Combined Group

What Combined Group does

Combined Group Of Companies Pty Ltd is a privately-held Australian importer and distributor headquartered in Banksmeadow, Sydney, founded in 2002. The company operates two wholly-owned divisions: Evo Building Products, which supplies roofing solutions including Wakaflex (a lead-free roof flashing described as the world's leading and first of its kind in Australia) and RapidRidge (a ventilated dry fixed roofing system for tiled roofs); and Evo Lifestyle Products, which imports and distributes consumer brands such as Scrub Daddy, The Pink Stuff, Trolley Bags, and Red Gorilla to Australian and New Zealand markets.

The business model is B2B distribution and wholesale of branded physical goods, with revenue generated through hardware sales via national retail group partnerships, a national reseller network for building products, and dedicated wholesale and retail e-commerce storefronts (EvoBuild, RoofStuff, EvoLifestyle, CleanHQ). Pricing is quote-based and not publicly disclosed. Distribution is supported by warehouses in Sydney, Perth, and Auckland, plus UK-based sales and marketing offices that source international lifestyle brands.

The company serves three primary segments: the building and construction industry (roofing contractors and resellers), retail and consumer markets (household cleaning and lifestyle products), and international brand partners seeking ANZ market entry. Marketing relies on strategic social media campaigns and viral marketing for lifestyle brands, and traditional B2B channels for building products. The organisation is lean at approximately 14 employees and operates without disclosed institutional or private equity backing.

Name

Combined Group

Legal name

Combined Group Of Companies Pty Ltd

Website

https://combinedgroup.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Combined Group is a privately-held Australian importer and distributor operating two divisions: Evo Building Products (lead-free roofing solutions including Wakaflex and RapidRidge) and Evo Lifestyle Products (consumer brands such as Scrub Daddy and The Pink Stuff) across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Banksmeadow

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Product Distribution and Import: Importing and distributing innovative lifestyle and building products to the Australian and New Zealand markets through established retail and distribution channels. Revenue generated through wholesale and retail sales of branded products.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Combined Group is an Australian importer and distributor that brings international brands to the Australia and New Zealand markets through two divisions. Evo Building Products supplies proprietary roofing solutions (Wakaflex lead-free flashing and RapidRidge ventilated dry fixed roofing systems) to national resellers and trade customers. Evo Lifestyle Products imports and distributes consumer brands such as Scrub Daddy and The Pink Stuff through national retail groups and dedicated e-commerce channels.

Product overview

Combined Group is an importer and distributor operating two distinct divisions. Evo Building Products offers roofing solutions including Wakaflex (lead-free flashing) and RapidRidge (ventilated dry fixed roofing system) through national resellers. Evo Lifestyle Products imports and distributes innovative lifestyle products including Scrub Daddy and The Pink Stuff, alongside past successes like Trolley Bags and Red Gorilla. The company distributes through retail and e-commerce channels across Australia and New Zealand with distribution centres in Sydney, Perth, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Evo Building Products: Building products division specialising in lead-free flashing solutions and roofing products. Flagship products include Wakaflex (world's leading lead-free flashing) and RapidRidge (Australia's only approved ventilated dry fixed roofing system for tiled roofs).
• Evo Lifestyle Products

Products and services

• Wakaflex Lead-Free Roof Flashing World's leading lead-free roof flashing product, positioned as Australia's number one lead-free roof flashing option, designed for residential and commercial roofing applications and sold through national resellers.
• RapidRidge Ventilated Dry Fixed Roofing System Australia's only approved ventilated dry fixed roofing system for tiled roofs, combining dry fixed roof benefits with added ventilation for natural cooling and reduced energy costs; sold to resellers and end customers via the Evo Building Products network.
• Scrub Daddy Market-leading lifestyle cleaning brand imported and distributed by Evo Lifestyle Products in Australia and New Zealand, established through strategic social media campaigns and viral marketing and sold via national retail groups and the CleanHQ retail site.
• The Pink Stuff Market-leading lifestyle cleaning brand imported and distributed by Evo Lifestyle Products in Australia and New Zealand, established through strategic social media campaigns and viral marketing and sold via national retail groups and the CleanHQ retail site.
• Trolley Bags Past distributed lifestyle product brand successfully launched by Evo Lifestyle Products in the Australia and New Zealand markets.
• Red Gorilla (formerly Tubtrugs) Past distributed lifestyle product brand successfully launched by Evo Lifestyle Products in the Australia and New Zealand markets.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• National Retail GroupscoreChannel Partner/ Reseller/ DistributorStrategic partnerships with national retail groups providing direct market access for distributing products to consumers across Australia and New Zealand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• James Hardie: Global building materials leader in fibre cement cladding and roofing products with established ANZ operations. Comparable to Combined Group in building products focus and ANZ presence, but operates globally and at significantly larger scale.
• BlueScope Steel: Australian steelmaker with the Lysaght and Fielders roofing and building products brands distributed nationally. Comparable to Combined Group in roofing and cladding categories but operates at much larger scale with vertically integrated manufacturing.
• DuluxGroup (Nippon Paint ANZ): Leading ANZ paints, coatings, and home improvement products group (now part of Nippon Paint). Adjacent to Combined Group's building products distribution through shared trade and retail channels across Australia and New Zealand.
• Fletcher Building: Largest ANZ building products manufacturer and distributor spanning roofing, insulation, panels, and distribution. Overlaps with Combined Group's Evo Building Products division but operates at materially larger scale across a broader building products portfolio.
• Boral: Australian building materials and construction products supplier with national distribution across concrete, quarries, and building products. Comparable in distribution scale and trade customer relationships but spans a much broader product set than Combined Group.
• CSR Limited: Major Australian building products group covering plasterboard, insulation, roofing, and construction materials. Adjacent to Combined Group's roofing products business via similar trade channels and end markets, but operating at much larger scale across a wider portfolio.

Direct peers

• Stramit Building Products: Australian manufacturer and distributor of roll-formed steel building products including roofing, walling, and structural components. Operates through a national reseller network serving the same trade customers as Combined Group's Evo Building Products division.
• Roofing Industries: New Zealand-based roofing products manufacturer and distributor supplying metal roofing, wall cladding, and related building products. Closely comparable to Evo Building Products in product scope (roofing systems), trade channel (national resellers), and ANZ geographic focus.
• McPherson's: Australian consumer products company that markets and distributes household and personal care brands across ANZ through retail channels. Closely comparable to Evo Lifestyle Products' model of building international brands into ANZ household-name positions via retail partnerships and marketing investment.
• Metroll: Australian metal roofing and building products distributor with national branch networks supplying builders and contractors. Comparable to Combined Group's Evo Building Products division in customer base (trade resellers), product category (roofing and flashing), and distribution-led model across ANZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EvoBuilding
• Facebookfacebook.com/evobuild
• LinkedInlinkedin.com/company/combined-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Combined Group