What Cornerstone Safety Group does

Cornerstone Safety Group is a membership-based risk management, medical advisory, and mental health support firm serving the travel and experiential education industries. Founded in 2021 as a limited liability partnership in Erie, Colorado, the company targets adventure travel operators, summer camps, schools with student travel programs, study abroad organizations, and outfitters. Its core deliverable is a five-tier annual membership (Foundational $7,350, Advanced $10,750, Comprehensive $16,500, Comprehensive+ $22,500, and Executive $29,500) that bundles advisory hours, a Resource Library of 80+ template documents, monthly webinars and community calls, and 24/7 on-call support across medical, mental health, and risk management domains.

The platform is a web-based member portal built on Squarespace with a HubSpot-integrated booking widget for consultations with the Executive Director. Its content layer, a curated library of protocols for activities (bungee jumping, kayaking, SCUBA, whitewater rafting, ziplining) and medical/mental health scenarios, is described as the primary differentiated asset. Complementary offerings include project-based Independent Projects for Schools (a non-membership entry point), specialized training programs such as 'Clarity in Chaos' crisis communication and Emotional First Aid, and a la carte advisory services at $300/hour beyond tier limits.

Cornerstone operates a hybrid community-led and sales-led go-to-market model: monthly community calls, educational webinars, referral fees of $300 per converted member, and active participation in SYTA, ATTA, WRMC, and Gap Year Association conferences. The company reports 50+ member organizations with a 97% average retention rate and is led by Executive Director Dave Dennis and Medical Director Joshua Dubansky, MD, FACEP.

Name

Cornerstone Safety Group

Legal name

Cornerstone Safety Group, LLP

Website

https://cornerstonesafetygroup.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Safety Group is a membership-based advisory firm providing risk management, medical, and mental health support to travel and experiential education organizations through tiered subscriptions, a templated resource library, and 24/7 on-call expertise.

Ownership category

akta.pro rank

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Annual Membership Subscriptions: Cornerstone generates revenue through tiered annual membership subscriptions with five levels: Foundational ($7,350), Advanced ($10,750), Comprehensive ($16,500), Comprehensive+ ($22,500), and Executive ($29,500). Memberships provide access to resource libraries, webinars, community calls, advisor hours, and on-call support. Payment can be made annually or quarterly (with 5% discount for annual prepayment).
2. A la Carte Services: Additional services beyond membership tier hours are available at $300 per hour, including on-call support beyond tier limits, specialized training, safety audits, and crisis response simulations.
3. Referral Fees: Cornerstone pays $300 referral fees to existing members who refer organizations that sign up for Foundational, Advanced, or Comprehensive membership tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cornerstone Safety Group delivers tiered annual membership subscriptions that bundle risk management, medical, and mental health advisory services for travel, camp, outfitter, and school operators. Members receive personalized advisor hours, access to a Resource Library of 80+ templated protocols, monthly community calls, educational webinars, and 24/7 on-call support, with optional a la carte services billed at $300/hour for additional or specialized engagements.

Product overview

Cornerstone Safety Group operates as a membership-based risk management and advisory services company for the travel and experiential education industry. The core offering is a tiered membership program (Foundational, Advanced, Comprehensive, Comprehensive+, and Executive) that provides organizations with personalized advisory services across safety/risk management, medical, and mental health domains, combined with access to a Resource Library of 80+ template documents, educational webinars, community networking calls, and 24/7 on-call support. The company also offers project-based Independent Projects for Schools for one-time engagements, and supplementary training programs including Emotional First Aid and Crisis Response training. The product architecture is structured around membership tiers as the primary delivery mechanism, with add-on training services and a-la-carte consulting hours available beyond included allocations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornerstone Safety Group Membership Tiered annual membership providing organizations with risk management, medical, and mental health advisory services, Resource Library access, monthly webinars and community calls, and a block of advisor hours (15 to 120 hours by tier). Five tiers: Foundational ($7,350), Advanced ($10,750), Comprehensive ($16,500), Comprehensive+ ($22,500), and Executive ($29,500). Targeted at adventure travel, summer camp, study abroad, and school operators.
• Independent Projects for Schools Project-based, expert-led risk management engagement for schools offering student travel programs, including training, program reviews, and preparedness support. Available independently of the annual membership for schools that need targeted, time-bounded help rather than continuous coverage.
• A la Carte Advisory Services Hourly advisory and training services billed at $300 per hour, including on-call support beyond tier limits, specialized training, safety audits, and crisis response simulations. Available to member and non-member organizations requiring targeted expertise outside their subscription allotment.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• International SOScoreStrategic or Co-development PartnerCo-hosted webinar 'From Intelligence to Action: Navigating Global Risk' combining International SOS security expertise with Cornerstone's travel safety knowledge to help organizations evaluate regional risk and build responsive approaches.
• Potomac Law GroupcoreStrategic or Co-development PartnerJoint webinar on mandatory reporting in youth travel programs, providing legal guidance on obligations as mandated reporters, roles and responsibilities, and best practices.
• TrustCentric ConsultingminorStrategic or Co-development PartnerDr. Cory Scheer, Founder & CEO, led interactive workshop on trust rebuilding strategies for organizational leaders.
• SYTA (Student & Youth Travel Association)coreGTM or Marketing PartnerCornerstone's Dave Dennis serves as SYTA Health & Safety Committee Chair. Cornerstone attends annual SYTA conferences and will be facilitating panelist sessions.
• ATTA (Adventure Travel Trade Association)coreGTM or Marketing PartnerCornerstone is a proud ATTA member and attends the annual Adventure Travel World Summit to reconnect with members and industry connections.
• Gap Year AssociationcoreGTM or Marketing PartnerCornerstone received the 2023 Innovation in Gap Year Programming Award at the Gap Year Association Conference. Active member participating in annual conferences.
• America OutdoorsminorGTM or Marketing PartnerCornerstone is a member of America Outdoors, participating in industry events and educational initiatives.
• Andrade Canona Immigration Law FirmminorStrategic or Co-development PartnerPartnered to provide border crossing tips and immigration guidance for travelers in 2025, sharing information on their blog.
• ISEE NetworkminorGTM or Marketing PartnerListed as proud partner, supporting experiential education industry standards and practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Remote Medical International: Provides medical staffing, training, and advisory services for remote and adventure operations. Closely comparable in serving adventure and experiential operators with medical protocols, training, and on-call expertise.
• Riskline: Travel risk intelligence and incident management platform serving travel operators, schools, and corporate clients. Directly comparable as a subscription-based risk advisory service for travel and education organizations, with overlapping monitoring, alerts, and advisory use cases.
• Wilderness Medical Associates: Wilderness medical training and certification provider for outdoor leaders, guides, and adventure programs. Comparable in equipping adventure/experiential programs with medical protocols and training content that Cornerstone also delivers.
• Concentric (Travel Risk Management): Travel risk and duty-of-care platform used by universities and schools to manage student travel safety, including risk assessments and incident response. Closely comparable to Cornerstone's school and study abroad segment.

Broad incumbents

• International SOS: Global leader in medical and security assistance services for travelers. A much larger incumbent offering overlapping risk management and medical advisory capabilities to corporate and organizational clients; already a strategic partner of Cornerstone (co-hosted webinar) but operates at vastly greater scale.
• Global Rescue: Provider of medical, security, and evacuation services plus travel risk management subscriptions for individuals and organizations. Comparable in that it sells ongoing advisory/response memberships to travelers and groups, though it focuses more on evacuation and individual memberships than Cornerstone's operator-safety niche.
• Crisis24 / GardaWorld: Worldwide security and crisis management firm providing risk intelligence, travel risk management, and embedded security advisors to organizations. Overlaps with Cornerstone's risk management and incident/crisis response offerings but serves enterprise-scale clients.

Emerging players

• AlertMedia: Critical event management and mass notification platform with adjacent travel/safety risk capabilities. Comparable in incident response and crisis communication tooling, though more general-purpose across industries.

Others

• Wilderness Risk Management Conference (WRMC): Industry conference and community for outdoor and experiential program risk managers hosted by NOLS. Not a direct competitor but the primary convening venue where Cornerstone's buyer community gathers, making it a key ecosystem anchor.
• Potomac Law Group: Law firm with a youth travel and education practice that has co-presented with Cornerstone. Adjacent rather than competitive, but represents a class of legal specialists whose guidance Cornerstone incorporates into its member protocols.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cornerstone-safety-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Safety Group