CONAGRO LTD

What CONAGRO LTD does

ConAgro Ltd is a Cypriot heavy equipment importer and distributor headquartered in Nisou, Nicosia, operating under CEO Petros Rouvas. Originally founded in 1986 as AMA Charalambous Ltd, the company rebranded in October 2018 following a shareholding change while remaining 100% Cypriot owned. ConAgro serves as the official importer and distributor for 12+ European equipment brands in Cyprus, including MAN Truck & Bus, New Holland Agriculture & Construction, Case Construction, Manitou, CIFA, Sandvik, Wacker Neuson, DeLaval, Raimondi Cranes, Astra Veicoli Industriali, and Fayat Environmental Solutions, spanning agricultural machinery, construction equipment, material handling, quarrying and mining equipment, dairy farming systems, commercial vehicles, and municipal road cleaning solutions.

The business operates four revenue streams: new equipment sales (hardware), genuine spare parts sales with seasonal promotional campaigns (typically 20-25% discounts), short and long-term equipment rentals, and after-sales services including technical support, mobile workshop service (24/7), and operator training. Customer segments include agriculture and farming (primary), construction and infrastructure (primary), warehousing and logistics, and municipalities and government. The go-to-market relies on direct field sales from headquarters, supplemented by authorized sub-dealers (e.g., Sozos Iordanou & Son Ltd for Wacker Neuson in Paphos) and authorized service workshops (Garage Panikos A. Georgiou Ltd, JMG Yannoudes Trading), with marketing through the corporate website, international trade shows (Bauma), customer open days, CASE Road Show participation, corporate brochures, and highway billboard advertising.

ConAgro maintains ISO 9001:2015 (Quality Management) and ISO 45001:2018 (Occupational Health and Safety) certifications assessed by the Cyprus Certification Company. Operations are confined to Cyprus, with approximately 15 employees and a service model designed to maximize equipment uptime through integrated spare parts, mobile technical support, and training services. Named enterprise customers include AMIC Contractors, Cyprus Dairy Farming Ltd, Limassol Municipality, Municipality of Paphos and Polis Chrysochous, Kythreotis Concrete Ltd, and Ulysses Construction Ltd.

Name

CONAGRO LTD

Legal name

conAgro Ltd

Website

https://conagro.com.cy

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

ConAgro Ltd is a Cypriot heavy equipment importer and distributor serving agriculture, construction, municipalities, and logistics customers in Cyprus with sales, rentals, spare parts, and 24/7 after-sales service across 12+ European brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Nisou, Nicosia

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sales of new agricultural, construction, and specialized machinery from European brands including New Holland, Case Construction, Manitou, CIFA, Sandvik, Wacker Neuson, Raimondi Cranes, and others.
2. Spare Parts Sales: Sales of genuine spare parts for all represented brands, with seasonal promotional campaigns offering 20-25% discounts on parts.
3. Equipment Rentals: Short and long-term rental solutions for construction machineries, agricultural equipment, warehousing equipment, and specialized vehicles including telehandlers, forklifts, compactors, and utility vehicles.
4. After-Sales Service: Technical support, maintenance, and repair services through trained technicians with mobile service vans and workshop facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ConAgro Ltd is the official importer and distributor of leading European heavy equipment brands in Cyprus, offering construction, agricultural, and specialized machinery from manufacturers including MAN, New Holland, Case, Manitou, CIFA, Sandvik, Wacker Neuson, DeLaval, Raimondi Cranes, and Astra. The company provides integrated sales, short- and long-term equipment rental, genuine spare parts supply, 24/7 technical support with mobile service vans and workshops, and operator training services to construction, agricultural, municipal, and industrial customers across Cyprus.

Product overview

ConAgro Ltd is a Cypriot machinery distributor offering an integrated portfolio of construction, agricultural, and specialized equipment from multiple European brands, along with rental solutions and comprehensive after-sales services. The company distributes products from brands including Manitou (telescopic handlers, forklifts), Case Construction (backhoe loaders, wheel loaders), New Holland (agricultural tractors, combines), CIFA (concrete equipment), Wacker Neuson (construction tools), DeLaval (milking systems), Sandvik (crushers), Raimondi Cranes, Astra trucks, and others. In addition to equipment sales, ConAgro provides rental solutions, genuine spare parts supply, technical support, mobile service, and training services, serving construction, agriculture, and industrial sectors in Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• MAN Truck & Bus Commercial trucks and buses for transportation and logistics operations, distributed as an authorized importer in Cyprus.
• New Holland Agriculture & Construction Agricultural tractors, combines, balers and construction equipment including backhoe loaders and wheel loaders.
• Case Construction Construction machinery including backhoe loaders, wheel loaders, graders, skid steers, compact track loaders and the 580 EV electric backhoe loader.
• Manitou Telescopic handlers, telehandlers, industrial masted forklifts, rotating telehandlers (MRT series), agricultural handlers and related attachments, with extended Maniplus warranty programs.
• CIFA Concrete equipment including truck-mounted pumps, truck mixers, Carbotech pumps and batching plants.
• Sandvik Quarrying, tunneling, mining, demolition, recycling and civil engineering equipment including jaw crushers.
• Wacker Neuson Construction equipment including vibrators, rammers, vibratory plates, breakers, trowels, rollers, concrete mixers and compact construction machines.
• Fayat Environmental Solutions (Scarab, Ravo, Mathieu) Environmental solutions including road sweepers with various body sizes, drive types, and alternative fuel options for municipal roads, airports and highways.
• DeLaval Dairy farming equipment including VMS V300 robotic milking systems, sheep and goat milking parlors, milking centers, cooling systems and farm management support systems.
• SUMAB Swedish mobile and stationary concrete block making machines with consultation, projection, installation and training services.
• Raimondi Cranes Tower cranes and luffing cranes including MRT111 topless tower cranes for construction projects.
• Astra Veicoli Industriali Heavy-duty trucks for mining and construction sectors with Gross Vehicle Weight over 60 tons; a brand of CNH Industrial.
• Ascorel Tower crane anti-collision systems, zoning systems and weighing systems for construction and agricultural loaders, supporting EU safety regulations.
• Rental Solutions Short and long-term rental of construction machineries, agricultural machinery, warehousing equipment, forklifts and specialized vehicles including telehandlers, forklifts, compactors, and utility vehicles.
• Spare Parts Supply Genuine spare parts supply for all distributed brands with seasonal promotional campaigns offering 20-25% discounts on parts.
• Technical Support & Maintenance Technical support and after-sales service with fully equipped workshops, trained technicians, mobile service vans, and 24/7 availability.
• Equipment Training & Education Operator training and equipment education services for customers using distributed machinery.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and secondary.

• MAN Truck & BuscoreChannel Partner/ Reseller/ Distributor · 1 July 2025As of July 1, 2025, ConAgro became the authorized importer for MAN Truck & Bus in Cyprus. This strategic partnership brings MAN's award-winning truck and bus portfolio to the Cypriot market, including service and support. MAN is recognized for innovation, efficiency, and sustainability in commercial vehicles.
• SUMABsecondaryChannel Partner/ Reseller/ Distributor · 26 May 2023Official dealer of SUMAB mobile and stationary concrete block making machines from Sweden, including consultation, installation, and training services.
• Astra Veicoli IndustrialicoreChannel Partner/ Reseller/ Distributor · 13 September 2021Official dealer of Astra heavy-duty trucks (over 60 ton GVW) for mining and construction sectors. Astra is a brand of CNH Industrial.
• AscorelsecondaryChannel Partner/ Reseller/ Distributor · 17 February 2020Official dealer of Ascorel anti-collision and zoning systems for tower cranes and weighing systems for construction loaders, supporting EU safety regulations.
• Raimondi CranescoreChannel Partner/ Reseller/ Distributor · 17 December 2018Official Cypriot dealer of Raimondi tower and luffing cranes. ConAgro marked the appointment with sale of three MRT111 topless tower cranes for the Del Mar Limassol development. Recognized at Bauma 2019 with agent award.
• Wacker NeusoncoreChannel Partner/ Reseller/ Distributor · 26 November 2018Official dealer of Wacker Neuson construction equipment, compact machines, and tools in Cyprus. Products include vibrators, rammers, vibratory plates, breakers, and concrete equipment.
• New Holland Agriculture & ConstructioncoreChannel Partner/ Reseller/ DistributorOfficial distributor of New Holland agricultural tractors, combines, and construction equipment in Cyprus.
• Case ConstructioncoreChannel Partner/ Reseller/ DistributorOfficial distributor of Case backhoe loaders, wheel loaders, skid steers, and compact track loaders.
• ManitoucoreChannel Partner/ Reseller/ DistributorOfficial distributor of Manitou telehandlers, forklifts, and agricultural handling equipment with extended warranty programs (Maniplus).
• CIFAcoreChannel Partner/ Reseller/ DistributorOfficial distributor of CIFA truck-mounted pumps, mixers, and concrete equipment.
• SandvikcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Sandvik quarrying, tunneling, mining, demolition, and civil engineering equipment.
• Fayat Environmental SolutionscoreChannel Partner/ Reseller/ DistributorOfficial dealer of Fayat Environmental Solutions sweepers including Scarab, Ravo, and Mathieu brands for municipal road cleaning.
• DeLavalcoreChannel Partner/ Reseller/ DistributorOfficial distributor of DeLaval milking systems, including VMS V300 robotic milking, sheep and goat milking parlors, and dairy farm equipment.
• Ransomes JacobsensecondaryChannel Partner/ Reseller/ DistributorOfficial distributor of Ransomes Jacobsen equipment in Cyprus.
• StrautmannsecondaryChannel Partner/ Reseller/ DistributorOfficial distributor of Strautmann agricultural equipment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Loxam: Leading European equipment rental company headquartered in France with operations across Western and Eastern Europe. Comparable as a European equipment rental provider serving construction, infrastructure, and event markets; relevant peer for ConAgro's growing rental pillar.
• Boels Rental: Largest equipment rental company in Europe, operating across the Netherlands, Germany, UK, and many other countries. Comparable for ConAgro's rental solutions line (telehandlers, forklifts, compactors), serving overlapping construction and industrial customer segments in Europe.
• H&E Equipment Services: US-based distributor and renter of heavy construction equipment from multiple OEMs with branches across the southern US. Closely comparable business model: equipment sales + rentals + parts + service across construction and industrial end-markets. Larger in scale but operates on the same multi-brand distribution-plus-rental thesis as ConAgro.
• Stribling Equipment: Long-standing CASE Construction equipment dealer serving the western US. Directly comparable as a principal-aligned distributor of CASE backhoes, skid steers, and excavators with parts, service, and rental offerings — overlapping with several of ConAgro's core franchises.
• Toromont Industries: Canadian Caterpillar dealer with equipment sales, rental, and after-sales service across construction and agricultural markets. Highly comparable business model as a multi-line heavy equipment distributor in a defined national territory, though larger and Caterpillar-exclusive rather than multi-brand.
• Ben Burgess & Co. UK agricultural and groundscare equipment dealer established since 1965. Directly comparable as a regional heavy equipment distributor offering new machinery, parts, service, and complementary franchises; similar multi-generational dealer profile to ConAgro (operating since 1986).
• RDO Equipment Co. One of the largest John Deere and CASE construction equipment dealer networks in the United States, with locations across multiple states. Directly comparable as a multi-brand heavy equipment distributor combining new equipment sales, rentals, parts, and after-sales service, though at significantly greater scale.
• Farol Ltd: UK John Deere agricultural equipment dealer with branches across the Midlands. Directly comparable as a regional, multi-location agricultural equipment distributor carrying new equipment, parts, service, and complementary franchises — same principal mix as ConAgro's New Holland agricultural line.

Broad incumbents

• Ashtead Group (Sunbelt Rentals): FTSE-listed equipment rental group operating Sunbelt Rentals in the US and Ashtead in the UK. A much larger broad incumbent in equipment rental with overlapping customer base in construction and infrastructure; relevant for benchmarking ConAgro's rental pillar against scaled peers.
• United Rentals: Largest equipment rental company in the world, serving construction, industrial, and infrastructure customers across North America. Broad incumbent relevant for rental benchmarking, but with a much broader product and geographic footprint than ConAgro's Cyprus franchise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ama-charalambous-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONAGRO LTD