CraveWell Juicery & Cafe

What CraveWell Juicery & Cafe does

CraveWell Juicery & Cafe operates a single retail juice bar and cafe at Westside Village in West Midtown Atlanta, serving walk-in local consumers, fitness enthusiasts, West Midtown professionals, and wellness-focused families. The menu is centered on fresh-squeezed and cold-pressed juices, blended-to-order smoothies and smoothie bowls, organic juice cleanses, wellness shots, and a cafe food line of wraps, toasts, salads, and sandwiches, with a kids menu and grab-and-go items. Pricing runs from $2.50 for grab-and-go snacks to $13.50 for smoothie bowls, with catering available from a $30 minimum for corporate and private events.

The business runs on commodity retail technology: the Toast Tab point-of-sale and online ordering platform powers dine-in, pickup, delivery, and catering transactions, while a dedicated CraveWell Cafe mobile app handles the customer rewards program. There is no proprietary software stack, no AI/ML features, and no patents or trademarks disclosed. All menu items are made fresh to order from real whole ingredients with no artificial flavors, and the menu is fully customizable for dietary preferences including plant-based, dairy-free, and gluten-free options.

CraveWell is a privately held, independently owned local business with no institutional investors, no parent company, and no funding rounds disclosed. Revenue is generated primarily through individual consumer transactions (priced per unit, paid as you go) supplemented by light catering volume. The company has built brand recognition within its immediate trade area, evidenced by 300+ online reviews, a Best of 2026 Midtown Juice/Smoothie Bar designation, Best Juice & Smoothie Bar by Best of Best Self 2025, and recognition as one of Atlanta's 3 Best Rated Juice Bars.

Name

CraveWell Juicery & Cafe

Legal name

CraveWell Juicery & Cafe

Website

https://cravewellcafe.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CraveWell Juicery & Cafe is a single-location juice bar and cafe in Westside Village, West Midtown Atlanta, serving fresh-squeezed juices, smoothies, smoothie bowls, wellness shots, and cafe fare to local fitness enthusiasts, professionals, and wellness-focused families via dine-in, pickup, delivery, and catering.

Ownership category

akta.pro rank

Product category

Juice Bar and Cafe

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Juice bar
• Healthy cafe
• Cold-pressed juice
• Smoothie bowls
• Organic cleanses

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food and Beverage Sales: In-store and online sales of juices, smoothies, acai bowls, wraps, sandwiches, salads, and grab-and-go items. Direct consumer transactions at physical location and through online ordering platform.
2. Catering Services: Corporate events, meetings, and private gatherings catering with fresh organic juices, smoothies, acai bowls, wellness shots, and fresh food options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CraveWell Juicery & Cafe is a juice bar and cafe that prepares and sells cold-pressed juices, smoothies, smoothie bowls, wellness shots, organic juice cleanses, and a menu of wraps, toasts, salads, sandwiches, and grab-and-go items. The business also offers catering services and a kids menu, operating from a single physical cafe location with online ordering and a rewards app.

Product overview

CraveWell Juicery & Cafe is a juice bar and cafe offering a unified menu of fresh-squeezed and cold-pressed juices, blended smoothies and smoothie bowls, organic juice cleanses, wellness shots, and wholesome food items including wraps, toasts, salads, and sandwiches. The core product portfolio centers on cold-pressed juices, fresh smoothies, acai/smoothie bowls, and cafe fare, supplemented by grab-and-go snacks, organic cleanses, catering services, and a kids menu. All items are made fresh to order using real whole ingredients with no artificial flavors.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothies Blended fruit and/or vegetable smoothies sold at the cafe counter and online at $9.75 each, targeted at health-conscious consumers seeking quick beverage options.
• Smoothie Bowls Thick smoothie bases served in a bowl with toppings, priced at $13.50, marketed as a nutrient-dense meal option for cafe guests.
• Juices Fresh-squeezed fruit and vegetable juices priced at $9.50, sold by the bottle to walk-in customers.
• Cold Press Juice Juice produced via cold-press extraction, priced at $9.00, positioned for higher nutrient retention versus conventional juicing.
• Organic Cleanses Multi-day organic juice cleanse programs starting at $19.80, sold as a packaged program to customers seeking a structured detox regimen.
• Wellness Shots Small concentrated shots such as immunity or ginger shots priced at $4.95, designed as quick functional boosters.
• Food Menu Wraps, toasts, salads, and sandwiches with prices starting at $9.75, offered as full meal options alongside the beverage menu.
• Grab & Go Pre-packaged snacks and lighter items starting at $2.50 for customers seeking a quick purchase without a full meal.
• Kids Menu Child-sized food and beverage options priced from $6.00, targeted at families dining at the cafe.
• Catering Catering packages starting at $30.00 for events, offices, and gatherings, leveraging the cafe's juice, smoothie, and food menu.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frutta Bowls: Specialty acai and smoothie bowl franchise offering customizable bowls, smoothies, and wraps. Comparable menu and pricing architecture and targets similar fitness/health-conscious demographics.
• Tropical Smoothie Cafe: Large smoothie and food cafe franchise with a strong dine-in and catering presence. Competes directly with CraveWell on smoothies, wraps, and bowls, and shares the catering-for-events value proposition.
• Clean Juice: National organic juice bar franchise emphasizing cold-pressed juices, smoothies, and clean-label ingredients. Direct competitor in the same health-and-wellness positioning with a comparable menu architecture (juices, smoothies, bowls, wellness shots).
• Playa Bowls: Acai and smoothie bowl concept with a strong East Coast presence. Direct overlap with CraveWell's smoothie bowls, juices, and grab-and-go snacks, and competes for the same wellness-oriented customers.
• Nekter Juice Bar: Health-focused juice bar franchise offering cold-pressed juices, smoothies, acai bowls, and wellness shots. Closely aligned to CraveWell's functional-nutrition, customizable, plant-forward positioning.
• Smoothie King: Long-established smoothie chain with a fitness and wellness-oriented menu, including targeted 'wellness' SKUs. Comparable product set (smoothies, wellness shots) and overlaps with CraveWell's fitness-enthusiast customer base.
• Robeks: Established smoothie and juice franchise with a similar menu of fresh juices, smoothies, and bowls. Directly comparable in product offering and target customer.

Emerging players

• Daily Harvest: Direct-to-consumer brand offering smoothies, soups, and wellness shots built around whole, plant-based ingredients. Partial overlap with CraveWell's cleanse/wellness-shot customer and product use cases, though DTC delivery rather than retail.

Broad incumbents

• Jamba: National smoothie and juice chain with a broader QSR positioning. Overlaps on smoothies and wellness beverages but competes across a wider price and demographic spectrum than CraveWell.
• Joe & The Juice: International juice and smoothie cafe chain with a strong wellness/lifestyle brand identity. Comparable menu architecture (juices, smoothies, shots) and customer demographic, though larger and broader in footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cravewell-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CraveWell Juicery & Cafe