Coral Reef Animal Hospital
Coral Reef Animal Hospital is a privately-owned, single-location small animal veterinary practice in Atlantic Beach, Florida, providing wellness, dental, surgical, internal medicine, dermatology, imaging, and end-of-life care for dogs and cats owned by local pet owners.
- Company typePrivate
- Founded1994
- HeadquartersAtlantic Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coral Reef Animal Hospital does
Coral Reef Animal Hospital (legal entity Coral Reef Veterinary Care PA) is a privately-owned small animal veterinary practice operating a single hospital at 615 Atlantic Boulevard, Atlantic Beach, Florida. Founded in 1994 by Dr. Richard Langford and relocated to its current Atlantic Beach site in 2009, the practice was purchased in September 2024 by Dr. Shonte Bishop-Mwakyanjala, a University of Florida DVM (2018) with six years of prior Jacksonville-area practice experience. The practice serves individual pet owners in Atlantic Beach, Jacksonville Beach, and the greater Jacksonville market, providing comprehensive medical, surgical, and preventive care for dogs and cats.
The hospital offers eight service lines: wellness and prevention, dentistry, surgical services (including spay/neuter, mass removal, cystotomy, and exploratory procedures), internal medicine, dermatology, diagnostic imaging (X-ray and ultrasound), end-of-life care, and USDA-accredited health certificates. The underlying technology stack is conventional for a small general practice — in-house laboratory, X-ray, ultrasound, and a pharmacy — supplemented by the third-party Pet Page (AllyDVM) client portal for online scheduling, records access, and refill requests, and an integrated online pharmacy that ships medications and pet food directly to consumers. The team consists of approximately six personnel, including one veterinarian-owner, a Practice Manager (since November 2024), a Certified Veterinary Technician (since January 2025), and additional support staff.
The business model is a direct-to-consumer professional services practice: revenue is generated per-visit on a quote-based, pay-as-you-go basis, with CareCredit accepted as a third-party financing option. Distribution is entirely through the single physical location (weekday hours only, closed weekends and major holidays) plus the online pharmacy storefront. Marketing relies on organic social (Facebook, Instagram, TikTok), a content blog, and word-of-mouth referrals. There is no disclosed institutional, venture, or private-equity ownership; the legal entity is a Florida professional corporation under single-DVM ownership.
Coral Reef Animal Hospital firmographics
Firmographics- Name
- Coral Reef Animal Hospital
- Legal name
- Coral Reef Veterinary Care PA
- Website
- https://coralreefanimalhospital.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coral Reef Animal Hospital is a privately-owned, single-location small animal veterinary practice in Atlantic Beach, Florida, providing wellness, dental, surgical, internal medicine, dermatology, imaging, and end-of-life care for dogs and cats owned by local pet owners.
- Ownership category
- akta.pro rank
Coral Reef Animal Hospital industry classification
Industry- Product category
- Small Animal Veterinary Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Hospitals (8060)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where Coral Reef Animal Hospital is headquartered
LocationHeadquarters
- HQ city
- Atlantic Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coral Reef Animal Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Veterinary Service Fees: Revenue generated from veterinary consultations, wellness exams, vaccinations, diagnostic imaging, dental cleanings, surgical procedures, and other medical services for dogs and cats. Services are provided on an appointment basis with fees assessed per visit/procedure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General veterinary services - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Coral Reef Animal Hospital product offering
Product offeringCore offering
Coral Reef Animal Hospital is a privately-owned small animal veterinary practice providing comprehensive care for dogs and cats. Services span wellness exams, vaccinations, dentistry, surgical procedures, internal medicine, dermatology, diagnostic imaging (X-rays and ultrasound), end-of-life care, and USDA-accredited health certificates. Care is delivered at a single physical hospital location in Atlantic Beach, Florida, supplemented by the Pet Page app for online scheduling, record access, and prescription refills, and an integrated online pharmacy for direct-to-consumer medication and pet food shipping.
Product overview
Coral Reef Animal Hospital is a privately-owned small animal veterinary practice offering comprehensive care for dogs and cats. The hospital provides eight core service offerings: Wellness & Prevention, Dentistry, Surgical Services, Internal Medicine, Dermatology, Diagnostic Imaging, End of Life Care, and Health Certificates. These services are delivered through a single physical hospital location supplemented by digital patient-facing tools including the Pet Page App for online appointment scheduling and medical records access, and an integrated Online Pharmacy for pet food and medication orders. The practice does not operate a modular platform architecture; rather, it functions as a traditional veterinary hospital where all services are offered at a single Atlantic Beach, Florida location.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness & Prevention
Companies that use Coral Reef Animal Hospital
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Coral Reef Animal Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coral Reef Animal Hospital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- First Coast Vet ERminorEmergency veterinary referral partner. When Coral Reef Animal Hospital encounters medical emergencies during or outside operating hours, they refer patients to First Coast Vet ER located at 301 Jacksonville Dr, Jacksonville Beach, FL 32250. Phone: (904) 853-6310.
- Animal Care and Protective ServicesminorMunicipal animal services referral partner for stray animals. Coral Reef refers stray animals to Jacksonville's Animal Care and Protective Services at 2020 Forest St, Jacksonville, FL 32204. Phone: (904) 630-2489. The hospital cannot hold strays but will scan for microchips.
- Pet Page (AllyDVM)coreTechnology partnership for client engagement platform. Pet Page provides online appointment scheduling, pet medical record access, and prescription refill functionality. The app integrates with the hospital's practice management system.
- CareCreditminorThird-party pet healthcare financing. Coral Reef Animal Hospital accepts CareCredit as a payment option, enabling clients to finance veterinary expenses. This is a standard acceptance of an existing third-party financing product rather than a co-developed partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Coral Reef Animal Hospital competitors and assessment
Company assessmentDirect peers
- Southern Veterinary Partners: SVP is a network of community companion animal hospitals in the Southeast US with similar general practice service lines. Same target customer, same suburban/small-metro footprint as Coral Reef's Atlantic Beach catchment.
- PetVet Care Centers: PetVet operates a network of general practice and specialty companion animal hospitals. The general practice segment is directly comparable to Coral Reef's full-service small animal hospital model.
- Banfield Pet Hospital: Banfield runs primary care veterinary clinics focused on preventive wellness for dogs and cats, with packages and digital tools for records and scheduling. Directly comparable service offering and target customer base as Coral Reef.
- BluePearl Pet Hospital: BluePearl runs specialty and emergency veterinary hospitals offering surgery, internal medicine, and diagnostic imaging. Comparable hospital-format and clinical depth even though Coral Reef is general practice rather than specialty/emergency.
- NVA (National Veterinary Associates): NVA owns and operates a large network of companion animal hospitals and general practices across the US. Directly comparable as a community vet rollup with similar service offerings.
- Heartland Veterinary Partners: Heartland acquires and operates community companion animal hospitals in secondary markets, preserving local branding and culture. Highly comparable as it is the exact exit/rollup pattern relevant to a small suburban practice.
- VCA Animal Hospitals: VCA operates a national network of small animal veterinary hospitals offering the same general practice service mix (wellness, surgery, dentistry, imaging). Closely comparable model to Coral Reef, just at much larger scale and corporate ownership.
Emerging players
- Modern Animal: Modern Animal operates tech-forward, membership-based primary care veterinary clinics with digital records and app-based booking. Comparable target customer and service mix, but represents the digital-native threat Coral Reef's Pet Page investment partially addresses.
- Bond Vet: Bond Vet operates modern urban/suburban primary care veterinary clinics with walk-in availability, online booking, and digital records. Comparable primary care service mix and digital engagement strategy to Coral Reef's tech-forward positioning.
- Small Door Veterinary: Small Door runs membership-based primary care vet clinics with mobile app scheduling and digital records. Targets the same premium urban/suburban pet owner segment with a similar full-service general practice model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coral Reef Animal Hospital social profiles
Digital presenceCoral Reef Animal Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coral Reef Animal Hospital leadership team
Management profileNumber of profiles
Profiles4 records
Coral Reef Animal Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coral Reef Animal Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coral Reef Animal Hospital
What does Coral Reef Animal Hospital do?
Coral Reef Animal Hospital is a privately-owned small animal veterinary practice providing comprehensive care for dogs and cats. Services span wellness exams, vaccinations, dentistry, surgical procedures, internal medicine, dermatology, diagnostic imaging (X-rays and ultrasound), end-of-life care, and USDA-accredited health certificates. Care is delivered at a single physical hospital location in Atlantic Beach, Florida, supplemented by the Pet Page app for online scheduling, record access, and prescription refills, and an integrated online pharmacy for direct-to-consumer medication and pet food shipping.
Is Coral Reef Animal Hospital a public or private company?
Coral Reef Animal Hospital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coral Reef Animal Hospital founded?
Coral Reef Animal Hospital was founded in 1994. It employs 1 to 10 people.
Where is Coral Reef Animal Hospital based?
Coral Reef Animal Hospital is headquartered in Atlantic Beach, United States, in the North America region.
How does Coral Reef Animal Hospital make money?
One revenue line is on record: veterinary Service Fees.
Who are Coral Reef Animal Hospital's main competitors?
Direct peers on record are Southern Veterinary Partners, PetVet Care Centers, Banfield Pet Hospital, BluePearl Pet Hospital, NVA (National Veterinary Associates), Heartland Veterinary Partners and VCA Animal Hospitals. Emerging players are Modern Animal, Bond Vet and Small Door Veterinary.
Does Coral Reef Animal Hospital have an API?
No public API is recorded for Coral Reef Animal Hospital.
What industry is Coral Reef Animal Hospital in?
Coral Reef Animal Hospital's product category is Small Animal Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals. Its NAICS code is 541940 and its SIC code is 8060.