Intertile

Name

Intertile

Legal name

Interkakel AB

Website

https://interkakel.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Tile & Ceramic Building Materials Retail

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYCRAIAFAH

Kitchen & Bath Installation & Project Services (Retail + Install)

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYCRAIAFAI

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Ceramic tiles retail
• SPC vinyl flooring
• Construction materials supply
• Bathroom renovation products
• Professional tiling tools

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail tile and ceramic sales: Direct retail sales of tiles (kakel), clinker (klinker), SPC flooring, tools, building materials, and bathroom furnishings to both private consumers and professional installers through physical stores and online webshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Interkakel manufactures, imports, and retails ceramic tiles, clinker, SPC vinyl flooring, construction powders, waterproofing materials, professional tools, and bathroom furnishing products through 8 physical stores across Sweden, an e-commerce webshop, and a nationwide reseller network. The company owns the proprietary NAXB brand of ceramic tiles designed and produced from raw materials specifically for Scandinavian architecture and climate. It serves both private consumers undertaking renovation projects and professional tradespeople (tilers, builders, contractors) with dedicated trade accounts.

Product overview

Interkakel operates as a tile and construction materials retailer and manufacturer with a multi-category product portfolio. The core offerings include Kakel & Klinker (ceramic tiles), SPC Golv & Vägg (vinyl flooring), Pulver & Tätskikt (waterproofing materials), and Verktyg & Bygg (professional tools). Their proprietary NAXB brand provides customized Scandinavian-designed ceramic tiles manufactured to strict environmental standards. The company also offers complementary categories including Inredningsdetaljer (interior profiles and finishing), Badrumsritning (bathroom planning services with 3D design), and specialized systems like Värmegolv (floor heating) and Systemgolv (complete flooring systems). With 8 stores across Sweden and both retail and professional customer segments, the product ecosystem is designed for complete bathroom and tile installation projects.

Differentiator

Problem solved

Functional benefit

Brands

• NAXB: Proprietary brand of ceramic tiles designed for Scandinavian architecture, manufactured from raw material to finished product under tough environmental requirements, adapted for Scandinavian customers and climate. Includes Pro Series of ceramic tiles.

Products and services

• Kakel & Klinker (Tiles & Ceramic) Ceramic tiles and clinker products for walls and floors, available in various series, sizes, colors and finishes for residential and commercial applications.
• SPC Golv & Vägg (SPC Flooring & Walls) Stone Plastic Composite (SPC) vinyl flooring and wall solutions, a rigid core flooring product designed for durability and water resistance.
• Pulver & Tätskikt (Powders & Waterproofing) Construction materials including screed, fix compounds, waterproofing membranes, grout, primer, soft grout, EPS/concrete, sound insulation, concrete renovation, and microcement products.
• Verktyg & Bygg (Tools & Construction) Professional tools and construction equipment including hand tools, machine tools, leveling systems, cutting equipment, work benches, safety equipment, electrical articles, adhesive and sealant products, and building materials.
• Inredningsdetaljer (Interior Details) Interior finishing products including profiles, edge trims, drain covers, shower shelves, inspection hatches, and recessed details.
• NAXB Proprietary brand of ceramic tiles developed by Interkakel in collaboration with Nordic partners. Products are designed for Scandinavian architecture with customized sizes, forms, and colors, manufactured under strict environmental requirements with controlled quality.
• Badrumsritning (Bathroom Planning) Free bathroom planning consultation service offering 3D drawings and design assistance to help customers visualize their bathroom renovation projects.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NAXBcoreStrategic or Co-development Partner · 1 January 2008In 2008, Interkakel collaborated with other innovative Nordic companies to establish NAXB. Together they design and manufacture proprietary tile products from the ground up, customized for Scandinavian architecture. This partnership allows Interkakel to control product design, quality, and production under strict environmental requirements, making NAXB a core brand in their portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jem & Fix: Nordic DIY chain with tools, building materials and basic tile offerings; competes at the lower-end, project-driven consumer segment rather than specialist renovation.
• Beijer Bygg: Nordic building materials and tools trade retailer; competes with Interkakel's professional trade accounts via a broader assortment and larger branch network.
• Byggmax: Swedish building materials discount retailer with growing tile and tool exposure; competes primarily on price and convenience rather than specialist service.
• Cersanit: European tile and bathroom fixtures manufacturer with significant presence in Nordic retail channels; comparable on bathroom-focused tile and fixture categories.
• Marazzi Group: Large European ceramic tile manufacturer whose products are sold through Scandinavian retailers including Interkakel; sets the competitive benchmark on imported tile design and quality.
• Bauhaus (Sweden): Large Nordic home improvement chain carrying tiles, tools and building materials; competes with Interkakel on tile assortment and B2C footfall, but as a broad-line DIY incumbent rather than a tile specialist.

Direct peers

• Flisgruppen (Scandinavian Tile Group): Nordic tile and stone specialist retailer active across Sweden and Norway; comparable product mix and trade/consumer dual go-to-market.
• Kakelgården: Swedish tile and clinker specialist retailer with multiple showrooms, directly comparable in assortment, B2C/B2B mix, and bathroom planning service model.
• Sten & Kakel: Swedish tile, stone and bathroom product specialist retailer with showroom presence; closest direct competitor in assortment and showroom-led model.
• Stenbolaget: Swedish stone, tile and bathroom surfaces retailer with e-commerce and showrooms; directly comparable in tile-led assortment and renovation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/interkakel
• Facebookfacebook.com/Interkakel
• LinkedInlinkedin.com/company/interkakel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intertile