CRAZYSCHOOL

What CRAZYSCHOOL does

CRAZYSCHOOL is a private French indoor leisure and action-game operator founded in 2019 and headquartered in Cranves-Sales, Haute-Savoie, near Annemasse and Geneva. The company operates a 600m² reservation-only facility containing 18 school-themed game rooms where teams complete 20-minute challenges across subjects such as Arts Trompe l'oeil, Ombroglio, Mathillogique, Nataball, Théâtruqué, Musikenvrac, Biocrado, and the connected-wall Examen finale. The platform architecture is physical — LED walls, climbing walls, ball pits, surveillance cameras, and a custom adaptive difficulty engine that recalibrates objectives from team composition at room entry — rather than software-defined.

The core product is the quarterly Parcours Crazy, a 1.5-2 hour course of four themed rooms culminating in a diploma; secondary products include birthday-party packages (€25-€35/child), corporate Parcours Entreprise events (from €29/person), school group programs (€16-€40/person), gift cards, and add-ons such as souvenir media packs and goodie bags. A mobile/onsite service brings Crazyschool experiences to corporate premises (e.g., the Savoy Moulage QWL olympiad in Cluses) and to festivals such as the Leman Blues Festival and Health Up Geneva.

Revenue is generated through per-person activity fees, package pricing, non-refundable booking deposits, gift card sales, catering commissions, and ancillary add-ons. The GTM motion is hybrid: a self-serve online booking funnel at crazyschool.fr for families, birthdays, and individuals, paired with direct/sales-led outreach and downloadable brochures for corporate and school accounts. Customer concentration is distributed across five primary segments — families, birthdays, corporate, schools/youth associations, and leisure centers — with tourism-office referrals from the Office du Tourisme Monts de Genève serving as the principal partnership channel. The team is approximately 5-6 people; no funding rounds, parent company, or M&A activity are disclosed.

Name

CRAZYSCHOOL

Legal name

CRAZYSCHOOL

Website

https://crazyschool.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CRAZYSCHOOL operates a private 600m² indoor leisure park in Cranves-Sales, France, offering school-themed action-game experiences for families, birthday parties, schools, and corporate teambuilding clients across 18 themed rooms.

Ownership category

akta.pro rank

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor leisure park
• Action game entertainment
• Family entertainment center
• Corporate team building
• Birthday party venue

Headquarters

HQ city

Cranves-Sales

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Per-Person Activity Fees: Primary revenue stream from per-person fees charged for game courses and experiences. Pricing varies by customer segment: families pay €25 (teens/adults) or €22.50 (children under 12); corporate events start at €29/person; birthdays at €25-35/child; school groups from €16-40/person depending on group size and duration.
2. Birthday Packages and Add-ons: All-inclusive and game-only birthday party packages at €35 and €25 per child respectively. Additional revenue from optional extras: extra games (+€5/child), souvenir packs (€10/group), and goodie bags (€6/child).
3. Gift Cards / Bons Cadeaux: Pre-paid gift vouchers valid for 2-hour quarterly courses or discovery courses. Sold in increments of €25/person. Gift cards are fully paid, cumulative, and transferable.
4. Corporate Event Packages and Catering: Corporate teambuilding experiences from €29/person for action game format and from €49/person for experience + buffet packages. Additional revenue from optional seminar room rental, catering, coffee breaks, photobooth, and entertainment services.
5. Souvenir Media Packs: Photos, video montages, and diplomas captured during sessions are sold as souvenir packs. Media retained for one month post-session for purchase by teams.
6. Booking Deposits and Cancellation Policy: Non-refundable deposits collected at booking. Deposits are acquired by the company if cancellation occurs within 48 hours, on the day of booking, or for no-shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CRAZYSCHOOL operates a 600m² indoor family leisure park in Cranves-Sales (Annemasse-Geneva region) offering 18 themed action game rooms inspired by school subjects such as Arts, Math, Science, and Music. Customers book game courses (Parcours Crazy) where teams complete four 20-minute challenges in 1h30 to earn a diploma, with dedicated packages for birthdays, corporate teambuilding, and school outings. The venue also sells gift cards, souvenir media packs, and add-ons such as catering, picnic space, and seminar room rentals.

Product overview

CRAZYSCHOOL is a family-oriented indoor leisure park offering action game experiences inspired by school subjects. The core product is the quarterly game course (Parcours Crazy) where teams complete 4 challenges in 2 hours to earn a diploma. The portfolio includes dedicated birthday party packages (Anniversaire Jeux at €25/child and Anniversaire Tout Compris at €35/child), corporate team building (Parcours Entreprise from €29/person), and over 15 individual game rooms including Arts Trompe l'oeil, Ombroglio, Mathillogique, Nataball, Théâtruqué, Musikenvrac, Animortel, Astrosolar, Biocrado, Cuisine-Chimie, Langues survivantes, Examen (Connected Wall), Vieux François, Crazy Wallympiades (LED Wall), and Multiplica sons. The 600m² facility accommodates families, schools, and companies with add-ons including gift cards, souvenir packs, picnic areas, outdoor services, and seminar rooms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 92% pass rate for 1st quarter course, 88% for 2nd quarter course, 87% for corporate course, 76% for birthday course (2024 diploma rankings)
• +3 more outcomes

Named customers1 record

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Pâtiss&rieminorOthersBirthday cake supplier for Crazyschool's all-inclusive birthday packages. Located in Annemasse area. Provides cakes for birthday celebrations held at the venue.
• Au Pétrin des saveursminorOthersSupplier of fresh products, pastries, and savory treats for on-site dining and catering services. Provides food offerings for corporate buffet packages and café/restaurant area.
• Office du Tourisme Monts de GenèvecoreStrategic or Co-development PartnerOfficial tourism partner of Annemasse Agglo and Genevois français region. Promotes Crazyschool as a leisure activity destination for visitors to the Geneva area. Drives tourist footfall through regional tourism marketing.
• Initiative GenevoisminorOthersBusiness support organization providing assistance with business creation and financing in the Genevois region. Crazyschool references this partner for entrepreneurial support services.
• AlpawebcoreTechnology or IntegrationWebsite design and development agency based in Chavanod (near Annecy). Created and maintains the crazyschool.fr website including the booking system, online reservation flow, and general site functionality. Ongoing web development partner.
• MonDecorHome VétrazminorOthersDecoration, renovations, and home staging services. Partnered with MaMaisonAutrement for decoration and layout improvements at the Crazyschool venue.
• Axa (Agence Garcia Misan, Annemasse)minorOthersInsurance partner providing multi-risk insurance coverage for Crazyschool since its creation. Covers business operations and facilities.
• Leman Blues FestivalminorGTM or Marketing PartnerCrazyschool is a partner and official animator of the Leman Blues Festival. Participates as an entertainment provider at the annual music festival, bringing interactive games and activities to festival attendees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Escape Hunt: UK-listed escape room franchise with international locations. Comparable reservation-driven group entertainment model and corporate event positioning, though primarily UK/Australia focused.
• The Escape Game: US-based escape room chain with rapidly expanding multiple locations. Comparable group entertainment model with strong corporate bookings and franchise-style growth, though geographically distant from CRAZYSCHOOL's French market.

Direct peers

• Koezio: French action-game operator offering team-based physical and mental challenges in immersive indoor venues. Closest direct comparable to CRAZYSCHOOL's school-themed action-game format, with similar B2B/B2C positioning across families, corporate, and groups.
• Get Out!: French escape game operator with multiple locations across France, offering room-based group experiences. Comparable reservation-driven group entertainment model with overlapping corporate team-building use cases.
• HintHunt: Paris-based escape room and adventure game operator with corporate, family, and tourist segments. Comparable indoor group entertainment model targeting similar customer audiences (corporate events, birthdays, tourist outings).
• Timequest: French escape room and adventure game operator with locations in Paris and other cities. Comparable indoor group entertainment targeting families, corporate clients, and celebrations.
• Escape Yourself: Largest French escape room chain with multiple locations, serving corporates, families, and groups. Comparable to CRAZYSCHOOL's reservation-only group entertainment model and French consumer base, though focused on puzzle/escape format rather than physical action games.
• Mystery Escape: French regional escape room operator offering themed adventure games for groups. Comparable group entertainment format with reservation-based pricing and corporate/family positioning.

Broad incumbents

• Laser Game Evolution: Established French indoor entertainment chain with multiple locations across France, offering laser tag, themed activities, and group events. Comparable French indoor entertainment operator with broader portfolio and larger scale than CRAZYSCHOOL.
• Royal Kids: French indoor playground and family entertainment center franchise with multiple locations nationwide. Comparable French family entertainment operator targeting children and families with indoor play infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crazyschool74
• LinkedInlinkedin.com/company/crazyschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAZYSCHOOL