Elogia

Name

Elogia

Legal name

ELOGIA MEDIA, S.L.

Website

https://elogia.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Commerce Consulting and Strategy Services: Elogia provides strategic consulting services for digital commerce transformation, including go-to-market strategy, consumer research, market benchmarking, buyer persona construction, and omnichannel strategy definition.
2. Digital Marketing Services: Comprehensive digital marketing services including paid media acquisition, SEO optimization, content and social media management, email marketing, marketing automation, and CRM-based relationship marketing.
3. E-commerce Development and Operations: Development of digital solutions from Shopify-based online stores to high-performance lead generation landing pages, along with digital operations including data & business intelligence, web analytics, logistics, and customer service.
4. Performance-Based Marketing: Growth-focused marketing engagements measured by business outcomes including traffic, conversions, ROAS, and other performance metrics for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Elogia is a Spanish digital commerce agency that operates as a Full Digital Commerce operator, integrating digital marketing, product development, and logistics operations into a single team to deliver end-to-end business solutions. The company provides strategic consulting, paid media, SEO, marketplace management on Amazon and other platforms, e-commerce development, marketing automation, data analytics, and consumer research for enterprise and growth-stage brands across Spain, Mexico, and 25+ international markets.

Product overview

Elogia operates as a Full Digital Commerce agency offering an integrated service model that combines digital marketing, product management, and logistics operations. The core offering includes Full Digital Commerce as the primary service model, supported by specialized sub-brands Elogia Pharma and Elogia Fashion for vertical-specific expertise. Service capabilities span Digital Shelf Optimization, Paid Media, SEO, Marketplace Management (Amazon, Miravia, eBay, CDiscount, Asos, Privalia, Zalando, Fnac), Marketing Automation, E-commerce Development (favoring Shopify), Data & Business Intelligence, Logistics, Content & Social Media, Customer Service, Research Services, and Digital Commerce Strategy. The company delivers solutions through two service models: Direct Commerce (direct transactions without intermediaries) and Assisted Commerce (personalized direct assistance). Growth solutions are offered across three stages: Launch, Accelerate, and Scale. Elogia is part of the VIKO ecosystem alongside Kraz (analytics consulting), Candee (talent consulting), Optopus (digital shelf optimization), Marketing4eCommerce Academy (training), Socialmood, and Elev8.

Differentiator

Problem solved

Functional benefit

Brands

• Elogia Pharma: Full Digital Commerce solution specialized in the pharmaceutical sector, offering creativity, omnichannelity, and integrated implementation centered on target audiences, powered by data and latest technologies.
• Elogia Fashion
• Elogia Fashion Lab

Products and services

• Full Digital Commerce
• Elogia Pharma
• Elogia Fashion
• Direct Commerce Model
• Assisted Commerce Model
• Launch Solutions
• Accelerate Solutions
• Scale Solutions

Quantifiable outcome

• GAP achieved +150% market share growth and tripled online revenue in first year of operation in Iberia
• +5 more outcomes

Named customers27 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability11 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• VIKO (Parent Company)coreStrategic or Co-development PartnerVIKO is the parent ecosystem of which Elogia is a part, along with seven other independent companies sharing values, culture, and financial resources. VIKO positions itself as the partner that drives business growth by connecting brands with their digital opportunities.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status providing exclusive access to advanced advertising tools, personalized support, ongoing training, and updates on digital marketing trends. Elogia can optimize advertising campaigns on Google Ads with enhanced resources.
• MetacoreGTM or Marketing PartnerMeta Business Partner with access to specialized resources, support, training, advanced measurement tools, and consulting on advertising strategies for Facebook and Instagram campaigns.
• TikTokcoreGTM or Marketing PartnerTikTok Agency Partner with access to exclusive resources and support for creating innovative advertising campaigns on TikTok, including training on latest trends and best practices for reaching younger audiences.
• Amazon AdscoreGTM or Marketing PartnerAmazon Ads Partner providing specialized approach to advertising within Amazon platform with access to advanced tools, performance data, campaign optimization, and direct advice from Amazon experts.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon partner providing access to one of the most influential e-commerce platforms worldwide with advanced tools for inventory management and product optimization, plus robust advertising resources.
• MiraviamajorChannel Partner/ Reseller/ DistributorMiravia partner with access to advanced tools for sales management and product listing optimization, personalized support, and specific marketing resources to maximize conversion and performance on the platform.
• SalesforcemajorTechnology or IntegrationSalesforce partnership for marketing automation offering comprehensive platform for managing and optimizing customer interactions with campaign automation, audience segmentation, and real-time performance measurement.
• KrazcoreStrategic or Co-development PartnerKraz is an analytical consulting firm in the VIKO ecosystem that combines technology and science to transform data into relevant business information using data science, machine learning, and AI.
• OptopusmajorStrategic or Co-development PartnerOptopus is an agency specialized in optimizing digital product listings for large brands, using advanced AI, CGI, and AR solutions to enhance presence and performance in digital storefronts. Recently acquired by VIKO Group.
• SocialmoodcoreStrategic or Co-development PartnerSocialmood is part of the VIKO ecosystem, one of seven independent companies sharing values, culture, and financial resources within the group.
• CandeemajorStrategic or Co-development PartnerCandee is a talent consulting firm specialized in digital profiles, launched by the VIKO Group with comprehensive Career Pitch service and over two decades of experience in digital talent training and retention.
• Marketing4eCommercemajorStrategic or Co-development PartnerMarketing4eCommerce Academy is an online training school for digital sector professionals launched by VIKO Group with blended methodology covering key areas of digital marketing.
• Elev8majorStrategic or Co-development PartnerElev8 is part of the VIKO ecosystem providing educational and training resources for digital marketing professionals within the group.
• LetslawminorImplementation/ SI/ Consulting PartnerLetslaw is a legal firm specialized in Tech-Law offering comprehensive 360° services including digital, commercial, tax, labor, financial, compliance, immigration, cybersecurity, data protection, and trademarks.
• IAB SpainmajorStrategic or Co-development PartnerElogia collaborates with IAB Spain conducting reference studies in the sector such as the Annual Social Media Study and the eCommerce Study, positioning the company as a thought leader in digital commerce.
• AMVO (Mexican Association of Online Sales)majorStrategic or Co-development PartnerElogia collaborates with AMVO on studies like the Fashion eCommerce Study in Mexico, contributing to industry knowledge and research in the Latam market.
• StatistamajorStrategic or Co-development PartnerCollaboration with Statista means Elogia provides studies and data to the global statistics platform, expanding visibility of their research to a worldwide audience.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dentsu: Global advertising holding company with significant digital commerce and performance marketing practices through Merkle and Dentsu Creative—competes for enterprise clients with overlapping capabilities.
• Accenture Song: Global digital transformation and commerce arm of Accenture, offering integrated marketing, commerce, and technology services to large enterprises—overlaps with Elogia's Full Digital Commerce positioning at the top of the market.
• Publicis Groupe: Global advertising and communications holding company with extensive digital commerce and performance marketing capabilities through Publicis Media, Leo Burnett, and Sapient—competitor at the enterprise tier.
• GroupM: WPP's media investment arm covering media planning/buying across Google, Meta, TikTok, Amazon—directly competes for the same media budgets Elogia manages but at global scale.
• VMLY&R: Global WPP-owned creative and commerce agency network offering end-to-end digital marketing and commerce solutions—competes for the same enterprise brand clients but as part of a much wider global portfolio.

Direct peers

• T2O media: Spain-based independent performance and digital media agency with similar Iberian roots, enterprise client base, and multi-market (Europe + Latam) expansion—strong direct peer to Elogia's Full Digital Commerce model.
• Flat 101: Spanish digital marketing agency specializing in performance, SEO, analytics, and eCommerce—overlapping mid-market and enterprise client base and digital commerce focus with Elogia.
• Making Science: Madrid-headquartered digital marketing and adtech company offering performance marketing, data, and eCommerce services across Europe and Latam—directly comparable to Elogia in geography, service mix, and enterprise client focus.
• Good Rebels: Madrid-based digital consultancy and creative agency serving enterprise clients with digital strategy, marketing, and customer experience services—a comparable Spanish digital agency peer.
• Multiplica: Spanish digital agency offering digital transformation, marketing, and product services to enterprise clients, with presence in Spain and Latam—comparable scope and client profile to Elogia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elogia
• YouTubeyoutube.com/user/elogia
• Facebookfacebook.com/elogia
• LinkedInlinkedin.com/company/elogia
• Instagraminstagram.com/elogia
• TikToktiktok.com/@we_are_elogia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elogia