Beverly Fabrics

What Beverly Fabrics does

Beverly Fabrics, Inc. is a privately held specialty retailer founded in 1968 and headquartered at 9019 Soquel Drive, Aptos, California. The company operates a brick-and-mortar craft and fabric retail business serving individual hobbyists, quilters, sewists, and DIY crafters in the Santa Cruz County area, with a second retail location at 100 Cotton Lane, Soquel, CA. Its core product is in-store retail of fabrics and craft supplies, supplemented by an ecosystem of community workshops, online how-to project guides (e.g., the Rag Quilt Project), an email mailer subscription, digital coupons, and a multi-platform social media presence across Facebook, Twitter, Instagram, YouTube, and Pinterest.

The company has no disclosed proprietary technology, no software platform, no e-commerce transaction capability, and no API or SDK surface area — sales are conducted in-person at the retail storefronts. Pricing is not publicly disclosed; customers must visit the store or contact the location directly. The website is a basic marketing and content site (with a 2019 copyright), not a transactional storefront. Underlying technical components are limited to standard web publishing, email list management, and social media management tools.

Beverly Fabrics generates revenue exclusively through one-time retail sales of physical fabric and craft inventory at its two storefronts, with ancillary engagement-driven foot traffic from workshops and how-to content. The company has no disclosed funding, no parent company, no institutional investors, and no M&A activity. Ownership and management team details are not publicly disclosed. The business is a bootstrapped, founder-owned local craft retailer dependent on discretionary consumer spending in its defined geographic catchment.

Name

Beverly Fabrics

Legal name

Beverly Fabrics, Inc.

Website

https://beverlys.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Beverly Fabrics is a privately held brick-and-mortar craft and fabric retailer founded in 1968, serving individual hobbyists, quilters, and DIY makers in Santa Cruz County, California through two storefronts and community workshops.

Ownership category

akta.pro rank

Product category

Craft and Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Quilting & Patchwork Shops (CRALADAB), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Fabric retail
• Craft supplies
• Sewing materials
• Quilting supplies
• Craft workshops

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fabric and Craft Sales: Revenue is generated through in-store retail sales of fabrics and craft supplies. The company operates physical store locations where customers purchase products directly. Additional revenue streams include community workshops and how-to project materials. No online e-commerce transaction capability is indicated - sales appear to be exclusively in-person at retail locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beverly Fabrics operates a brick-and-mortar retail business selling fabrics, sewing supplies, and craft materials to individual makers from physical store locations in Aptos and Soquel, California. The core offering is in-person retail access to craft supplies, augmented by community workshops, how-to project guides, an email mailer subscription, and promotional coupons. The company does not offer online purchasing and does not sell its own manufactured goods.

Product overview

Beverly Fabrics operates as a traditional brick-and-mortar craft supply retailer, established in 1968, offering a single unified in-store shopping experience complemented by digital services. The core offering consists of a retail fabric store in Aptos and Soquel, California, supplemented by a mailer subscription, online how-to project guides, and coupon offerings. The company does not offer a software platform or digital product—its products and services are entirely physical retail and in-person community workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverly Fabrics Retail Store (Soquel) Physical retail store in Soquel, CA selling fabrics, sewing supplies, and craft materials directly to individual makers, hobbyists, and DIY enthusiasts. Customers shop in person to inspect materials and receive personalized service.
• Beverly Fabrics Retail Store (Aptos / Headquarters) Headquarters location in Aptos, CA operating as part of Beverly Fabrics' physical retail footprint for fabrics and craft supplies in the Santa Cruz area.
• How-To Projects (Craft Tutorials) Online craft project tutorials and guides, such as the Rag Quilt Project, designed to inspire and educate DIY crafters visiting the Beverly Fabrics website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Emerging players

• Spoonflower: Digital-first custom fabric printing marketplace. Comparable in selling fabric directly to hobbyists and crafters, but via a print-on-demand digital model that Beverly Fabrics does not offer.

Broad incumbents

• Hobby Lobby: National craft and home decor retailer offering fabric, sewing supplies, and project materials. Competes with Beverly Fabrics for the same hobbyist customer segment but at much larger scale.
• Joann: National craft and fabric retail chain. Direct overlap in fabric, notions, and sewing supplies across all customer segments; Beverly Fabrics competes against Joann on selection breadth and pricing power.
• Walmart: Mass merchandiser carrying fabric and craft supplies at scale. Competes on price and convenience, particularly relevant given Beverly Fabrics' absence from e-commerce channels.
• Fabric.com (by Amazon): Online-first fabric and notions retailer acquired by Amazon. Represents the e-commerce competitive pressure Beverly Fabrics faces by virtue of its lack of online ordering capability.
• Michaels: Largest North American specialty arts and crafts retailer. Comparable product mix including fabric, sewing supplies, and craft materials targeting hobbyist and DIY consumers.

Direct peers

• Missouri Star Quilt Company: Specialty quilting fabric retailer with strong digital/e-commerce presence and community-driven tutorial content. Closest comparable in terms of community-workshop and how-to project engagement model.
• Vogue Fabrics: Independent multi-store fabric retailer serving hobbyists and garment makers with both brick-and-mortar and online ordering. Closely comparable independent retail fabric store model.
• Hartville Fabrics: Independent regional fabric and home decor retailer in Ohio with both retail showroom and online ordering. Comparable independent regional model targeting sewing and quilting enthusiasts.

Regional players

• Pacific Fabrics: Independent Pacific Northwest fabric retailer with similar in-store workshop and community engagement approach. Comparable independent store model serving maker communities in a different U.S. region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beverlyfabrics
• YouTubeyoutube.com/user/beverlyfabrics
• Facebookfacebook.com/beverlysfabrics
• Instagraminstagram.com/beverlyfabrics
• Pinterestpinterest.com/beverlyfabrics
• LinkedInlinkedin.com/company/beverly-fabrics-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Fabrics