Courage Bagels

What Courage Bagels does

Courage Bagels is a single-location specialty bagel retailer operating from a walk-up window at 777 N Virgil Ave, Los Angeles, CA 90029 (East Hollywood / Los Feliz area). The business serves in-person customers Thursday through Monday from 7am to 2pm, with the counter closed Tuesdays and Wednesdays. Contact channels are a single phone line ((323) 828-9963), a Gmail address ([email protected]), and an Instagram handle (@COURAGE_BAGELS). The brand identity is built around the slogan "have courage :)" and a minimalist, low-friction service model — there is no dine-in seating, and the entire bagel transaction occurs at the window.

The revenue model is a hybrid of physical counter sales (bagels, sold in-person only) and a direct-to-consumer e-commerce line running on Squarespace. The e-commerce assortment extends beyond food into branded apparel — crewnecks priced $45-$100, t-shirts, and hats at $34, manufactured in GOTS-certified organic cotton — and lifestyle-adjacent products including Crunchy California Almond Butter at $24 and a book titled "Lucid Dreaming for Cats" at $30. Most apparel items are listed as "sold out" at the time of source capture. There is no disclosed wholesale channel, no catering operation, and no second retail location.

The underlying technology stack is minimal and entirely off-the-shelf: Squarespace for ecommerce, Instagram as the primary social channel, standard telephony, and email. There is no proprietary software, no mobile app, no loyalty or CRM system disclosed, no data infrastructure, and no AI/ML capability referenced. Capital structure is undisclosed; there are no investors, no funding rounds, no management team bios, and no employees named in the source data. The business appears to be an owner-operated lifestyle brand with one physical point of sale and a modest DTC extension.

Name

Courage Bagels

Legal name

Courage Bagels

Website

https://couragebagels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Courage Bagels operates a single walk-up bagel window in East Hollywood, Los Angeles, serving in-person customers five days a week. The business supplements counter sales with a Squarespace-based DTC line of branded apparel, almond butter, and a book, monetizing its lifestyle brand identity nationally.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE)

Keywords

• Handcrafted bagels
• Organic cotton apparel
• Specialty food retail
• Lifestyle merchandise
• Walk-up window food service

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store bagel sales: Fresh bagels sold directly to walk-up customers at their physical location in Los Angeles. Orders taken at walk-up window Thursday-Monday 7am-2pm.
2. Merchandise e-commerce: Online sales of branded merchandise including crewnecks, t-shirts, hats, and specialty food items like almond butter and illustrated books through their Squarespace e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Courage Bagels operates a single walk-up window bagel shop in Los Angeles serving small-batch, handcrafted bagels to local customers Thursday through Monday, 7am-2pm. The company complements this in-person food service with an online e-commerce store selling branded apparel (organic cotton crewnecks, t-shirts, hats), specialty food items (stone-ground California almond butter), and a novelty illustrated book, extending the brand nationally.

Product overview

Courage Bagels is a bagel shop operating at 777 N Virgil Ave, Los Angeles, CA, open Thursday through Monday 7am-2pm at the walk-up window. Beyond food service, the company operates an e-commerce store selling apparel (crewnecks, t-shirts, hats), food products (almond butter), and books. The product portfolio consists of vintage-inspired organic cotton crewnecks for adults and babies available in midnight blue and butter yellow colors; a 100% cotton inspirational t-shirt; a blue cotton 5-panel courage hat; stone ground organic almond butter; and an illustrated lucid dreaming book.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Bagels Small-batch, handmade bagels sold directly to walk-up customers at 777 N Virgil Ave, Los Angeles, Thursday through Monday 7am-2pm.
• Crunchy California Almond Butter Stone ground organic roasted almonds packaged and sold as a specialty food product for $24.
• Adult Butter Crewneck Vintage-inspired adult crewneck in butter yellow, made from 100% GOTS-certified organic cotton french terry cloth, pre-shrunk and made in California, available in sizes S to XXL at $100.
• Baby Butter Yellow Crewneck Vintage-inspired crewneck for infants and toddlers in butter yellow, made from 100% GOTS-certified organic cotton, available in sizes 3-6 months to 4-5Y at $45.
• Adult Midnight Blue Crewneck Vintage-inspired adult crewneck in midnight blue, made from organic french terry cloth, available in adult sizes at $100.
• Baby Midnight Blue Crewneck Vintage-inspired crewneck for infants and toddlers in midnight blue, available in sizes 6-12 months to 4-5Y at $45.
• I Just Know That Something Good Is About to Happen Tee 100% cotton t-shirt featuring an inspirational message, available in sizes XS to 3XL at $45.
• Courage Hat Blue 100% cotton 5-panel hat with mid structure and buckle strap closure, sold at $34.
• Lucid Dreaming for Cats An illustrated book teaching readers how to lucid dream, available in Blue and Red color options at $30.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Regional players

• Proof Bakery: Los Angeles-based artisan bakery with strong neighborhood following and walk-up retail. Closest regional comparable to Courage Bagels in LA, sharing the neighborhood craft-bakery positioning.
• Sqirl: LA-based specialty food concept known for a single signature product and a strong lifestyle brand. Comparable to Courage Bagels in its neighborhood footprint, lifestyle positioning, and celebrity among local food audiences.

Direct peers

• Orwashers Bakery: Long-running NYC artisan bakery with retail locations and a branded product line. Comparable to Courage Bagels in its craft baked-goods focus and merchandise/retail channel mix.
• Apollo Bagels: NYC-based craft bagel shop with a strong brand identity and premium positioning. Comparable to Courage Bagels in its craft product, urban walk-up/destination format, and lifestyle-driven branding.
• Popup Bagels: Pop-up-style bagel concept that has expanded into permanent locations. Comparable to Courage Bagels because both lean on a limited-availability/destination model and prioritize brand storytelling around a single product.
• Standard Baking Co. Portland, ME-based artisan bakery with a flagship retail location and wholesale distribution. Comparable to Courage Bagels as a craft bakery where the brick-and-mortar experience is central to the brand.
• Breads Bakery: Artisan bakery and cafe in NYC with a strong signature product (babka) and a dedicated urban following. Comparable to Courage Bagels as a single-product-focused craft bakery with strong brand pull.
• Boichik Bagels: Berkeley, CA-based artisan bagel maker with a devoted following and storefronts in the Bay Area. Directly comparable to Courage Bagels as a craft bagel shop where the brand and quality are the primary differentiators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/courage_bagels
• LinkedInlinkedin.com/company/courage-bagels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courage Bagels