Forward Pharmacy Cottage Grove

What Forward Pharmacy Cottage Grove does

Forward Pharmacy Cottage Grove is an independently owned community retail pharmacy located at 429 W. Cottage Grove Road, Cottage Grove, Wisconsin, co-founded in 2017 by pharmacists Matt Mabie and Kristen Mabie. It is one of six Forward Pharmacy locations across southern Wisconsin (Cambridge, Columbus, Deerfield, McFarland, and Monona are the others), all operated under common ownership. The business is built around prescription dispensing as the core service, with clinical ancillaries including immunizations (pneumonia, Tdap, shingles, RSV, flu, COVID-19, and travel vaccines), a fee-based travel medicine clinic, point-of-care rapid diagnostic testing (results in approximately 15 minutes), Medicare Part D plan assistance, and free prescription delivery. Primary customers are individual consumers and families in the Cottage Grove and greater Dane County area, including Medicare Part D beneficiaries, parents seeking pediatric vaccination, and outbound international travelers.

The underlying technology stack is standard for the sector and entirely non-proprietary: the pharmacy uses the RxLocal / RedSail patient portal for online prescription refills, an e-commerce-style booking flow for vaccine and travel-clinic appointments, and an external lab partner registration portal for rapid testing. There is no disclosed proprietary software, no app, and no AI/ML components. Distribution is omnichannel within a small geographic footprint — physical walk-in storefront, telephone consultation, online refills, free local delivery, and online appointment booking.

The business model mixes transaction-based and professional-services revenue streams. The largest stream is third-party-paid prescription dispensing, with revenue collected via Medicare Part D and commercial insurance reimbursement plus patient co-pays. Vaccines are nominally free to patients at point of service and billed to insurance where applicable. The travel clinic generates professional-services revenue at $150 per individual traveler and $100 per additional traveler sharing an itinerary, with vaccines and medications billed separately. Rapid testing is fee-based per appointment. Pricing for most prescription products is not publicly disclosed and varies by plan and medication. Marketing is community-driven: a website, local SEO, an email newsletter, and an active "transfer your prescriptions" acquisition program.

Name

Forward Pharmacy Cottage Grove

Legal name

Forward Pharmacy Cottage Grove

Website

https://cottagegrove.forwardpharmacywi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Forward Pharmacy Cottage Grove is an independent community retail pharmacy in Cottage Grove, Wisconsin, offering prescription dispensing, immunizations, a fee-based travel clinic, and rapid testing, serving local patients and Dane County families within a six-store southern Wisconsin network.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Medication Education, Counseling & Side-Effect Monitoring (HSABALAJ), Small-Format Urban/Neighborhood Drugstores (CRAEAHAC)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Immunization services
• Travel health clinic
• Medication therapy management

Headquarters

HQ city

Cottage Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Prescription Dispensing: The pharmacy dispenses prescription medications to patients, generating revenue through prescription fees. The pharmacy accepts all Medicare Part D plans and major insurance, with patient co-pays and out-of-pocket payments forming the core revenue stream.
2. Travel Clinic Services: Travel clinic appointments are offered at the Cottage Grove location, priced at $150 for an individual traveler and $100 per additional person with the same itinerary. Vaccine and medication costs are billed separately to insurance when possible, but patients may be responsible for all or part of those costs.
3. Immunizations & Vaccinations: The pharmacy offers a range of vaccines including pneumonia, Tdap, shingles, RSV, flu, COVID-19, and other travel-related vaccines. Vaccine appointments are free to the patient (with insurance billing or as noted). Some vaccines may require a doctor's prescription for children under 6.
4. Rapid Testing: Rapid diagnostic testing services (e.g., Rapid Strep Test) are offered, with results in 15 minutes. Patients pay appointment/booking fees and register through lab partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Forward Pharmacy Cottage Grove is an independently owned community retail pharmacy that dispenses prescription medications, administers adult and pediatric immunizations, and offers clinical services such as rapid testing, travel health consultations, and Medicare Part D plan assistance. The pharmacy also provides free local delivery of prescriptions to area residents.

Product overview

Forward Pharmacy Cottage Grove operates as a local independent community pharmacy offering a unified suite of healthcare services centered on vaccine appointments, travel medicine consultations, and rapid diagnostic testing. The core service is the Cottage Grove Vaccine Appointment system, which handles immunization scheduling for the whole family. Supplementary services include the Travel Clinic Appointment (a fee-based pre-travel consultation with pricing starting at $150 per traveler) and Rapid Testing (point-of-care diagnostics with results in ~15 minutes, administered through an external lab partner). All services are delivered at the single Cottage Grove location at 429 West Cottage Grove Road, Wisconsin, with FREE delivery and Medicare Part D assistance available at no extra charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing
• Immunization Services Adult and pediatric vaccinations administered by pharmacists. Vaccines are provided at no cost to patients when covered by insurance.
• Travel Health Clinic Consultation Pre-travel health consultation service providing destination-specific vaccine and medication guidance. Priced at $150 for the first individual and $100 for each additional family member.
• Rapid Testing On-site rapid diagnostic testing service available to walk-in patients at the pharmacy.
• Medicare Part D Plan Assistance Pharmacist-led consultation service helping Medicare beneficiaries compare and select Part D prescription drug plans.
• Free Prescription Delivery Complimentary local delivery of prescription medications to customers in the Cottage Grove area.

Quantifiable outcome

• Rapid test results available in 15 minutes
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Walgreens Boots Alliance: National pharmacy retail incumbent with stores throughout Dane County, WI; competes directly for prescription volume and front-of-store sales, with broader scale, longer hours, and digital refill infrastructure.
• CVS Pharmacy: Largest US retail pharmacy chain and integrated PBM owner; overlaps with Forward Pharmacy on dispensing, vaccinations, and Medicare Part D network access, and competes for the same Cottage Grove-area prescription customers.
• Walmart Pharmacy: Mass-retail pharmacy inside Walmart Supercenters in the Madison/Dane County region; competes on low-price generics, immunizations, and convenience, drawing price-sensitive patients away from independents like Forward Pharmacy.
• Costco Pharmacy: Membership warehouse pharmacy noted for low cash pricing on prescriptions; serves a meaningful share of Wisconsin patients willing to bypass local independents for cost savings on chronic maintenance medications.

Direct peers

• Goodrich Pharmacy: Independent community pharmacy serving south-central Wisconsin with prescription dispensing, vaccinations, and medication therapy management; directly comparable scale and patient-centric service model to Forward Pharmacy Cottage Grove.
• Forward Pharmacy (parent network): Direct peer under common ownership; the broader Forward Pharmacy network operates five additional Wisconsin locations (Cambridge, Columbus, Deerfield, McFarland, Monona) with the same independent pharmacy model, services, and brand — the most direct comparison point for the Cottage Grove site.
• Hometown Pharmacy: Wisconsin-based independent pharmacy chain offering prescription dispensing, compounding, immunizations, and free delivery across rural and suburban Wisconsin markets; comparable independent-retail model targeting similar small-town patient demographics.

Emerging players

• Passport Health: National travel-medicine clinic operator offering pre-travel consultations, vaccinations, and specialty travel products; competes most directly with Forward Pharmacy Cottage Grove's fee-based travel clinic service line led by Kim Shumaker.

Regional players

• Hayat Pharmacy: Wisconsin-headquartered independent pharmacy chain offering prescription dispensing, immunizations, and compounding across the Milwaukee metro; comparable independent model with multi-site roll-up strategy in a different Wisconsin geography.
• Streu's Pharmacy Bay Natural: Long-running independent community pharmacy in Green Bay, WI offering compounding, vaccinations, and personalized care; comparable independent-retail model operating in a different Wisconsin region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forward-pharmacy-cottage-grove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Pharmacy Cottage Grove