Companhia da Beleza

What Companhia da Beleza does

Companhia da Beleza is a single-location, direct-to-consumer hair salon operating at José Nicolussi, 36 in Sertãozinho, São Paulo, Brazil. The business serves local individual consumers seeking professional hair care services ranging from simple cuts, blowouts, and brushing to complete visual transformations, as well as a specific "Semi Definitiva" semi-definitive hair treatment priced at R$100.00. Customer acquisition is conducted through a phone-based appointment system ((16) 99176-4287) and walk-in traffic, with marketing relying on local word-of-mouth and the salon's positioning as "among the best salons in Sertãozinho."

The underlying operating model is entirely traditional, with no proprietary technology platform, no digital product surface, and no disclosed use of any software beyond a UENI-hosted marketing website and a PCI-DSS-compliant card payment setup. The only individually published product is the Semi Definitiva treatment; other services (cuts, blowouts, transformations) are described qualitatively but not individually priced or productized online. No management team, no headcount, no founded year, and no ownership structure are disclosed in the available data.

The revenue model is pay-per-service, with one-time transactions collected at the point of delivery via credit card or pickup-related fulfillment. The business has no disclosed funding, no M&A history, no partnerships, no patents, no awards, no social media presence, and no expansion beyond its single Sertãozinho storefront. Operationally it is a micro local services business with a defined geographic scope, no recurring-revenue layer, and no scalable digital component.

Name

Companhia da Beleza

Legal name

Companhia da Beleza

Website

https://companhia-da-beleza.ueniweb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Companhia da Beleza is a single-location hair salon in Sertãozinho, São Paulo, Brazil, offering haircuts, blowouts, semi-definitive hair treatments, and full visual transformations to local individual consumers on a pay-per-service, appointment-based model.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

Keywords

• Hair salon services
• Hair cutting styling
• Hair treatment services
• Blowout hair styling
• Professional hair care

Headquarters

HQ city

Sertãozinho

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hair Services: One-time service transactions for hair care treatments including cuts, blowouts, and semi-definitive hair treatments. Customers pay per service at point of delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Companhia da Beleza is a single-location hair salon in Sertãozinho, São Paulo, Brazil that provides in-person professional hair care services to individual consumers. Offerings range from simple cuts and blowouts to complete visual transformations, including a semi-definitive hair treatment priced at R$ 100.00. Services are delivered on-site at the salon's physical storefront and are scheduled via phone or walk-in.

Product overview

Companhia da Beleza is a single-location hair salon in Sertãozinho, São Paulo, offering a variety of hair care services ranging from simple cuts and brushing to complete visual transformations. The salon's primary offering includes the Semi Definitiva (semi-definitive hair treatment) service priced at R$100.00, alongside other traditional hair services. The business operates as a traditional salon model without a digital product platform, with services delivered in-person at the physical location.

Differentiator

Problem solved

Functional benefit

Products and services

• Semi Definitiva (Semi-Definitive Hair Treatment) Semi-definitive hair treatment service performed at the salon, priced at R$ 100.00 per treatment. Targeted at individual consumers seeking professional long-lasting hair treatments.
• Hair Cutting and Styling Services Professional hair cutting services ranging from simple cuts to complete visual transformations, performed by the salon's team of styling professionals for local residents of Sertãozinho.
• Blowout (Escova) Service Blowout (escova) hair services offered in conjunction with cuts and styling, targeted at individual consumers visiting the salon in Sertãozinho.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hair Cuttery: Large US-based hair salon chain offering cuts, color, and styling across hundreds of locations. Comparable to Companhia da Beleza in service offering (cuts, color, blowouts) but operates at significantly larger scale and brand recognition.
• Regis Corporation: US-based parent company of Supercuts, SmartStyle, and other salon brands. Comparable as a broad incumbent in the hair salon services industry with franchise and corporate-store models analogous to Companhia da Beleza's local service business.
• Great Clips: Largest US/Canadian walk-in hair salon chain with thousands of locations. Comparable to Companhia da Beleza as it offers the same core haircut and styling services through a high-volume, single-service storefront model, illustrating a much larger incumbent version of the same business.

Direct peers

• Beleza Natural: Brazilian salon chain specializing in hair treatments and services with a multi-location footprint. Comparable to Companhia da Beleza because both deliver in-person hair services to local consumers and compete on service quality and stylist expertise in the Brazilian market.
• Drybar: US-based blowout-focused salon chain built around a single hero service with a strong brand identity. Comparable to Companhia da Beleza as it shows how a salon anchored on blowouts and styling — services the subject already offers — can be packaged and scaled into a recognized chain.
• Jacques Janine: Brazilian premium hair salon chain offering cuts, coloring, and styling services across multiple locations in São Paulo and other major cities. Comparable to Companhia da Beleza as it represents the chain-scaled, brand-recognized version of the same hair-salon service model the subject operates at a single location.
• Grupo Salles: One of the largest hair salon chains in Brazil, operating dozens of locations focused on cuts, coloring, and styling. Directly comparable to Companhia da Beleza because it delivers the same core hair services through a multi-location storefront model, illustrating what scaled Brazilian salon operations look like.
• Marcos Proença: Brazilian high-end hair salon brand offering cuts, color, and styling services. Comparable to Companhia da Beleza as it operates the same core hair-salon service model in Brazil with strong stylist-led branding, representing a premium-positioned peer in the same category.
• Werner Coiffeur: Brazilian hair salon chain offering cuts, styling, and beauty services across multiple locations. Comparable because it operates the same in-person hair service model as Companhia da Beleza, but at chain scale with established brand recognition across Brazilian cities.
• Embelleze: Brazilian beauty salon franchise network combined with professional beauty products. Directly comparable as a franchise-style version of the same hair salon service business Companhia da Beleza operates, demonstrating how an independent salon concept can scale through standardized franchise locations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/companhia-da-beleza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Companhia da Beleza