Utah Fertility Center

What Utah Fertility Center does

Utah Fertility Center (UFC), operated by Ivy Fertility Services, LLC and part of the Ivy Fertility network of 15+ fertility clinics, is a multi-location reproductive endocrinology practice headquartered in Pleasant Grove, Utah. Founded in 2009 and employing 11-50 staff including seven double board-certified reproductive endocrinologists, UFC operates five clinics spanning Pleasant Grove, Midvale, Ogden, and St. George in Utah, plus Idaho Falls in Idaho. The practice delivers the full continuum of assisted reproductive technology services: IVF (including a lower-medication Gentle IVF protocol), IUI, frozen embryo transfer, elective and oncofertility egg freezing, preimplantation genetic testing (PGT), male infertility evaluation and surgical sperm retrieval, recurrent pregnancy loss workup, LGBTQ+ family building (reciprocal IVF, surrogacy, donor gametes), and an in-house egg donor program. UFC reports 28% above-national-average IVF success rates, "5+ babies born every day," and a "9 out of 10" patient recommendation rate.

The revenue model is professional-services based on per-cycle unit pricing. Published procedure fees include IUI at $1,300, IVF with fresh transfer starting at $10,159, frozen embryo transfer at $4,004, egg cryopreservation at $6,500, and IVF using donor eggs starting at $24,642; a new-patient consultation is $350 in-network or $250 self-pay. Pricing excludes medications, anesthesia, cryostorage, and PGT. UFC participates in major insurance networks including Progyny, Blue Cross of Idaho, Aetna, United Healthcare, Cigna, and Tricare, and supports cash-pay patients through five financing partners (CapexMD, Future Family, Lending Club Patient Solutions, Prosper Healthcare Lending, EggFund) plus risk-sharing programs with Sunfish and Gaia Family. The go-to-market combines direct-to-consumer marketing (content library, Facebook/Instagram, fertility conferences including Men Having Babies), physician referrals, and a dedicated international patient program drawing patients from 35+ countries with travel coordination.

UFC's competitive position rests on three pillars: (1) talent density via seven double-board-certified REIs trained at institutions including Stanford, UCLA, Duke, University of Utah, and George Washington University, with one physician (Dr. Erica Louden) awarded 2025 America's Best Top Reproductive Endocrinologist; (2) brand association with the Ivy Fertility network; and (3) a specialized service mix extending into oncofertility, LGBTQ+ family building, and recurrent pregnancy loss. UFC faces a material regulatory risk: in June 2024 it was named alongside six other Utah clinics in a Voice for the Voiceless wrongful-death suit alleging that discarding embryos during IVF violates Utah's fetal personhood statute. The operating entity is governed by Delaware law. No outside funding has been disclosed, and the practice is privately held within the Ivy Fertility parent network.

Name

Utah Fertility Center

Legal name

Ivy Fertility Services, LLC

Website

https://utahfertility.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah Fertility Center is a multi-location reproductive endocrinology practice operating five clinics across Utah and Idaho, providing IVF, IUI, egg freezing, LGBTQ+ family building, surrogacy, and oncofertility services through seven double board-certified physicians, serving domestic and international patients from 35+ countries as part of the Ivy Fertility network.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Revenue from fertility procedures including IVF, IUI, egg freezing, and related treatments. Pricing varies by procedure type with examples: IUI at $1,300, IVF with fresh transfer at $10,159+, FET at $4,004, egg cryopreservation at $6,500, and IVF with egg donor at $24,642+
2. Third-party Reproduction Services: Egg donation and surrogacy services generating revenue from matching and treatment coordination
3. Fertility Preservation: Egg freezing services for medical (cancer patients) and elective purposes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Utah Fertility Center provides comprehensive fertility treatment services including IVF, Gentle IVF, IUI, egg freezing, genetic testing (PGT), LGBTQ+ family building, egg donor matching, surrogacy coordination, male infertility treatment, and recurrent pregnancy loss care. The clinic operates four Utah locations (Pleasant Grove, Midvale, Ogden, St. George) plus Idaho Falls, serving both domestic patients across Utah and Idaho and international patients from 35+ countries through dedicated travel coordination.

Product overview

Utah Fertility Center operates as a multi-location fertility clinic offering a comprehensive range of assisted reproductive technology services. The practice provides IVF (including standard and Gentle IVF protocols), IUI, egg freezing and fertility preservation (including specialized services for cancer patients), genetic testing (PGT), LGBTQ+ family building services, egg donor services, surrogacy coordination, male infertility treatment, and recurrent pregnancy loss care. The clinic serves both domestic and international patients across four Utah locations (Pleasant Grove, Midvale, Ogden, St. George) plus Idaho Falls, operating as part of the Ivy Fertility network. The company also maintains an Expert Support Network connecting patients with complementary services including acupuncture, reproductive law attorneys, and mental health resources.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilization) In vitro fertilization treatment involving egg retrieval, laboratory fertilization, and embryo transfer to achieve pregnancy; priced from $10,159+ for fresh transfer cycle.
• Gentle IVF A less invasive IVF approach with reduced medication protocols for patients seeking a milder treatment experience.
• IUI (Intrauterine Insemination) Intrauterine insemination placing washed sperm directly into the uterus to increase chances of conception; priced at $1,300.
• Egg Freezing Elective egg cryopreservation including retrieval and initial storage for fertility preservation; priced at $6,500.
• Fertility Preservation for Cancer Patients Specialized egg freezing and reproductive services for cancer patients prior to chemotherapy or radiation treatment.
• Genetic Testing (PGT) Preimplantation genetic testing services including PGT-A for aneuploidy screening of embryos used during IVF cycles.
• LGBTQ+ Family Building Comprehensive fertility services including reciprocal IVF, surrogacy, and egg/sperm donor services for LGBTQ+ individuals and couples.
• Egg Donor Services In-house egg donor program connecting intended parents with screened egg donors for IVF treatment; IVF with donor eggs priced at $24,642+.
• Surrogacy Gestational surrogacy services helping intended parents work with gestational carriers to build families.
• Male Infertility Services Male fertility evaluation and treatment including sperm analysis and retrieval procedures (TESE, PESA, Micro-TESE).
• Recurrent Pregnancy Loss Services Specialized evaluation and treatment for couples experiencing repeated miscarriages.
• Donate Your Eggs Egg donation program allowing qualified donors to be screened and matched with intended parents undergoing fertility treatment.
• Frozen Embryo Transfer Transfer of previously frozen embryos into the uterus as part of IVF treatment; priced at $4,004.
• New Patient Consultation Initial consultation with a reproductive endocrinologist to assess fertility status and recommend treatment plans; $350 in-network or $250 self-pay.

Quantifiable outcome

• 5+ babies born every day
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SunfishcoreStrategic or Co-development PartnerIVF Success program offering unlimited embryo transfers at one fixed price, customized refund options, and medication guarantees
• Gaia FamilycoreStrategic or Co-development PartnerFinancial protection program with unlimited embryo transfers, discounted medication, and additional retrieval guarantees if first attempt unsuccessful
• The Healing GroupminorStrategic or Co-development PartnerMental health counseling services for fertility patients, providing emotional support and therapy
• Chapters and SeasonsminorStrategic or Co-development PartnerCounseling and mental health resources for fertility patients
• Ivy Fertility NetworkcoreOthersParent network of 15+ globally-renowned fertility clinics including Dallas IVF, Fertility Associates of Memphis, and others. Provides collaborative research, shared best practices, and brand credibility across the fertility network

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• CCRM Fertility: One of the largest U.S. fertility clinic networks with full-service IVF, IUI, egg freezing, and third-party reproduction across 10+ locations; comparable in service breadth and physician-led model, but operates at much greater scale and geographic spread than Utah Fertility Center.
• Shady Grove Fertility: Large multi-state fertility network offering IVF, donor, and shared-risk programs analogous to Utah Fertility Center's Sunfish/Gaia offerings; competes for employer fertility benefits and in-network insurance contracts at a national scale.
• Boston IVF: Multi-site fertility clinic network offering a comparable menu of IVF, IUI, egg freezing, LGBTQ+ family building, and donor services; has its own internal lab infrastructure similar to Utah Fertility Center's world-class embryology lab.
• Prelude Fertility: PE-backed national fertility platform consolidating independent clinics under a shared brand; represents the strategic acquirer model that competes with or could absorb Utah Fertility Center-style practices.

Direct peers

• Reproductive Medicine Associates of New Jersey (RMANJ): Physician-led fertility practice operating multiple sites with comparable IVF, IUI, PGT, and donor programs; similar multi-clinic structure and focus on clinical outcomes as a differentiator make it a close model peer.
• Dallas IVF: Direct sister clinic within the Ivy Fertility network; shares parent organization, branding, and clinical protocols with Utah Fertility Center, making it the most structurally comparable peer in the network.
• Pacific Fertility Center: Independent West Coast fertility clinic with similar mid-sized, physician-led, full-service IVF offering including donor and surrogacy programs; overlaps with Utah Fertility Center's market positioning for self-pay and out-of-state patients.
• HRC Fertility: Southern California fertility clinic network with comparable comprehensive IVF, LGBTQ+ family building, and international patient programs; competes with Utah Fertility Center for West Coast and inbound international demand.
• San Diego Fertility Center: Multi-physician fertility practice offering IVF, egg donation, surrogacy, and gender selection; comparable service breadth and reputation for accommodating international and LGBTQ+ family-building patients.

Emerging players

• Ovation Fertility: Network of fertility clinics and labs focused on IVF lab services, PGT, and donor services; overlaps with Utah Fertility Center's lab and genetic testing capabilities and represents a potential lab partnership or consolidation counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UtahFertility
• Instagraminstagram.com/utahfertilitycenter
• Xx.com/UFCbabies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Fertility Center