The Crescent Collective

What The Crescent Collective does

The Crescent Collective is a privately held, owner-operated boutique wellness studio located at 911 Old Liverpool Rd, Suite 2, Liverpool, New York, serving the Syracuse and Central New York market. Founded in 2021 by Liz London and Linds Mastro and opened in February 2022, the business operates as a shared-space wellness collective combining physical movement classes (Zumba, yoga, bellydance, Pilates, EmpowerFit strength training, shuffle dancing, somatic movement), individual healing services (reiki, tarot and Akashic Records readings, physical therapy, massage, sound healing, nutritional coaching), spiritual workshops, and themed private party rentals. A single co-founder departure in Fall 2024 left Liz London as sole owner-operator of the 900 sq ft studio, which also contains a loose-leaf tea bar and boutique retail area.

The studio's underlying technology is minimal and low-tech: a services portfolio delivered through physical space and equipment (dance mirrors, massage tables, sound healing instruments, yoga props, TRX straps, kettlebells, resistance bands), with a Squarespace website and Acuity Scheduling powering online booking. The business monetizes through four streams: group class fees (per-class or bundled subscriptions, e.g., $50/month unlimited Zumba), individual services billed by independent providers, space rentals to independent wellness practitioners, and private party rentals ($350 basic / $1,000 themed). Independent providers — including sub-brands Fierce Forward, Wild Roots of Yoga, Wildly Rooted Rose, Three Amigas Zumba, EmpowerFit, and HLO Wellness — operate as tenants within the collective, cross-pollinating client bases.

The customer base is concentrated among women in the Syracuse/CNY region seeking holistic wellness, with secondary segments including independent wellness providers (B2B tenants) and social event bookers. Go-to-market is community-led and organic, relying on Instagram and Facebook, a monthly email newsletter, word-of-mouth referrals, and on-site events. The business has no institutional funding, no app, no AI capabilities, and no geographic footprint beyond its single Liverpool, NY location.

Name

The Crescent Collective

Legal name

The Crescent Collective

Website

https://crescentcollectivecny.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Crescent Collective is a privately held, single-location boutique wellness studio in Liverpool, NY, operating a shared-space model that combines group fitness classes, individual healing services, and themed private party rentals with independent wellness providers as tenants.

Ownership category

akta.pro rank

Product category

Holistic Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Group fitness classes
• Holistic wellness center
• Wellness studio rental
• Private party hosting
• Spiritual healing services

Headquarters

HQ city

Liverpool

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Fees: Customers pay per class or purchase class packages/multi-packs for group fitness and wellness classes such as Zumba, yoga, bellydance, shuffle dancing, Pilates, sound baths, somatic breathwork, and more.
2. Individual Services & Healing Sessions: One-on-one consultations and healing sessions including reiki, tarot readings, Akashic Records readings, physical therapy, massage therapy, sound healing, and nutritional coaching. Providers include Dr. Erin Calandra (Fierce Forward), Michele Gannett (Wildly Rooted Rose), Sue Montminy (Wild Roots of Yoga), and Heidi Osterman (HLO Wellness).
3. Provider & Space Rentals: The studio rents space (private healing room, dance studio, workshop space, and retail shelving) to independent holistic health providers, movement artists, educators, and spiritual/intuitive consultants. This creates a multi-tenant wellness ecosystem.
4. Private Party Rentals & Themed Packages: Basic rental of the full space at $350 for 3 hours, or themed party packages at $1,000 for 2-hour guided events. Occasions include birthdays, bachelorette parties, baby showers, divorce parties, kids' parties, and girls' night out events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Crescent Collective operates a boutique, multi-provider wellness studio in Liverpool, NY that delivers group fitness classes (Zumba, yoga, bellydance, EmpowerFit, Pilates, somatic movement, shuffle dancing), individual healing services (reiki, sound healing, massage, physical therapy, tarot and Akashic Records readings, nutritional coaching), spiritual workshops and circles, and all-inclusive private themed party rentals. It also rents studio, healing-room, and retail-shelf space to independent holistic wellness providers under a shared collective model.

Product overview

The Crescent Collective is a boutique-style wellness center offering a diverse portfolio of holistic health services. The core offerings span group fitness classes (Zumba, Yoga, Bellydance, Shuffle Dancing, EmpowerFit), individual wellness services (Physical Therapy, Massage, Sound Healing, Reiki, Tarot/Akashic Readings), spiritual workshops, social events, and private party rentals. The Collective operates as a shared space model for independent wellness providers, housing sub-brands like Fierce Forward (holistic physical therapy), Wild Roots of Yoga, and Wildly Rooted Rose. The studio also offers space rental for external providers seeking to host classes or appointments.

Differentiator

Problem solved

Functional benefit

Brands

• Bella Luna Bellydance: Bellydance classes and instruction offered by Liz London
• EmpowerFit
• Wild Roots of Yoga
• Fierce Forward
• Three Amigas Zumba
• Wildly Rooted Rose
• HLO Wellness

Products and services

• Group Fitness Classes Scheduled in-person group movement classes such as Zumba, yoga (Power, Slow Flow, Restorative), bellydance, EmpowerFit strength training, Pilates, shuffle dancing, somatic movement, and mat motion fusion, priced per class, in bundles, or via a $50/month Zumba unlimited subscription. Designed for local women in the Syracuse/CNY area from beginners to dedicated practitioners.
• Individual Wellness Services One-on-one healing and wellness sessions including holistic physical therapy (Dr. Erin Calandra), massage therapy, sound healing, reiki and energy healing, tarot and Akashic Records readings (Michele Gannett), yoga and Pilates sessions, sound healing, and nutritional/health coaching (Heidi Osterman). Targeted at local wellness consumers seeking personalized body-mind-spirit care.
• Spiritual Growth Workshops Educational workshops covering spiritual modalities including Tarot 101, Intro to Crystal Healing, incense-making, Herbs for Magick and Healing, Feminine Healing Circles, breathwork sessions, and Reiki Healing Circles, led by resident practitioners. Designed for community members exploring spiritual and wellness practices.
• Social Events Recurring community-focused events including craft-n-sip workshops, tea parties, new moon celebrations, sound baths, and seasonal gatherings designed for socializing, stress relief, and community connection among local adults.
• Private Party Rentals Private on-site party hosting in two tiers — Basic Rental ($350 for 3 hours of full space use) and Themed Package ($1,000 for a 2-hour guided event with themed decor, e-vites, guest favors, and all setup/cleanup handled) — with themes including Tea Party, Tarot, Burlesque, Sound Journey, Craft, Herbalism, Bellydance, and Blacklight Dance Party. Targeted at groups hosting birthdays, bachelorette parties, baby showers, divorce parties, kids' parties, and girls' night out celebrations.
• Provider Studio and Healing Room Rental Rental of the 900 sq ft dance studio with mirrors, the private healing room, and retail shelving to independent holistic health providers, movement artists, educators, and spiritual/intuitive consultants who run their own practices inside the collective. Designed for solo practitioners and small wellness businesses seeking affordable, well-equipped studio space without owning a facility.

Quantifiable outcome

• Zumba unlimited membership provides ongoing access to 4+ weekly classes
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Julia Henery (Holistic Health & Nutrition Coach)minorGTM or Marketing Partner · 1 April 2026Certified holistic health and nutrition coach, yoga and mindfulness teacher, who led the Rhythm & Renewal spring event at the studio, facilitating journaling and intention-setting activities.
• Darcey Wroblewski / Rustic Roots FarmminorGTM or Marketing Partner · 1 April 2026Farmer and herbalist from Rustic Roots Farm who shared calendula knowledge and medicinal herb education at the Rhythm & Renewal event, demonstrating the integration of local farm/herbalism community with the wellness collective.
• Susan Lipsy / Yoga for CancerminorGTM or Marketing Partner · 1 September 2025RYT-200 yoga instructor trained in Yoga 4 Cancer method, offering specialized yoga classes for cancer patients and survivors. Sessions are held regularly at the studio on Fridays.
• Three Amigas ZumbacoreGTM or Marketing Partner · 1 February 2022Independent Zumba instruction business led by Bethany, Christina, and Elena. Operates 4 weekly Zumba and Zumba Toning classes (Mondays 6pm, Tuesdays 6pm, Wednesdays 5pm, Saturdays 10am) at the studio. The Three Amigas bring a established Zumba community and fitness audience to the collective.
• Liz London / Bella Luna BellydancecoreGTM or Marketing Partner · 1 February 2022Liz London is the owner of The Crescent Collective and founder of Bella Luna Bellydance. She teaches bellydance classes and leads themed party packages (Bellydance, Burlesque) at the studio. She is the primary steward of the collective.
• Dr. Erin Calandra / Fierce ForwardcoreGTM or Marketing Partner · 1 February 2022Doctor of Physical Therapy offering holistic physical therapy, massage therapy, and a range of movement classes including Delicious Dance Flow, Shuffle Dancing, Bellydance, and Strength Training for Peri to Post Menopause. Fierce Forward represents a significant wellness offering within the collective.
• Deb Sindone / EmpowerFitcoreGTM or Marketing Partner · 1 February 2022Deb Sindone leads EmpowerFit, a women's strength training class using a circuit of exercises with TRX, kettlebells, weights, and more. Also offers personal training and health coaching sessions at the studio.
• Sue Montminy / Wild Roots of YogacoreGTM or Marketing Partner · 1 February 2022Sue Montminy offers yoga (Power Yoga, Slow Flow, Restorative), Pilates, and sound healing. She operates collaboratively with Michele Gannett as Wild Roots of Yoga, offering combined restorative yoga with sound and reiki classes.
• Michele Gannett / Wildly Rooted RosecoreGTM or Marketing Partner · 1 February 2022Michele Gannett offers tarot readings, reiki, Akashic Records readings, and sound healing. She collaborates with Sue Montminy on Wild Roots of Yoga combined classes. 25 years of wellness experience.
• Heidi Osterman / HLO Wellness LLCminorGTM or Marketing Partner · 1 February 2022National Board Certified Health and Wellness Coach offering nutritional and wellness coaching, reiki, sound healing, and monthly sound bath events at the studio. Also facilitates the weekly Wellness Within class and monthly Unwind & Align events.
• Tere Marie / Cycle AlchemyminorGTM or Marketing Partner · 1 February 2022Somatic dance and tantric movement instructor offering Dance Floor Church classes — somatic movement, nervous system regulation, and spiritual practice for women and non-binary folks.
• Tamara / Yogi by NatureminorGTM or Marketing Partner · 1 February 2022Yoga instructor offering a range of yoga classes from meditation-centered relaxation to introductory gentle flows at the studio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Restore Hyper Wellness: Multi-location wellness services chain offering cryotherapy, IV therapy, infrared sauna, and recovery services. Overlaps Crescent's individual wellness service category but operates as a standardized chain rather than a curated collective.
• LifeTime Fitness: Large national fitness club chain offering group classes, personal training, spa, and recovery services. Comparable to Crescent in offering multiple wellness modalities under one roof, but at vastly greater scale and as a membership club model.
• SoulCycle: National boutique indoor-cycling brand with studios offering instructor-led group fitness classes. Comparable in the boutique group-class category but narrower in modality than Crescent's diversified offering.
• CorePower Yoga: Large national yoga studio chain offering in-person and live-streamed yoga, HIIT, and meditation classes. Overlaps Crescent's studio-class core but lacks Crescent's healing-arts and party-rental verticals.

Direct peers

• The NOW Massage: Boutique wellness-services concept offering massage and relaxation therapies in a designed, hospitality-grade studio environment. Comparable to Crescent's individual-healings vertical and inclusive boutique positioning.
• The Class by Taryn Toomey: Boutique fitness/wellness studio offering signature mind-body group classes in an intimate studio setting. Comparable to Crescent's movement + mindfulness studio-class format.
• Y7 Studio: Boutique yoga and fitness studio offering beat-driven flow classes in an intimate, candle-lit setting. Comparable in vibe and boutique positioning to Crescent's smaller-group movement classes.
• HealHaus: Brooklyn-based wellness collective that operates as a shared studio and event space hosting independent practitioners across yoga, energy work, and healing arts — the closest direct analog to The Crescent Collective's multi-provider model.

Others

• ClassPass: Fitness and wellness marketplace giving users credits to attend classes at partner studios. Crescent and similar boutique studios can be ClassPass partners; it is an enabling/distribution platform rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crescentcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crescent Collective