COR fitness

What COR fitness does

COR fitness operates a single-site fitness center at Ballevej 16 in Odder, Denmark, serving local residents and the broader East Jutland (Østjylland) catchment. The facility comprises two training halls, one bike studio, and multiple group exercise rooms, open daily from 04:30-23:00 via member card access, with staffed reception during weekday business hours and weekend mornings. Equipment includes Gym80 strength machines with the Advagym tracking system, BODYBIKE indoor cycles, cardiovascular equipment, and functional training areas; body composition is measured using TANITA analyzers.

The offering is built around three core membership tiers (Fitness med Hold for adults and seniors, Fitness uden Hold for self-directed users) priced at 329-389 DKK/month, plus a one-time 249 DKK registration fee. A portfolio of 17 group classes spans cardio (Bike, Step, BODYCOMBAT, Dance-Mix), strength (BODYPUMP, Stram Op, TRX, circuit training, Kettle Core, LesMills CORE), and flexibility/mind-body formats (Yoga, BODYBALANCE, mobility). Specialized paid programs include personal training, the 6-week COR Bootcamp (2,295-2,795 DKK), the HardCOR women's-only community, the COR Fit Mom post-natal program led by a GynObs physiotherapist, and the Stine Coachingforløb weight-loss program at 5,000 DKK. Physiotherapy services are delivered through a co-location partnership with FysioDanmark Odder at the same address.

COR fitness is privately owned and operated by physiotherapist Jeppe Thorsager, with no external funding, parent company, or public listing. The company reaches members primarily through on-site reception sales, an online webshop, its website, a Facebook page, and email newsletter; class bookings are managed via a mobile member app. Authorized Les Mills programming and partnerships with BODYBIKE and Gym80 provide branded content and equipment, while the FysioDanmark co-location creates an integrated physiotherapy-fitness referral ecosystem that is the company's most distinctive structural feature.

Name

COR fitness

Legal name

COR fitness

Website

https://corfitness.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

COR fitness is a privately owned, single-site fitness center in Odder, Denmark, offering tiered memberships, 17 group classes, personal training, bootcamps, and physiotherapy through its co-location with FysioDanmark Odder for local East Jutland residents.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Personal Training (HSADAAAB), Cycling/Spin Classes (HSADABAE), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Physiotherapy integrated fitness
• Bootcamp programs

Headquarters

HQ city

Odder

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees providing access to fitness facilities, group classes, and equipment. Core revenue driver with multiple tier options based on age and inclusion of group exercise.
2. Personal Training Services: Individual training sessions with certified personal trainers, including personalized training programs and coaching
3. Bootcamp Programs: 6-week intensive bootcamp programs with multiple sessions, nutritional guidance, body measurements, and community support
4. Coaching Programs: Weight loss coaching programs with professional coaching, dietary guidance, personal workbooks, and ongoing follow-up
5. Body Composition Analysis: TANITA body composition analysis add-on service for members providing detailed body metrics
6. Program Review Services: 30-minute training program optimization sessions with personal trainers
7. Trial Training: One-time trial training sessions for prospective members to experience facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

COR fitness operates a community fitness center in Odder, Denmark, offering tiered gym memberships (with and without group classes, including a discounted senior tier), more than 15 weekly group exercise classes (Les Mills certified plus internal formats), and paid ancillary programs such as personal training, bootcamps, women's-only training, post-natal rehabilitation, and weight-loss coaching. The facility also houses TANITA body composition analysis, Advagym-enabled Gym80 strength equipment, and a BODYBIKE indoor cycling studio.

Product overview

COR fitness operates a multi-faceted fitness center in Odder, Denmark, offering a tiered membership model with three core products (Fitness med Hold for adults, seniors, and without group classes). The center's portfolio includes 17 distinct group fitness classes/programmes spanning cardio (Bike, Step, BODYCOMBAT, Dance-Mix), strength (BODYPUMP, Stram Op, TRX, Cirkeltræning, Styrke/Puls Hi-Intensity, Kettle Core, LesMills CORE), flexibility (Yoga, Mobilitetstræning, BODYBALANCE), and specialized offerings (LesMills BODYCOMBAT, LesMills BODYBALANCE, LesMills CORE). Value-added services include personal training, bootcamps (COR Bootcamp, COR Styrke Bootcamp, HardCOR, COR Fit Mom), coachingforløb, TANITA body composition analysis, and shared facilities with FysioDanmark Odder for physiotherapy services. The ecosystem is built around Gym80 equipment with Advagym system and BODYBIKE indoor cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness med Hold – Voksen (Fitness with Classes – Adult)

Quantifiable outcome

• Up to 540 calories burned per BODYPUMP session
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FysioDanmark OddercoreStrategic or Co-development PartnerCOR fitness shares address with FysioDanmark Odder and has developed shared mission, vision, and values together. The collaboration prioritizes comprehensive health solutions for customers, with seamless referral pathways between physiotherapy and fitness services. The partnership enables COR to offer integrated professional health services.
• Sport24 OdderminorOthersCOR fitness members receive 20% discount at Sport24 in Odder by showing their membership card. This is a mutual benefit arrangement encouraging member engagement with partner business.
• Les MillscoreTechnology or IntegrationCOR fitness is an authorized Les Mills partner offering certified Les Mills group exercise programs including BODYCOMBAT, BODYBALANCE, BODYPUMP, and CORE. Instructors are trained and certified in Les Mills concepts, ensuring high-quality standardized group fitness experiences.
• BODYBIKEcoreTechnology or IntegrationCOR fitness has equipped their bike studio with the newest BODYBIKE stationary bikes. The partnership provides members with modern indoor cycling equipment for high-quality bike classes.
• Gym80coreTechnology or IntegrationCOR fitness uses Gym80 strength training machines equipped with Advagym system for member tracking and measurement. This equipment partnership enables comprehensive strength training capabilities and data-driven fitness progress monitoring.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Les Mills International: Global group-fitness programming licensor whose BODYCOMBAT, BODYBALANCE, BODYPUMP and CORE content COR delivers; an upstream ecosystem participant rather than a direct competitor.
• BODYBIKE International: Danish manufacturer of indoor cycling bikes that equips COR's bike studio; an equipment partner enabling COR's cycling classes rather than a competing operator.
• FysioDanmark: Danish physiotherapy chain that co-locates with COR fitness at Ballevej 16; an enabling strategic partner rather than a competitor, providing the integrated clinical offering that is COR's key differentiator.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness operator with growing Danish presence; broad incumbent competitor in the same subscription gym category, but operating at much larger scale and lower price tier.

Regional players

• Nordic Wellness: Swedish fitness chain with membership clubs, group classes, PT and spa/wellness add-ons; similar integrated health-and-fitness positioning but anchored in Sweden rather than Denmark.
• Actic: Nordic (primarily Swedish) fitness chain operating subscription gyms with group classes and personal training; close functional analog with overlapping Les Mills-style programming, though focused on a neighboring market.
• Friskis & Svettis: Large Nordic (mainly Swedish) non-profit fitness organization offering group-based training with membership models; comparable community-driven, group-class-led operating philosophy, though regional.

Direct peers

• SATS: Nordic fitness chain with Danish operations offering group classes, personal training and premium equipment; highly comparable on product mix (group classes + PT) and on subscription membership model.
• Fitness World: Largest Danish fitness chain with a membership-based, multi-site model offering group classes, personal training and equipment-based training; the most direct nationwide analog to COR's subscription-driven, multi-class portfolio.
• Pure Gym Denmark: Budget 24/7 fitness operator in Denmark with membership-based access to equipment and group classes; comparable subscription mechanics and local Danish footprint, though with a lower price point and broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/corfitness8300
• LinkedInlinkedin.com/company/cor-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COR fitness