Crafters

What Crafters does

Crafters is a French e-commerce company that designs, personalizes, and ships customized professional textiles and promotional objects. Founded in 2015 and headquartered in Villeurbanne (Lyon), the company serves enterprises, schools, sports clubs, and associations across France with a fully digital, end-to-end workflow — from online product selection and logo upload through to in-house embroidery, sublimation, transfer, or DTG printing at its 1,000m2 Craft Lab in Lyon, with a stated turnaround under 15 business days.

The technology stack centers on a proprietary web-based Designer Tool that lets buyers select blank SKUs, import logos and text, preview placements, and configure orders in real time, layered with a digital project-management platform for sales-assisted enterprise accounts. The catalog spans two main pillars — textiles (sweatshirts, hoodies, polos, t-shirts, jackets, workwear, headwear, sports apparel, towels, children's clothing, and high-visibility gear) and promotional objects (writing instruments, office supplies, drinkware, bags, high-tech accessories, sports goods, and signage). Premium sustainable lines such as Stanley/Stella and an Origine France Garantie-certified organic cotton hoodie carry GOTS, Oeko-Tex, OCS Blended, and FAIR WEAR certifications.

Commercially, Crafters runs a hybrid self-serve PLG and sales-assisted GTM on crafters.fr with no physical retail or third-party resellers, priced on a per-unit basis with steep volume discounts (e.g., small embroidery from €8 down to €3 at 500+ units) and fixed setup/technical fees per decoration technique. Revenue streams are one-time product sales plus per-piece customization services. The company employs 52 people, operates exclusively within France, and counts enterprise logos such as Renault, Danone, Groupama, Pernod Ricard, Mitsubishi Electric, and Riot Games alongside education customers (Université de Lorraine, Université Paris Cité, IESEG, EM Lyon). No revenue, funding, M&A, or partnership disclosures are available in the input data.

Name

Crafters

Legal name

Crafters

Website

https://crafters.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Crafters is a French e-commerce company that designs, personalizes, and ships customized textiles and promotional objects via a web-based Designer Tool and an in-house Craft Lab in Lyon, serving French enterprises, schools, sports clubs, and associations with Made in France production under a 15-day SLA.

Ownership category

akta.pro rank

Product category

Custom Promotional Merchandise

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Custom textile printing
• Promotional merchandise
• Embroidered apparel
• Corporate uniforms
• Branded promotional items

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Customized Textile Products: One-time sales of customized clothing including sweatshirts, polos, t-shirts, jackets, workwear, and sports apparel with personalization through embroidery, printing, or transfer techniques
2. Customized Objects and Goodies: One-time sales of promotional objects including writing instruments, bags, drinkware, tech accessories, event items, and sports accessories with company branding
3. Customization Services: Embroidery, transfer marking, and DTG printing services priced per piece with volume discounts ranging from €2-25 depending on size and technique

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Crafters designs, customizes, and produces made-in-France branded merchandise, including personalized textile products (sweatshirts, t-shirts, polos, jackets, workwear, sports apparel, bath linen, headwear) and promotional objects (writing instruments, bags, drinkware, tech accessories, signage). Customers configure orders through a web-based Designer tool and the finished goods are embroidered, sublimation-printed, transfer-printed, or DTG-printed at the company's 1,000 m² Craft Lab in Lyon, with a standard turnaround under 15 working days. The company primarily serves businesses, schools, student associations, sports clubs, and federations.

Product overview

Crafters is a French company specializing in customizable professional textiles and promotional objects. The company operates a 100% digital, web-based experience from design to delivery. Their core offerings include two main categories: (1) Textile Products covering sweatshirts, hoodies, t-shirts, polos, jackets, vests, shirts, pants, workwear, headwear, aprons, sports equipment, towels/bath linen, and baby/children clothing, and (2) Promotional Objects including writing instruments, office supplies, high-tech items, drinkware, bags, sports gear, umbrellas, and signage. All products are customizable through their proprietary Designer tool and produced in their Lyon-based Craft Lab facility (1000m2) using embroidery, sublimation, transfer, and digital printing techniques. Key brands include their own Crafters line, Stanley/Stella premium organic collection, and various supplier brands. The company targets businesses, sports clubs, student associations, and schools with Made in France personalization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Textile Products (Apparel, Workwear, Sportswear, Bath Linen, Headwear)
• Custom Promotional Objects (Writing, Office, High-Tech, Drinkware, Bags, Sports Accessories)
• Embroidery Personalization Service
• Transfer Marking & DTG Printing Service
• Custom Foutas and Beach Towels
• Personalized Bathrobes (Peignoirs)
• Hoodie Coton Biologique Made In France
• Custom Flip-Flops / Tongs

Quantifiable outcome

• Production under 15 working days
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Printify: Printify is a print-on-demand marketplace connecting merchants with production partners for custom apparel and accessories. Comparable to Crafters in custom textile manufacturing and digital order flow, but operates a distributed network rather than owned production.
• Spreadshirt: Spreadshirt operates a global e-commerce platform for custom apparel and accessories, with an online design tool and on-demand production. Directly comparable to Crafters in B2B/B2C custom textile personalization, though operating at a much larger scale across Europe.
• Printful: Printful is a print-on-demand fulfillment and custom apparel platform offering embroidery, DTG, and sublimation services with API integrations. Comparable to Crafters in customization techniques and digital-first B2B ordering, though primarily serving SMBs and creators globally.
• Spread Group (Spreadshirt parent): Spread Group combines Spreadshirt's marketplace with TeamShirts and SpreadConnect, serving B2B custom apparel needs. Comparable to Crafters in custom team and corporate merchandise, with white-label solutions and APIs.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a mass-market customizable products platform under Cimpress, offering apparel, signage, and promotional items with web-based design tools. Comparable to Crafters in the digital design-to-product workflow, though with a far broader product portfolio and global reach.
• 4imprint: One of the largest North American/UK promotional products distributors offering thousands of customizable items including apparel, writing instruments, bags, and drinkware. Comparable to Crafters in the objects and corporate gifting category, with broader scale and currency offerings.

Regional players

• Objet Publicitaire / Goodies France: French promotional products distributor offering customizable objects and corporate gifts. Comparable to Crafters in the French B2B objects and goodies category, with similar delivery and pricing models.
• Cadeaux d'Entreprise (WiziShop) / French promotional products players: French B2B promotional products specialists focused on corporate gifts and branded merchandise. Comparable to Crafters in the French market for objects and corporate gift personalization, with similar pricing-per-piece models.

Emerging players

• CustomCraft / Customisable Apparel: Various small French and European online shops offering custom embroidery and DTG printing services for SMB and association customers. Comparable to Crafters in service scope and customer segments, but smaller and without an integrated design platform.

Others

• Stanley/Stella (direct B2C): Stanley/Stella is a premium sustainable blank apparel brand that Crafters resells and customizes. Listed as a peer because they are a key supply-chain partner and a potential competitor in the sustainable custom apparel space if they expand into D2C customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crafters.fr
• Instagraminstagram.com/crafters_fab
• LinkedInlinkedin.com/company/crafters-fab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafters