CenterPoint Theatre

What CenterPoint Theatre does

CenterPoint Theatre is a private, nonprofit performing arts organization headquartered in Centerville, Utah, operating two on-campus performance venues: the Mountain America Main Stage for large-scale productions and the CenterPoint Second Stage for smaller, more intimate works. Across a typical season the theatre runs five Main Stage productions plus two Second Stage productions, with announced 2026 and 2027 slates featuring titles such as Once, Dear Evan Hansen, Frozen, Tarzan, Little Women, Shrek the Musical, and The Count of Monte Cristo. The organization also runs the CenterPoint Academy, a year-round performing arts education program for youth ages 4-18, with multiple Musical Theatre Production (MTP) tracks, showcases, and summer camps.

The business model is multi-stream: ticket sales (single tickets priced $29-$49 and annual season subscriptions priced $119-$255), Academy tuition, venue/facility rentals, and a four-tier corporate sponsorship program (Platinum, Gold, Silver, Bronze) anchored by Platinum/Main Stage partners Intermountain Health and Mountain America Credit Union. Distribution is direct-to-consumer via the official website, the Tix.com ticketing platform, and an on-site box office, supported by social channels including TikTok, Facebook, Instagram, YouTube, and Flickr. Customers are segmented into Theatre Patrons, Youth and Families, and Event Organizers, with no enterprise customer concentration.

Operational scale is modest: 37 employees, two physical venues, and revenue figures that are not publicly disclosed. Technology is conventional — a redesigned website and standard social media infrastructure provided by partner Bodwa Productions — with no disclosed AI/ML, proprietary platforms, or data assets. The organisation is supported by federal and state arts funding (National Endowment for the Arts, Utah Legislature) and a broad roster of regional sponsors, and it does not have a parent company, public listing, or institutional investment structure.

Name

CenterPoint Theatre

Legal name

CenterPoint Theatre

Website

https://cptutah.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CenterPoint Theatre is a Utah-based nonprofit performing arts organization operating the Mountain America Main Stage and CenterPoint Second Stage in Centerville, producing 7-12 live theatrical productions annually alongside the CenterPoint Academy youth education program for ages 4-18.

Ownership category

akta.pro rank

Product category

Live Performing Arts / Community Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Children’s & Youth Theatre (MPAGABAE), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theatre productions
• Performing arts education
• Season ticket subscriptions
• Youth theatre academy
• Venue rental events

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from single tickets and season subscriptions for live theatre performances at Main Stage and Second Stage venues.
2. Academy Programs: Revenue from performing arts education programs for children and teens ages 4-18, including classes, camps, and productions.
3. Facility Rentals: Rental income from venue usage for external events and productions.
4. Sponsorships: Corporate sponsorship revenue from platinum, gold, silver, and bronze tier sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CenterPoint Theatre is a nonprofit performing arts organization that produces and presents live theatrical productions at two venues — the Mountain America Main Stage for large-scale musicals and plays and the CenterPoint Second Stage for smaller, intimate productions. It also operates CenterPoint Academy, a year-round performing arts education program for children and teens ages 4–18 covering singing, dancing, acting, and stage performance, and rents its facilities for external events. Revenue is generated primarily through ticket sales and season subscriptions, with supporting income from Academy program fees, venue rentals, corporate sponsorships across Platinum/Gold/Silver/Bronze tiers, and donations.

Product overview

CenterPoint Theatre is a live theater company offering theatrical productions through two performance venues: the Mountain America Main Stage (primary large-scale productions) and the CenterPoint Second Stage (smaller, intimate shows). The company operates a unified ticketing platform with three ticket packages: 5-Show Season Tickets for Main Stage only, 7-Show Season Tickets including Second Stage productions, and Single Tickets for individual shows. Additionally, CenterPoint Academy provides performing arts education for youth ages 4-18, featuring Musical Theatre Production (MTP) programs, open auditions, and showcases throughout the year. The portfolio is distributed through a centralized ticketing system (Tix.com) with season and individual ticket options ranging from $29-$255.

Differentiator

Problem solved

Functional benefit

Brands

• CenterPoint Academy: A performing arts program for kids and teens ages 4-18 where they learn to sing, dance, act, and perform on stage.
• Mountain America Main Stage
• CenterPoint Second Stage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, supporting and minor.

• Intermountain HealthcoreGTM or Marketing PartnerPlatinum and Main Stage Sponsor - primary theatre naming partner for Mountain America Main Stage venue. Provides significant financial support enabling major productions.
• Mountain America Credit UnioncoreGTM or Marketing PartnerPlatinum and Main Stage Sponsor - naming rights partner for Mountain America Main Stage. Major financial contributor supporting main stage productions.
• LydiacterysupportingGTM or Marketing PartnerGold Sponsor providing financial support for theatre operations and productions.
• Fred and Cheryl HalesupportingGTM or Marketing PartnerGold Sponsor supporting theatre operations and productions.
• Larry H Miller GailsupportingGTM or Marketing PartnerGold Sponsor providing financial support for theatre productions.
• Nilson HomesminorGTM or Marketing PartnerSilver Sponsor supporting theatre productions and operations.
• WFC InsuranceminorGTM or Marketing PartnerSilver Sponsor providing financial support for theatre.
• George EcclesminorGTM or Marketing PartnerSilver Sponsor supporting theatre productions.
• Centerville UtahminorGTM or Marketing PartnerSilver Sponsor - city municipality supporting local arts.
• Rocky Mountain PowerminorGTM or Marketing PartnerBronze Sponsor - utility company supporting community arts.
• Church of Jesus Christ FoundationminorGTM or Marketing PartnerBronze Sponsor supporting local arts and cultural programs.
• Discover DavisminorGTM or Marketing PartnerBronze Sponsor - Davis County tourism/economic development organization.
• Lakeside West BountifulminorGTM or Marketing PartnerBronze Sponsor supporting community arts.
• Cache Valley BankminorGTM or Marketing PartnerBronze Sponsor - regional bank supporting local arts.
• Parr BrownminorGTM or Marketing PartnerBronze Sponsor supporting theatre productions.
• HJ BarlowminorGTM or Marketing PartnerBronze Sponsor supporting theatre operations.
• BountifulminorGTM or Marketing PartnerBronze Sponsor - city municipality supporting local arts.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Broadway Across America: Broadway Across America presents touring Broadway productions in major U.S. cities including Salt Lake City. It is a broad incumbent offering the same titles CenterPoint licenses, but at a larger scale and as a touring rather than resident production model.

Direct peers

• Hale Centre Theatre: Hale Centre Theatre is a large Utah-based regional theater producing Broadway-style musicals and plays with its own venue and youth programs. It is the most direct competitor to CenterPoint in the Utah live theater market, operating similar season subscription models and family-friendly programming.
• Pioneer Theatre Company: Pioneer Theatre Company is the professional regional theater in residence at the University of Utah in Salt Lake City, producing a season of musicals and plays. It competes with CenterPoint for Utah theater patrons and uses a similar subscription-based ticketing model.
• SCERA Center for the Arts: SCERA Center for the Arts in Orem, Utah operates a year-round theater producing musicals, plays, and concerts, plus youth education programs. It directly mirrors CenterPoint's combination of ticketed productions and youth performing arts education.
• Tuacahn Amphitheatre: Tuacahn Center for the Arts is an outdoor amphitheater in Ivins, Utah producing large-scale Broadway musicals. It is a regional peer competing for Utah family entertainment dollars with comparable subscription and group ticketing programs.
• Egyptian Theatre (Park City): The Egyptian Theatre is a historic performing arts venue in Park City, Utah hosting plays, musicals, concerts, and comedy. It is a regional peer offering ticketed live entertainment to Utah audiences with a similar community-nonprofit operating model.

Regional players

• Sacramento Theatre Company: Sacramento Theatre Company is a regional theater producing musicals, plays, and educational youth programs in California's capital region. Comparable in scope to CenterPoint as a community-anchored regional theater with subscription and Academy offerings.
• Lehi Arts Council: Lehi Arts Council supports community theater and performing arts programming in Utah County, including youth productions. Comparable as a smaller-scale community theater competitor in the broader Utah market.

Emerging players

• Children's Theatre Company: Children's Theatre Company in Minneapolis is a leading U.S. youth performing arts organization producing original and adapted works for young audiences with extensive education programs. Comparable to CenterPoint Academy's youth training mission and family audience focus.
• Stages Performing Arts Academy: Stages Performing Arts Academy is a youth-focused performing arts education and production organization. Comparable to CenterPoint Academy as a community performing arts education program offering classes, camps, and youth productions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVELfhPrgHN7mrIzAQCX5fA
• Facebookfacebook.com/CenterPointLegacyTheatre
• Instagraminstagram.com/centerpointtheatre
• TikToktiktok.com/@centerpointtheatre
• LinkedInlinkedin.com/company/centerpoint-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenterPoint Theatre