What RockForce Construction does

RockForce is a North American provider of integrated workforce, rigging, production management, payroll, and safety services for the live event industry, formed in March 2025 through the rollup of ten established production companies (Bigger Hammer, Collective Payroll, ESI Global, James Thomas Productions, The Production Collective, Stagewise Productions, Theatrical Resources, Tri-State Stage Labor, Upstage Center, and Event Tech Group) under Founder & Executive Chairman David Bernstein. The company is headquartered in Rock Lititz, Pennsylvania, with regional operations in Nashville, Oklahoma City, Tulsa, and Denver, and serves enterprise clients including the NFL, Formula 1, Coachella, the Oscars, the GRAMMYs, NASCAR, ESPN, and Yankee Stadium. Its service portfolio spans five core capabilities — on-demand stagehand and rigger deployment, certified rigging solutions backed by a fleet of 550+ Columbus McKinnon Loadstar hoists, full production oversight from pre-production through load-out, employer-of-record payroll through the Collective Payroll brand, and a formalized safety and training program covering OSHA-10/30, ETCP, SPRAT, and IRATA certifications.

RockForce's business model is enterprise B2B professional services, with quote-based, multi-year contract pricing negotiated through a dedicated sales portal and direct field sales targeting live event producers, promoters, venues, and event organizers. Revenue is generated through skilled labor deployment, equipment rental, production management fees, and managed payroll services for both union (IATSE) and non-union crews across multiple U.S. states. The company operates sub-brands (Theatrical Resources, The Production Collective, Collective Payroll) that retain legacy identities while operating under the unified RockForce platform, and it invests in three internal self-service portals (Crew, Supervisor, Admin) to manage workforce administration. Note: the firmographic record describes the company as a "heavy civil infrastructure" construction firm founded in 2014 and headquartered in Lake Forest; the underlying operational data, customer logos, services, equipment, leadership, and press releases describe a live event production services company formed in 2025 headquartered in Rock Lititz, PA, which is the basis for this description.

Go-to-market is concentrated in top-of-funnel brand presence (website, peer-voted Pollstar Award nomination, press releases) and bottom-of-funnel enterprise direct sales via sales.rockforce.com, with no retail, marketplace, or self-serve consumer channel. Recent strategic activity (QSR Productions acquisition in September 2025, Nashville office opening in June 2025, Co-President appointments in December 2025) is explicitly oriented toward capacity build-out for the FIFA World Cup 2026 cycle. The company is privately held with no disclosed institutional funding rounds, no AI/ML product capabilities, and no public revenue disclosure.

Name

RockForce Construction

Legal name

RockForce

Website

https://rockforce.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

RockForce is a North American live event production services company providing workforce, rigging, production management, payroll, and safety solutions to enterprise clients including the NFL, Formula 1, Coachella, the Oscars, and the GRAMMYs, formed in March 2025 through the rollup of ten legacy production firms.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Mining & Heavy Equipment Operator Staffing (BPACAEAI)

Keywords

• Live event production
• Workforce solutions
• Rigging solutions
• Production management
• Payroll compliance

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Workforce Solutions: Providing expert on-demand stagehands, riggers, and production crew for live events. Revenue generated through skilled labor deployment for concerts, festivals, corporate events, and sporting events.
2. Rigging Services: Safe, reliable, and certified rigging for lighting, audio, video, scenic and aerial installations. ETCP-trained team conducts load calculations, builds precision plots, and supervises operations from load-in to strike.
3. Production Management: Full production oversight including planning, logistics, coordination and on-site supervision for seamless execution from pre-production through load-out.
4. Payroll & Compliance Services: Efficient payroll administration through Collective Payroll brand, including timesheets, certifications, insurance, tax documentation and real-time reporting for on-site crews.
5. Safety & Training: Industry-leading safety protocols including OSHA-10/30, ETCP, SPRAT, and IRATA certifications, with on-site audits, fall protection systems, and continuous training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RockForce provides on-demand skilled labor (stagehands and riggers), certified rigging with a 550+ hoist fleet, end-to-end production management, payroll and employer-of-record services through Collective Payroll, and safety and training programs for live event producers, promoters, venues, sports leagues, and broadcast networks across North America. Services are sold as enterprise, customized engagements rather than off-the-shelf products.

Product overview

RockForce is a unified platform delivering integrated workforce and production solutions for live events, formed through the integration of ten legacy companies. The portfolio centers on five core services: Workforce Solutions (skilled labor sourcing), Rigging Solutions (certified technicians with 550+ hoists), Production Management (full oversight), Payroll & Compliance (via Collective Payroll), and Safety & Training. Supporting these are specialized sub-brands including Theatrical Resources for broadcast staging, The Production Collective for event management, and Collective Payroll for employer-of-record services. The company supports concerts, festivals, sporting events, live broadcasts, award shows, and corporate activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Solutions Scalable, skilled workforce deployment providing expert stagehands, riggers, and production crew for concerts, festivals, broadcasts, and corporate activations across North America. Available for union and non-union crews for events of every size.
• Rigging Solutions Professionally engineered rigging for lighting, audio, video, scenic, and aerial installations, featuring over 550 Columbus McKinnon Loadstar hoists and ETCP-trained technicians who conduct load calculations, build precision plots, and supervise operations from load-in to strike.
• Production Management Full production oversight including planning, logistics, coordination, and on-site supervision to ensure seamless execution from pre-production through load-out, serving complex events requiring tight schedules and multi-department alignment.
• Payroll & Compliance Employer-of-record payroll services through Collective Payroll, supporting union and non-union crews nationwide with multi-state tax withholding, workers' compensation coverage, digital onboarding, and real-time reporting.
• Safety & Training Industry-leading safety protocols including OSHA-10/30, ETCP, SPRAT, and IRATA certified technicians, with on-site safety officers, comprehensive audits, fall protection systems, and continuous training programs.

Quantifiable outcome

• 550+ Loadstar hoists maintained to highest industry standards
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Event Technologies GroupcoreOthers · 1 February 2026Integrated legacy company contributing event technology expertise to RockForce's portfolio of services.
• QSR ProductionscoreOthers · 9 September 2025Acquired in September 2025, QSR Productions strengthens RockForce's network in the south-central United States (Oklahoma City and Tulsa). Known for technology-driven approach to staffing, onboarding, and payroll with advanced client relationship tracking.
• Bigger HammercoreOthers · 27 March 2025One of the nine legacy companies integrated to form RockForce in March 2025. Bigger Hammer contributes expertise in live event production and workforce solutions.
• Collective PayrollcoreOthers · 27 March 2025Payroll services brand within RockForce, providing employer-of-record services for union and non-union live event crews nationwide with digital onboarding and multi-state compliance.
• ESI GlobalcoreOthers · 27 March 2025One of nine legacy companies integrated to form RockForce, contributing global event services expertise to the unified company.
• James Thomas ProductionscoreOthers · 27 March 2025Formerly led by Chris Schuman (now Co-President of RockForce), James Thomas Productions contributes large-scale staging, rigging, and infrastructure expertise for stadium-scale events.
• The Production CollectivecoreOthers · 27 March 2025Led by Shawn Worlow (now Co-President of RockForce), contributes end-to-end production management for major festivals, tours, and broadcast events including NFL Draft and Formula 1.
• Stagewise ProductionscoreOthers · 27 March 2025One of nine legacy companies integrated to form RockForce, contributing specialized production expertise to the unified company.
• Theatrical ResourcescoreOthers · 27 March 2025Broadcast-ready staging supervision and technical direction provider, responsible for Oscars, Times Square New Year's Eve, and Super Bowl Halftime Show productions.
• Tri-State Stage LaborcoreOthers · 27 March 2025One of nine legacy companies integrated to form RockForce, contributing stage labor expertise in the tri-state region.
• Upstage CentercoreOthers · 27 March 2025One of nine legacy companies integrated to form RockForce, contributing specialized live event production resources.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Production Resource Group (PRG): PRG is the largest global provider of event production services, offering lighting, audio, video, rigging, and integrated production solutions for concerts, sports, and broadcast events. Directly comparable as a multi-service live event production platform with overlapping rigging, workforce, and stadium-scale delivery capabilities.
• Mountain Productions: Mountain Productions (Wilkes-Barre, PA) is a leading US staging and rigging contractor for stadium-scale events including Super Bowl halftime shows and major tours. Directly comparable to RockForce's James Thomas Productions / Theatrical Resources heritage in rigging, staging, and infrastructure for high-stakes live productions.
• TAIT Towers: TAIT Towers designs and manufactures staging, automation, and scenic elements for concerts, Broadway, and experiential events. Previously acquired by David Bernstein's Rock Solid Holdings, TAIT is a direct peer in engineered staging and rigging for stadium and arena-scale productions.
• Solotech: Solotech is a Canadian-headquartered global provider of AV, lighting, and rigging equipment rentals plus event production services. Directly comparable as an integrated live event production services competitor serving concerts, corporate events, and broadcast productions across North America.
• Clair Global: Clair Global is one of the largest US providers of live event audio and production services, with extensive touring and festival experience. Comparable as a scaled, vertically integrated live event services provider serving the same enterprise customers (promoters, sports leagues, broadcast networks).
• Bandit Lites: Bandit Lites is a leading US lighting production company serving major tours, festivals, and special events. Comparable as a focused live event production services provider with similar enterprise customer base and touring/festival concentration.
• Upstaging: Upstaging is a US-based provider of lighting, video, and production services for concert touring and corporate events. Comparable as a regional-to-national live event production competitor with overlapping touring customer base.
• Showpro Industries: Showpro Industries is a Texas-based provider of staging, lighting, audio, and production management for concerts, corporate events, and festivals. Comparable as a US live event production services competitor with overlapping rigging and crew capabilities.

Regional players

• Atomic Production Services: Atomic is a UK-headquartered live event production services provider offering rigging, staging, and crew for concerts and broadcast events. Comparable in service scope and customer profile, but primarily serves European rather than North American markets.
• Stageline Group: Stageline Group is a Canadian manufacturer and operator of mobile stages for festivals, concerts, and outdoor events. Comparable as an adjacent live event infrastructure provider focused on mobile staging, though serving different end markets and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RockForce Construction