What Conceptions Fertility Center does

Conceptions Fertility Center is a privately held, single-specialty fertility medical practice operating from two clinic locations in Utah — Provo (1900 N State St #105) and North Logan (2245 N 400 E Suite 201). Founded in 2018 and led by Dr. Andrew K. Moore, M.D., the practice employs approximately 16 staff including nurse practitioners, a physician assistant, a Ph.D., and a practice administrator. The clinic serves patients across Utah County and Cache County, including Orem, Mapleton, Vineyard, Highland, Hyde Park, Smithfield, Benson, and Logan.

The service portfolio spans core assisted reproductive technology (IVF at $8,870 per cycle, IUI, ICSI, preimplantation genetic testing, frozen embryo transfer, gender selection), fertility preservation (egg, sperm, and embryo freezing), reproductive surgery (laparoscopy, hysteroscopy, myomectomy, tubal reanastomosis), diagnostics (HSG, saline sonohysterogram, semen analysis, blood work), and third-party reproduction (donor eggs, gestational carriers). Patient segments include heterosexual couples facing infertility, LGBTQ individuals and couples, elective fertility preservation patients, and third-party reproduction patients.

Revenue is generated almost entirely through fee-for-service clinical care, paid per cycle or per procedure on a pay-as-you-go basis, with insurance acceptance and self-pay financing options. Marketing relies on organic digital presence, the practice website, patient testimonials, and direct outreach (phone, text, chatbot, online scheduling). No external investment, M&A activity, partnerships, patents, or regulatory actions are disclosed; the business operates as an independent provider with no parent company or holding structure identified.

Name

Conceptions Fertility Center

Legal name

Conceptions Fertility Center

Website

https://conceptionsutah.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Conceptions Fertility Center is a privately held fertility clinic operating two Utah locations in Provo and North Logan, led by Dr. Andrew K. Moore, offering IVF, IUI, fertility preservation, reproductive surgery, and third-party reproduction services to individual patients across Utah County and Cache County.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (62141)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive medicine
• Fertility diagnostics
• Fertility preservation

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fertility Treatment Services: Healthcare services revenue generated from fertility treatments including IVF cycles, IUI procedures, reproductive surgery, fertility preservation (egg, sperm, embryo freezing), and diagnostic testing. Pricing is transparent with IVF at $8,870 per cycle and saline ultrasounds ranging $300-$500.
2. IVF Cycle Package: Comprehensive IVF package including ultrasound, physician monitoring, in-cycle bloodwork, egg retrieval, embryo fertilization, embryo culture, and fresh embryo transfer
3. Diagnostic Procedures: Individual diagnostic tests and procedures including HSG tests, saline sonograms, semen analysis, and blood work
4. Third-Party Reproduction Services: Donor egg services, gestational carrier arrangements, and related third-party reproduction treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Conceptions Fertility Center is a privately held fertility medical practice that diagnoses and treats infertility through assisted reproductive technologies. It provides IVF, IUI, fertility preservation (egg/sperm/embryo freezing), reproductive surgery, third-party reproduction (donor eggs, gestational carriers), LGBTQ family-building services, and fertility diagnostics (HSG, SIS, semen analysis, hormone bloodwork). All services are delivered in-person at two Utah clinic locations under the clinical leadership of Dr. Andrew K. Moore, M.D.

Product overview

Conceptions Fertility Center is a single-location fertility clinic operating from two Utah offices in Provo and North Logan. The practice offers a unified platform of reproductive health services organized into three tiers: core fertility treatments (IVF, IUI, egg/sperm/embryo freezing, LGBTQ fertility), diagnostic services (HSG, SIS, semen analysis, blood work), and surgical interventions (laparoscopy, hysteroscopy, myomectomy, tubal reanastomosis). The clinic also provides third-party reproduction options including donor eggs and gestational carrier programs, alongside fertility wellness support. All services are coordinated through Dr. Andrew K. Moore, M.D. and delivered at the clinic's two Utah facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Assisted reproductive technology that combines eggs with sperm outside the body to create embryos for transfer to the uterus, priced at $8,870 per cycle including ultrasound, physician monitoring, in-cycle bloodwork, egg retrieval, embryo fertilization, embryo culture, and fresh embryo transfer.
• Intrauterine Insemination (IUI)
• Egg Freezing
• Sperm Freezing
• Embryo Freezing
• Fertility Preservation
• Reproductive Surgery
• Preimplantation Genetic Testing (PGT)
• Intracytoplasmic Sperm Injection (ICSI)
• Frozen Embryo Transfer
• Gender Selection
• Ovulation Induction
• LGBTQ Fertility
• Fertility Diagnostics
• Saline Sonohysterogram (SIS)
• Hysterosalpingogram (HSG)
• Semen Analysis
• Blood Work
• Donor Eggs
• Gestational Carrier Program
• Fertility Wellness
• Medicated Timed Intercourse

Quantifiable outcome

• IVF success rates for women under 35: 40-50% live birth rate per cycle
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCRM Fertility: National multi-clinic fertility network offering IVF, ICSI, PGT, fertility preservation, and LGBTQ+ services. Comparable in service breadth and patient segments, but significantly larger scale, lab infrastructure, and geographic footprint than Conceptions.
• Shady Grove Fertility: One of the largest U.S. fertility networks with deep service line including IVF, IUI, donor services, and LGBTQ family building. Highly comparable patient segments and service mix, but operates at much greater scale across many states.
• Boston IVF: Multi-clinic fertility network with full ART offering including PGT, ICSI, fertility preservation, and third-party reproduction. Directly comparable in clinical services and patient demographics, with broader geographic coverage and a more established brand.
• Prelude Fertility: Multi-clinic fertility platform offering IVF, IUI, egg freezing, and LGBTQ+ family building. Overlapping patient segments and service line with Conceptions, with a broader geographic footprint and national employer-benefit partnerships.
• RMA (Reproductive Medicine Associates of New Jersey): Reproductive endocrinology network with comprehensive IVF, PGT, and fertility preservation services. Comparable in clinical service mix and patient profile, operating at significantly larger scale and with stronger research brand.

Direct peers

• Pacific Fertility Center of Los Angeles: Standalone specialty fertility clinic with full ART offering (IVF, ICSI, PGT, third-party reproduction) similar in scope to Conceptions. Directly comparable operating model as a single-organization clinic, though with a much larger Los Angeles patient base.
• Utah Fertility Center: Largest fertility clinic group in Utah with multiple locations across the Wasatch Front. Directly comparable in service mix (IVF, IUI, ICSI, PGT, third-party reproduction) and patient population to Conceptions Fertility Center; operates in the same primary market (Provo/Salt Lake corridor) and competes head-to-head for referrals.
• Fertility Center of Las Vegas: Independent fertility clinic offering comprehensive IVF, PGT, gender selection, and LGBTQ+ services. Highly comparable service line including the more specialized procedures (e.g., family balancing) that Conceptions also offers; serves a different but adjacent geography.

Regional players

• Reproductive Care Center: Fertility clinic based in Utah offering a full ART service line similar to Conceptions. Operates in the same state and overlapping patient draw, making it a directly comparable specialty competitor in Utah.

Others

• Genea Biomedx: Global fertility treatment provider and lab technology developer. Adjacent rather than direct competitor - comparable end patient served (IVF/ART patients), but the relationship is more as an ecosystem participant in advanced reproductive technology than a direct clinic competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conceptions-fertility-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conceptions Fertility Center