Ray Woodey's craft chippery

What Ray Woodey's craft chippery does

Ray Woodey's Craft Chippery is a privately held craft chip manufacturer based in Kitchener-Waterloo, Ontario, operating with a 6-person team. The company produces a portfolio of approximately 19 potato and gourmet vegetable chip SKUs (including sweet potato, cassava, and taro) using locally sourced potatoes, pure sunflower seed oil, and short ingredient lists, offered in standard and compostable packaging. Production is vertically integrated through the proprietary Chippery Cooker Model MSC02, a fully automated commercial snack production system with a patented slicer, 304/316 stainless steel construction, a 16L oil capacity, an Ansul R-102 fire suppression system, and UL/NSF/CE/NYC approvals; the cooker and replacement slicer blades are also sold to other businesses.

The company earns revenue through three primary channels: direct-to-consumer e-commerce via a Shopify storefront (CAD pricing on individual bags between $5.50 and $6.50), two physical retail locations at St. Jacobs Farmers Market (Market Building and Peddler's Village, open Thursdays and Saturdays), and a wholesale distribution program supplying hotels, restaurants, pubs, catering companies, and large event organizers with bulk 2kg and 2.5kg formats. Customer segments primarily include individual consumer snackers seeking locally crafted, clean-ingredient chips, secondary food service businesses, and tertiary market visitors. A co-branded partnership with Country Style Products extends the SKU lineup into salsa and nacho chip combo bundles. The company is independently owned with no disclosed institutional investors, no funding rounds, and no public listing.

Name

Ray Woodey's craft chippery

Legal name

Ray Woodey's Craft Chippery

Website

https://craftchippery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray Woodey's Craft Chippery is a privately held Ontario craft chip manufacturer with a 6-person team producing ~19 potato and gourmet vegetable chip SKUs, sold direct-to-consumer via Shopify, at St. Jacobs Market, and wholesale to food service businesses.

Ownership category

akta.pro rank

Product category

Craft Snack Foods

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Tortilla & Corn Chips Manufacturing (AFAKAIAB)

Keywords

• Craft potato chips
• Snack food manufacturing
• Commercial chip cookers
• Gourmet vegetable chips
• Wholesale snack distribution

Headquarters

HQ city

Waterloo, Ontario

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Online sales through Shopify storefront to individual consumers purchasing chip products directly
2. Physical Retail Sales: In-person sales at St. Jacobs Market locations (Market Building and Peddler's Village) on Thursdays and Saturdays
3. Wholesale Distribution: Bulk chip sales to businesses including hotels, restaurants, pubs, catering services, and large events
4. Equipment Sales: Sale of Chippery Cooker snack production equipment and replacement slicer blades to other businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ray Woodey's Craft Chippery is a craft chip manufacturer that produces potato chips, gourmet vegetable-based chips (taro, sweet potato, cassava), and tortilla/nacho chips from locally sourced ingredients using a proprietary Chippery Cooker automated production system. Products are sold directly to consumers through a Shopify e-commerce storefront and two retail locations at St. Jacobs Farmers Market, with additional wholesale supply to food service businesses and commercial-grade chip-making equipment sold to other businesses.

Product overview

Ray Woodey's Craft Chippery is a craft chip manufacturer offering two main product lines: standard potato chips and gourmet vegetable-based chips. The potato chip portfolio includes classic flavors (Sea Salt, Backyard BBQ, Sour Cream & Onion, Salt & Malt, Dillightful, Hickory Smoked Bacon, Ketchup, All Dressed, Jalapeno Cheddar, Cracked Pepper & Sea Salt, Woodey's Wildfire) available in 100g and 140g sizes with standard or compostable packaging. The gourmet line features Taro, Sweet Potato, Cassava, and a Gourmet Mix combining all three, sold in 120g compostable packaging. The company also offers Nachos (tortilla chips) and partnerships with Country Style Products for handcrafted salsas. On the commercial side, the Chippery Cooker Model MSC02 is a professional-grade snack production system for businesses. Products are available at St. Jacobs Market locations and through wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Salt potato chips Potato chips seasoned with sea salt, available in 100g and 140g sizes with standard or compostable packaging, designed to let natural potato flavor come through.
• Backyard BBQ potato chips Potato chips with a bold blend of tangy sweetness, smoky spices, and a hint of heat for a balanced, mouthwatering barbecue flavor.
• Sour Cream & Onion potato chips Potato chips combining the rich taste of tangy sour cream with the savory kick of onion on a crispy chip.
• Salt & Malt potato chips Potato chips seasoned with malt vinegar and sea salt, inspired by the classic fish-and-chips pairing. Gluten-free.
• Dillightful potato chips Potato chips with zesty, refreshing dill pickle flavor and a bold, savory punch.
• Hickory Smoked Bacon potato chips Potato chips delivering rich, bold bacon flavor with hickory-smoked seasoning.
• Ketchup potato chips Potato chips with tangy, sweet, and savory ketchup flavor — a Canadian classic.
• All Dressed potato chips Potato chips combining tangy, sweet, smoky, and savory notes for a bold Canadian classic flavor experience.
• Jalapeno Cheddar potato chips Potato chips with a blend of creamy cheddar cheese and zesty jalapeno spice for a bold, cheesy, crispy snack.
• Cracked Pepper & Sea Salt potato chips Potato chips seasoned with freshly cracked black pepper and sea salt for a warm, zesty kick and clean taste.
• Woodey's Wildfire potato chips Potato chips with bold, smoky heat, spicy kick, and sweet and tangy barbecue flavor.
• Taro chips Chips made from taro root with a uniquely nutty flavor and crisp texture, lightly salted, sold in 120g compostable packaging.
• Sweet Potato chips Chips made from premium sweet potatoes, sliced thin and lightly salted to highlight rich, earthy flavor, sold in 120g compostable packaging.
• Cassava chips Chips crafted from cassava with a hearty, satisfying bite and light touch of salt, sold in 120g compostable packaging.
• Gourmet Mix chips Vegetable chip mix combining sweet potato, cassava, and taro, lightly salted, sold in 120g compostable packaging.
• Nachos (Tortilla Chips) Crispy tortilla chips crafted from stone-ground corn, lightly salted as a classic snack or meal companion.
• Country Style Products Salsa Handcrafted salsa in Mild and Hot varieties made from fresh tomatoes, onions, peppers, and spices, sold as a partnered product alongside Chippery chips.
• Salsa & Nacho Chip Combo Bundle combining Craft Chippery nacho chips with Country Style Products salsa (Mild or Hot) for a complete snacking experience.
• Chippery Cooker Model MSC02 Fully automated commercial snack production system with patented slicer design, 304/316 stainless steel construction, 16L oil capacity, Ansul R-102 fire suppression with high/low temperature shutoff, touchscreen controls, and automated cleaning, available in 208V or 400V electrical options.
• Replacement Slicer Blade Replacement slicer blade for the Craft Chippery Cooker slicer discs.

Quantifiable outcome

• Shorter ingredient lists than competing snack foods

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Country Style ProductscoreGTM or Marketing PartnerCraft Chippery partnered with Country Style Products to create a co-branded Salsa & Nacho Chip Combo. The salsa is handcrafted with fresh, high-quality ingredients (ripe tomatoes, onions, peppers, and spices) and is available in Mild and Hot varieties. This partnership combines both brands' products into a bundled offering for customers seeking a complete snacking experience.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Late July Snacks: US organic and non-GMO craft chip brand focused on simple, clean ingredients. Highly comparable positioning around 'short ingredient list' and natural sourcing that Craft Chippery emphasizes.
• Hardbite Chips: Canadian craft potato chip maker based in BC, offering kettle-cooked chips with natural ingredients and unique flavors. Direct competitor in the Canadian craft chip category with similar positioning around clean ingredients and local sourcing.
• Neal Brothers Foods: Ontario-based craft snack maker producing natural chips, popcorn, and other snacks. Closely comparable in size, Ontario location, clean-ingredient positioning, and wholesale-to-retail distribution model.
• Boulder Canyon Authentic Foods: US craft chip maker offering kettle-cooked and specialty potato chips with natural ingredients. Comparable scale, product positioning, and natural/clean-label marketing.
• Cape Cod Chips: US-based kettle-cooked potato chip maker with regional brand strength and natural ingredient positioning. Comparable in craft positioning, small-batch feel, and premium pricing strategy.

Broad incumbents

• Miss Vickie's: Major Canadian kettle-cooked potato chip brand owned by Frito-Lay/PepsiCo. Represents the scaled incumbent version of the craft kettle chip category Craft Chippery occupies, with national distribution and similar flavor profiles.
• Old Dutch Foods: Established Canadian snack maker (chips, pretzels, tortilla chips) with national retail distribution. Competes for the same shelf space and consumer occasions in Canada.
• Kettle Brand: Large US craft-style potato chip brand (now owned by Campbell Soup) known for kettle-cooked, clean-ingredient positioning. The scaled, mature version of Craft Chippery's go-to-market narrative and product category.
• Popchips: Better-for-you popped chip brand with national US distribution. Comparable craft-style positioning targeting health-conscious snackers seeking alternatives to fried chips.
• Off The Eaten Path: PepsiCo-owned snack brand offering vegetable-based chips (including sweet potato and other vegetable varieties). Directly comparable to Craft Chippery's gourmet vegetable chip line (taro, sweet potato, cassava).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ray-woodey's-craft-chippery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Woodey's craft chippery