Colégio Ellos Ltda.

What Colégio Ellos Ltda. does

Colégio Ellos Ltda. is a private Brazilian K-8 school (Educação Infantil through Ensino Fundamental II, serving children ages 2-14) operating from a single 700 m² purpose-built campus in Vila Formosa, São Paulo. Founded in 1985 by Ivanilda Araújo Bozza originally as 'Recanto dos Toquinhos' in Vila Carrão, the institution relocated to Vila Formosa in 2000 and was renamed Colégio Ellos in 2002 when it expanded to include elementary grades. The school is structured as a limitada (Ltd.) under Brazilian law and remains privately held by the founder with no disclosed external investors, parent company, or funding rounds.

The school's core offering is a continuous 12+ year educational pathway from Maternal I (age 2) through 9th grade, organized around the Trilhas Sistema de Ensino curriculum platform aligned with Brazil's BNCC national standards, integrating printed and digital materials. A differentiated socio-emotional education layer is delivered through a partnership with Escola da Inteligência, founded by Dr. Augusto Cury, applying Multifocal Intelligence Theory across all levels. Extracurricular activities (Futsal, Ginástica Artística, Jiu-Jitsu, Voleibol, Jazz, Tênis de Mesa) extend the offering. The teaching team is described as experienced faculty drawn from top regional universities operating with class size caps of up to 16 students in Educação Infantil and up to 25 in Ensino Fundamental I.

Commercially, Colégio Ellos operates on a subscription-recurring tuition revenue model with monthly billing cadence, though pricing is not publicly disclosed and parents must contact the school directly via WhatsApp or phone for fee schedules. Go-to-market is direct-to-consumer: families inquire and enroll through the school's website, WhatsApp Business line, or on-campus visits. Marketing relies on the school website, an active Instagram presence (@colegio_ellos), and community events such as cultural fairs, interclass games, book fairs, and Festa Junina. The school employs 17 staff and serves families concentrated in Vila Formosa and surrounding São Paulo neighborhoods, with no geographic, vertical, or customer-segment expansion signals in the available data.

Name

Colégio Ellos Ltda.

Legal name

Colégio Ellos Ltda.

Website

https://colegioellos.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Ellos Ltda. is a privately held Brazilian K-8 school in Vila Formosa, São Paulo, offering Educação Infantil through Ensino Fundamental II (ages 2-14) on a tuition subscription model, with 17 employees and a single 700 m² purpose-built campus serving local families.

Ownership category

akta.pro rank

Product category

Private K-9 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)

akta.pro secondary industry

Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA)

Keywords

• Private K-9 education
• Early childhood education
• Elementary school programs
• Socio-emotional learning
• Extracurricular activities

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees: The primary revenue stream is tuition fees charged to families for educational services covering Educação Infantil (ages 2-5) and Ensino Fundamental I and II (ages 6-14). Fees are likely charged on a monthly or annual basis during the academic year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Colégio Ellos is a private K-9 school operating from its Vila Formosa campus in São Paulo, offering Educação Infantil (ages 2-5), Ensino Fundamental I (grades 1-5), and Ensino Fundamental II (grades 6-9). The core educational program is delivered through the BNCC-aligned Trilhas Sistema de Ensino curriculum and supplemented by the Dr. Augusto Cury-based socio-emotional education program and extracurricular sports and arts courses.

Product overview

Colégio Ellos operates as a traditional private educational institution offering a unified school program spanning Educação Infantil (ages 2-5) through Ensino Fundamental I (grades 1-5) and II (grades 6-9). The core educational offerings are supplemented by the Trilhas Sistema de Ensino curriculum platform (providing BNCC-aligned printed and digital materials) and the Escola da Inteligência-based Educação Socioemocional program for emotional development. Extracurricular activities in sports (Futsal, Jiu-Jitsu, Voleibol, Ginástica Artística, Tênis de Mesa) and arts (Jazz) round out the student experience. The school was founded in 1985 by Ivanilda Araújo Bozza and serves the Vila Formosa neighborhood of São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood education program for children aged 2 to 5 years covering Maternal I, Maternal II, Jardim I, and Jardim II stages, focusing on integral development across physical, affective, emotional, social, and cognitive dimensions.
• Ensino Fundamental I Elementary school program covering 1st through 5th grade (ages 6-10), emphasizing foundational literacy, numeracy, civic education, and skill development aligned with BNCC curriculum standards.
• Ensino Fundamental II Upper elementary school program for grades 6-9, focusing on deeper conceptual understanding, critical thinking, research skills, and subject-specific knowledge in sciences, languages, and arts.
• Cursos Extracurriculares After-school extracurricular activities including Futsal, Ginástica Artística (artistic gymnastics), Jiu-Jitsu, Voleibol, Jazz dance, and Tênis de Mesa (table tennis) designed to support physical development and social skills for enrolled students.
• Programa Educação Socioemocional Socio-emotional education program based on Dr. Augusto Cury's Multifocal Intelligence Theory, developing emotional management, resilience, leadership, creativity, and healthy relationship skills across all educational levels from early childhood through fundamental education.

Quantifiable outcome

• 40 years of educational excellence with successful alumni outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Escola da Inteligência (Dr. Augusto Cury)coreStrategic or Co-development Partner · 1 January 2024The school has partnered with Escola da Inteligência, founded by Dr. Augusto Cury, to implement a comprehensive socio-emotional education program based on 30 years of research. The program, fundamented on the Multifocal Intelligence Theory, works on developing emotional skills and socio-emotional competencies across all school levels, from early childhood through fundamental education.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Colégio São Luís: Jesuit private K-12 school in São Paulo with strong socio-emotional and values-based curriculum. Comparable to Ellos given its emphasis on holistic education, BNCC-aligned academics, and tuition-based recurring revenue.
• Colégio Bandeirantes: Premium São Paulo private school with a multi-decade reputation and full K-12 pathway. Comparable to Ellos in its long-standing local brand, traditional pedagogical model, and tuition-based recurring revenue model.
• Colégio Renascença: São Paulo private school with Educação Infantil and Ensino Fundamental offerings. Comparable to Ellos as a similarly scaled, neighborhood-anchored private school competing for the same middle-class primary education segment.
• Colégio Santa Cruz: High-end São Paulo private school serving Educação Infantil through Ensino Médio. Comparable to Ellos as a long-tenured, full-lifecycle private school targeting middle-class and upper-middle-class families in São Paulo.
• Colégio Dante Alighieri: Long-established private K-12 school in São Paulo offering Educação Infantil through Ensino Médio. Comparable to Colégio Ellos as a traditional, values-driven São Paulo private school with a long local heritage and BNCC-aligned curriculum.

Broad incumbents

• Pitágoras: National Brazilian K-12 network with multiple campuses and curriculum systems. Comparable to Ellos as a private K-12 education provider in the same São Paulo market, but operating at materially greater scale and brand recognition.
• Grupo SEB (Sistema Educacional Brasileiro): Multi-brand Brazilian education group operating private K-12 schools (e.g., COC, DomBosco). Comparable to Ellos as a recurring-revenue, tuition-based K-12 operator, but with national scale, multi-school portfolio, and stronger digital infrastructure.
• Colégio Positivo: One of Brazil's largest private K-12 networks with national footprint and integrated curriculum systems. Comparable to Ellos as a BNCC-aligned private K-12 operator, but competes at greater scale, brand recognition, and geographic reach.
• Objetivo: Large Brazilian K-12 network with strong São Paulo presence and long operating history. Comparable to Ellos as a BNCC-aligned private K-12 school operator, but with multiple campuses, broader brand reach, and integrated curriculum.
• Cogni (Sistema de Ensino Cogni): Brazilian K-12 educational system and school operator with national presence. Comparable to Ellos as a curriculum-and-school provider serving the same BNCC-aligned private K-12 market, but at substantially greater scale and with proprietary systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/colegio_ellos
• LinkedInlinkedin.com/company/col%C3%A9gio-ellos-ltda.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Ellos Ltda.