Connex Group

What Connex Group does

Connex Group is a privately held B2B event experiences and account-based marketing (ABM) consultancy founded in 2020 and headquartered in Sheridan, Wyoming, with a global delivery footprint. The firm curates premium executive gatherings — including in-person events at Michelin-starred restaurants and five-star hotels, and virtual roundtables — designed to connect C-suite, VP, and Director-level decision-makers from leading enterprise brands for qualified networking, peer exchange, and pipeline generation. Its three core service lines are In-Person Events, Virtual Roundtables, and Audience Generation; together they form an end-to-end funnel in which audience generation identifies and qualifies ideal CXO profiles, while in-person and virtual formats deliver curated engagement experiences with structured follow-up. The company targets enterprise clients across cybersecurity, cloud, identity, data, fintech, and telecom verticals, with named customers including Ping Identity, Cybereason, Samsung SDS, Scandit, SingleStore, GitLab, Twilio, Google, and PwC.

The firm operates a professional services, project- and event-based revenue model with quote-based pricing; no standard rates or tiers are publicly disclosed. Its go-to-market motion is event-driven, leveraging account-based marketing methodologies to identify ideal executive profiles, qualify attendees against client goals, and facilitate post-event engagement and follow-up meetings. Reported operational scale includes 500+ events delivered globally and a claimed attendee base of which 93% are Director-level or above; the firm cites client-side outcomes of $950M+ pipeline generated, a 14:1 average pipeline-to-spend ratio, a 340% increase in marketing revenue contribution, and 3.4x faster opportunity acceleration versus traditional ABM tactics. Underlying technology is described as data-driven and relationship-focused, with no proprietary platform, software product, or AI system evidenced; the firm has approximately 35 employees and no disclosed funding history or ownership composition.

Name

Connex Group

Legal name

Connex Group

Website

https://connex-live.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Connex Group is a B2B event experiences and ABM consultancy that curates premium in-person events and virtual roundtables to connect enterprise C-suite and senior decision-makers, generating qualified pipeline for clients across cybersecurity, cloud, data, and other verticals.

Ownership category

akta.pro rank

Product category

B2B Executive Event Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Account-based marketing
• Executive event experiences
• Virtual roundtables
• Audience generation services
• B2B demand generation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Experiences and ABM Services: Connex Group generates revenue through delivering premium executive events, virtual roundtables, and audience generation services to enterprise B2B clients. Services include audience strategy, invitation and lead qualification, event planning and logistics management, facilitated executive engagement, post-event insights, and follow-up meeting management. The model is primarily project/event-based with focus on qualified leads and measurable pipeline generation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Connex Group curates and delivers premium executive events, virtual roundtables, and ABM-driven audience generation services for enterprise B2B clients. The firm matches senior decision-makers (C-level, VP, Director-level) to client-defined accounts, plans and executes in-person and virtual engagements, qualifies attendees, and manages post-event follow-up meetings to produce measurable pipeline. The offering is sold primarily on a project or per-event basis rather than as a software product.

Product overview

Connex Group offers a unified event experiences platform comprising three core service offerings: In-Person Events (executive events at premium venues), Virtual Roundtables (digital engagement sessions), and Audience Generation (ABM-driven targeted outreach). These services work together as an end-to-end solution—audience generation identifies and qualifies the right C-suite participants, while in-person and virtual events deliver the curated engagement experiences that drive pipeline and business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Events Premium in-person executive events hosted at prestigious venues such as Michelin-starred restaurants and five-star hotels, designed for C-suite leaders to connect in relaxed, private settings. Audience is matched to each client's ideal executive profile, and post-event follow-ups are facilitated. Intended for enterprise B2B clients running ABM and field marketing programs.
• Virtual Roundtables Digital roundtable events enabling global senior decision-makers from leading industry brands to participate in interactive, engaging virtual experiences. Used by enterprise B2B clients to extend reach beyond geographies covered by in-person events and to engage accounts that cannot attend in person.
• Audience Generation B2B demand generation service that identifies ideal CXO and executive profiles for specific industries, leveraging account-based marketing (ABM) insights and sales objectives to reach the right decision-makers. Used by enterprise clients to build qualified attendee lists that feed in-person events and virtual roundtables.

Quantifiable outcome

• $950M+ pipeline generated for clients
• +5 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Others

• Terminus: Terminus is an ABM platform offering account-based advertising, analytics, and integrated event programs. It competes for the same enterprise ABM budgets Connex serves and represents the platformization threat to bespoke ABM event agencies.
• Demandbase: Demandbase is a leading ABM platform with account identification, advertising, and engagement capabilities. It is an adjacent competitor that increasingly bundles event-driven ABM programs, putting it on a collision course with Connex's ABM-events thesis.

Broad incumbents

• ON24: ON24 is a leading virtual event and webinar platform with deep enterprise penetration and analytics. It overlaps with Connex's Virtual Roundtables product and competes for the same enterprise demand-gen and ABM budgets.
• Cvent: Cvent is the established incumbent in enterprise event management, offering venue sourcing, registration, and end-to-end event software at massive scale. It serves the same enterprise buyers as Connex but as a broad platform rather than a curated executive-experience specialist.
• Eventbrite: Eventbrite is a broad self-service events platform serving millions of organizers. While not a premium executive-events competitor, it represents the consumerized end of the market that increasingly absorbs entry-level B2B event budgets that Connex targets.

Direct peers

• Bizzabo: Bizzabo is an enterprise event experience platform offering in-person, virtual, and hybrid event management with audience engagement tools. It competes with Connex for B2B event budgets and similarly targets enterprise marketing teams seeking premium, data-rich experiences.
• Splash: Splash is an event marketing platform focused on branded B2B events with strong attendee targeting and reporting capabilities. It directly overlaps with Connex's premium, data-driven executive event positioning for enterprise marketing teams.
• Pavilion: Pavilion (formerly Revenue Collective) operates a curated executive community and runs dinners, summits, and peer events for B2B revenue leaders and executives. It is the closest analog to Connex Group in combining an exclusive executive community with curated live events for senior decision-makers.

Emerging players

• Goldcast: Goldcast is a B2B-focused virtual and hybrid event platform with strong content repurposing and marketing-attribute features. It targets the same enterprise marketing teams that Connex serves, with a more productized virtual event offering.
• Hopin: Hopin (now RingCentral Events) offers an all-in-one virtual and hybrid event platform used by enterprises for conferences and community events. It competes with Connex for virtual roundtable and digital engagement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/connex-group-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connex Group