buyer profile of small-to-medium roastery operators seeking equipment and resources.

Regional players

• Kaapi Machines: Kaapi Machines is a leading coffee equipment supplier in India offering new and refurbished commercial espresso and roasting equipment. Comparable to CEPros as an equipment marketplace with service support, but operating in a different geographic region.

Broad incumbents

• Diedrich Manufacturing: Diedrich is a major US manufacturer of commercial coffee roasters widely represented in CEPros' used inventory. Overlaps with CEPros in the shop and commercial roaster segments, but operates from a manufacturer/sales perspective rather than as a broker.
• Probat: Probat is the world's leading manufacturer of industrial coffee roasting equipment, with new equipment sales and a network of used/refurbished channels through partners like Kirsch + Mausser. Comparable to CEPros as a major supplier of roasting equipment, though from a manufacturer perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKK8baF9fbcfRmOu85M1TiQ
• Facebookfacebook.com/CoffeeEquipmentPros
• Instagraminstagram.com/coffeeequipmentpros
• TikToktiktok.com/@coffeeequipmentpros
• LinkedInlinkedin.com/company/coffee-equipment-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Equipment Pros