CORAT
CORAT is a Milan-based B2B sales and marketing representation firm representing 15 international Destination Management Companies and luxury hospitality properties to the Italian travel trade, generating commission-based revenue across 36 countries and 88 destinations.
- Company typePrivate
- Founded1996
- HeadquartersBuccinasco (Milano), Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CORAT does
CORAT S.A.S. is a privately held, founder-owned B2B sales and marketing representation company based in Buccinasco, in the Milan metropolitan area of Italy. Founded in 1996 by Fabiana Cannizzaro — who began her tourism career at the South African Tourist Board in Italy in 1985 — the firm acts as the Italian trade representative for 15 Destination Management Companies (DMCs) and several luxury hospitality properties covering 36 countries and 88 destinations, primarily in long-haul markets such as Southern and East Africa, the Middle East, the Far East, Asia, and Indochina.
The company does not operate a proprietary technology platform; its core offering is human-driven sales representation, marketing, communication, and trade fair participation on behalf of represented DMCs in the Italian market. Services span Ad hoc FIT (customized independent travel), Groups, MICE (meetings, incentives, conferences, events), Seat-in-Coach scheduled tours with Italian-speaking guides, and Luxury Hospitality representation for properties including Kerzner International, Konkamoya Lodge, Nyabogati Camp, and Emerald Bay. Go-to-market is sales-led, relying on personal contacts with Italian tour operators, travel agencies, incentive houses, congress organizers, and airlines, supplemented by social media, newsletters, telemarketing, and trade fair participation.
Revenue is generated through commission-based professional services tied to bookings originated for represented DMCs; pricing is bespoke and not publicly disclosed, and the firm serves only professional tourism operators rather than end consumers. The company has 7 employees, no external investors, no funding rounds, and no subsidiaries, operating as a focused micro-business with Sabrina Ferrario as Marketing Officer alongside the founder.
CORAT firmographics
Firmographics- Name
- CORAT
- Legal name
- CORAT S.A.S.
- Website
- https://corat.travel
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CORAT is a Milan-based B2B sales and marketing representation firm representing 15 international Destination Management Companies and luxury hospitality properties to the Italian travel trade, generating commission-based revenue across 36 countries and 88 destinations.
- Ownership category
- akta.pro rank
CORAT industry classification
Industry- Product category
- Travel Trade Representation Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industry
- Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)
Keywords
Where CORAT is headquartered
LocationHeadquarters
- HQ city
- Buccinasco (Milano)
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CORAT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sales and Marketing Representation Services: CORAT acts as the Italian representative for international DMCs, earning commissions for sales and marketing activities conducted on behalf of represented companies in the Italian market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
CORAT product offering
Product offeringCore offering
CORAT is a B2B sales, marketing, and PR representative for 15 international Destination Management Companies (DMCs) and luxury hospitality properties (resorts, safari lodges) covering 36 countries and 88 destinations. It offers Italian tour operators, travel agencies, incentive houses, congress organizers, and airlines five core service categories: Ad hoc FIT (tailor-made independent travel), Groups, MICE, Seat in Coach tours, and Luxury Hospitality representation. Revenue is earned through commissions and representation fees for connecting Italian travel trade buyers with the represented DMCs.
Product overview
CORAT operates as a B2B sales and marketing representation company for the Italian travel market, representing 15 Destination Management Companies (DMCs) and luxury hospitality properties across 36 countries. The core service offerings consist of five main product categories: Ad hoc FIT (customized independent travel), Groups (group travel programs), MICE (meetings, incentives, conferences, and events), Seat in Coach (SIC - scheduled group tours with Italian-speaking guides), and Luxury Hospitality (luxury resort and lodge representation). CORAT's portfolio spans Southern Africa (Corundum Tours, Abenteuer Afrika Safari, Konkamoya Lodge), East Africa (Ebony Tours, Nyabogati Camp, Emerald Bay), Middle East (Regency Holidays, Hajjat Tours, Arabica Orient Tours, 88 Destinations, Kerzner International), Far East (Crown DMC, MTJ, Aurora Travel), Asia (Holxo Holidays, Peopletravel, Iranian Sebt Tour), Europe (Extraordinary Britain), and Indian Ocean regions. The company acts as an intermediary between international DMCs/lodges and Italian travel trade professionals, providing marketing, PR, sales support, and operational assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad hoc FIT (Flexible Independent Travel) Tailor-made individual travel programs for clients traveling independently, customized to their specific preferences and requirements, delivered through CORAT's represented DMC network covering 88 destinations.
- Groups Group travel services covering small, medium, and large groups, with programs created in collaboration with represented DMCs for Italian tour operators and travel agencies.
- MICE (Meetings, Incentives, Conferences, Events) Corporate travel solutions for incentive travel, meetings, and congresses, with destination-specific solutions and step-by-step implementation support delivered through represented DMCs.
- Seat in Coach (SIC) Scheduled group tours with guaranteed departures for small groups, accompanied by Italian-speaking guides; programs are personally tested and continuously improved.
- Luxury Hospitality Representation Sales and marketing representation in Italy for luxury resorts, lodges, and hospitality properties including Kerzner International, Nyabogati Camp, Konkamoya Lodge, and Emerald Bay.
Companies that use CORAT
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
CORAT technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CORAT partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- Aurora TravelcoreVietnam, Cambodia, Laos, Thailand DMC founded in 2003 with over 70 staff, mainly in Hanoi offices. Specializes in leisure travel including ad hoc FIT, groups, MICE, and Seat in Coach tours.
- Access MoroccocoreDestination Management Company based in Casablanca, Morocco. Provides travel and event solutions including ad hoc FIT, groups, MICE, and Seat in Coach services.
- Extraordinary BritaincoreFull-service DMC operating in UK and Ireland MICE market with over 25 years of experience. Covers incentives, corporate retreats, conferences, gala dinners, and special interest programs. Head Office in London.
- Kerzner InternationalflagshipGlobal leader in luxury hospitality with resorts worldwide. Known for pioneering destination-defining hospitality since 1993. Corporate office in Dubai, UAE.
- Konkamoya LodgecoreLuxury safari lodge in Kafue National Park, Zambia. Created in 2010, located on Itezhi-Tezhi Lake with four luxury safari tents. Offers 4x4 photo safaris and intimate wilderness experiences.
- Nyabogati CampcoreTented camp in Serengeti National Park, Tanzania, located east of Seronera. Offers 6 large tents (40-47 sq.m.) and 4x4 safari experiences. Ideal for wildebeest migration observation.
- Emerald Bay ResortcoreResort on Pemba Island, Tanzania, built with Arabic influence. Features 7 spacious rooms, swimming pool, and daily boat excursions. Located in Chokocho village overlooking natural harbor.
- PeopletravelcoreLeading travel agency in Central Asian market headquartered in Tashkent, Uzbekistan. Covers Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, and Turkmenistan. Offers tailor-made tours.
- Regency HolidayscoreDMC operating in Qatar since 2000. Offers leisure, incentive, and business travel services in Doha and throughout the peninsula. Owns fleet of cars and coaches.
- Iranian Sebt Tour (ISTO)coreCultural tourism agency founded by Dr. Ahmad Sebt Hosseini and Dr. Luciana Manzi, PhD architects from La Sapienza University of Rome. Specializes in cultural tours between Iran and rest of world. Head Office in Tehran.
- Holxo HolidayscoreDMC based in Delhi specializing in customized trips to India, Bhutan, and Nepal. Team combines 300 years of experience. Offers cultural tours, spiritual and wellness tours, with 24/7 assistance.
- 88 DestinationscoreAuthorized inbound tour operator and DMC founded in 2017 in Jeddah, Saudi Arabia. Part of EL Makkan for Travel and Tours group. Specializes in people and culture-focused itineraries in Saudi Arabia.
- MTJcoreJapan Specialist DMC based in Tokyo. Organization made up of foreigners living in Japan with diverse backgrounds. Specializes in tailor-made experiences for Italian travelers with 24/7 Italian assistance.
- Hajjat TourscoreDMC founded by former hoteliers and travel professionals with over 20 years experience. Operating in Jordan and Israel, positioned in medium-high market range.
- Ebony Tours and SafariscoreLeading Tanzanian DMC and Safari Operator based in Dar es Salaam with branch in Arusha. Specializes in Adventure, Leisure, Business, Corporate and Incentive Travel in East Africa.
- Destination JunglecoreTour and travel operator registered in Uganda as private limited company in June 2008. DMC specializing in Uganda, Rwanda, Burundi, and Congo with own vehicles and driver/guides.
- Corundum TourscoreDMC opened in May 2006 in Johannesburg, South Africa. Covers South Africa, Botswana, Zimbabwe, Zambia, and Mozambique. Serves both budget-conscious and discerning clients with tailor-made needs.
- Arabica Orient TourscoreOwner-driven DMC established in 2010 in Muscat, Oman. Specializes in servicing small and medium-sized global tour operators with attention to detail.
- Abenteuer Afrika SafaricoreFounded in 1993 in Swakopmund, Namibia. Pioneered incentive travel in Namibia and has become the country's leading DMC. Specializes in incentive travel, specialized group tours, event management, and fly-in safaris.
- Crown DMCcoreFirst-class DMC in China since 2005, based in Beijing. Specializes in MICE market, private leisure travel, and specialized group tours for China mainland, Macau, and Hong Kong.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CORAT competitors and assessment
Company assessmentEmerging players
- Wild Frontiers: UK-based adventure and off-the-beaten-path tour operator specializing in Africa, Asia, and the Middle East. Comparable in niche long-haul product curation and reliance on in-country DMC partnerships.
Direct peers
- Audley Travel: Boutique UK-based long-haul tailor-made travel specialist with deep country-by-country destination expertise. Comparable as a specialist intermediary aggregating multi-country DMC inventory for a single source market.
- Abercrombie & Kent: Global luxury DMC specializing in long-haul, safari, and cultural itineraries across Africa, Asia, and the Middle East. Directly comparable in destination mix, luxury positioning, and reliance on source-market trade partnerships.
Others
- Kerzner International: CORAT's flagship represented luxury hospitality partner. Listed as a peer because the relationship is reciprocal in nature — Kerzner relies on representatives like CORAT for Italian-market trade distribution, making the partnership a structural analog to a peer agency relationship.
Broad incumbents
- BCD Travel: One of the world's largest corporate travel management companies. While not a DMC representative, BCD operates a broad travel-trade intermediary role with Italian and global tour-operator relationships analogous to CORAT's B2B intermediary function.
- Pacific World: Global DMC network with strong MICE and leisure capabilities across Asia and EMEA. Comparable as a multi-destination DMC operator relying on source-market trade relationships for bookings.
- JTB (Japan Travel Bureau): Asia's largest travel company with DMC capabilities across inbound and outbound markets. Comparable in representing multi-destination Asia-Pacific travel product into European source markets.
- Arabian Adventures: Long-established UAE-based DMC serving leisure, MICE, and incentive segments. Comparable as a Middle East DMC pursuing European source-market trade relationships and inbound representation strategies.
Regional players
- Tour 2000: Italian tour operator and travel group with long-haul product focus. Comparable as a domestic Italian intermediary aggregating global DMC inventory for Italian tour operators and agencies.
- Welcome Travel Group: Italian travel agency consortium and tour operator network. Comparable as a B2B Italian travel intermediary consolidating long-haul destination offerings for the Italian trade.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CORAT social profiles
Digital presenceCORAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CORAT leadership team
Management profileNumber of profiles
Profiles2 records
CORAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CORAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CORAT
What does CORAT do?
CORAT is a B2B sales, marketing, and PR representative for 15 international Destination Management Companies (DMCs) and luxury hospitality properties (resorts, safari lodges) covering 36 countries and 88 destinations. It offers Italian tour operators, travel agencies, incentive houses, congress organizers, and airlines five core service categories: Ad hoc FIT (tailor-made independent travel), Groups, MICE, Seat in Coach tours, and Luxury Hospitality representation. Revenue is earned through commissions and representation fees for connecting Italian travel trade buyers with the represented DMCs.
Is CORAT a public or private company?
CORAT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CORAT founded?
CORAT was founded in 1996. It employs 1 to 10 people.
Where is CORAT based?
CORAT is headquartered in Buccinasco (Milano), Italy, in the Europe region.
How does CORAT make money?
One revenue line is on record: sales and Marketing Representation Services.
Who are CORAT's main competitors?
Wild Frontiers is listed as an emerging player. Direct peers are Audley Travel and Abercrombie & Kent. Kerzner International is listed as an others. Broad incumbents are BCD Travel, Pacific World, JTB (Japan Travel Bureau) and Arabian Adventures. Regional players are Tour 2000 and Welcome Travel Group.
Does CORAT have an API?
No public API is recorded for CORAT.
What industry is CORAT in?
CORAT's product category is Travel Trade Representation Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAK, Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays). Its NAICS code is 561510.