Coiffeteria Salon
Coiffeteria Salon is a single-location, direct-to-consumer hair salon in Grand Rapids, Michigan, serving individual consumers with haircuts, custom color, texture services, extensions, brow services, and retail haircare products from premium brands like Aveda and Kérastase.
- Company typePrivate
- Founded2006
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coiffeteria Salon does
Coiffeteria Salon is a single-location hair salon operating at 610 Lovett Ave SE in Grand Rapids, Michigan, founded in 1993 and under the ownership of Marielle Shuster since 2006. The business serves individual consumer clients seeking professional hair services, including signature and maintenance haircuts, blowouts, formal and bridal styling, a five-tier custom color program (root touch-up through color correction), texture services (smoothing treatments and perms), hand-tied and tape-in hair extensions, brow tinting, waxing, and brow lamination. A menu of add-on treatments — including Kérastase Première Decalcifying, Fusio-Dose, Color Space Bond, and Aveda Scalp Treatment — is offered alongside primary services. The salon also retails Aveda, Kérastase, Hugh & Grace, and Back of Bottle products.
The business operates entirely on third-party technology infrastructure rather than proprietary platforms: appointment scheduling runs through Phorest and mysalon.biz, gift card sales are processed via a SalonBiz widget embedded in the website, the site itself is hosted on Showit, and traffic is measured with Google Analytics. No proprietary software, APIs, or data systems were disclosed. PCI DSS compliance is maintained for payment card handling.
The revenue model is fee-for-service, pay-as-you-go unit pricing per appointment, with no subscription or membership component. Pricing tiers range from approximately $15 (Kérastase mask add-on) to $390+ (smoothing treatment), with custom color services priced between $121 and $388+ depending on tier. The go-to-market motion is direct-to-consumer: clients book online or by phone, with discovery driven primarily by organic Instagram and Facebook presence, the salon's website, an email newsletter, and word-of-mouth within the Grand Rapids community. The current team includes approximately 14 stylists plus front-desk support, with no disclosed external funding, parent company, or institutional investors.
Coiffeteria Salon firmographics
Firmographics- Name
- Coiffeteria Salon
- Legal name
- Coiffeteria Salon
- Website
- https://coiffeteria.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coiffeteria Salon is a single-location, direct-to-consumer hair salon in Grand Rapids, Michigan, serving individual consumers with haircuts, custom color, texture services, extensions, brow services, and retail haircare products from premium brands like Aveda and Kérastase.
- Ownership category
- akta.pro rank
Coiffeteria Salon industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Haircutting & Styling Services (HSALAAAD), Professional Hair Color (CRABALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Waxing & Depilatory Professional Products (CRABALAH)
Keywords
Where Coiffeteria Salon is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coiffeteria Salon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hair Services: Coiffeteria generates revenue through fee-for-service hair appointments including cuts, color treatments, texture services, extensions, and finishing touches. All services are priced individually at point of sale with no subscription component. The salon also sells retail products from Aveda, Kerastase, Hugh & Grace, and Back of Bottle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Cut & Styling Services |
| Unit Pricing | Pay-as-you-go | Custom Color Services |
| Unit Pricing | Pay-as-you-go | Hair Treatments (Add-Ons) |
| Unit Pricing | Pay-as-you-go | Texture Services |
| Unit Pricing | Pay-as-you-go | Hair Extensions |
| Unit Pricing | Pay-as-you-go | Finishing Touches |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Coiffeteria Salon product offering
Product offeringCore offering
Coiffeteria Salon is a full-service hair salon offering haircuts, custom coloring, treatments, texture services, extensions, and brow services. The salon also retails professional hair care products and offers gift cards to individual consumers.
Product overview
Coiffeteria Salon is a hair salon offering a unified suite of hair services. The core offering comprises haircuts and styling (signature and maintenance cuts, blowouts, formal styling, bridal styling), custom color services (five tiers from root touch-up to color correction), texture services (smoothing treatments and perms), hair extensions (hand-tied and tape-in), and finishing touches (brow tinting, waxing, and lamination). Hair treatments are offered as add-on services, including Kérastase and Aveda professional treatments. The salon also retails professional haircare products through linked external e-commerce partners (Aveda, Hugh & Grace, Back of Bottle) and sells gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Haircut Services Professional haircuts for men and women performed by trained stylists at the Grand Rapids, Michigan salon.
- Custom Hair Coloring Custom hair color services including full color, highlights, balayage, and corrective color performed by experienced colorists.
- Hair Treatments Deep conditioning and restorative hair treatments offered as add-on or standalone salon services.
- Texture Services Perms, relaxers, and smoothing treatments to alter the texture of clients' hair.
- Hair Extensions Professional hair extension application services to add length or volume.
- Brow Services Eyebrow shaping, tinting, and related brow grooming services.
- Salon Retail Products Professional hair care products retailed at the salon for at-home use by clients.
- Gift Cards Gift cards redeemable for salon services and retail products, available for purchase.
Companies that use Coiffeteria Salon
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Coiffeteria Salon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Coiffeteria Salon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvedaminorCoiffeteria is an Aveda partner salon, selling Aveda products and offering Aveda Scalp Treatment services. The salon links to Aveda's online shop at shop.aveda.com/salon/coiffeteria.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Coiffeteria Salon competitors and assessment
Company assessmentEmerging players
- Phenix Salon Suites: Salon-suite franchise providing independent stylists with their own equipped studios. Represents an alternative operating model (booth-rental suites) that competes for the same premium stylist talent that Coiffeteria employs in-house.
- Blo Blow Dry Bar: Blowout-focused franchise with ~140 North American locations and premium price points. Overlaps with Coiffeteria's blowout and special-occasion styling categories while occupying a narrower service niche.
- Salon Lofts: Salon-suite concept (~200 locations) offering independent stylist studios with shared amenities. Competes with traditional salons like Coiffeteria for both stylist talent and end-client relationships.
- Drybar: Premium blowout bar chain offering signature blowout services at $45+. Comparable in premium positioning and blowout/blow-dry category overlap with Coiffeteria's $42–$55+ blowout service.
Broad incumbents
- Regis Corporation: Parent company operating SmartStyle, Supercuts, and other salon brands with thousands of franchised and corporate locations. Broad incumbent in the same industry serving similar consumer demand at scale.
- Ulta Beauty: Largest U.S. beauty retailer (~1,400 stores) carrying Aveda, Kérastase, and similar professional product lines that Coiffeteria retails. Adjacent competitive pressure on retail product revenue through broader convenience and pricing.
Direct peers
- Supercuts: National walk-in hair salon chain owned by Regis Corporation. Provides cut, color, and styling services in a similar service mix to Coiffeteria, though at lower price points and with broader geographic reach.
- Fantastic Sams: Full-service hair salon franchise offering cuts, color, and styling for men, women, and children. Comparable service mix and franchise structure, though targeting middle-market rather than premium positioning.
- Great Clips: Largest U.S. hair salon franchise with ~4,400 locations offering walk-in cuts and styling services. Comparable as a hair services provider serving walk-in and appointment-based consumers, though positioned at mass-market price points rather than Coiffeteria's premium tier.
- Sport Clips: National men's and boys' hair salon franchise with ~1,900 U.S. locations. Directly comparable as a multi-location hair services chain, though Coiffeteria operates a single premium independent location vs. Sport Clips' high-volume franchise model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coiffeteria Salon social profiles
Digital presenceCoiffeteria Salon compliance and trust
Trust signalCompliance1 record
Coiffeteria Salon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coiffeteria Salon leadership team
Management profileNumber of profiles
Profiles1 record
Coiffeteria Salon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coiffeteria Salon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coiffeteria Salon
What does Coiffeteria Salon do?
Coiffeteria Salon is a full-service hair salon offering haircuts, custom coloring, treatments, texture services, extensions, and brow services. The salon also retails professional hair care products and offers gift cards to individual consumers.
Is Coiffeteria Salon a public or private company?
Coiffeteria Salon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coiffeteria Salon founded?
Coiffeteria Salon was founded in 2006. It employs 1 to 10 people.
Where is Coiffeteria Salon based?
Coiffeteria Salon is headquartered in Grand Rapids, United States, in the North America region.
How does Coiffeteria Salon make money?
One revenue line is on record: hair Services.
Who are Coiffeteria Salon's main competitors?
Emerging players on record are Phenix Salon Suites, Blo Blow Dry Bar, Salon Lofts and Drybar. Broad incumbents are Regis Corporation and Ulta Beauty. Direct peers are Supercuts, Fantastic Sams, Great Clips and Sport Clips.
Does Coiffeteria Salon have an API?
No public API is recorded for Coiffeteria Salon.
What industry is Coiffeteria Salon in?
Coiffeteria Salon's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112 and its SIC code is 2844.