Crowne Plaza Liverpool - John Lennon Airport

Name

Crowne Plaza Liverpool - John Lennon Airport

Legal name

Kew Green Group Ltd

Website

https://cpliverpool-johnlennonairport.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Airport Full-Service Hotels (THAGAAAB)

akta.pro secondary industry

Airport Conference Hotels (THAGALAB)

Keywords

• Hotel accommodation
• Conference venue
• Wedding venue
• Airport parking
• Corporate events

Headquarters

HQ city

Liverpool, Merseyside

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Room Revenue: Primary revenue from 164 hotel bedrooms across multiple room types (Standard, Premium, Family, Dog Friendly, Accessible). Room bookings include check-in from 15:00, check-out at 12:00, with direct bookings through website and phone.
2. Food & Beverage: On-site dining through spk. restaurant (6pm-10pm), all-day dining (11am-10pm with 24-hour options), bar and lounge, and 24-hour room service. Breakfast served weekdays 6:30-9:30am, weekends 7:30-10:30am.
3. Events & Functions: Revenue from hosting weddings, corporate meetings, conferences, social celebrations, funeral receptions, charity events, and themed party nights. Includes venue hire, catering packages, and entertainment.
4. Parking: On-site car parking available for £6 per night for cars and coaches. Park, Stay & Go packages including 4, 8, or 15 nights of parking combined with accommodation.
5. Dog-Friendly Rooms: Additional charge of £15 per dog per night for dog-friendly room accommodations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Crowne Plaza Liverpool - John Lennon Airport is a 164-bedroom hotel operated under the IHG Crowne Plaza brand by Kew Green Hotels. It provides overnight accommodation in five room categories (Standard, Premium, Family, Dog Friendly, Accessible), on-site dining at the spk. restaurant and bar/lounge with 24-hour room service, 12 meeting rooms accommodating 2-280 delegates, a wedding and events venue (Aerial Suite up to 300 guests), and Park, Stay & Go airport parking packages for Liverpool John Lennon Airport travelers.

Product overview

Crowne Plaza Liverpool - John Lennon Airport is an IHG-branded 164-bedroom hotel featuring Art Deco elegance in a Grade II listed building. The hotel offers five distinct room categories: Standard Rooms, Premium Rooms (with enhanced amenities including bathrobes and mini-fridge), Family Rooms (two double beds for families of four), Dog Friendly Rooms (VID programme at £15/night), and Accessible Rooms. Dining options include the spk. speciality restaurant serving Liverpool-inspired cuisine, an all-day bar and lounge with 24-hour room service. The hotel operates a comprehensive events division encompassing meetings and conferences (12 rooms, 2-280 delegates), wedding ceremonies and receptions across multiple suites including the Aerial Suite (up to 300 guests), multicultural celebrations, Christmas party events, and general functions. Additional offerings include Park Stay & Go airport parking packages, loyalty programmes through IHG One Rewards and Business Rewards, and seasonal promotions including National Trust membership discounts and Blue Light Card rates.

Differentiator

Problem solved

Functional benefit

Brands

• spk. Hotel specialty restaurant featuring Liverpool's food heritage with local favorites and modern twists, including dishes like Pea Wack Soup, corned beef hash, and local ale battered haddock. Open daily 6pm - 10pm.

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorIHG is the parent brand and franchisor for Crowne Plaza Liverpool - John Lennon Airport. The hotel operates under IHG's brand license, using IHG's central reservation system, IHG Rewards loyalty program, global distribution platform, and corporate booking tools including IHG Business Rewards and IHG Business Edge. The hotel is owned/managed by Kew Green Hotels.
• AccessAbleminorStrategic or Co-development PartnerAccessAble is the UK's leading provider of accessibility information. Crowne Plaza Liverpool has partnered with AccessAble to provide comprehensive access guides for guests with disabilities, audited by the AccessAble team. The hotel offers a promise to cancel bookings if the accessible facilities don't meet guest needs after reviewing the guide.
• National TrustminorGTM or Marketing PartnerNational Trust membership partnership offering 20% discount on best flexible rates plus a £20 food and drink voucher for National Trust members. Targeted at National Trust members seeking nearby accommodation for day trips or countryside breaks.
• Blue Light CardminorGTM or Marketing PartnerBlue Light Card discount partnership providing 20% online discount on rooms for emergency services, NHS, social care sector, and armed forces personnel. Part of IHG's broader Blue Light Card discount program.
• David Lloyd (Speke Leisure Club)minorOthersDavid Lloyd leisure club adjacent to the hotel offers guests access to swimming pool and fully equipped gym. Complementary leisure amenity for hotel guests seeking fitness and relaxation facilities.

Scale indicators5 records

Recent moves6 records

Direct peers

• Crowne Plaza Chester: Same Crowne Plaza brand in a UK regional market with comparable full-service, weddings, and meetings mix. Useful peer for regional MICE pricing, leisure-package bundling, and segment-mix benchmarks.
• Radisson Blu Hotel Liverpool: Upper-upscale full-service branded hotel in Liverpool competing for corporate meetings, leisure breaks, and event business. Comparable four-star full-service positioning with significant MICE and event space.
• Crowne Plaza Manchester Airport: Same Crowne Plaza brand and IHG platform serving a UK airport-adjacent full-service MICE and event market. Closest same-tier brand peer for benchmarking MICE pricing, wedding conversion, and airport-package performance.
• Malmaison Liverpool: Boutique full-service hotel in Liverpool with strong F&B, events, and leisure positioning. Competes for the same leisure and corporate-meeting demand with differentiated design-led branding.
• Hilton Liverpool City Centre: Hilton full-service property in Liverpool competing for corporate, leisure, and event business. Closest direct global-brand full-service competitor for the Liverpool MICE and leisure segments.
• Crowne Plaza London Heathrow: Same Crowne Plaza brand serving a major UK international airport. Useful peer for benchmarking large-format airport-hotel MICE positioning, parking packages, and event demand from corporate and wedding segments.
• Holiday Inn Express Liverpool John Lennon Airport: Sister IHG-branded limited-service property at the same Liverpool airport, sharing the IHG Rewards distribution platform and competing head-to-head for price-sensitive airport travelers and short-stay parking customers.
• Premier Inn Liverpool John Lennon Airport: Directly comparable airport-adjacent budget hotel serving the same Liverpool John Lennon Airport catchments with on-site parking and similar Park, Stay & Go-style offerings. Most direct competitor in the airport overnight and parking-package segment.
• Hampton by Hilton Liverpool John Lennon Airport: Hampton by Hilton property near Liverpool John Lennon Airport offering branded full-service-lite accommodation, breakfast, and parking packages for travelers. Closest mid-scale branded competitor with overlapping MICE capabilities.

Regional players

• Holiday Inn Liverpool City Centre: IHG full-service property in Liverpool city centre, also operated by Kew Green Hotels. Same brand family and management platform but competes for the Liverpool leisure/corporate traveler in a different micro-location than the airport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xihg.com/onerewards
• LinkedInlinkedin.com/company/crowne-plaza-liverpool-john-lennon-airport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Liverpool - John Lennon Airport