Digitell (Now Conexiant)

What Digitell (Now Conexiant) does

Conexiant is a healthcare media and engagement company that operates a network connecting more than 200 medical associations, 250+ specialty publications across 29 therapeutic areas, and over 400 brand clients (including 100% of the Top 10 pharma firms) with a verified audience of 3.1M+ healthcare professionals. The company, originally founded in 2000 as BroadcastMed and rebranded in May 2024 after combining with the acquired Digitell business, runs the Conexiant DXP event management platform (formerly OPUS DX), powering 7,000+ association events and CE/CME programs annually and including the JADPRO Live oncology conference franchise.

Its core technology stack comprises the mDNA AI-driven data platform, the MD-ID physician-level targeting platform (covering 1.7M physicians verified against the AMA Masterfile), the MDspire AI-powered HCP engagement platform (vector database plus RAG orchestration and fine-tuned LLMs), and a portfolio of vertical AI destinations such as ASCO AI in Oncology and AACE Endocrine AI. The platform records 47M+ monthly engagements and is distributed through exclusive association media channels.

Conexiant's business model blends association media monetization (content licensing, sponsorships, CE/CME accreditation fees), pharma and brand advertising across the publications network, event sponsorships and registration, and increasingly data-driven HCP targeting products (MD-ID). The company is privately held under 424 Capital sponsorship and operates with 46 employees, having expanded through acquisitions of Digitell (March 2022) and Texere Publishing (June 2024).

Name

Digitell (Now Conexiant)

Legal name

Conexiant

Website

https://conexiantdxp.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Conexiant operates a healthcare media and engagement platform connecting 200+ medical associations and 250+ specialty publications to 3.1M+ verified HCPs, serving pharma advertisers and brand clients with events, content, and AI-driven physician targeting.

Ownership category

akta.pro rank

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Event Management & Production Services: End-to-end event production including in-person, virtual, and hybrid events. Revenue from event fees, production services, AV production, and content capture.
2. Advertising & Sponsorship: Digital advertising, display ads, programmatic advertising, and sponsorship placements across the network of 200+ healthcare publications and 3.1M+ HCP audience.
3. Subscription & Licensing: Platform licensing for associations to manage content, events, and member engagement. Subscription-based access to proprietary tools like MD-ID targeting and mDNA analytics.
4. Continuing Education (CE/CME): Delivery and management of CE/CME credits for healthcare professionals. Revenue from accredited education programs and certificate management.
5. Content Monetization for Associations: Conexiant runs associations' media businesses, generating non-dues revenue through ad sales operations and sponsored content.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Conexiant DXP (formerly Digitell OPUS DX) is a comprehensive Digital Experience Platform that integrates event management, content management, production (AV), learning management (CE/CME), and reporting into a single solution for in-person, virtual, and hybrid events. The company complements the platform with MDspire, an AI-powered discovery and engagement tool, and runs a network of 250+ medical publications and association media businesses serving 3.1 million+ verified healthcare professionals.

Product overview

Conexiant (formerly Digitell and BroadcastMed) is a comprehensive healthcare intelligence platform offering a unified ecosystem of digital solutions, events, publications, and learning management. The core product is Conexiant DXP (Digital Experience Platform), formerly Digitell's OPUS DX, which integrates Event Management with Content, Production, Learning Management, and Reporting into a single solution for in-person, virtual, and hybrid events. The portfolio includes MDspire, an AI-powered engagement platform; specialized AI digital destinations (AACE Endocrine AI, ASCO AI in Oncology); a network of 250+ publications across 29 therapeutic areas including oncology, ophthalmology, dentistry, optometry, and Europe; JADPRO Live annual conference; and a robust Learning Management System for CE/CME delivery. Acquired brands (Harborside, AEGIS Dental Network, PentaVision, Texere Publishing) expanded capabilities in oncology, dental, vision, and European markets. The platform supports over 50% of Top 10 pharma firms, 200+ association clients, and 400+ brand clients with combined 450 years of clinical editorial experience.

Differentiator

Problem solved

Functional benefit

Brands

• Conexiant DXP: Digital Experience Platform for event management, content management, learning management, and AV production
• MDspire
• Virtual Grand Rounds
• ASCO AI in Oncology
• AACE Endocrine AI

Products and services

• Conexiant DXP (Digital Experience Platform) Unified digital experience platform for healthcare event organizers that combines content management, attendee engagement, mobile apps, AV production, speaker management, CE/CME management, abstract management, webinars, streaming/rebroadcasts, and reporting. For medical associations, life sciences brands, and event organizers.
• MDspire AI-powered discovery and engagement platform for medical professionals that uses a vector database, fine-tuned large language models, and a retrieval-augmented generation (RAG) framework to curate and synthesize trusted medical information into summaries, Q&A, reports, and clinical takeaways. For HCPs and the brands/associations that engage them.
• AACE Endocrine AI Premium digital destination developed with AACE delivering curated content on AI in endocrine care — predictive analytics, clinical decision support, population health management, and precision treatment. Provides brand advertisers context-rich access to specialist clinicians with user-level and behavioral targeting.
• ASCO AI in Oncology Premium digital destination for AI-focused content and education in oncology, providing exclusive access for pharmaceutical, biotech, and health technology brands to oncologists engaging with AI in cancer care.
• Conexiant Publications Network Network of 250+ clinician-vetted journal-quality publications across 29 therapeutic areas, offering advertising, sponsored content, and content marketing opportunities to brands seeking reach to verified HCPs.
• JADPRO Live Premier annual educational conference for oncology advanced practitioners (nurse practitioners, physician assistants, pharmacists, and advanced degree nurses), drawing 1,600+ attendees with CE/CME-accredited sessions, networking, and collaboration.
• Learning Management System (LMS) SCORM-compliant platform for delivering, managing, and tracking CE/CME programs with certificate management, live and on-demand learning formats, and detailed reporting. Available standalone or as part of Conexiant DXP.

Quantifiable outcome

• 40-50% email open rates (2x-10x industry average)
• +9 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration72 records

AI capability9 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• American Association of Clinical Endocrinology (AACE)coreStrategic or Co-development Partner · 15 April 2026Launch of AACE Endocrine AI, a digital destination focused on the real-world impact of artificial intelligence in endocrine care. Offers brands a context-rich environment to engage specialist clinicians with advanced targeting capabilities including user-level and behavioral insights.
• American Society of Clinical Oncology (ASCO)coreStrategic or Co-development Partner · 10 February 2026Launch of ASCO AI in Oncology, a premium digital destination connecting brands with oncology professionals exploring AI in cancer care. Platform offers exclusive access to oncologists engaging with AI-focused content and education. Built on 15+ years of collaboration producing trusted oncology news.
• American Gastroenterological Association (AGA)coreStrategic or Co-development Partner · 8 October 2025Strategic partnership to publish AGA's flagship news publication GI & Hepatology News. Conexiant will manage the publication's digital and print advertising and sponsorship sales and operations, collaborating closely with AGA to deliver high-quality content. Transition effective January 1, 2026.
• Greater New York Dental Meeting (GNYDM)secondaryGTM or Marketing Partner · 6 October 2025Partnership to present the 2025 Product Solutions Center, a free CE series highlighting latest innovations in dentistry. Program takes place November 30 - December 3, 2025 during the 101st annual GNYDM at Jacob K. Javits Convention Center.
• ElseviercoreStrategic or Co-development Partner · 11 March 2025Partnership deal effective April 1, 2025 to deliver world-class solutions and sales execution to over 100 global societies and associations covering 25+ core specialties. Conexiant manages print and digital advertising sales, sponsored content, classified listings, and implements enhanced digital solutions including programmatic advertising, triggered marketing campaigns, and customized engagement solutions.
• Texere Publishing Ltd.coreOthers · 12 June 2024Acquisition expanded Conexiant's global presence with titles including The Ophthalmologist, The Pathologist, The Analytical Scientist, and The Medicine Maker. Expanded total reach to 3M+ HCPs worldwide.
• American Dental Association (ADA)coreStrategic or Co-development Partner · 23 August 2023Expanded partnership to deliver advanced educational resources and engagement tools for dental professionals. Conexiant leverages its digital publishing and audience engagement platform to enhance ADA's outreach. Enhanced platform rolled out to ADA members in Q4 2023.
• HarborsidecoreOthers · 12 October 2022Acquisition expanded Conexiant's reach to 2.8 million HCPs across 16 adult specialties and 10 pediatric specialties. Harborside provides advertising services for The ASCO Post, JNCCN, and ASCO's suite of publications.
• PentaVisioncoreOthers · 29 August 2022Acquisition strengthened Conexiant's presence in vision care sector. PentaVision produces six magazines, two live conferences, multiple events, nearly three dozen newsletters, 11 websites, and 100+ content marketing projects annually.
• AEGIS Dental NetworkcoreOthers · 18 August 2022Acquisition expanded Conexiant's audience with 400K dental clinicians added to existing 1.7M+ physicians across 11 specialties. AEGIS provides comprehensive oral healthcare platform for clinicians, technicians, hygienists, assistants, and students.
• Digitell, Inc.coreOthers · 10 March 2022Acquisition enhanced Conexiant's capabilities in virtual event production and content delivery for healthcare professionals. Digitell developed proprietary OPUS DX platform for virtual/hybrid events, webinars, and educational sessions.
• Advanced Practitioner Society for Hematology and Oncology (APSHO)coreStrategic or Co-development PartnerLong-standing partnership for JADPRO Live conference organization and JADPRO journal publication. APSHO has 6,000+ specialized advanced practitioner clinicians as members.

Scale indicators29 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizzabo: Event experience platform (Bizzabo Rest API is integrated by Conexiant). Overlaps with Conexiant DXP on enterprise event management, attendee engagement, and reporting for associations and large brands.
• Cvent: Leading event management platform for in-person, virtual, and hybrid events with deep association-market penetration. Directly comparable to Conexiant DXP for event logistics, attendee engagement, and association/enterprise sales motion.
• Cadmium: Event, learning, and content platform specialized for associations and scientific/medical societies. Closest direct competitor in the medical-association media + events + LMS stack Conexiant delivers.
• On24: Virtual event and webinar platform used by healthcare and life sciences organizations. Competes head-on with Conexiant DXP for virtual event, webinar, and CE/CME delivery workloads among associations and pharma brands.

Emerging players

• PatientPoint: Point-of-care HCP and patient engagement platform with digital and live touchpoints in physician offices. Comparable as a healthcare professional engagement vendor pursuing pharma ad budgets, though focused on point-of-care rather than association channels.
• Sermo: Physician community and HCP engagement platform for market research, polls, and branded content. Comparable as a digital HCP engagement channel targeting verified physicians, intersecting with Conexiant's MD-ID and mDNA offerings.

Broad incumbents

• WebMD / Internet Brands Health: Dominant consumer and clinician healthcare media platform (Medscape, WebMD) owned by Internet Brands/KKR. Competes for pharma HCP engagement ad budgets and owns physician education channels overlapping with Conexiant's network.
• Doximity: Public professional network for verified U.S. physicians (~2M+ members). Competes with Conexiant's mDNA / MD-ID targeting for HCP engagement ad dollars, but at vastly broader scale and across multiple engagement formats.
• Elsevier (RELX Group): Global healthcare/scientific publisher that is also a Conexiant channel partner (100+ societies, 25+ specialties). Competes for society publishing contracts while partnering for sales execution.
• MJH Life Sciences: Privately held healthcare media company publishing clinical journals, multimedia, and live events across oncology, dermatology, and other specialties. Directly comparable business model — association/media/events — at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/conexiant
• YouTubeyoutube.com/@conexiantnews
• Facebookfacebook.com/ConexiantNews
• LinkedInlinkedin.com/company/digitellinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitell (Now Conexiant)