What Coolamon does

Coolamon Chaser Bins is an Australian agricultural equipment manufacturer founded in 1972 and headquartered at 81 Wade Street, Coolamon, NSW. The company designs and builds grain handling and material spreading equipment in-house at its Coolamon workshop, including chaser bins (24T to 60T capacities), mother bins (100T to 200T for in-field grain storage), standalone spreaders (10.0, 12.5, 15.0) with proprietary variable-sized cones, and combined Spreader Chasers that integrate chaser and spreading functions into a single machine. Core engineering differentiators include variable-sized cone spreading technology, an in-house rear self-steering system with integrated weight scales, a Camso-compatible track undercarriage that reduces ground pressure by 60-70% versus tyres, and Bluetooth-integrated Agrimatics and Raven RCM weight and calibration systems.

The company sells exclusively to end customers via a hardware sales model: quote-based pricing on individual units, no disclosed recurring or subscription revenue. Distribution runs through Australia's largest chaser bin dealer network with 50+ outlets across every state and territory, supplemented by an international dealer footprint and a Shopify-powered direct e-commerce storefront. GTM motion is channel-partner-led, reinforced by participation in 11+ annual Australian agricultural field days, downloadable product brochures, and an email newsletter. The primary customer segment is Australian grain farmers (SMB), with cited use cases spanning harvest grain logistics, lime and fertilizer spreading, and feedlot waste management. Coolamon is privately held, appears founder/family-controlled, has no disclosed institutional investors, and employs 17 staff.

Name

Coolamon

Legal name

Coolamon Chaser Bins

Website

https://coolamon.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolamon Chaser Bins is a privately held Australian OEM, founded 1972 in Coolamon, NSW, manufacturing chaser bins, mother bins, spreaders, and track undercarriages for Australian grain farmers via a 50+ outlet national dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

akta.pro primary industry

Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)

Keywords

• Agricultural equipment manufacturing
• Chaser bins
• Mother bins
• Grain spreaders
• Harvest handling equipment

Headquarters

HQ city

Coolamon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Equipment Sales: One-time hardware sales of chaser bins, mother bins, spreaders, and spreader chasers. Products are manufactured in-house and sold through dealer network and direct e-commerce. No subscription or recurring revenue streams mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Coolamon Chaser Bins is an Australian manufacturer founded in 1972 that designs and builds agricultural equipment in-house at its Coolamon, NSW workshop. The product portfolio includes chaser bins (24T-60T capacity), mother bins (100T-200T capacity), spreader chasers (SC2920-SC4026) that combine chaser and spreader functionality, and standalone spreaders (10.0-15.0) for grain handling, harvest logistics, and material spreading. All products are sold through Australia's largest dealer network (50+ outlets) and direct e-commerce with quote-based pricing.

Product overview

Coolamon Chaser Bins is an Australian manufacturer of agricultural equipment founded in 1972, producing a comprehensive portfolio of grain handling products. The product lineup includes: Chaser Bins (24T20, 30T20, 36T20, 36T24, 45T24, 60T24) ranging from 24 to 60 tonne capacity with 20" or 24" delivery augers for in-field grain collection during harvest; Mother Bins (CMB100T, CMB150T, CMB200T) ranging from 100 to 200 tonne capacity for temporary grain storage and transfer operations; Spreader Chasers (SC2920, SC3523, SC4026) combining chaser and spreader functionality in a single machine for year-round use; Standalone Spreaders (10.0, 12.5, 15.0) featuring variable-sized cones for spreading various materials including feedlot waste, chicken manure, lime, urea and fertilizers; and the Track Undercarriage System for converting wheeled equipment to tracks, reducing ground pressure by 60-70%. Optional accessories include weight scales (with Agrimatics or Raven RCM integration), camera packs, light packs, fire fighting tanks, and steerable axles. All products are designed and built in-house at their Coolamon, NSW workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Chaser Bin 24T20
• Chaser Bin 30T20
• Chaser Bin 36T20
• Chaser Bin 36T24
• Chaser Bin 45T24
• Chaser Bin 60T24
• Mother Bin CMB100T
• Mother Bin CMB150T
• Mother Bin CMB200T
• Spreader Chaser SC2920
• Spreader Chaser SC3523
• Spreader Chaser SC4026
• Spreader 10.0
• Spreader 12.5
• Spreader 15.0
• Track Undercarriage System

Quantifiable outcome

• Equipment runs approximately 75% of the year (3/4 of the year)
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationCoolamon's e-commerce store is powered by Shopify, which enables them to provide online services to customers. Shopify handles the hosting, payment processing, and platform infrastructure for their online store.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elmer's Manufacturing: Canadian manufacturer of large-capacity grain carts and Haulmaster mother bin-style grain handling equipment. Elmer's is a direct head-to-head competitor in the chaser bin / grain cart category with comparable product specifications, target customers (large grain farmers), and dealer-based distribution.
• Rauch Landmaschinenfabrik: German manufacturer of mineral fertilizer spreaders, slug/snail bait spreaders, and winter road de-icing spreaders. Rauch is the most direct global competitor to Coolamon's spreader line, with both companies competing on spread pattern accuracy, variable-rate application, and precision-agriculture integration.
• Demco: US manufacturer of grain carts, augers, and tenders competing in the same post-harvest grain handling space. Demco's tracked and wheeled grain carts overlap directly with Coolamon's chaser bin and track undercarriage product lines.
• Unverferth Manufacturing: US-based manufacturer of grain carts, wagons, and seed handling equipment under the Unverferth and Brent brands. Unverferth is the most direct global competitor to Coolamon, offering chaser-bin-equivalent grain carts of similar capacities (500-1,500+ bushel) plus mother-bin-style grain handling wagons, competing for the same large-acreage grain farmer customer.
• Amazone: German manufacturer of fertilizer spreaders, seed drills, and crop protection sprayers. Amazone's ZA-TS and ZG-BX spreader ranges are direct competitors to Coolamon's spreader line, particularly in the variable-rate, precision-agriculture-enabled segment.
• J&M Manufacturing: US-based manufacturer of grain carts, auger wagons, and tenders serving the same North American grain handling workflow as Coolamon. J&M's product range and customer base (commercial grain farmers needing high-capacity in-field grain transfer) directly overlap with Coolamon's chaser bin and mother bin lines.
• Brandt Agricultural Products: Canadian manufacturer of grain handling equipment, tillage tools, and agricultural attachments. Brandt's grain cart and auger product line competes for the same large-acreage grain farmer customer as Coolamon, particularly in markets adjacent to Australia.

Broad incumbents

• John Deere: Global incumbent manufacturer of full-line agricultural equipment including combines, tractors, and grain handling systems. While John Deere doesn't specialize in chaser bins, its dealer network and broad product portfolio make it a long-term competitive threat to Coolamon's grain handling niche.
• Horsch Maschinen GmbH: German manufacturer of tillage, seeding, and crop protection equipment. While Horsch's core focus is soil preparation, it is an established global competitor in the European/Australian precision-agriculture ecosystem in which Coolamon's spreader products compete.
• AGCO Corporation: Global agricultural equipment manufacturer encompassing Massey Ferguson, Fendt, Valtra, and GSI grain systems. AGCO's broad portfolio includes grain handling and storage solutions that compete with Coolamon's mother bin and grain transfer category at the upper end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coolamon-steelworks-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolamon