Content By Request

What Content By Request does

Content By Request LLC is a privately-held, founder-led marketing agency headquartered in Fort Wayne, Indiana (Columbia City mailing address). Founded by Christie Browning around 2019, the firm serves small businesses and nonprofits across the continental United States — with a concentrated community presence in Northeast Indiana — through a relationship-driven, referral-based go-to-market model that does not employ paid advertising or purchased leads.

The company's service portfolio spans four categories of website design (Informational, E-Commerce, Multi-Media, and Membership/Education) built on Squarespace platform infrastructure, supplemented by digital marketing, branding and print design, referral and in-person marketing, hourly consulting, a monthly 1-on-1 Marketing Coaching Circle, and podcast production. Underlying collaboration is delivered through a client-specific Slack workspace, with shared project visibility, file sharing, and ongoing strategy sessions. Monetization is split across flat-rate project fees for web design (with a 50% deposit and balance at launch), month-to-month recurring retainers for ongoing marketing and maintenance, hourly consulting, and a growing digital products arm via the Learning Lab (self-paced courses at $49 and $97) and the 'Marketing With Purpose' podcast.

Content By Request positions itself as an embedded marketing partner rather than a siloed vendor, applying an exclusivity rule of 'one business per industry' to eliminate client conflicts. It extends its reach through quarterly MEGA Workshops at the Northeast Indiana Innovation Community, a Preferred Providers Network (promotional products, video, IP legal, radio), and educational content assets. The business operates with a very small team (~5 personnel) and is bootstrapped, with no institutional funding, public listing, or acquisitions disclosed.

Name

Content By Request

Legal name

Content By Request LLC

Website

https://contentbyrequest.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Content By Request LLC is a relationship-driven, Squarespace-based marketing agency in Fort Wayne, Indiana, serving small businesses and nonprofits across the continental U.S. with website design, digital marketing, branding, coaching, self-paced courses, and a 'Marketing With Purpose' podcast.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

akta.pro secondary industries

Referral & Advocacy Program Services (MPAAAIAO), Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

Keywords

• Marketing agency services
• Website design services
• Digital marketing solutions
• Brand strategy consulting
• Small business marketing

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Website Design Services: Flat-rate project-based website design covering informational, e-commerce, multi-media, and membership/education site types. Clients pay a 50% deposit upon engagement and the remaining balance upon launch.
2. Monthly Retainer Services: Month-to-month digital marketing services (social media content, email newsletters, blog articles, ongoing maintenance) billed monthly. Services can be added, reduced, or cancelled with written notice. The first month's services are due upon engagement. Billing goes out on the 1st of each month, due on the 30th.
3. Hourly Consulting: Hourly-based consulting for clients needing ad-hoc strategic guidance. A ballpark estimate of hours is provided upfront. Weekly accounting of time is shared with the client, with any remaining balance invoiced at project end.
4. Annual Commitment Services: Certain specialized services require a 12-month commitment because billing is spread equally across all 12 months.
5. Learning Lab Online Courses: Self-paced online marketing courses sold as one-time purchases, including 'Crafting Your Marketing Plan' at $49 and 'Marketing That Works' workshop. Includes lifetime access, downloadable workbooks, and templates.
6. Ultimate Marketing Playbook Online Workshop: A comprehensive five-module online workshop sold for a one-time fee of $97, covering social media, email, website, print, and in-person marketing planning.
7. Marketing Coaching Circle: 1-on-1 monthly marketing coaching providing a structured plan and guidance on executing marketing solutions and strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Content By Request is a relationship-driven marketing agency that designs websites (informational, e-commerce, multi-media, membership/education) on the Squarespace platform and delivers integrated digital marketing, branding, print, and in-person referral marketing services to small businesses and nonprofits. The agency complements its services with 1-on-1 marketing coaching, hourly consulting, and a library of self-paced online courses and workshops. Engagements are offered month-to-month with no long-term contracts, anchored by a free consultation and a referral-based sales model.

Product overview

Content By Request is a marketing agency serving small businesses and nonprofits, offering a comprehensive suite of marketing and design services. Their core offerings include four website design categories built on a platform-based approach: Informational (basic sites), E-Commerce (online stores), Multi-Media (for creators), and Membership/Education (paid access portals). These are complemented by service offerings spanning Digital Marketing, Branding & Design, Referral Marketing, Consulting, Marketing Coaching, Podcast Studio, and the MEGA Marketing Package for bundled services. The company also operates supporting products including the Learning Lab (self-paced online courses like Marketing That Works and Crafting Your Marketing Plan), MEGA Workshops (quarterly in-person events), the Ultimate Marketing Playbook (modular online workshop), the free 10-Step Strategy Session, and the Marketing With Purpose Podcast. The Preferred Providers Network extends their reach through vetted partner referrals. The company positions itself as a relationship-driven, month-to-month service provider emphasizing content-based marketing strategies, communication, and collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing With Purpose: A podcast hosted by Christie Browning, founder of Content By Request, focused on clarity, systems, and strategies for small businesses and nonprofits.
• MEGA Workshops
• Marketing Learning Lab
• Ultimate Marketing Playbook

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Promotions SpecialtiesminorGTM or Marketing PartnerPreferred provider for promotional products. Michael Baldini serves as the contact. Partnered with to fulfill client needs for branded promotional merchandise as part of comprehensive marketing packages.
• Askew IP LLCminorOthersPreferred provider for intellectual property legal services. Gerald Askew serves as IP attorney. Referred to clients who need trademark, copyright, or other IP-related legal support.
• Federated MediaminorGTM or Marketing PartnerPreferred provider for radio advertising. Suzee Leavell serves as contact. Offered as a media channel option for clients wanting to incorporate radio advertising into their marketing mix.
• Northeast Indiana Innovation Community (NIIC)minorOthersVenue partner for MEGA Workshops. Located at 3211 Stellhorn Road, Fort Wayne, IN. The NIIC serves as the host location for the company's quarterly in-person marketing workshops and training events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: Inbound marketing and branding agency serving SMB and mid-market clients with retainer-based services including content, web design and email. Closely comparable in offerings, target segment, and recurring revenue structure.
• Disruptive Advertising: Digital marketing agency offering PPC, SEO, web design and lifecycle marketing for small to mid-sized businesses. Overlaps with Content By Request's digital marketing + website design offerings.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, social media, and content marketing to small businesses. Directly comparable in service breadth and SMB focus.
• Ignite Digital: Digital marketing agency providing SEO, web design, social media and content marketing for small and mid-sized businesses. Directly comparable service mix and client segment.
• KlientBoost: Performance-driven digital marketing agency focused on paid acquisition, landing pages and CRO for SMBs and ecommerce. Comparable as a digital marketing service provider targeting similar client profiles.
• LYFE Marketing: Social media and digital marketing agency serving small and mid-sized businesses with monthly retainer services. Direct analogue in service mix, client size, and subscription-based revenue model.

Others

• Squarespace: Website building platform on which Content By Request builds its client sites. Functions as both an upstream platform dependency and a partial DIY alternative for the same SMB customers the agency targets.

Broad incumbents

• WebFX: Large full-service digital marketing agency with a broad SMB offering spanning web design, SEO, content and social media. Comparable service catalog at significantly larger scale.
• Constant Contact: Established SMB-focused email marketing and digital marketing platform. Comparable target customer (small businesses and nonprofits) and overlapping email/CRM-adjacent capabilities, though delivered as a product rather than agency services.
• HubSpot: SMB-focused marketing automation, CRM and content platform with a large agency partner ecosystem. Comparable in serving small businesses and nonprofits across content, email and website, though primarily as software rather than service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/contentbyrequest
• Instagraminstagram.com/christie.contentbyrequest
• LinkedInlinkedin.com/company/content-by-request

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Content By Request