CR7 Crunch Fitness
CR7 Crunch Fitness operates 7 UFC GYM-branded fitness clubs across Spain under license from Zuffa/Endeavor, offering MMA-inspired memberships, martial arts classes, youth programs, personal training, and recovery services to individual consumers.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Community of Madrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CR7 Crunch Fitness does
CR7 Crunch Fitness, operating commercially as UFC GYM España, is a private fitness franchise operator headquartered in Madrid, Spain, that runs 7 UFC GYM-branded clubs across Madrid (2 locations), Murcia, Badajoz, Valencia (Alfafar), Gandía, and Jaén. The business is conducted through two co-responsible Madrid-registered legal entities, Spain Fitness World S.L. (NIF B87449112) and Iberian Fitness Holdings, S.L. (NIF B72531569), and operates under a trademark and methodology license from Zuffa, LLC (a subsidiary of Endeavor Group Holdings), the owner of the Ultimate Fighting Championship brand.
The company sells recurring gym memberships and ancillary services across three facility formats: UFC GYM Signature Clubs (1,670-4,180 m², full-service facilities featuring the signature Octagon and Brazilian Jiu-Jitsu mats), UFC FIT (premium multi-purpose sports facilities of 1,860-4,180 m²), and UFC GYM CLASS boutique studios (204-325 m² focused on boxing and HIIT). Service offerings are organized into martial arts instruction (Brazilian Jiu-Jitsu, Boxing, Kickboxing, MMA), group fitness classes (HIIT, yoga, Pilates, cycling, Zumba), youth programs for ages 6-15, one-on-one personal coaching, and recovery / day spa services (cryotherapy, red light therapy, compression therapy, HydroMassage, tanning). The technology stack is composed of third-party SaaS — Trainerize for online booking, Google Analytics 4 for web analytics, and the myiclubonline member portal — with no proprietary AI, machine learning, or data-driven personalization layer disclosed.
The business model combines subscription-based recurring membership fees with per-session personal training revenue and recovery service upsells. Customer acquisition is direct-to-consumer, anchored on a free trial pass funnel via ufcgyms.es, supported by the broader UFC GYM global franchise network of 150+ clubs across 40 countries. The company targets three personas — general fitness enthusiasts, youth and family segments, and recovery-oriented athletes — with no disclosed enterprise or B2B revenue concentration.
CR7 Crunch Fitness firmographics
Firmographics- Name
- CR7 Crunch Fitness
- Legal name
- Spain Fitness World S.L.
- Website
- https://cr7fitnesscrunch.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CR7 Crunch Fitness operates 7 UFC GYM-branded fitness clubs across Spain under license from Zuffa/Endeavor, offering MMA-inspired memberships, martial arts classes, youth programs, personal training, and recovery services to individual consumers.
- Ownership category
- akta.pro rank
CR7 Crunch Fitness industry classification
Industry- Product category
- Fitness Center Operations
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)
Keywords
Where CR7 Crunch Fitness is headquartered
LocationHeadquarters
- HQ city
- Madrid, Community of Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
CR7 Crunch Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Gym Memberships: Recurring membership fees for access to gym facilities, classes, equipment, and recovery services. Membership tiers may include different levels of access to Signature clubs, UFC FIT, and boutique CLASS studios.
- Personal Training/Coaching: One-on-one coaching services with world-class coaches providing personalized training programs. Premium service offered alongside general memberships.
- Franchise Fees: Revenue generated from franchise partnerships, with the company operating a dedicated franchise website (ufcgymfranchise.com) indicating a franchise business model.
- Recovery Services: Specialized recovery treatments including cryotherapy, red light therapy, compression therapy, HydroMassage, and tanning services available at select locations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CR7 Crunch Fitness product offering
Product offeringCore offering
CR7 Crunch Fitness operates UFC GYM branded fitness centers in Spain through Spain Fitness World S.L. and Iberian Fitness Holdings, S.L. The company runs three gym formats (Signature Clubs, UFC FIT premium facilities, and CLASS boutique studios) offering MMA-inspired training including Brazilian Jiu-Jitsu, Boxing, Kickboxing, HIIT, group fitness, youth programs, personal coaching, and recovery services such as cryotherapy and red light therapy across 7 locations in Spain.
Product overview
CR7 Crunch Fitness operates UFC GYM fitness centers in Spain through Spain Fitness World S.L. and Iberian Fitness Holdings, S.L. The company offers three distinct gym formats: UFC GYM Signature Clubs (full-service 1,670-4,180 m² facilities with Octagon, BJJ mats, free weights, cardio, and group fitness), UFC FIT (premium sports facilities 1,860-4,180 m²), and UFC GYM CLASS boutique studios (204-325 m² focused on BOX and HIIT classes). Core offerings include martial arts training (BJJ, Boxing, Kickboxing, MMA), HIIT/conditioning classes, youth programs, personal training/coaching, and recovery services (cryotherapy, red light therapy, compression, HydroMassage). Membership includes access to daily Ultimate Training, BJJ, Kickboxing Conditioning, Boxing Conditioning, group fitness classes, and Women's Self-Defense seminars. The company operates 7 locations across Spain including Madrid, Valencia, Murcia, Badajoz, Jaén, and Gandía.
Differentiator
Problem solved
Functional benefit
Products and services
- UFC GYM Signature Clubs
- UFC FIT
- UFC GYM CLASS Boutique Studios
- Personal Training and Coaching
- Recovery and Day Spa Services
- Youth Fitness Programs
- Brazilian Jiu-Jitsu Classes
- Boxing and Kickboxing Conditioning Classes
- UFC GYM Spain Memberships
Companies that use CR7 Crunch Fitness
Customer profileSegments3 records
CR7 Crunch Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CR7 Crunch Fitness partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
CR7 Crunch Fitness competitors and assessment
Company assessmentBroad incumbents
- Gold's Gym: Iconic international gym franchise with broad global presence. Comparable as an established global fitness franchise brand with similar multi-format and group training offerings.
- Fitness First: Large international premium fitness chain with operations across Europe and Asia. Comparable as a premium international fitness club operator competing in similar urban Spanish locations.
- McFIT: European discount fitness chain with broad multi-country footprint. Comparable as a large multi-format European gym operator, though McFIT targets a different (low-cost) price tier than UFC GYM.
Regional players
- Holmes Place: Premium European fitness and wellness club chain operating across continental Europe. Comparable as a premium-positioned European fitness operator with personal training and recovery offerings.
Direct peers
- TITLE Boxing Club: Boxing-inspired fitness franchise operating worldwide. Comparable as a boxing/combat-sports focused fitness franchise targeting similar consumer segments with group class and personal training models.
- VivaGym: Spanish-headquartered fitness chain operating multiple locations across Spain and Portugal. Directly comparable as a Spanish market multi-location gym operator targeting similar consumer demographics.
- 9Round Fitness: International kickboxing-themed fitness franchise with similar franchise model and combat-sports training focus. Closely comparable business model (franchise-based, MMA/boxing inspired, recurring membership).
- Anytime Fitness: Largest 24/7 fitness franchise globally with multi-location franchise model. Comparable as a multi-country franchise-based gym operator, though with different format and broader demographic appeal.
- Snap Fitness: 24/7 compact fitness franchise operating across multiple countries. Comparable as an international fitness franchise model serving similar consumer segments with streamlined operations.
- Basic-Fit: Largest low-cost fitness chain in Europe with extensive Spanish operations. Comparable as a multi-location Spanish gym operator competing for the same fitness membership consumer, though Basic-Fit targets a lower price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CR7 Crunch Fitness social profiles
Digital presenceCR7 Crunch Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
CR7 Crunch Fitness leadership team
Management profileNumber of profiles
CR7 Crunch Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CR7 Crunch Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CR7 Crunch Fitness
What does CR7 Crunch Fitness do?
CR7 Crunch Fitness operates UFC GYM branded fitness centers in Spain through Spain Fitness World S.L. and Iberian Fitness Holdings, S.L. The company runs three gym formats (Signature Clubs, UFC FIT premium facilities, and CLASS boutique studios) offering MMA-inspired training including Brazilian Jiu-Jitsu, Boxing, Kickboxing, HIIT, group fitness, youth programs, personal coaching, and recovery services such as cryotherapy and red light therapy across 7 locations in Spain.
Is CR7 Crunch Fitness a public or private company?
CR7 Crunch Fitness is a private company. It is currently operating.
When was CR7 Crunch Fitness founded?
CR7 Crunch Fitness was founded in 2019. It employs 51 to 100 people.
Where is CR7 Crunch Fitness based?
CR7 Crunch Fitness is headquartered in Madrid, Community of Madrid, Spain, in the Europe region.
How does CR7 Crunch Fitness make money?
Four revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training/Coaching, franchise Fees and recovery Services.
Who are CR7 Crunch Fitness's main competitors?
Broad incumbents on record are Gold's Gym, Fitness First and McFIT. Holmes Place is listed as a regional player. Direct peers are TITLE Boxing Club, VivaGym, 9Round Fitness, Anytime Fitness, Snap Fitness and Basic-Fit.
Does CR7 Crunch Fitness have an API?
No public API is recorded for CR7 Crunch Fitness.
What industry is CR7 Crunch Fitness in?
CR7 Crunch Fitness's product category is Fitness Center Operations. Its primary akta.pro industry code is HSADADAB, Combat Sports Gyms (Boxing, Kickboxing, Muay Thai). Its NAICS code is 713940 and its SIC code is 7997.