Conectarte
Conectarte is a Puebla, Mexico-based boutique digital marketing agency offering Google/Meta Ads management, AEO/SGE optimization, and WordPress web development primarily to Mexican universities and B2B firms, with selective international work via its @CNCTdigital sub-brand.
- Company typePrivate
- Founded-
- HeadquartersPuebla, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Conectarte does
Conectarte is a Puebla, Mexico-based boutique digital marketing agency that operates as a 'Célula de Inteligencia Digital' (Digital Intelligence Cell), serving primarily Mexican higher-education institutions and B2B companies with international extensions into North America, Europe, and Latin America through the @CNCTdigital sub-brand. Founded in 2016 and operating with roughly 16 employees led by four senior principals (CEO & Senior Strategy Consultant Marliz Velázquez, Senior Tech & SGE Consultant Victor Esquivel, Art & Visual Director Zu Reyes, and Business Intelligence & Growth Director Jaz Miramon), the firm delivers a portfolio of professional services spanning omnichannel paid media management on Google Ads and Meta Ads, professional WordPress-based web development, and a newer Answer Engine Optimization / Search Generative Experience (AEO/SGE) practice aimed at positioning clients as the authoritative source cited by AI-generated search responses. Underlying technology relies on third-party ad platforms (Google, Meta), Google Looker Studio for reporting, and structured-data / semantic-architecture work for AI recognition; there is no evidence of proprietary model development.
Commercially, Conectarte runs a sales-led, direct B2B motion with quote-based, custom-priced multi-year engagements — no public pricing tiers exist. GTM is executed by senior team members personally handling consultation, supported by WhatsApp and contact-form CTAs, an active social presence (Facebook, Instagram, TikTok, YouTube), and a content-marketing blog. Named enterprise clients include UPAEP and AlCon in education, TrackSolid México in industrial services, and Langan's NYC and Toro Loco NYC in US hospitality, with the Langan's campaign (6.6M impressions, 23,500 conversions at $0.33 CPA, 7,400+ Google-validated store visits) functioning as a flagship case study. Revenue mix is professional-services agency fees across media management, web development, strategic consulting, and complementary offerings (Google Business Profile optimization, Looker Studio dashboards, professional photography). The company is privately held with no disclosed funding, M&A, or parent entity.
Conectarte firmographics
Firmographics- Name
- Conectarte
- Legal name
- Conectarte
- Website
- https://conectarte.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conectarte is a Puebla, Mexico-based boutique digital marketing agency offering Google/Meta Ads management, AEO/SGE optimization, and WordPress web development primarily to Mexican universities and B2B firms, with selective international work via its @CNCTdigital sub-brand.
- Ownership category
- akta.pro rank
Conectarte industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where Conectarte is headquartered
LocationHeadquarters
- HQ city
- Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Conectarte business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Consulting & Management: Agency fees for managing Google Ads and Meta Ads campaigns for educational institutions and B2B companies. Includes strategy development, campaign execution, optimization, and reporting.
- Web Development Services: Professional WordPress website development for clients, creating optimized platforms for conversion and search visibility.
- Strategic Digital Consulting: Diagnostic, guidance, and strategic accompaniment for marketing teams including audits, personalized sessions, and ongoing consulting for universities and enterprises.
- Complementary Services: Additional services including Google Business Profile optimization, professional Looker Studio reporting dashboards, and professional brand photography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Conectarte product offering
Product offeringCore offering
Conectarte is a boutique digital marketing agency ("Digital Intelligence Cell") that designs and manages omnichannel paid advertising campaigns (Google Ads and Meta Ads), provides AEO/SGE optimization for AI search engines, builds professional WordPress websites, and delivers strategic digital consulting. Its core specialization is lead generation and enrollment optimization for universities and private colleges, with a secondary focus on B2B companies seeking AI-era digital visibility.
Product overview
Conectarte is a Digital Intelligence Cell offering performance-driven digital marketing services for educational institutions and B2B companies. The core offering centers on three main services: Pauta Omnicanal (omnichannel Google and Meta Ads advertising with AI-driven optimization), AEO & SGE (Answer Engine Optimization for AI search engines), and Desarrollo Web Profesional (WordPress-based professional web development). Supporting these, they provide strategic digital consulting and complementary services including Google Business Profile optimization, Looker Studio professional reporting, and professional brand photography. The company operates from Puebla, Mexico, managing projects with international standards for North American, European, and Latin American audiences.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 6.6 million impressions and 23,500 total conversions at $0.33 USD cost per conversion
- +2 more outcomes
Companies that use Conectarte
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Conectarte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Conectarte partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Conectarte competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Large inbound marketing platform with agency partner ecosystem. While not a direct competitor in consulting, the platform displaces boutique agencies like Conectarte when clients move marketing in-house.
- LLYC (Llorente & Cuenca): Spanish-language communications and marketing firm with deep LATAM presence. Overlaps with Conectarte on digital strategy, brand, and performance work for institutional clients.
- Havas Mexico: Global advertising group's Mexico operation offering full-service digital marketing, media, and creative. Competes for larger enterprise budgets and offers overlapping performance and AEO capabilities.
Emerging players
- Otterly.AI: AI-search analytics and optimization startup focused on brand visibility in ChatGPT, Perplexity, and Google SGE. Direct competitor to Conectarte's AEO service from a product angle.
- Profound: Emerging AI-SEO/AEO platform helping brands optimize for AI answer engines. Competes directly with Conectarte's AEO/SGE service line, though delivered as SaaS rather than consulting.
Direct peers
- Teravision Technologies: Latin American digital agency combining performance marketing, web development, and consulting for US-facing clients. Comparable in service portfolio and nearshore positioning.
- Wöw Digital Marketing: Mexican digital marketing agency offering Google/Meta Ads management, SEO, and web development to B2B and education-adjacent clients. Closest comparable to Conectarte in size, geography, and service mix.
- Grupo KUAI: Mexico-based digital marketing and performance agency serving B2B and education clients with Google/Meta Ads and web development. Closely mirrors Conectarte's vertical specialization and Mexico base.
- Elogia México: Performance marketing agency in Mexico providing digital advertising, lead generation, and content services. Competes with Conectarte for the same mid-market B2B and institutional clients.
Regional players
- Brave (formerly BraveBTA): Performance marketing and Google Ads agency primarily serving Spanish-speaking markets. Comparable boutique positioning and overlap with Conectarte's university and B2B client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Conectarte social profiles
Digital presenceConectarte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conectarte leadership team
Management profileNumber of profiles
Profiles4 records
Conectarte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conectarte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conectarte
What does Conectarte do?
Conectarte is a boutique digital marketing agency ("Digital Intelligence Cell") that designs and manages omnichannel paid advertising campaigns (Google Ads and Meta Ads), provides AEO/SGE optimization for AI search engines, builds professional WordPress websites, and delivers strategic digital consulting. Its core specialization is lead generation and enrollment optimization for universities and private colleges, with a secondary focus on B2B companies seeking AI-era digital visibility.
Is Conectarte a public or private company?
Conectarte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conectarte founded?
Conectarte was founded in -1. It employs 11 to 50 people.
Where is Conectarte based?
Conectarte is headquartered in Puebla, Mexico, in the Latin America region.
How does Conectarte make money?
Four revenue lines are on record. Digital Marketing Consulting & Management is the primary driver. The others are web Development Services, strategic Digital Consulting and complementary Services.
Who are Conectarte's main competitors?
Broad incumbents on record are HubSpot, LLYC (Llorente & Cuenca) and Havas Mexico. Emerging players are Otterly.AI and Profound. Direct peers are Teravision Technologies, Wöw Digital Marketing, Grupo KUAI and Elogia México. Brave (formerly BraveBTA) is listed as a regional player.
Does Conectarte have an API?
No public API is recorded for Conectarte.
What industry is Conectarte in?
Conectarte's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 51929 and its SIC code is 7310.