HSMAI DC Chapter

What HSMAI DC Chapter does

HSMAI DC Chapter is a regional chapter of Hospitality Sales and Marketing Association International, operating as a non-profit professional membership association that has served the Washington DC, Maryland, and Virginia (DMV) hospitality market for over 36 years. Headquartered at 1660 International Drive in McLean, Virginia, with Ellen Wilson listed as a contact, the chapter serves hospitality sales, marketing, and revenue management professionals through a tiered membership program (Hotel/Associate $385/year, Partner/Supplier $415/year, Student $70/year, Faculty $100/year) and an annual calendar of 10+ in-person events.

The chapter's underlying technology footprint centers on the Higher Logic community platform, which supports member interaction, content distribution, and engagement tracking. Engagement is quantified through a points system, with active participants including First Hospitality-Anaheim Marriott Suites (32 points), Atrium Hospitality (27 points), JewelComp Services (22 points), and Decision Tactical (14 points), indicating a structured member-participation framework.

Revenue is generated through three channels: membership dues, multi-tier corporate sponsorships, and event registration. The sponsorship program includes Platinum partners Amadeus and Tambourine, Gold partner Booking.com, and event-level sponsors such as Sonesta, Hilton National Mall, Hyatt Place, Hyatt Regency Dulles, MGM National Harbor, and WHITE64. The chapter additionally supports industry credentials (CRME, CHDP, CHDM) and was awarded HSMAI's 2024 Education Award, reflecting positioning as a continuing-education hub for DMV hospitality commercial leaders.

Name

HSMAI DC Chapter

Legal name

Hospitality Sales and Marketing Association International

Website

https://connect.hsmai.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

HSMAI DC Chapter is a non-profit regional chapter serving 200+ hospitality sales, marketing, and revenue management professionals across Washington DC, Maryland, and Virginia through tiered memberships and 10+ annual events.

Ownership category

akta.pro rank

Headquarters

HQ city

McLean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide primary revenue stream. Different tiers for hotel/associate professionals ($385/year), partner/supplier members ($415/year), students ($70/year), and faculty ($100/year).
2. Sponsorship: Platinum and Gold sponsorships from hospitality technology companies and suppliers. Event sponsorships for specific chapter events.
3. Event Registration: Revenue from educational programs and networking events for hospitality professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HSMAI DC Chapter is a regional non-profit professional membership association that sells annual memberships and hosts 10+ networking/educational events each year for hospitality sales, marketing, and revenue management professionals in the Washington DC metropolitan area. Core offerings include tiered chapter memberships, signature events like the DC State of the Industry, sponsorship packages for hospitality suppliers, a partner showcase directory, and access to HSMAI's national training courses and Knowledge Center.

Product overview

HSMAI DC Chapter is a professional association chapter serving hospitality sales, marketing, and revenue management professionals in the Washington DC/DMV area. The organization offers a unified membership program that provides access to networking events (10+ annually), educational training courses, sponsorship opportunities, and a partner showcase. The chapter has been established for over 36 years with 200+ members. The main offerings include chapter membership, hospitality networking events, sponsorship programs, partner showcase directory, and access to HSMAI national training courses.

Differentiator

Problem solved

Functional benefit

Products and services

• HSMAI DC Chapter Membership Annual membership program connecting hospitality professionals in the DC/DMV area with networking opportunities, educational resources, and industry events. Tiered pricing for Hotel/Associate ($385/year), Partner/Supplier ($415/year), Student ($70/year), and Faculty ($100/year) members.
• Hospitality Networking Events 10+ annual events including the DC State of the Industry, Building Smarter Hotel Demand, and DMV Commercial Leadership Forum, designed for hospitality sales, marketing, and revenue management professionals in the Washington DC metro area.
• Sponsorship Program Partnership offering for hospitality businesses to support HSMAI DC events and gain visibility among 200+ chapter members. Includes Platinum, Gold, and Event sponsorship tiers, with past sponsors including Amadeus, Tambourine, and Booking.com.
• Partner Showcase Online directory featuring partner organizations (Amadeus, Tambourine, Booking.com, and other hospitality brands) for visibility within the HSMAI DC chapter community.
• HSMAI Training Courses Educational programs and training courses for hospitality sales, marketing, and revenue optimization professionals, accessed via the chapter's membership.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered platinum, gold and event.

• AmadeusplatinumGTM or Marketing PartnerPlatinum sponsor of HSMAI DC Chapter. Amadeus provides hospitality technology solutions and supports chapter events and programming.
• TambourineplatinumGTM or Marketing PartnerPlatinum sponsor providing hotel web design services. Supports chapter events and initiatives.
• Booking.comgoldGTM or Marketing PartnerGold sponsor of HSMAI DC Chapter. Online travel agency supporting hospitality industry partnerships.
• SonestaeventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter networking events.
• Hilton National MalleventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter programs.
• Hyatt PlaceeventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter events.
• Hyatt Regency DulleseventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter programs.
• MGM National HarboreventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter hospitality events.
• WHITE64eventGTM or Marketing PartnerEvent sponsor for HSMAI DC Chapter programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Society of Incentive & Travel Executives (SITE): A professional association serving the incentive travel industry. Comparable as a niche hospitality/travel professional body with membership dues, chapter programming, and sponsor relationships targeting similar hospitality buyer communities.
• Global Business Travel Association (GBTA): A leading business travel and meetings industry association. Comparable due to membership-driven revenue, regional chapter presence, and conference programming that intersects with HSMAI DC's hospitality sales and revenue management audiences.
• Meeting Professionals International (MPI): A global membership association for meeting and event professionals. Comparable due to its chapter network, member tiers, sponsor-supported events, and professional development focus adjacent to HSMAI DC's hospitality sales and marketing audience.
• American Hotel & Lodging Association (AHLA): The principal US trade association representing the hotel and lodging industry. Comparable because it operates membership tiers, advocacy, events, and educational programming targeting a similar hotelier audience, albeit broader in scope than a regional chapter.
• HSMAI New York Chapter: A sister HSMAI chapter serving the New York metropolitan hospitality market. Most directly comparable in operating model, membership tiers, sponsor structure, and event programming within the same parent organization.
• Hospitality Financial and Technology Professionals (HFTP): An international professional association serving hospitality finance and technology professionals with certifications, chapters, and events. Comparable to HSMAI DC's structure of regional chapters, dues-based membership, and industry-specific education.
• Hospitality Sales and Marketing Association International (HSMAI): The international parent association of which HSMAI DC is a chapter. Operates the same membership and event model globally, making it the most direct comparable for chapter-level programs, sponsorships, and educational content distribution.
• HSMAI Las Vegas Chapter: A sister HSMAI chapter serving the Las Vegas hospitality market. Comparable because it shares the same parent brand, membership structure, and event-driven GTM, despite serving a different geography with a distinct hospitality mix.

Emerging players

• Phocuswright: A travel industry research and events firm producing conferences and subscription research. Comparable in monetizing hospitality/travel content and events to a professional audience, though operating as a paid research/media business rather than a membership nonprofit.

Broad incumbents

• Cornell Center for Hospitality Research (CHR): A hospitality research and education arm of Cornell University's Nolan School of Hotel Administration. Comparable to HSMAI DC's educational programming and Knowledge Center content, but rooted in academic research rather than member-run chapter activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DCHSMAI
• Facebookfacebook.com/HSMAIinDC
• LinkedInlinkedin.com/company/hsmai-dc-chapter
• Instagraminstagram.com/HSMAIDCChapter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about HSMAI DC Chapter