What Coq en Pâte does

Coq en Pâte is a French ethical children's fashion and accessories brand headquartered in Saint-Jouan-des-Guérêts, near Saint-Malo in Brittany, founded in 2007 and operated as an SAS (Société par Actions Simplifiée) with share capital of €116,650. The company designs and sells clothing, bags, toys, and stationery for children from birth to 10 years, plus a growing family-matching line. Textile products are made from 100% GOTS-certified organic cotton and manufactured in certified workshops in India, while stationery and outdoor toys are produced in Brittany, France, including beach toys made from brown algae (algues brunes). Each product carries a wildlife conservation theme, with animal categories (Savanna, Jungle, Polar, Ocean, Forest) tied to IUCN Red List status, and the company runs an ongoing partnership with WWF on the 'Gardians de la Méditerranée' campaign.

The business operates primarily as a direct-to-consumer e-commerce brand through www.coqenpate.com, with worldwide shipping, free delivery in France over €60, 48-hour delivery, and 14-day returns. Distribution is complemented by a wholesale/stockist program for retail partners and at least one physical store near the headquarters. Product pricing is unit-level and low-ticket (e.g., children's T-shirts from €25, beach toys at €19.90, backpacks at €37.50, accessories from €12.45), with virtual gift cards offered at six denominations from €25 to €200 and a sale ladder running to 60% off. The company also runs a free DIY educational content library, a loyalty points program, and a €5/€5 referral program.

Marketing relies on organic social channels (Instagram, Facebook, Pinterest), email newsletter acquisition with a 10% first-order discount, and content marketing through wildlife-themed educational downloads. David Bouvet serves as Director of Publication. There is no proprietary technology platform, no app, and no AI/ML capability evidenced; the core capability stack is design-led product development, GOTS-certified supply chain management, and a niche ethical-positioning brand.

Name

Coq en Pâte

Legal name

COQ EN PÂTE, SAS

Website

https://coqenpate.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Coq en Pâte is a French ethical children's fashion and accessories brand, founded in 2007 in Saint-Malo, selling GOTS-certified organic cotton clothing, bags, toys, and stationery for ages 0–10 plus a family-matching line via DTC e-commerce, wholesale, and a small physical retail presence.

Ownership category

akta.pro rank

Product category

Children's Apparel & Eco-Friendly Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Children's clothing
• Organic cotton apparel
• Eco-friendly toys
• Baby fashion
• Ethical accessories

Headquarters

HQ city

Saint-Jouan-des-Guérets

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. E-commerce Retail: Direct-to-consumer online sales of children's clothing, accessories, toys, and stationery through their e-commerce platform. Products include T-shirts, bodysuits, bags, puzzles, beach toys, water bottles, notebooks, and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coq en Pâte designs, manufactures, and sells ethical children's fashion and accessories for ages 0-10, including organic cotton clothing (T-shirts, bodysuits, sweatshirts), bags, eco-friendly toys (puzzles, beach toys made from algae, doudous), stationery, and family matching apparel. Products feature wildlife and conservation themes and are sold directly through the brand's e-commerce site, wholesale partners, and physical retail.

Product overview

Coq en Pâte is an ethical children's fashion and accessories brand founded in 2007 in Saint-Malo, France. The company offers a unified portfolio of eco-responsible products for children from birth to 10 years and families. The core offering includes Mode Enfant (clothing for ages 2-10 with t-shirts, polos, sweatshirts), Mode Bébé (baby clothing for 0-12 months with bodies and bibs), and Sacs & Trousses (bags including backpacks and pouches). The product range extends to Jouets Écologiques (eco-friendly toys including beach toys made from brown algae in Brittany, puzzles, and doudous), Papeterie (stationery with notebooks and paper toys), Accessoires (hats, water bottles, blankets), and Famille (matching parent-child clothing and family tote bags). Additional offerings include virtual Gift Cards and free DIY educational downloads featuring coloring pages, games, and wildlife information. Textile products are made from 100% GOTS-certified organic cotton manufactured in certified workshops in India, while stationery and outdoor toys are produced in France, particularly in Brittany, using eco-materials or recycled materials. The brand partners with WWF for conservation efforts under the 'Les Gardiens de la Méditerranée' program.

Differentiator

Problem solved

Functional benefit

Products and services

• Mode Enfant (Kids Fashion 2-10 years) Children's clothing line including t-shirts with short and long sleeves, polos, and sweatshirts/jumpers designed for ages 2-10, made from 100% GOTS-certified organic cotton manufactured in certified workshops in India.
• Mode Bébé (Baby Fashion 0-12 months) Baby clothing including short and long sleeve bodysuits, t-shirts, and bibs designed for infants from birth to 12 months, made from organic cotton.
• Sacs & Trousses (Bags & Pouches) Bags and accessories including backpacks, activity bags, pouches, purses, suitcases, and tote bags for children.
• Jouets Écologiques (Eco-friendly Toys) Eco-friendly toys including beach toys, puzzles, animal comforters (doudous), and piggy banks made from sustainable materials, some manufactured in Brittany, France from eco-materials including brown algae.
• Accessoires (Accessories) Children's accessories including hats, water bottles, blankets, giant bibs, and pareos.
• Papeterie (Stationery) Eco-friendly stationery products including notebooks, posters, and paper toys, produced in France using recycled materials.
• Famille (Family) Family-oriented products including adult t-shirts, hoodies for parent-child matching (duo), and family tote bags.
• Cartes Cadeaux (Gift Cards) Virtual gift cards available in denominations of €25, €50, €75, €100, €150, and €200, sent to recipients on chosen dates.
• Beach Toys Made in France (Algues Brunes) Beach toys manufactured in Brittany, France, made from brown algae (algues brunes), an eco-friendly and innovative material.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerCoq en Pâte partners with WWF on the 'Gardians de la Méditerranée' (Guardians of the Mediterranean) campaign to protect endangered Mediterranean biodiversity. The partnership aims to sensitize children about wildlife conservation through product themes and educational content.
• QWETCHminorGTM or Marketing PartnerCollaborative product partnership featuring QWETCH water bottles with Coq en Pâte animal designs (e.g., Rhinocéros bottle at €24.90). Combines eco-friendly water bottles with wildlife conservation themes.
• Global Conservation CorpsminorStrategic or Co-development PartnerPartnership mentioned on the website for wildlife conservation initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bonpoint: French luxury children's fashion house selling premium apparel and accessories globally. Comparable on French-origin premium kids' apparel and gifts, but operates at a significantly higher price tier and broader fashion positioning.
• Petit Bateau: Iconic French children's apparel brand with broad assortment across babies, kids, and family. Overlaps with Coq en Pâte on French-market kids' and baby clothing, but at a much larger scale and broader price positioning rather than organic-ethical premium.

Direct peers

• Frugi: UK-based organic cotton children's clothing brand with a strong sustainability/ethical identity and broad kids' assortment. Highly comparable to Coq en Pâte on organic-cotton sourcing, ethical positioning, and DTC + wholesale distribution model.
• Babymoov: French baby and infant products brand (feeding, care, sleep, mobility accessories). Comparable on French origin, parent-targeted baby assortment, and DTC + retail distribution, though more focused on functional baby gear than apparel.
• Piccalilly: UK organic and Fair Trade children's clothing brand using GOTS-certified cotton. Directly comparable on ethical-sourcing story and organic kids' apparel assortment, though smaller and UK-focused rather than French.
• Vertbaudet: Major French specialty children's and baby apparel retailer with a broad multi-category assortment (clothing, toys, nursery). Directly comparable to Coq en Pâte in target customer (French parents) and product categories, but operates at significantly larger scale.
• Cyrillus: French family-and-children's apparel retailer with online and catalogue channels. Closely comparable to Coq en Pâte on family/parent-child matching apparel, French DTC positioning, and gift-oriented product merchandising.
• Sergent Major: French heritage children's apparel brand selling kids' and baby clothing, accessories, and school items through DTC and retail. Comparable product categories and French-market positioning, though positioned at mainstream rather than premium-ethical price points.
• Hape: Global eco-friendly toy brand using sustainable materials (bamboo, FSC-certified wood, bio-plastics). Comparable to Coq en Pâte's eco-toy segment on sustainability credentials and educational toy positioning, though toy-focused rather than apparel-led.
• Pigeon Organics: Organic children's clothing brand using GOTS-certified cotton with playful designs. Comparable on organic-cotton sourcing, kids' apparel category, and DTC model, though operating primarily in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coqenpate.editions
• Instagraminstagram.com/coqenpate
• Pinterestpinterest.com/coqenpatefrance
• LinkedInlinkedin.com/company/coq-en-p%C3%A2te

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coq en Pâte