CRASH BAGGAGE

Name

CRASH BAGGAGE

Legal name

Crash Baggage S.r.l.

Website

https://crashbaggage.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luggage & Travel Goods

NAICS

Luggage and Leather Goods Retailers (45832), Industrial Supplies Merchant Wholesalers (423840)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Leather Travel Goods & Luggage (CRAKAEAC)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Travel Goods & Luggage Manufacturing (IMAOAHAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Pre-dented luggage
• Polycarbonate suitcases
• Hardshell travel bags
• Lifetime guarantee luggage
• Carry-on hardside cases

Headquarters

HQ city

Mira (Venezia)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Luggage Sales: Sale of hard-shell polycarbonate luggage in various sizes (Cabin, Medium, Large) and collections (Icon, Trunk, Stripe, Lunar, Share). Primary revenue driver with prices ranging from approximately €249 to €440.
2. Bags Sales: Sale of hard bags (Iconic Backpack, Mesh Backpack, Hard Tote Bag, Weekender, Mini/Maxi Icon) and soft bags (Rucksack, Side Tote Bag, Tote Bag, Crossbody). Prices range from approximately €79 to €189.
3. Accessories Sales: Sale of travel accessories including Easy Life Kit, Crash Bottle, and Sticker Packs to complement the core luggage and bag products.
4. Limited Edition Collaborations: Limited edition capsule collections created through brand collaborations (The Standard, MSGM) sold at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CRASH BAGGAGE designs, manufactures and sells pre-dented polycarbonate hard-shell suitcases, travel bags and accessories under its own brand. The company sells directly to consumers through its e-commerce store and through physical retail and department-store partners worldwide, with all products covered by a lifetime structural guarantee.

Product overview

Crash Baggage is an Italian luggage and bags brand founded in 2013 in Venice by Francesco Pavia, built on the philosophy of 'Handle without CARE!' — with suitcases designed to be pre-dented so travelers don't worry about damage. The product portfolio is organized into four main categories: Luggage (Icon, Trunk, Stripe, Lunar, Share, Smart), Hard Bags (Iconic, Mesh Backpack, Hard Tote Bag, Weekender), Soft Bags (Rucksack, Side Tote Bag, Tote Bag, Crossbody), and Accessories (Easy Life Kit, Crash Bottle, Sticker Packs). Limited-edition collaborations include the Icon with The Standard and MSGM Mini Icon. Products are made primarily from 100% polycarbonate shells and 100% recycled polyester fabrics, with proprietary innovations like the Lunar pneumatic wheel for noise insulation. The brand sells directly through its website and through authorized retailers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Icon: Core polycarbonate luggage collection featuring the signature pre-dented shell design.
• Trunk
• Stripe
• Lunar
• Share
• Smart
• Iconic
• Mesh Backpack
• Hard Tote Bag
• Weekender
• Rucksack
• Side Tote Bag
• Tote Bag
• Crossbody
• MSGM Collection
• The Standard Collection

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• The StandardflagshipStrategic or Co-development PartnerLimited-edition collaboration creating the 'Icon The Standard' luggage in vibrant Standard-red colorway. The partnership combines The Standard's playful luxury and cultural irreverence with Crash Baggage's pre-dented design philosophy. The result is a suitcase that turns dents into badges of honor for 'Rule-Breaking travellers.'
• MSGMcoreStrategic or Co-development PartnerCapsule collection collaboration featuring the 'I Have a Crash on You' theme. The iconic dented polycarbonate meets MSGM's fluo aesthetic in green and black with glossy finish. The collection includes Mini Icon bags with the tagline printed between the dents.
• Tmall (Alibaba)coreChannel Partner/ Reseller/ DistributorOfficial flagship store on Tmall for Chinese market distribution.
• JD.comcoreChannel Partner/ Reseller/ DistributorOfficial flagship store and self-operated store on JD.com for Chinese market distribution.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorAuthorized and flagship stores on TikTok for Chinese market social commerce.
• RinascentecoreChannel Partner/ Reseller/ DistributorPremium department store partnership with flagship location at Piazza del Duomo, Milano.
• HengstylecoreChannel Partner/ Reseller/ DistributorAuthorized retailer network in Taiwan with stores in Taipei City (Syntrend Creative Park), Taichung City (Mitsui Shopping Park LaLaport, Chung-Yo Department Store), Tainan City (T.S. Mall), and Kaohsiung City (ESKY Mall, Hanshin Arena Shopping Plaza, Showtime Live).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Globe-Trotter: British heritage hard-shell luggage maker with a strong design narrative and luxury positioning. Closely comparable to Crash Baggage's premium, design-led, hard-shell travel-goods positioning.
• Horizn Studios: Berlin-based premium luggage brand with smart features and a design-led DTC approach. Direct comparable on the design-conscious premium hard-shell luggage category and DTC/channel retail mix.
• Monos: Canadian premium luggage brand with a minimalist, design-led hard-shell suitcase line. Closely comparable as a design-first DTC luggage peer competing for similar travelers.
• Away: US-based DTC premium luggage and bags brand selling hard-shell suitcases and travel bags. Comparable as a digitally native, design-forward premium luggage brand targeting similar design-conscious millennial/Gen-Z travelers.
• July: Australian premium luggage brand offering hard-shell suitcases with design and tech features. Comparable as a digitally native, premium, design-forward hard-shell luggage competitor.
• Paravel: Travel brand offering premium luggage and bags with a sustainability angle (recycled materials). Comparable to Crash Baggage's premium positioning plus use of recycled polyester in bags.
• Rimowa: Premium German luggage brand known for grooved aluminum and polycarbonate hard-shell suitcases. Directly competes with Crash Baggage in the premium, design-led hard-shell luggage category for design-conscious travelers.

Broad incumbents

• Samsonite: World's largest luggage brand with broad assortment across price tiers. Comparable as the dominant incumbent in the luggage category, but mass-market rather than Crash Baggage's premium niche.
• Delsey: French heritage luggage brand with global distribution and broad hard-shell assortment. Comparable as a long-established hard-shell luggage incumbent with overlapping channel presence.
• Tumi: Premium travel and lifestyle brand (owned by Samsonite). Comparable as a broad premium luggage and bag incumbent with overlapping target customers (business travelers, premium leisure).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrashBaggage
• Instagraminstagram.com/CrashBaggage
• LinkedInlinkedin.com/company/crash-baggage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRASH BAGGAGE