Cadeaux Privés

What Cadeaux Privés does

Cadeaux Privés is a Lyon-based B2B technology company that operates a points-based employee rewards and recognition platform for corporate clients. Founded in 2008, the company sells into HR, internal communications, and people-operations functions, helping enterprises run incentive, milestone, and engagement programs for their workforce. The platform lets administrators allocate points to employees, who redeem those points against a curated catalog of more than 2,000 gift items, alongside integrated travel options via a partnership with Selectour.

The underlying product is a white-label, configurable web platform with branded front-ends for client programs (e.g., Jungheinrich's "YELLOW CHALLENGES" program). Redemptions are fulfilled through direct-to-home or direct-to-office delivery logistics that the company coordinates, reducing operational burden on the corporate client. The technology stack is not publicly detailed, but the platform supports catalog management, point-balance accounting, and multi-tenant branding — the standard functional requirements for a SaaS-style corporate rewards engine.

The business model is B2B platform licensing / subscription, monetized through recurring fees or per-employee/per-program pricing paid by corporate clients. The company is small — approximately 10 employees — and operates primarily in the French market, with at least one demonstrated cross-border enterprise deployment. The customer base is enterprise-leaning (industrial and logistics sectors represented) but the full client roster is not disclosed.

Name

Cadeaux Privés

Legal name

Cadeaux Privés

Website

https://cadeaux-prives.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cadeaux Privés is a Lyon-based B2B platform that enables corporate clients to run points-based employee rewards and recognition programs, offering a curated catalog of 2,000+ gifts with white-label deployment and direct-to-home fulfillment.

Ownership category

akta.pro rank

Product category

Employee Rewards and Recognition

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Corporate gift platform
• Employee rewards platform
• Loyalty program catalog
• Incentive recognition platform
• B2B employee engagement

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. B2B Platform Licensing: Cadeaux Privés provides a white-label or branded gift reward platform to companies. Businesses pay for access to the platform to reward employees through loyalty programs, challenges, and engagement initiatives. Employees earn points through company-organized programs and redeem them for items from the catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cadeaux Privés operates a B2B points-based gift redemption platform that enables corporate clients to reward, motivate, and engage their employees. Companies license the white-label or branded platform and allocate points to employees through loyalty programs and engagement challenges; employees then redeem accumulated points for items from a curated catalog of more than 2,000 gifts spanning travel, high-end appliances, consumer electronics, outdoor equipment, and personalized items from prestigious brands.

Product overview

Cadeaux Privés is a B2B corporate gift redemption platform offering employees a catalog of over 2,000 carefully selected gifts including premium brands, luxury items, and unique experiences. The platform operates on a points-based reward system where employees accumulate points through company loyalty programs and challenges, then redeem them for products across categories including travel experiences (via partner Selectour), high-end appliances, consumer electronics, outdoor/sports equipment, and customized gifts. The platform includes dedicated customer service, 2-year manufacturer warranty on all products, and concierge services for bespoke requests. Major brand partners include Kenzo, Jean-Paul Gaultier, Burberry, Decathlon, Dior, Paco Rabanne, Lancôme, Hermès, Givenchy, Victor & Rolf, Hugo Boss, and many others across beauty, fashion, home goods, sports, and electronics categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadeaux Privés Platform White-label or branded B2B platform provided to corporate clients for employee reward, recognition, and engagement programs. Employees log in via personalized company-branded URLs, view their points balance, browse the catalog, redeem gifts, and have items shipped directly to their homes. The platform includes dedicated customer service, a 2-year manufacturer warranty, and a concierge service for custom requests.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SelectourminorStrategic or Co-development PartnerSelectour is a travel partner providing Cadeaux Privés with privileged access to travel offers and stays. The platform integrates Selectour's travel offerings into the gift catalog, allowing employees to redeem points for exclusive travel experiences.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Kudos: Employee recognition and rewards platform where employees earn points and redeem them from a merchandise/gift catalog — directly comparable technology and business model to Cadeaux Privés.
• Reward Gateway: UK-founded SaaS employee engagement and rewards platform offering branded portals where employees earn and redeem points across a global merchandise, gift card, and experience catalog — directly comparable to Cadeaux Privés' white-label B2B rewards model.
• HelloGift: Corporate gifting marketplace allowing businesses to send personalized gifts to employees and clients from a curated catalog — closely aligned with Cadeaux Privés' curated-merchandise employee reward offering.
• Snappy Gifts: UK-based gifting platform enabling businesses to send curated gift collections to employees and customers, with a comparable catalog of branded products and direct-to-recipient delivery model.
• Achievers: Enterprise employee recognition platform with a global rewards marketplace spanning merchandise, gift cards, and experiences, serving similar corporate HR and engagement buyers.

Broad incumbents

• Blackhawk Network: Large global branded gift card and rewards distribution network serving corporate incentive and consumer gift programs — a scaled incumbent in adjacent rewards/incentive infrastructure.
• Edenred: Global leader in employee benefits and engagement solutions (tickets, cards, digital platforms) with significantly broader product portfolio and international reach, providing adjacent competition to Cadeaux Privés' corporate rewards offering.

Regional players

• Wedoogift: French B2B employee gifting and rewards platform providing companies with branded gift/incentive solutions, comparable in regional focus and B2B employer-customer base.
• Swile: French employee benefits and engagement platform offering a multi-service card including gift, meal, and mobility benefits — competing for the same French employer buyer as Cadeaux Privés.
• Fond: France-based (now US-expanded) employee rewards and recognition SaaS platform offering a catalog of merchandise, gift cards, and experiences — directly competitive in Cadeaux Privés' home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cadeaux-prives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadeaux Privés