Craft Habit Raleigh

What Craft Habit Raleigh does

Craft Habit Raleigh is a single-location independent craft supply retailer and experiential education business operating from 3224 Lake Woodard Drive in Raleigh, North Carolina. The company sells physical and online retail craft supplies across ten-plus categories including sewing and quilting fabrics, knit and crochet yarns, jewelry and metalworking supplies, embroidery and cross stitch materials, weaving and macrame fiber, felting, papercrafts, kits, books, and general craft basics. Beyond retail, it generates revenue from instructor-led in-store classes (crochet, knitting, metalsmithing, sewing, needle and fiber arts, specialty crafts), youth summer camps, homeschool programs, open studio time, party packages for birthdays and corporate team-building events, gift cards, and a wholesale program for business buyers.

The underlying technology stack is a RAINPOS-powered e-commerce storefront integrated with point-of-sale and inventory management, supported by free how-to video content (embroidery, sewing, jewelry, kit instructions), an email newsletter, and an organic social presence (Instagram, Facebook) for marketing. The go-to-market is direct-to-consumer through the physical store and the online shop, augmented by the wholesale channel for B2B buyers. Pricing is unit-based for supplies, with gift cards issued in fixed denominations ($15-$150) and undisclosed per-class and per-party fees. The business is privately held, bootstrapped, and founder-owned with no disclosed funding rounds, no parent company, and no subsidiaries; headquartered entity is in North Carolina, USA.

Name

Craft Habit Raleigh

Legal name

Craft Habit Raleigh

Website

https://crafthabitraleigh.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Craft Habit Raleigh is an independent single-location craft supply retailer in Raleigh, NC, selling sewing, yarn, jewelry, and fiber art supplies online and in-store, while also running classes, youth camps, parties, and a wholesale program.

Ownership category

akta.pro rank

Product category

Craft Supply Retail

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Quilting & Patchwork Shops (CRALADAB), Yarn, Knitting & Crochet Shops (CRALADAC), Needlepoint & Embroidery Shops (CRALADAE), Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Craft supply retail
• Arts and crafts
• Sewing and quilting
• Knitting classes
• Party event hosting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Craft Supplies: Physical and online retail sales of craft supplies including fabric, yarn, notions, tools, books, and kits
2. Classes and Camps: Fees from scheduled craft classes including crochet, knitting, metalsmithing, jewelry, sewing, needle arts, and specialty crafts. Youth camps and homeschool programs also generate revenue.
3. Parties and Private Events: Party packages for birthday parties, corporate events, and team building activities with various package options
4. Gift Cards: Gift cards for craft supplies available in customizable denominations
5. Wholesale: Wholesale program for business customers purchasing craft supplies in bulk

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Craft Habit Raleigh operates a single retail storefront in Raleigh, NC and a 24/7 e-commerce shop selling craft supplies across categories including sewing, quilting, embroidery, knitting, crochet, jewelry, weaving, felting, papercrafts, books, kits, and craft basics. The business also offers fee-based in-store classes, youth camps, homeschool programs, birthday parties, and corporate/private event hosting. Free local pickup is available for online orders, and a wholesale program serves business buyers.

Product overview

Craft Habit Raleigh is a brick-and-mortar and online craft supply retailer based in Raleigh, NC, offering a comprehensive portfolio of crafting materials across multiple categories. The core offerings include sewing/quilting supplies, jewelry/metalworking materials, embroidery/cross-stitch supplies, yarn and fiber arts, felting, papercrafts, and books. The business operates as a single unified retail offering without a modular software platform architecture. Beyond retail products, Craft Habit provides experiential services including crafting classes, youth camps, homeschool programs, and party/event hosting. The company also offers free how-to video content and B2B wholesale purchasing options. The store maintains an online presence alongside its physical location at 3224 Lake Woodard Drive, Raleigh NC 27604.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Supplies (Retail) Retail sales of craft supplies across categories including kits and gifts, sewing and quilting fabrics/notions, jewelry and metalworking supplies, papercrafts and stamping, embroidery and cross stitch, weaving and macrame, felting and felt crafts, knit and crochet yarns/tools, instructional books, and craft basics. Sold via the Raleigh storefront and the online shop for individual consumers.
• Classes and Camps Fee-based in-store craft classes including crochet, knitting, metalsmithing, jewelry, sewing, needle/fiber arts, and specialty crafts, plus youth camps, homeschool programs, and open studio time. Targeted at individual hobbyists, families, and homeschool families in the Raleigh area.
• Parties and Private Events Hosted party packages and private events including kids' birthday parties, corporate events, and team-building activities with multiple pricing tiers and online booking. Targeted at families and local businesses/organizations in the Raleigh area.
• Gift Cards Digital gift cards redeemable for craft supplies at Craft Habit Raleigh, available in denominations of $15, $25, $50, $100, and $150. Available to individual consumers and as corporate gifting.
• Wholesale Program Wholesale purchasing option providing a separate wholesale catalog and pricing for retailers, boutiques, and other business customers buying craft supplies in bulk for resale. Targeted at small businesses and other retailers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Various Craft Supply BrandsminorOthersCarries products from numerous brands including Malabrigo, Cloud9, Art Gallery Fabrics, Kokka Fabrics, Fableism, Nani Iro, Sevenberry, Vancet, Cosmo Japan, and many others. These are supplier relationships for retail inventory.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LoveCrafts: Global online marketplace and retailer for yarn, fabric, sewing, and paper crafts with an educational content library. Comparable e-commerce-first craft retail model serving enthusiast crafters.
• JoAnn: Largest US specialty fabric and craft retailer operating hundreds of stores plus online. Directly competes across all of Craft Habit's core categories (sewing, quilting, yarn, jewelry, papercrafts) with broader assortment and lower pricing power.
• Fat Quarter Shop: Online-focused quilt and fabric retailer with curated designer lines and educational content. Closely comparable in the quilting/sewing niche with overlapping brand relationships (e.g., Art Gallery Fabrics).
• Knit Picks: Online yarn, needle, and knitting/crochet supply retailer with private-label products. Directly comparable in the yarn and knit/crochet categories that Craft Habit emphasizes.
• Connecting Threads: Direct-to-consumer craft retailer specializing in quilting fabric, yarn, and notions with its own private-label brands. Comparable mid-size online craft retailer serving hobbyist crafters.
• Beverly's Fabric & Crafts: Specialty fabric, yarn, and craft retailer with a small chain footprint plus online shop. Comparable independent-scale craft retailer with classes and multi-category assortment.
• Michaels: Major US arts and crafts chain with nationwide stores and a strong e-commerce platform. Competes head-to-head on craft supplies, kits, and seasonal/event craft merchandise with significant scale advantages.
• Hobby Lobby: National craft and home décor retailer carrying fabric, yarn, jewelry supplies, and seasonal crafts. Competes on breadth, pricing, and impulse craft purchases.

Broad incumbents

• Etsy: Online marketplace for handmade craft supplies, kits, and finished goods. Competes indirectly as a discovery channel for craft materials and kits, particularly for unique and imported products like those Craft Habit stocks.

Regional players

• Pacific Fabrics: Independent multi-store fabric and craft retailer based in the Pacific Northwest. Comparable independent retail model with classes, supplies, and a similar assortment in sewing and fiber arts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/crafthabitraleigh
• LinkedInlinkedin.com/company/craft-habit-raleigh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Habit Raleigh