What WHITE64 does

WHITE64 is an independent, full-service creative agency headquartered in Tysons, Virginia, founded in 1964 by E. James White. The firm operates with 11-50 employees and serves service-driven brands across financial services (PenFed Credit Union, Navy Mutual), travel and tourism (Visit Williamsburg, Visit Fairfax, Hilton, Luray Caverns), government and federal contracting (WMATA, Hitachi Vantara Federal, Peraton, KEEL, V2X), biotechnology and healthcare associations (BIO, Aspen Institute, ACVS), and nonprofits. Its core offerings span six integrated capabilities: brand strategy, advertising campaigns, design systems, digital experiences, paid media planning/buying, and in-house video production through its 7,000 sq ft WHITE64 Studios facility.

The agency's technology stack is built primarily on WordPress for client website development, supplemented by Asana for project management, GA4 and Looker Studio for analytics, and CRM/live chat/help desk/partner portal integrations for federal clients like Hitachi Vantara Federal. Notable proprietary digital products include Metro Rewind (a personalized ridership recap platform for WMATA that generated 7.4M+ media impressions and 150,000+ visits), PenFed Petals (an interactive digital experience with a three-tier moderation system leveraging OpenAI's Moderation API and WebPurify), and the Job Quality Center of Excellence for the Aspen Institute (WCAG 2.2 Level AAA compliant). The agency holds multiple industry awards including W3 Gold, dotCOMM Gold, AVA Platinum, and Anthem Awards finalist status.

WHITE64 generates revenue through professional services fees, retainers, and advertising/media buying commissions across programmatic display, paid social (Meta, LinkedIn, TikTok, Pinterest), paid search, CTV/OTT, broadcast, radio, and out-of-home channels. The agency operates a direct enterprise sales motion, securing clients via new business outreach and industry reputation, and is a member of Amin Worldwide for global reach. Following founder-family CEO Matt White's 2023 retirement, Kerry Beutel as President led a 30% revenue growth year in 2025 and oversaw the formation of a new executive team in February 2026.

Name

WHITE64

Legal name

WHITE64

Website

https://white64.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

WHITE64 is an independent, full-service creative agency founded in 1964 and headquartered in Tysons, Virginia, serving enterprise clients across financial services, travel and tourism, government, and healthcare associations with integrated campaigns, digital experiences, media buying, and in-house video production.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

Keywords

• Creative agency services
• Brand strategy
• Video production
• Digital marketing
• Media buying

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: WHITE64 generates revenue through providing integrated marketing services including brand strategy, advertising campaigns, content creation, video production, digital experiences, and paid media services. Revenue is derived from project fees, retainers, and media buying commissions on behalf of clients.
2. Media Buying and Placements: The agency earns commissions from media planning and buying across programmatic display, video, paid social (Meta, LinkedIn, TikTok, Pinterest), paid search (Google Ads, Microsoft Ads), CTV/OTT, broadcast, radio, print, and out-of-home channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

WHITE64 is a full-service independent creative agency offering integrated marketing services spanning brand strategy, advertising campaigns, content creation, video production, digital experiences, and paid media planning/buying. The agency operates an in-house 7,000 sq ft video production studio (WHITE64 Studios) and serves service-driven enterprise clients across financial services, travel and tourism, government contracting, healthcare, and associations.

Product overview

WHITE64 is a creative agency based in Tysons, Virginia, offering a portfolio of integrated marketing services centered around six core capabilities: Campaigns, Design, Digital, Media, Strategy, and WHITE64 Studios. The agency's digital offerings include bespoke website development (primarily WordPress-based), interactive digital experiences, and campaign creative. WHITE64 Studios provides in-house video production services across live-action, animation, and VR/360 formats. The agency works primarily with service-driven brands in financial services, travel and tourism, government contracting, healthcare, and associations. Notable client-specific digital products include Metro Rewind (ridership personalization platform), PenFed Petals (interactive digital experience), and Job Quality Center of Excellence (WCAG-compliant resource platform).

Differentiator

Problem solved

Functional benefit

Brands

• WHITE64 Studios: Video production studio division of WHITE64, spanning creative strategy, live-action production, editing, casting, audio post-production, VFX, animation, VR/360 video, and distribution.

Products and services

• WHITE64 Studios In-house 7,000 sq ft video production studio offering full-service video production including creative strategy, live-action production, editing, casting, audio post-production, VO recording, directing, color correction, VFX and animation, and VR/360 video. Available as a service for agency clients across industries.
• Metro Rewind Personalized, shareable ridership recap experience for the Washington Metropolitan Area Transit Authority (WMATA) that transforms rider data into identity portraits and cultural collages of the DMV. First launched in 2024 with 'Metro Personas' (Explorer, 9-to-5er, Social Butterfly) and evolved in 2025 as a broader cultural experience with redesigned dashboard, animations, and accessibility improvements.
• Job Quality Center of Excellence Bespoke WordPress platform developed for The Aspen Institute's Economic Opportunities Program, featuring migration of over 300 resources and tools. Built to WCAG 2.2 Level AAA compliance for accessibility and achieved a 10x boost in website traffic within two months.
• Hitachi Vantara Federal Website Custom WordPress website development for Hitachi Vantara Federal, featuring custom architecture, design system, data structure, front-end functionality, CRM integrations, live chat, partner portal, and job listings. Won Gold W3 and dotCOMM awards.
• KEEL Brand Platform Full rebranding and web landing page development for KEEL, a new naval ship-building fabrication company formed by merging Pegasus Steel, Merrill Technologies Group, and Metal Trades under Arlington Capital Partners. Includes brand name creation, design system, and website launch.
• ACVS Website Custom WordPress website for the American College of Veterinary Surgeons, including creation and migration of over 1,000 unique pages of content. Delivered modern, mobile-friendly design with 27% longer user engagement and 20% higher website traffic.
• Luray Caverns Website and Video Website redesign and video production for Luray Caverns featuring stunning cavern visuals, prominent ticket CTAs, and new video and photography content. Resulted in 60% increase in engaged users.

Quantifiable outcome

• 30% revenue growth in 2025 with record performance
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Biotechnology Innovation Organization (BIO)coreStrategic or Co-development Partner · 15 April 2026WHITE64 has partnered with BIO for more than a decade, developing major campaigns including 'The Fight of Our Lives' (launching April 2025 for an initial three-year term) focusing on biotechnology innovation awareness, and the 'Why We Vaccinate' campaign. The agency creates content across CTV, radio, print, digital, and direct-to-publisher placements including Axios and Politico.
• Visit Williamsburg / Sports WilliamsburgcoreStrategic or Co-development Partner · 17 March 2025WHITE64 was selected as Agency of Record for Sports Williamsburg, a new initiative by Visit Williamsburg to position the region as a premier sports tourism destination. The agency will handle branding, video, experiential, web, and social initiatives for the region including the 200,000-square-foot Greater Williamsburg Sports & Events Center opening in 2026.
• PenFed Credit UnioncoreStrategic or Co-development PartnerWHITE64 brokered and manages an ongoing strategic partnership between PenFed Credit Union and Tysons Corner Center for the naming sponsorship of PenFed Plaza (1.5-acre outdoor civic space). The agency leads activation of signature events including the Cherry Blossom Bash, Holiday Market, and Paws on PenFed Plaza.
• Amin WorldwideminorStrategic or Co-development PartnerWHITE64 is a member of Amin Worldwide, a network of independent creative agencies, providing global reach and collaboration opportunities with partner agencies worldwide.
• L'Occitane and LaderachminorGTM or Marketing PartnerPartnership collaboration for PenFed Holiday activation at Tysons Corner Center, where these brands participated in the European-inspired Holiday Market event.
• Martin Luther King Jr. Memorial LibraryminorGTM or Marketing PartnerPartnership with DC public library for Metro's First Stop Holiday Pop-Up Shop, providing venue for DMV holiday gift shopping events featuring Metro merchandise.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Martin Agency: Richmond, Virginia-based independent creative agency with similar Mid-Atlantic roots and full-service capabilities (creative, digital, media). Comparable in size and independent positioning, with a longer track record of national AOR work for major brands. Most directly comparable independent competitor to WHITE64.
• RP3 Agency: Bethesda, Maryland-based independent creative agency in the DC metro area. Similar service mix spanning brand strategy, digital, video, and experiential for regional and enterprise clients, with comparable size and government/association client overlap.
• Brownstein Group: Philadelphia-based independent integrated marketing agency offering advertising, branding, digital, PR, and media services. Comparable mid-size independent with similar full-service positioning and enterprise B2B focus.
• Mower: Syracuse/Boston-based independent integrated marketing agency providing advertising, digital, media, PR, and content services. Comparable independent mid-size agency with similar full-service capabilities and enterprise client focus.
• GKV: Mid-Atlantic independent advertising and marketing agency headquartered in Baltimore. Provides similar integrated services (creative, digital, media, brand strategy) for consumer and B2B clients across Mid-Atlantic region.
• Allen & Gerritsen: Philadelphia-based independent creative, digital, and media agency with offices on the East Coast. Comparable full-service independent competitor with similar mid-market enterprise positioning and integrated capabilities.
• GlynnDevins: Mid-size independent marketing agency focused on senior-living, financial services, and destination marketing. Comparable independent agency with similar B2B services targeting financial services and travel/tourism verticals — directly overlapping with WHITE64's core segments.
• Neathawk Dubuque & Packet: Mid-size independent full-service agency serving healthcare, financial, and B2B clients with similar integrated creative, digital, and media capabilities. Comparable independent competitor in the Mid-Atlantic/Southeast region with similar mid-size agency profile.

Broad incumbents

• MullenLowe US: IPG-owned global advertising network with significant Washington, DC presence and heritage agency Mullen. Competes for the same enterprise AOR work as WHITE64 but offers global scale, media buying scale, and holding-company resources. Head-to-head competitor on enterprise pitches in Mid-Atlantic.
• The Wonderful Company / Wonderful Agency: Large in-house agency model and Stewart & Jasper-style integrated marketing operation. Broader incumbent competing for full-service enterprise creative work, though more vertically integrated around owned brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxV8zB35tWvEonmWldF8fYw
• Facebookfacebook.com/WhiteSixtyFour
• LinkedInlinkedin.com/company/white64
• Instagraminstagram.com/whitesixtyfour
• Xx.com/whitesixtyfour

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHITE64