Crave Fitness Studio

What Crave Fitness Studio does

CRAVE Fitness Studio (legal entity: CRAVE Fit Studio LLC) is a privately held, women-only boutique fitness studio founded in 2014 by Kodi "Koko" Roberts and headquartered in a single physical location at 1801 S. Bluebell Road Suite B, Brenham, Texas. The company operates a tiered service model comprising Private Coaching (1:1 personalized training), Semi-Private Coaching (small group training for up to 9 women, 2-3 sessions per week with nutrition guidance), and Group Fitness Classes including named sessions such as Lift & Burn and CRAVE Functional Group Workout. Its underlying technology is limited to standard functional-training fitness equipment (kettlebells, dumbbells, functional training apparatus) and a website-based class scheduling and free-intro-session booking system.

The business operates on a recurring subscription revenue model across its three tiers, with memberships sold direct-to-consumer at the studio and via online booking. Customer acquisition is community-led: free intro sessions feed in-person consults, while organic social channels (Instagram, Facebook, TikTok) and transformation-story content drive top-of-funnel awareness and word-of-mouth referrals. The customer base is exclusively women in the Brenham, TX micro-market, segmented primarily by fitness goal and experience level rather than by industry vertical. There is no evidence of B2B or corporate wellness contracts, no parent company, no external investors, no patents, and no publicly disclosed revenue or pricing.

The company is founder-led, with Kodi Roberts serving as Owner & Head Coach supported by three additional coaches (Courtney, Brooke, Bekah). Roberts holds CrossFit Level 2 Trainer, CrossFit Kids, Kettlebell, and Dumbbell Training certifications and has coached over 10,000 classes since founding the studio. There are no known leadership changes, acquisitions, partnerships, or geographic expansions; the business remains a single-location, bootstrapped operator focused on local community building rather than scaling.

Name

Crave Fitness Studio

Legal name

CRAVE Fit Studio LLC

Website

https://cravefitstudio.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Crave Fitness Studio is a privately held, women-only boutique fitness studio in Brenham, Texas offering private, semi-private, and group strength and conditioning coaching under a recurring membership model to local women of all fitness levels.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAB

Strength & Conditioning Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Boutique fitness studio
• Women-only training
• Personal fitness coaching
• Small group training
• Strength and conditioning

Headquarters

HQ city

Brenham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Coaching Memberships: One-on-one personalized training sessions with dedicated coach. Premium tier offering maximum customization, individualized progress tracking, and accelerated results.
2. Semi-Private Coaching Memberships: Small group training (up to 9 women) with coach oversight, structured sessions 2-3 times per week, progressive strength programming, and nutrition guidance included.
3. Group Fitness Class Memberships: High-energy group classes with expert coaching. Scalable workouts for all fitness levels with supportive community environment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CRAVE Fitness Studio is a women-only boutique fitness studio operating from a single location in Brenham, Texas. It sells three membership tiers — Private Coaching (1:1), Semi-Private Coaching (small groups up to 9 women), and Group Fitness Classes — all delivered in-person with structured progressive programming, expert coach-led training, and accountability support. All services emphasize sustainable results through intentionally programmed strength, conditioning, and HIIT workouts in a women-only environment.

Product overview

CRAVE Fitness Studio is a women-only boutique fitness studio offering a multi-tiered service model combining hybrid group training with personalized coaching. The core offerings include Private Coaching (1:1 Training) for fully customized one-on-one sessions, Semi-Private Coaching for small groups of up to 9 women with 2-3 structured sessions per week, and Group Fitness Classes including functional workouts and Lift & Burn sessions. All services emphasize structured programming, expert coaching, and sustainable fitness results in a women-only environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Coaching (1:1 Training)

Quantifiable outcome

• Sustainable body transformation through structured training
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• F45 Training: Global boutique fitness franchise offering 45-minute functional group training classes with structured programming. Comparable to CRAVE on group class format and programmed workouts, though co-ed and franchise-driven at much larger scale.
• Orangetheory Fitness: Large national boutique fitness brand offering coach-led group heart-rate-based strength and conditioning workouts. Comparable to CRAVE on group fitness structure and coached programming, though co-ed and significantly larger scale.

Direct peers

• Pure Barre: National boutique fitness franchise focused on barre-based small-group classes predominantly marketed to women. Comparable to CRAVE on boutique positioning, women-skewing customer base, and subscription-based small-group class model.
• Solidcore: National boutique fitness brand offering women-focused, coach-led small-group strength training on proprietary lagree-style machines. Highly comparable to CRAVE's women-only, small-group, structured-programming model with semi-private class format.
• Burn Boot Camp: National women-only franchise fitness brand offering group strength and conditioning classes with coach-led programming. Direct comparable to CRAVE on women-only positioning, group class structure, and transformation-focused community.
• 9Round Fitness: Boutique kickboxing-focused fitness franchise with small-group coached circuit workouts. Comparable to CRAVE on small-group coached sessions and recurring membership model, with overlapping programming in strength and conditioning.
• The Barre Code: Women-focused boutique fitness studio offering barre, strength, and cardio group classes. Directly comparable to CRAVE on women-only positioning, small-group coached classes, and recurring membership model.
• Curves International: Established women-only fitness franchise providing 30-minute circuit training workouts in a women-only environment. Comparable on women-only niche and small-group coach-led training, though with a much larger international footprint than CRAVE.

Emerging players

• Row House: Boutique rowing-based fitness franchise offering group coached classes on rowing ergometers. Comparable to CRAVE on boutique small-group coached format and community-driven positioning, though with a different modality focus.
• Club Pilates: Growing boutique Pilates franchise offering group reformer classes with coach-led instruction. Comparable to CRAVE on boutique small-group coached class model and recurring membership structure, though focused on Pilates rather than strength/conditioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/18inXRvcHj
• Instagraminstagram.com/cravefitstudio
• LinkedInlinkedin.com/company/crave-fitness-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crave Fitness Studio