Collective Payroll LLC
Collective Payroll LLC is a Nashville-based, RockForce-owned payroll services provider that delivers multi-jurisdiction payroll, onboarding, workers comp, and union-compliant financial administration exclusively to live event companies, touring artists, and festival operators.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Collective Payroll LLC does
Collective Payroll LLC is a US-based, Nashville-headquartered payroll services provider that operates exclusively within the live event industry, serving music festivals, touring artists, production crews, motorsport/lifestyle events, and unionized event workforces. The company was co-founded in 2023 by Shawn Worlow and Chris Schuman, drawing on their direct experience in event production to address compliance, multi-jurisdiction tax, union, and transient-workforce challenges that generalist payroll vendors do not handle well. It operates as a wholly-owned subsidiary of RockForce, marketed as 'A RockForce Company,' and leverages the parent's position as a live entertainment production and workforce provider for distribution.
The company delivers its offering through a four-module platform: Payroll Processing & Compliance (multi-jurisdiction payroll, overtime, sick pay, family leave, and federal/state/local compliance), Employee Onboarding & Records Management (digital, mobile-friendly onboarding including I-9 e-verify, direct deposit, and tax forms via a secure employee portal), Workers Compensation & Incident Management (event-tailored workers comp coverage with proactive incident reporting and claims follow-up), and Customer Support & Financial Administration (a dedicated help line, a separate Union Member Help Line, garnishment/tax-lien handling, and custom payroll report generation). Technology features highlighted include real-time payroll updates for show-day changes and transparent data integration with client systems.
Collective Payroll monetizes through quote-based, recurring service fees tied to payroll volume and complexity rather than disclosed rate cards, and pursues a sales-led B2B go-to-market targeting enterprise event producers and festival organizers directly. Named reference customers include Dreamville Music Festival and GRIDLIFE. Pricing is not publicly disclosed, the firm is privately held with no external funding rounds reported, and the team is small (firmographics list 6 employees while the About page references 15-16 team members including co-founders, EVP, directors of payroll/touring payroll, and specialists across onboarding, client coordination, and finance).
Collective Payroll LLC firmographics
Firmographics- Name
- Collective Payroll LLC
- Legal name
- Collective Payroll
- Website
- https://collectivepayroll.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Collective Payroll LLC is a Nashville-based, RockForce-owned payroll services provider that delivers multi-jurisdiction payroll, onboarding, workers comp, and union-compliant financial administration exclusively to live event companies, touring artists, and festival operators.
- Ownership category
- akta.pro rank
Collective Payroll LLC industry classification
Industry- Product category
- Live Event Payroll Services
- NAICS
- Payroll Services (541214)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Collective Payroll LLC is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Collective Payroll LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Payroll Processing Services: Core revenue stream from processing payroll for live event industry clients. Services include payroll processing, compliance management, employee onboarding, and workers compensation coverage. Revenue derived from service fees based on payroll volume and complexity of client needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Collective Payroll LLC product offering
Product offeringCore offering
Collective Payroll LLC provides specialized payroll processing and related workforce administration services exclusively to the live event, touring, and festival industry. Its offering bundles payroll processing with regulatory compliance, digital employee onboarding and records management, workers compensation coverage and incident management, and dedicated customer support with financial administration (garnishments, tax liens, custom reporting). Services are delivered remotely via a digital platform and are tailored to multi-jurisdiction compliance, union requirements, and the transient scheduling demands of touring productions.
Product overview
Collective Payroll LLC is a unified payroll platform tailored for the live event industry, comprising four integrated modules: Payroll Processing & Compliance (core payroll management with regulatory adherence), Employee Onboarding & Records Management (digital onboarding and record-keeping), Workers Compensation & Incident Management (coverage and claims handling), and Customer Support & Financial Administration (inquiry resolution and custom reporting). The platform is positioned as a tech-savvy, fully-customized solution designed for the unique demands of touring artists, crews, and production teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Processing & Compliance
Quantifiable outcome
- Significantly reduced payroll costs for events
- +2 more outcomes
Companies that use Collective Payroll LLC
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Collective Payroll LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Collective Payroll LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- RockForceflagshipRockForce is the parent company of Collective Payroll. RockForce is identified as the Live Entertainment industry's leading production and workforce powerhouse, delivering tailored solutions and end-to-end execution for world class concerts, festivals, sporting events, live broadcasts, award shows and corporate activations. Collective Payroll operates as 'A RockForce Company' and is positioned as the payroll component within RockForce's integrated live entertainment service ecosystem.
- By The Way LabsminorBy The Way Labs is credited as the website developer that created the Collective Payroll website (Made by By The Way Labs attribution). This is a vendor relationship for website development services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Collective Payroll LLC competitors and assessment
Company assessmentDirect peers
- Justworks: PEO offering payroll, benefits administration, workers comp, and compliance for small and mid-sized businesses. Highly comparable product stack (payroll + workers comp + onboarding + support) with similar full-service positioning.
- Gusto: Full-service SMB payroll and HR platform offering payroll processing, onboarding, benefits, and compliance for small and mid-sized businesses. Directly comparable as a managed payroll provider serving similar operational needs even though it does not specialize in live events.
- Rippling: Unified HR, payroll, benefits, and workforce management platform serving SMB and mid-market employers. Comparable in bundling payroll with onboarding and benefits administration, with a technology-forward approach.
- Wave Payroll: Small business payroll service providing full-service payroll processing with tax filing and direct deposit. Comparable in serving smaller employers with managed payroll, though without industry specialization or workers comp bundling.
- TriNet: PEO providing payroll, HR administration, benefits, workers comp, and compliance support to SMB clients. Comparable bundled employment services model and full-service payroll delivery.
Broad incumbents
- Ceridian (Dayforce): Enterprise HCM and payroll provider with global payroll, benefits, and workforce management. Comparable full-service payroll delivery but operates as a broad incumbent across industries.
- Workday: Enterprise HCM and payroll platform serving large and mid-market organizations. Comparable payroll capability but at enterprise scale and horizontal positioning rather than a live-event vertical specialist.
- ADP: Largest global payroll and HCM provider with end-to-end payroll, tax, benefits, and workforce management. Operates broadly across industries; comparable in payroll processing depth but with vastly greater scale and resources.
- Paylocity: Mid-market HCM and payroll platform with payroll processing, onboarding, benefits, and workforce management. Comparable in serving growing employers but positions as a broad SaaS incumbent rather than a niche specialist.
- Paychex: Large incumbent payroll and HR solutions provider serving SMB and mid-market across all industries. Comparable core payroll processing capability but operates broadly rather than as a vertical specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Collective Payroll LLC social profiles
Digital presenceCollective Payroll LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collective Payroll LLC leadership team
Management profileNumber of profiles
Profiles9 records
Collective Payroll LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collective Payroll LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collective Payroll LLC
What does Collective Payroll LLC do?
Collective Payroll LLC provides specialized payroll processing and related workforce administration services exclusively to the live event, touring, and festival industry. Its offering bundles payroll processing with regulatory compliance, digital employee onboarding and records management, workers compensation coverage and incident management, and dedicated customer support with financial administration (garnishments, tax liens, custom reporting). Services are delivered remotely via a digital platform and are tailored to multi-jurisdiction compliance, union requirements, and the transient scheduling demands of touring productions.
Is Collective Payroll LLC a public or private company?
Collective Payroll LLC is a private company. It is classified as corporate owned and is currently operating.
When was Collective Payroll LLC founded?
Collective Payroll LLC was founded in -1. It employs 1 to 10 people.
Where is Collective Payroll LLC based?
Collective Payroll LLC is headquartered in Nashville, United States, in the North America region.
How does Collective Payroll LLC make money?
One revenue line is on record: payroll Processing Services.
Who are Collective Payroll LLC's main competitors?
Direct peers on record are Justworks, Gusto, Rippling, Wave Payroll and TriNet. Broad incumbents are Ceridian (Dayforce), Workday, ADP, Paylocity and Paychex.
Does Collective Payroll LLC have an API?
No public API is recorded for Collective Payroll LLC.
What industry is Collective Payroll LLC in?
Collective Payroll LLC's product category is Live Event Payroll Services. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214.