IT-Automat cora | cora technology solutions AG

What IT-Automat cora | cora technology solutions AG does

cora technology solutions AG, headquartered in Dübendorf near Zurich with a German subsidiary (GmbH) in Munich, develops and sells an automated IT asset distribution and management solution combining a smart locker / vending machine hardware unit with a cloud-based management platform (the cora Cloud). The system enables 24/7 self-service pickup, return, and rental of IT hardware for end users, with automated ticket creation, inventory management, and remote device staging via integration with enterprise ITSM platforms (certified ServiceNow plug-in, Matrix42 extension, BMC Remedy interface, planned Jira, and SCCM-driven staging) as well as REST APIs for custom workflows. Target customers are enterprises with 500 or more employees, with documented deployments in healthcare, banking, insurance, energy/utilities, retail, automotive, pharma, telecommunications, and government/administration across at least ten European countries.

The company originated as an internal product of Swiss IT End-User Support specialist pidas AG (founded 1987); the concept was conceived in 2017, prototypes delivered in 2018, and market launch followed in 2019. On February 1, 2024, cora was spun off as cora technology solutions AG under CEO Melanie Müller, with CCO Saifudin Sharityar and CPO Marcel Leonhard on the executive team. As of late 2024 / early 2025, the company reports 150+ cora units deployed, 250,000+ authorized end users (120,000 in 10 countries as of end-2024), an NPS of 81, and certifications including ISO 27001:2022 (Jan 2026), ISO 9001, ISO 14001, ISO 50001, and CE marking, alongside an iF Design Award (2019).

cora generates revenue through a hybrid model combining hardware sales (modular smart vending lockers with configurable compartments, touch panels, and integrated return trays), recurring software subscriptions to the cora Cloud platform, and professional services for deployment, configuration, and ITSM integration. Pricing is quote-based, typically multi-year, with a customer-reported payback period of approximately six months and minimum IT budget savings of €60,000 per location per year. Go-to-market combines a direct enterprise field sales motion targeting companies with 500+ employees (initially in Switzerland and Germany) with a European channel partner network of IT resellers and system integrators (Bechtle, Aveniq, Streit Service & Solution, Cancom, Akkodis, Stefanini, Getronics, Swisscom, BitHawk), supplemented by demo showrooms across Europe, trade show presence (notably DMEA Berlin), webinars, and a recurring User Group Meeting community program. Named customers include Migros, Erste Group, AG Insurance, BMW Group, Telefonica, Douglas, Hansgrohe, PVH Brands, Vetter Pharma, Provincial Versicherungen, Schaffhauser Kantonalbank, Schwarzwald-Baar Klinikum, HOCH Health Eastern Switzerland, NEW (Niederrhein Energie und Wasser), and commIT (Aarau and Baden).

Name

IT-Automat cora | cora technology solutions AG

Legal name

cora technology solutions AG

Website

https://cora.tech

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

cora technology solutions AG, a Swiss company spun off from pidas AG in February 2024, sells an IT automation platform combining smart vending locker hardware with cloud software that enables 24/7 self-service IT asset distribution for enterprises with 500+ employees across healthcare, banking, insurance, energy, and government verticals in Europe.

Ownership category

akta.pro rank

Product category

Smart IT Vending Lockers

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Services-Prepackaged Software (7372), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH)

akta.pro secondary industries

Workplace / Office Parcel Locker Solutions (TLAAAMAE), Fulfillment, Ticketing & Servicing Automation (Exchanges, Refunds, Queue Mgmt) (THALAGAJ)

Keywords

• IT asset management
• Smart locker solutions
• IT service automation
• Device lifecycle management
• Self-service IT hardware

Headquarters

HQ city

Dübendorf (Zurich)

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of cora smart vending locker hardware units. Hardware includes modular smart lockers with configurable compartments, touch panels, and integrated return trays.
2. Software Platform Subscription: cora Cloud platform subscription for managing hardware units, inventory, and integrations. Includes updates, support, and cloud connectivity.
3. Implementation Services: Professional services for deployment, configuration, integration with existing ITSM systems (ServiceNow, Matrix42), and customization to specific use cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

cora combines a purpose-built Smart IT Vending Locker with a cloud-based software platform to automate the distribution, return, and rental of IT hardware such as laptops, peripherals, and accessories. The solution enables 24/7 self-service pickup and return of devices by employees, with certified integrations into enterprise ITSM systems (ServiceNow, Matrix42, BMC Remedy) for automated ticket creation and asset tracking.

Product overview

cora technology solutions AG offers a unified IT automation platform centered on the cora Smart Vending Locker combined with the cora Platform (cloud software). The core product combines Smart Locker and vending machine functionality for automated IT hardware distribution, return, and rental. The platform integrates via certified add-ons including the ServiceNow PlugIn and Matrix42 Extension, while the cora Lite version extends availability to smaller decentralized offices.

Differentiator

Problem solved

Functional benefit

Products and services

• cora Smart Vending Locker An intelligent IT vending machine combining Smart Locker and vending machine functionality in one unit, enabling employees 24/7 self-service access to IT hardware including pickup, return, and rental of devices such as laptops, peripherals, and accessories.
• cora Platform Cloud-based software platform that manages cora machines, integrates with enterprise systems (ServiceNow, Matrix42, BMC Remedy), and provides inventory management, user authentication, remote device staging, and analytics capabilities.
• cora Lite A compact version of the cora solution designed for smaller offices and branch locations, enabling decentralized teams to access 24/7 IT support and self-service hardware distribution.
• Implementation Services Professional services for deployment, configuration, integration with existing ITSM systems, and customization to specific enterprise use cases including delivery and commissioning.

Quantifiable outcome

• 80% reduction in on-site field support interventions
• +6 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• BechtlecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Bechtle IT-Systemhaus operates as cora's key channel partner in Germany, jointly managing cora deployments at customer sites like Provinzial Versicherungen. Bechtle has 85 IT system houses and IT trading companies across 14 European countries.
• Aveniq AGcoreChannel Partner/ Reseller/ DistributorAveniq is an IT service provider with headquarters in Baden, Switzerland, employing approximately 520 people. Offers services in IT Outsourcing, Cloud, Workplace, Business Software and Consulting. Implements cora as part of its service portfolio for Swiss customers like commIT.
• Streit Service & Solution GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorFamily-owned company in Baden-Württemberg with around 250 employees serving office equipment, office technology and office supplies. Long-standing customer of Hansgrohe now implementing cora as managed service partner.
• pidas AGflagshipStrategic or Co-development Partnerpidas is cora's sister company and one of the leading IT service providers for modern IT End-User Support. With locations in Zurich-Dübendorf, Vienna, Graz, Munich and Budapest, founded in 1987, employing around 400 people. pidas continues to work with cora as strategic partners after spinning off cora as independent company in February 2024.
• CancomminorChannel Partner/ Reseller/ DistributorIT service provider and reseller partner in the cora partner network.
• AkkodisminorChannel Partner/ Reseller/ DistributorIT service provider and reseller partner in the cora partner network.
• StefaniniminorChannel Partner/ Reseller/ DistributorIT service provider and reseller partner in the cora partner network.
• GetronicsminorChannel Partner/ Reseller/ DistributorIT service provider and reseller partner in the cora partner network.
• SwisscomminorChannel Partner/ Reseller/ DistributorTelecommunications and IT services company partner in the cora partner network.
• BitHawkminorChannel Partner/ Reseller/ DistributorIT service provider partner in the cora partner network.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Luxer One: Smart locker provider focused on residential and multifamily parcel management with growing workplace/amenity deployments. Comparable technology stack with cloud-managed access control.
• Telaeris: Provider of handheld RFID/badge readers and asset-tracking solutions that pair with lockers and vending machines. Comparable niche in asset-tracking hardware complementing self-service workflows.

Direct peers

• SupplyPoint: UK-based provider of automated inventory vending and locker systems with cloud management software. Targets similar enterprise IT and MRO use cases, particularly across Europe.
• CribMaster (Stanley Industrial): Automated tool crib and asset vending solution now part of Stanley Black & Decker. Closest comparable in terms of locker-based vending for industrial/IT asset management with cloud inventory software.
• Apex Supply Chain Technologies: US-based provider of automated industrial vending and locker solutions for tools, MRO, and IT assets. Directly comparable to cora's smart-locker-plus-cloud model serving enterprise IT and operational use cases.
• Bossard SmartBin: Smart inventory management solution combining hardware bins/lockers with cloud software, primarily for fasteners and MRO but increasingly applied to broader workplace assets. Comparable product architecture to cora.

Broad incumbents

• Kardex Group: Swiss-listed provider of automated storage and retrieval solutions including industrial lockers and vertical lift modules. Much larger scale and broader portfolio but overlapping locker-automation technology.
• Ivanti (asset management): Major ITSM and IT asset management platform vendor. Competes with cora at the software layer and could natively extend into locker-automation integrations, making it a strategic incumbent threat.
• Zebra Technologies: Global enterprise asset intelligence vendor with RFID, barcode scanning, and location solutions. Relevant incumbent peer given cora's serial-number scanning use case and asset-tracking value proposition.

Others

• Matrix42: European ITSM and workspace management software vendor that is a certified integration partner of cora. Included as a strategic ecosystem peer given mutual go-to-market overlap and integration dependency.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cora-tech
• LinkedInlinkedin.com/company/it-automat-cora

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT-Automat cora | cora technology solutions AG