CORNERSTONE CHIROPRACTIC & WELLNESS LLC

What CORNERSTONE CHIROPRACTIC & WELLNESS LLC does

Cornerstone Chiropractic & Wellness LLC is a privately held, single-location chiropractic and complementary wellness clinic headquartered at 153 S Main St, Shawano, Wisconsin, founded by Dr. Amy Stuber. The practice operates with a 9-person team comprising two chiropractors (Dr. Stuber, D.C., F.I.C.P.A., C.L.C.; Dr. Aeric Berner, D.C.), four licensed massage therapists, an ACE-certified health coach/stretch coach, a board-certified health coach, and front-desk and insurance/chiropractic technician staff. The clinic's core modality is manual spinal adjustment and alignment therapy, supplemented by on-site X-ray diagnostics, Back On Trac non-invasive spinal decompression, therapeutic massage, pediatric and prenatal chiropractic care, certified lactation counseling, health coaching, and certified passive stretching — a multi-disciplinary family wellness offering spanning infants through seniors.

The business model is a hybrid of insurance-based fee-for-service, cash-pay ancillary services, and B2B corporate discount plans. The practice is in-network with over 450 local and regional insurance plans, participates in the VA Community Cares Program for veteran beneficiaries, and offers a no-cost employer discount plan (with laminated family cards) that has been adopted by named clients such as Amron and Waukesha Bearings. Cash-pay services carry published unit prices (e.g., $50/half-hour passive stretch, $75 health coaching assessment, $45 initial lactation visit, $180 four-session coaching/stretch packages). Patient acquisition runs through a WordPress website with localized service-area SEO pages targeting Shawano, Clintonville, and Bonduel, social sharing on major platforms, new-patient promotional offers, and a dedicated front-desk social media coordinator.

The practice's competitive positioning rests on a specialized credential stack (pediatric and prenatal chiropractic certification, CLC lactation credential, ACE health coaching), capital equipment (Back On Trac, on-site X-ray) uncommon for a 9-person rural clinic, and multi-generational family relationships. There is no external funding, no parent company, and no disclosed revenue, making Cornerstone a small, founder-led, lifestyle-scaled healthcare micro-enterprise rather than an investable growth asset.

Name

CORNERSTONE CHIROPRACTIC & WELLNESS LLC

Legal name

Cornerstone Chiropractic & Wellness LLC

Website

https://cornerstonewellnesswi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cornerstone Chiropractic & Wellness LLC is a privately held, 9-employee chiropractic and complementary wellness clinic in Shawano, Wisconsin, offering spinal adjustment, pediatric and prenatal care, spinal decompression, massage, lactation counseling, and health coaching to individuals, families, veterans, and local employers.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Corrective Chiropractic & Spinal Decompression (HSADALAE), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Chiropractic care
• Spinal adjustment
• Massage therapy
• Wellness services
• Prenatal chiropractic

Headquarters

HQ city

Shawano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Office Visits: Fee-for-service chiropractic adjustments and consultations billed through insurance or directly to patients. Revenue generated from initial examinations, ongoing treatment sessions, and specialized services like pediatric and prenatal chiropractic care.
2. Insurance Billing: The clinic is in-network with over 450 local and regional insurance plans, generating revenue through insurance reimbursement for covered services.
3. Lactation Counseling Services: Cash-pay service for breastfeeding support. First visit $45, follow-up visits $30.
4. Health Coaching: Wellness coaching sessions including 1-hour assessment at $75 and 4-session packages for $180.
5. Passive Stretching Services: Certified stretch coach providing 1/2 hour passive stretch sessions at $50 or package rate of 4/$180.
6. Corporate Wellness Plans: Business-to-business discount plans offered to employers at no cost. Employees receive laminated discount cards providing significant discounts off regular fees, covering immediate family members.
7. Massage Therapy: Therapeutic massage services provided by licensed massage therapists (LMTs) including relaxation, deep tissue, trigger point therapy, and hot stone massage.
8. VA Community Cares Program: All providers participate in the VA Community Cares Program, allowing veteran patients to receive appointments covered by the VA.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cornerstone Chiropractic & Wellness LLC is a family-focused chiropractic clinic in Shawano, Wisconsin that provides spinal adjustments and complementary wellness services for patients ranging from infants to seniors. The core service is chiropractic adjustment therapy, supplemented by specialized pediatric and prenatal chiropractic care, Back On Trac spinal decompression, massage therapy, passive stretching, lactation counseling, and health coaching. The clinic also operates a B2B corporate discount plan for local employers and accepts 450+ insurance plans plus VA Community Cares Program coverage.

Product overview

Cornerstone Chiropractic & Wellness is a family-focused chiropractic clinic offering a comprehensive range of therapeutic services centered on spinal health and natural healing. The core offering is Chiropractic Care, which includes adjustments for adults and specialized Pediatric and Prenatal Chiropractic Care modules. Complementary services include Back On Trac Spinal Decompression therapy, Massage Therapy, Passive Stretch sessions, Health Coaching, and Lactation Counseling Services. The clinic also provides Business-to-Business Discount Plans for employers. The practice integrates these services to deliver holistic wellness care—from infants and pregnant mothers to active seniors—with the core chiropractic adjustment serving as the central treatment modality.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Primary spinal adjustment and alignment therapy service using natural, non-invasive manual methods to relieve back pain, neck pain, headaches, migraines, sciatica, carpal tunnel, and other physical ailments by correcting vertebral subluxation. Targeted at individuals and families seeking drug-free pain relief and wellness care.
• Pediatric Chiropractic Care Gentle, non-invasive chiropractic therapy for infants, children, and adolescents to correct spinal misalignments and support healthy nervous system development. Provided by a chiropractor with pediatric certification through the International Chiropractic Pediatric Association.
• Prenatal Chiropractic Care Specialized chiropractic treatment for pregnant and postpartum women addressing low back pain, sciatica, pelvic discomfort, and pregnancy-related discomfort using methods adjusted to be safe for prenatal patients. Supports labor preparation and postpartum recovery.
• Back On Trac Spinal Decompression State-of-the-art spinal decompression therapy that gently stretches and mobilizes the spine to relieve pressure from herniated discs, bulging discs, sciatica, and spinal stenosis. Sessions last 15-20 minutes with no downtime; most patients notice improvement after 3-6 sessions.
• Massage Therapy Therapeutic massage services provided by licensed massage therapists (LMTs) including relaxation, deep tissue, trigger point therapy, and hot stone massage. Designed to improve blood flow, reduce muscle tension, and complement chiropractic adjustments.
• Passive Stretch Guided stretching sessions provided by a certified stretch coach targeting improved flexibility, tension relief, and discomfort reduction in hips, shoulders, low back, and neck. Offered in upper and lower body sessions, priced at $50 per 1/2 hour or $180 for a 4-session package.
• Lactation Counseling Services Certified Lactation Counselor service helping mothers with breastfeeding assessment, positioning and latch problems, engorgement, infant weight concerns, blocked ducts, and milk supply issues. First visit priced at $45 and follow-up visits at $30.
• Health Coaching Personalized wellness coaching services including fitness and wellness program setup, functional aging support, and habit improvement guidance provided by ACE-certified health coaches. Priced at $75 for a 1-hour assessment or $180 for a 4-session package.
• Business Chiropractic Discount Plans B2B corporate wellness program offering employers discounted chiropractic care for their employees and immediate family members. Employers receive laminated discount cards to distribute; the program is provided at no cost to the employer.
• Wellness Care Preventive and maintenance care program for individuals and families seeking to maintain optimal spinal health and prevent future health problems, with adjustments tailored for infants, children, adults, and seniors.

Quantifiable outcome

• Most patients notice improvement in back pain after 3-6 Back On Trac sessions
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• VA Community Cares ProgramcoreChannel Partner/ Reseller/ DistributorAll providers at Cornerstone Chiropractic & Wellness are in the VA Community Cares Program, allowing veteran patients to receive chiropractic appointments covered by the VA. This partnership enables access to healthcare services for veterans who qualify for VA benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the U.S. offering walk-in spinal adjustments and wellness plans. Comparable as a multi-service chiropractic provider targeting similar pain-relief and maintenance care use cases, though operating at national scale rather than a single rural clinic.
• LifeClinic: Chiropractic and rehabilitation provider embedded in Life Time Fitness locations. Comparable in delivering chiropractic care alongside stretching and recovery/wellness services to general consumers.
• Stretch Zone: Franchise specializing in practitioner-assisted passive stretching sessions sold in packages. Directly comparable to Cornerstone's certified-stretch-coach passive stretch service line and its $50/session and 4-pack pricing structure.
• 100% Chiropractic: Chiropractic franchise emphasizing family and pediatric care, with adjustments, massage, and stretch services bundled. Closely mirrors Cornerstone's family-lifecycle, multi-modality offering model.
• HealthSource Chiropractic: Chiropractic franchise combining adjustments with rehab, massage, and wellness coaching. Comparable service mix (adjustments + massage + stretch + wellness) and similar insurance-driven clinic economics.
• ChiroOne Wellness Centers: Multi-clinic chiropractic group with a family-wellness orientation and patient-education-heavy marketing. Comparable in offering chiropractic adjustments plus complementary wellness services to individuals and families, similar to Cornerstone's positioning.

Others

• Massage Heights: Therapeutic massage and wellness franchise with membership-based pricing. Comparable in the therapeutic massage service line that Cornerstone bundles with chiropractic care.
• Hand & Stone Massage and Facial Spa: Massage and wellness franchise offering therapeutic and relaxation massage. Comparable in delivering licensed therapeutic massage as part of a broader wellness offering similar to Cornerstone's massage add-on.

Broad incumbents

• ATI Physical Therapy: Large outpatient physical therapy provider treating back/neck pain, sports injuries, and post-surgical rehab. Comparable in addressing back pain, neck pain, and injury recovery through non-invasive outpatient therapy, often competing for the same patient referrals.
• Airrosti: National musculoskeletal care provider offering chiropractic and soft-tissue treatment for back, neck, and joint pain. Comparable in pain-management and injury-recovery use cases addressed through non-invasive manual therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cornerstone-chiropractic-&-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORNERSTONE CHIROPRACTIC & WELLNESS LLC