株式会社ホリプロコム

What 株式会社ホリプロコム does

株式会社ホリプロコム (HoriPro Com) is a Japanese comedy and entertainment talent agency operating as a subsidiary within the HoriPro Group, headquartered in Meguro, Tokyo. The company manages a roster of more than 70 comedians and entertainers — including nationally recognized acts such as バナナマン, X-GUN, スピードワゴン, たんぽぽ, きつね, and オキシジェン — and places them across all major Japanese commercial broadcast networks (TV Tokyo, TBS, Fuji TV, NTV, TV Asahi, NHK, ABEMA) as well as BS, regional TV, and radio stations.

The agency's core product is HORIPRO COM LIVE, a monthly stand-up comedy battle event held across Tokyo venues (primarily Shinjuku and Meguro), structured into four tiers — GOLD, SILVER, WHITE, and ENTRY — where comedians are ranked and promoted or demoted month over month by audience and judge voting. Complementing the live-event business, the HORIPRO COMedy Academy operates a talent development and training program (horiprocomedyacademy.com) that culminates in graduation live performances and feeds the agency roster. Additional product lines include recurring named shows (e.g., きつね TENGEKI, オキシジェン ネタ3本ライブ, 磁石 漫才パーティー, パンプキンポテトフライ, ななめ45° 単独ライブ), theatrical productions by 劇団天動虫, and the fictional folk duo act 赤えんぴつ (performed by バナナマン), which has produced a five-city national tour in 2025 and a Budokan 2DAYS sell-out with 20,000+ attendees.

HoriPro Com generates revenue through four primary streams: (1) live event ticket sales across tiered shows (¥1,000–¥2,000 advance/door, with premium tour pricing up to ¥12,000); (2) talent representation and broadcast/radio appearance fees; (3) merchandise sales through physical pop-up stores (Tokyo Harajuku, Nagoya PARCO in 2025) and an online post-sale portal; and (4) HORIPRO COMedy Academy fees and showcase revenue. Distribution runs through direct bookings with broadcast networks, partner ticketing platforms (お笑いTVチケット, Lawson Ticket, PassMarket), live streaming via ZAIKO, and physical/online merchandise retail. The company has no proprietary technology platform and operates with approximately 23 employees.

Name

株式会社ホリプロコム

Legal name

株式会社ホリプロコム

Website

https://com.horipro.co.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社ホリプロコム (HoriPro Com) is a Tokyo-based Japanese comedy talent agency and HoriPro Group subsidiary that manages 70+ comedians and entertainers, books them across major Japanese broadcast networks, and operates the monthly tiered HORIPRO COM LIVE event series and HORIPRO COMedy Academy talent pipeline.

Ownership category

akta.pro rank

Product category

Talent Management & Live Entertainment

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Comedy Club & Showcase Nights (MPAGACAE)

akta.pro secondary industries

Stand-Up Comedy Shows (MPAGACAA), Sketch Comedy Shows (MPAGACAC)

Keywords

• Talent management
• Comedy agency
• Live entertainment
• Talent representation
• Manpower services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Live Event Tickets: Revenue from ticket sales for HORIPRO COM LIVE shows (tiered into GOLD/SILVER/WHITE formats), solo comedian performances, and special events. Tickets sold via お笑いTVチケット, パスマーケット (Yahoo), ZAIKO (streaming), and at-the-door.
2. Talent Representation & Media Appearance Fees: Management representation for comedians and entertainers featured on TV variety shows, radio programs, web content, and events across major Japanese broadcast networks (TV Tokyo, TBS, Fuji TV, NTV, TV Asahi, BS channels, regional TV stations).
3. Merchandise Sales: Sale of talent-branded merchandise (e.g., バナナマン POPUP STORE goods including BE@RBRICK collectibles, apparel, and accessories), distributed via pop-up stores and online post-sale platforms.
4. Talent Academy: HORIPRO COMedy Academy operates as a talent development and training program, contributing to the company's talent pipeline and generating revenue from academy participants and associated live events (graduation shows, intermediate performances).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

株式会社ホリプロコム is a Japanese comedy talent management agency that represents over 70 comedians and entertainers, brokers their appearances on TV, radio, and live events, produces its own tiered monthly comedy battle event series (HORIPRO COM LIVE in GOLD/SILVER/WHITE/ENTRY grades), operates the HORIPRO COMedy Academy to train new talent, and sells talent-branded merchandise through pop-up stores and online channels. Its revenue is generated from media-appearance commissions, ticket sales, merchandise, and academy programs.

Product overview

株式会社ホリプロコム is a Japanese comedy talent agency that operates primarily as a live entertainment business rather than a technology product company. Its core offering is HORIPRO COM LIVE, a tiered monthly comedy battle event (GOLD, SILVER, WHITE, ENTRY grades) in which young comedians are ranked through audience and judge voting with monthly grade promotions. Complementing the live events business is HORIPRO COMedy Academy, a talent development and training program. The company also produces named recurring sub-products including きつね's TENGEKI comedy show series, オキシジェン's ネタ3本ライブ, さんだる's マラソン新ネタ live, and ハリ妩リサ's anniversary concerts. HORIPRO COMedy Academy offers structured comedian training with graduation performances. The company additionally promotes the fictional folk duo act 赤えんぴつ (performed by バナナマン), which has produced sold-out national live tours and a Blu-ray release of their Budokan performance.

Differentiator

Problem solved

Functional benefit

Brands

• HORIPRO COMedy Academy: Comedy academy for training new comedians and entertainers

Products and services

• HORIPRO COM LIVE
• HORIPRO COMedy Academy
• 赤えんぴつ LIVE TOUR 2025
• バナナマン POPUP STORE 2025
• Talent Representation & Media Appearance Brokerage

Quantifiable outcome

• 赤えんぴつ武道館 2DAYS sold out — over 20,000 attendees in a single venue event

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major, standard and minor.

• 浅井企画coreStrategic or Co-development Partner · 2 July 2025Inter-agency talent competition event: 浅井企画VSホリプロカム オシテル芸人 炎の5番勝負 held at シアターマーキュリー新宿 on July 2, 2025. Five-category battle format matching talent from both agencies in manzai, conte, solo comedy, arigatou, and 40s duo categories. MC: キャイ～ン. This is a recurring partnership with multiple cross-agency events held throughout the year.
• お笑いTVチケット (Owarai TV Ticket)majorChannel Partner/ Reseller/ DistributorPrimary ticket sales platform for advance tickets to HORIPRO COM LIVE shows across all tiers (GOLD, SILVER, WHITE). Sells advance tickets for most live events with sales windows typically opening 1-2 weeks before show dates.
• ZAIKOmajorChannel Partner/ Reseller/ DistributorLive streaming platform partner for HORIPRO COM LIVE -GOLD- events. Provides paid online viewing with digital ticketing, archive viewing windows (typically until end of month), and online voting participation for remote audiences.
• ローソンチケット (Lawson Ticket)majorChannel Partner/ Reseller/ DistributorExclusive ticket sales agent for 赤えんぴつ LIVE TOUR 2025 national tour (Tokyo, Osaka, Nagoya, Sapporo, Fukuoka). Handles advance ticket lottery (1st and 2nd phase), member pre-sales, and general public sales. ID verification required at venue entry.
• パスマーケット (PassMarket / Yahoo! Japan)standardChannel Partner/ Reseller/ DistributorSecondary ticket platform used for individual solo shows and special events (e.g., オキシジェン solo show, さんだる new material shows). Ticket sales managed through Yahoo! Japan PassMarket system.
• ステラキャスティング (Stella Casting)standardImplementation/ SI/ Consulting PartnerHandles event management and inquiries for バナナマン POPUP STORE events and 赤えんぴつ LIVE TOUR. Manages lottery-based entry ticket distribution, on-site coordination, and event inquiries for large-scale fan events.
• 株式会社ハイド (HYDE Co., Ltd.)minorGTM or Marketing PartnerSponsor/collaborator for 浅井企画VSホリプロカム オシテル芸人 炎の5番勝負 event. HYDE Co., Ltd. is credited as the协賛 (sponsor) for the inter-agency comedy battle event.
• 太田プロダクション (Ohta Production)coreStrategic or Co-development PartnerInter-agency rivalry event: 事務所対抗 ホリプロカムVS太田プロダクション scheduled for October 11, 2025. Cross-promotional event bringing together talent from both agencies in a competitive live show format.
• プロダクション人力舎 (Production JINRIKISHA)coreStrategic or Co-development PartnerInter-agency rivalry event: 事務所対抗 ホリプロカムVSプロダクション人力舎 held on March 14, 2025, at 新宿バティオス. Competitive live show between the two agencies featuring multiple performance categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ohta Production (太田プロダクション): Japanese comedy talent agency that runs inter-agency rivalry events with HoriPro Com. Competes head-to-head for roster talent and live showcase audiences in the same Tokyo comedy circuit.
• Production Jinrikisha (プロダクション人力舎): Japanese comedy talent agency and live venue operator hosting regular comedy shows. Named partner in HoriPro Com inter-agency battles, competing for both roster and live comedy audience share.
• Burning Production (バーニングプロダクション): Established Japanese talent agency managing comedians, actors, and musicians across TV, live, and music. Competes for broadcast booking slots and live comedy events with HoriPro Com's roster.
• Asakusa Kageki (浅井企画): Long-standing Japanese comedy talent agency holding recurring inter-agency battle events with HoriPro Com. Competes for comedy talent rosters and live showcase audiences in the same Tokyo market.
• K-Dash (ケイダッシュ): Japanese talent agency managing comedians and entertainers including established broadcast personalities. Direct competitor on TV variety booking and live comedy circuits.
• Stardust Promotion (スターダスト・プロモーション): Large Japanese talent agency with multiple divisions including Stardust Planet and SDS. Overlaps with HoriPro Com in managing TV variety talent and producing live events.
• Watanabe Entertainment (ワタナベエンターテインメント): Major Japanese talent agency managing comedians, actors, and entertainers across TV variety, live events, and digital content. Direct competitor for comedy talent placement on the same broadcast networks HoriPro Com serves.

Broad incumbents

• Horipro (ホリプロ): Parent group of HoriPro Com and broader Japanese entertainment conglomerate managing actors, musicians, and athletes. Provides brand, distribution, and back-office leverage to HoriPro Com's comedy-focused operations.
• Sony Music Artists (ソニー・ミュージックアーティスツ): Japanese talent agency affiliated with Sony, managing comedians and entertainers across broadcast TV and live events. Competes for similar broadcast network placement and audience segments.
• Yoshimoto Kogyo (吉本興業): Largest Japanese comedy and entertainment talent agency, operating Namba Grand Kagetsu and producing the majority of Japanese comedy broadcast talent. Direct competitor to HoriPro Com in managing manzai, conte, and variety TV talent, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CmHoripro
• YouTubeyoutube.com/@HORIPROCOM
• Instagraminstagram.com/horiprocom
• TikToktiktok.com/@horiprocom?lang=ja-JP
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%9B%E3%83%AA%E3%83%97%E3%83%AD%E3%82%B3%E3%83%A0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ホリプロコム