Desjardins Securities Inc.

What Desjardins Securities Inc. does

Desjardins Securities Inc. (legal name: Valeurs mobilières Desjardins inc., DBA: VMD / Desjardins Gestion de patrimoine Valeurs mobilières) is a Canadian full-service brokerage and wealth management firm operating as a wholly-owned subsidiary of the Fédération des caisses Desjardins du Québec, the largest cooperative financial institution in Canada. Established over 30 years ago, the firm manages $66+ billion CAD in assets through approximately 400 wealth managers deployed across 43 branches and service points in Quebec and Ontario, serving individual investors and families (primary segment) as well as entrepreneurs and business owners. It is regulated by OCRI (Organisme canadien de réglementation des investissements) and is a member of FCPI (Fonds canadien de protection des investisseurs) for statutory investor protection.

The firm's core technology stack centers on a secure web portal (tmw.secure.vmd.ca) integrated with over 2,000 Morningstar research reports and proprietary Focus bulletins, complemented by the VMD Conseil mobile application for iOS and Android, the Disnat self-directed online brokerage platform, and shared authentication with the broader Desjardins AccèsD / AccèsD Affaires online banking platforms. The product portfolio spans advisory services (recommendation-based investment accounts), discretionary portfolio management (portfolio managers make investment decisions on behalf of clients), financial/retirement/estate planning, and heritage protection services. Distribution combines a relationship-led field sales model via the branch network with self-serve digital channels.

The business model rests on two primary revenue streams: recurring advisory and management fees tied to AUM under subscription-style annual billing (on both advisory and discretionary accounts), and transaction-based brokerage commissions generated through the Disnat online platform. The firm does not publicly disclose pricing, operates as a privately held cooperative subsidiary with no external funding rounds and no stock listing, and is differentiated primarily through the Desjardins brand, regional branch density, and the integrated research capability delivered via Morningstar plus internal analysts.

Name

Desjardins Securities Inc.

Legal name

Valeurs mobilières Desjardins inc.

Website

https://corpo.vmd.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Desjardins Securities Inc. (Valeurs mobilières Desjardins inc.) is a Canadian wealth management and brokerage firm managing $66+ billion CAD through approximately 400 wealth managers across 43 branches in Quebec and Ontario, serving individual investors, families, and business owners as part of the Desjardins cooperative.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)

Keywords

• Wealth management services
• Investment advisory
• Online brokerage
• Portfolio management
• Financial planning

Headquarters

HQ city

Quebec (multiple locations)

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Advisory and Management Fees: Revenue from advisory account services where wealth managers provide investment recommendations, and discretionary management services where portfolio managers make investment decisions on behalf of clients based on assets under management
2. Transaction-based Brokerage: Revenue from online brokerage services through Disnat platform, generating fees from securities trading and transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Desjardins Securities Inc. is a Canadian brokerage and wealth management firm offering advisory account services and discretionary portfolio management through a network of 400 wealth managers across 43 branches in Quebec and Ontario. The firm complements its relationship-based advisory services with the Disnat self-directed online brokerage platform, the VMD Conseil mobile app, and a secure web portal providing access to over 2,000 Morningstar research reports. It manages over $66 billion CAD in assets under management, serving individual investors, families, entrepreneurs, and business owners with financial planning, retirement planning, estate planning, and heritage protection services.

Product overview

Valeurs mobilières Desjardins (Desjardins Securities Inc.) operates as a full-service wealth management and brokerage firm offering an integrated platform combining advisory and discretionary portfolio management services. The core product portfolio includes the VMD Conseil mobile application for secure account access, the Disnat online brokerage platform for self-directed trading, and the secure web portal (tmw.secure.vmd.ca) providing access to over 2,000 Morningstar research reports and the Focus bulletin. These digital channels are supported by a network of 43 branches and approximately 400 wealth managers across Quebec and Ontario, managing over $66 billion in assets under management. Services span financial planning, retirement planning, estate planning, and business owner accompaniment, delivered through both advisory (recommendation-based) and discretionary (managed account) investment management models.

Differentiator

Problem solved

Functional benefit

Products and services

• VMD Conseil Mobile Application Mobile application for clients to securely access investment accounts, manage portfolios, view market information, and access research reports including Morningstar content.
• Desjardins Courtage en ligne (Disnat) Online brokerage platform enabling self-directed trading and investment management for active retail investors.
• AccèsD Secure online banking platform providing personal account access including accounts, transactions, and Desjardins financial services.
• AccèsD Affaires Online banking platform for business account management and treasury services.
• Secure Web Portal (tmw.secure.vmd.ca) Secure web portal for accessing investment accounts, electronic statements, transaction history, market quotes, and research reports including over 2,000 Morningstar reports.
• Financial Planning Services Comprehensive wealth management services including financial planning, retirement planning, estate planning, heritage protection, and entrepreneurial accompaniment for individual investors and business owners.
• Discretionary Portfolio Management Discretionary investment management service where registered portfolio managers make investment decisions on behalf of clients in managed accounts.
• Advisory Services Advisory investment services where wealth managers provide recommended portfolio allocations and personalized investment recommendations based on client needs, without holding trading discretion.

Quantifiable outcome

• $66+ billion in assets under management
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fondation des Canadiens pour l'enfanceminorOthers · 1 January 2002Building partner since 2002 supporting physical activity and healthy habits for disadvantaged youth aged 4-17. Raised $10 million to date for this cause through various fundraising initiatives.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Wealthsimple: Canadian digital wealth and self-directed platform offering low-cost robo-advisory and brokerage to retail investors. Not a direct full-service peer but a meaningful competitive force for VMD's younger and DIY client segments, especially in Quebec and Ontario.

Direct peers

• iA Private Wealth: Industrial Alliance's wealth advisory network supporting independent advisors and teams delivering discretionary and advisory wealth services to Canadian households. Comparable advised wealth model with similar AUM-driven fee economics, though distributed through an independent advisor network.
• National Bank Financial Markets: National Bank of Canada's wealth and capital markets division offering full-service brokerage, advisory, and discretionary management across Canada with strong Quebec presence. Particularly close peer given overlapping Quebec client base and bilingual service model.
• TD Wealth Private Investment Advice: TD Bank's wealth advisory division offering full-service brokerage, financial planning, and portfolio management to Canadian individuals and families. Closely comparable to VMD on advised wealth management and geographic breadth, though materially larger.
• RBC Dominion Securities: Royal Bank of Canada's full-service wealth and brokerage arm serving affluent Canadian individuals with advisory and discretionary management across a national branch network. Highly comparable to VMD on product mix, client segment, and advisory-led model, though with a national rather than two-province footprint.
• ScotiaMcLeod: Scotiabank's full-service wealth advisory platform delivering investment advice, portfolio management, and financial planning to affluent Canadian families. Directly comparable offering, target client, and revenue model to VMD's advised wealth business.
• Disnat (in-house) vs. Qtrade Direct Investing: Canadian online self-directed brokerage competing head-to-head with VMD's Disnat platform for active retail traders. Comparable transaction-based revenue model, target client (self-directed retail investors), and Quebec/Canada geographic scope.
• CIBC Wood Gundy: CIBC's wealth advisory and brokerage division providing full-service investment advice, portfolio management, and financial planning to high-net-worth Canadian households. Comparable full-service retail wealth model with a similar relationship-manager-led distribution approach.
• BMO Nesbitt Burns: Bank of Montreal's full-service brokerage and wealth advisory platform serving affluent Canadian households with investment advisory, portfolio management, and financial planning. Directly comparable product offering and target client base to Desjardins Securities.
• Desjardins Gestion privée (private wealth arm): The Desjardins Group's private banking and wealth arm serving high-net-worth clients within the same cooperative ecosystem. Overlapping client base, brand, and parent organization, with a higher-net-worth focus that complements VMD's mass-affluent positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/desjardins
• YouTubeyoutube.com/mouvementdesjardins
• Facebookfacebook.com/desjardins
• LinkedInlinkedin.com/company/desjardins-securities-inc.
• Instagraminstagram.com/desjardinscoop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desjardins Securities Inc.