Hotel Crillon le Brave

What Hotel Crillon le Brave does

Hotel Crillon le Brave is a 5-star luxury boutique hotel operated by the French simplified joint-stock company SAS HOTEL CRILLON LE BRAVE (registered in Paris) within the Maisons Pariente collection of luxury hotels, which also includes Le Coucou Meribel, Lou Pinet Saint-Tropez, Le Grand Mazinan Paris and Le Saint-Roch Courchevel 1850. The property operates 43 keys (26 rooms, 17 suites across 13 categories from Superior Room to the Signature Ventoux Suite, rates EUR 500 to EUR 1,437.56) distributed across 12 interconnected 17th-18th century village houses surrounding the medieval church of Crillon le Brave, at the foot of Mont Ventoux in Vaucluse, Provence. Interiors were redesigned by Charles Zana in 2017, with further expansion in 2026 adding 9 rooms, a second pool, and an enlarged spa. The hotel is seasonal (April to October full operation, Thursday-Saturday through year-end) and employs approximately 50 staff under General Managers Dagmar and Guy Lombard.

Revenue is generated through accommodation (per-night stays with seasonal pricing and a 15% Special Suite Offer in shoulder months), full-service Provencal dining at La Table du Ventoux under Chef Thomas Lesage (two Ecotable macarons), an intimate bar in Maison Roche, a Tata Harper-anchored Spa des Ecuries in converted 18th-century vaulted stables, event privatization (up to 70 guests, weddings, MICE), and a structured retreat package portfolio. Pricing across packaged retreats runs from EUR 5,671 per person for A Taste of Provence to dedicated wellness weekends with specialist hosts. Go-to-market is direct-to-consumer via the official website booking engine, phone, and email, supplemented by Virtuoso luxury travel network access and standardized press and influencer outreach run centrally by Maisons Pariente.

The technology stack is conventional hospitality infrastructure: a third-party Secure Hotel Booking (d-edge) booking engine embedded on the website, Stripe for payment processing (Mastercard, Visa, American Express), ZenChef for restaurant and brunch reservations, Google Analytics, Google Tag Manager and Facebook Pixel for marketing attribution, and standard GDPR-compliant email capture. There is no mobile app, no documented public API, no proprietary platform, and no AI or machine-learning capabilities; the differentiation rests on physical asset, design, and curated experiential programming rather than technology. Customer segments span couples, families, wedding parties, corporate/MICE, wellness seekers, culinary tourists and active travelers, served through a hybrid segmentation approach.

Name

Hotel Crillon le Brave

Legal name

SAS HOTEL CRILLON LE BRAVE

Website

https://crillonlebrave.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Crillon le Brave is a 5-star luxury boutique hotel in Provence, France, operating 43 rooms and suites across 12 historic 17th-18th century village houses. Part of the Maisons Pariente collection, it serves affluent couples, families, and groups with accommodation, fine dining, spa, events, and themed retreats.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury boutique hotels
• Spa wellness services
• Fine dining restaurants
• Wedding event venues
• Provençal hospitality

Headquarters

HQ city

Crillon le Brave

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room and suite rentals across 43 units (26 rooms, 17 suites) in 12 historic village houses. Nightly rates ranging from €500 to €1,437.56 depending on season and room category. Revenue model is transactional per-night stays with seasonal pricing variations.
2. Restaurant - La Table du Ventoux: Full-service restaurant operated by Chef Thomas Lesage serving breakfast, lunch, dinner, and Sunday brunch. Lunch offers sharing dishes noon-3pm non-stop. Dinner features creative bistronomic menu. Earned two Écotable macarons for environmental certification. Restaurant open to outside customers.
3. Bar: Indoor bar in Maison Roche serving drinks, cocktails, and light fare. Open daily 12pm-11pm. Seasonal menu. Pastis and Provençal beverage traditions emphasized.
4. Spa and Wellness: Spa treatments using Tata Harper, SeeMy Cosmetics, and Maison Caulières products. Wellness area with pools, hammam, sauna, jacuzzi, fitness. Treatments open to outside customers (non-hotel guests).
5. Events and Privatization: Full and partial hotel privatization for weddings (up to 70 guests), seminars, meetings, celebrations. Catering, ceremony planning, and venue rental services.
6. Packages and Retreats: Curated retreat packages including 'A Taste of Provence' (€5,671/person), 'Pink Vitality' wellness retreat, 'Lands of Truffles' weekend, and romantic break packages. Cookery classes at Maison Tilleul.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel Crillon le Brave is a 5-star luxury boutique hotel operating 43 units (26 rooms and 17 suites) across 12 interconnected 17th-18th century village houses in Crillon le Brave, Provence, France. Core operations include luxury overnight accommodation, the bistronomic restaurant La Table du Ventoux, an intimate bar in Maison Roche, the Spa des Écuries wellness facility, event privatization for weddings and corporate gatherings, and curated themed retreat packages.

Product overview

Hotel Crillon le Brave is a 5-star luxury boutique hotel located in the village of Crillon le Brave, Provence, France, offering 43 rooms and suites (26 rooms and 17 suites) spread across 12 historic 17th–18th century village houses, with interiors designed by Charles Zana. The property operates as a seasonal hotel (open April–October, then Thursday–Saturday until year-end) and is part of the Maisons Pariente collection. Its product portfolio centers on luxury accommodation across 13 room and suite categories (ranging from Superior Room to the Signature Ventoux Suite), complemented by La Table du Ventoux restaurant (bistronomic Provencal cuisine, Écotable-certified) and The Bar. Wellness is anchored by the Spa des Écuries featuring Tata Harper, SeeMy Cosmetics, and Maison Caulières treatments, plus two heated outdoor pools and a Technogym fitness room. The hotel also offers themed retreat packages (A Taste of Provence, Pink Vitality, Lands of Truffles, Serenity Break, Romantic Break), cooking classes, a Sunday brunch, event privatization for up to 70 guests (weddings, seminars, celebrations), and a curated experiences portfolio covering cycling, hiking, kayaking, wine tastings, and cultural visits across Provence. All offerings are supported by 5-star services including Concierge Clefs d'Or, 24/7 room service, valet parking, and EV charging.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Accommodation (Rooms and Suites) Tiered 5-star accommodation ranging from Superior Rooms to the Signature Ventoux Suite across 43 units in 12 historic village houses, with interiors designed by Charles Zana, Simmons bedding, and Garnier Thiebaut linens. Categories include Superior, Deluxe, Prestige, and Signature suites with village or Mont Ventoux views; nightly rates range from €500 to €1,437.56.
• La Table du Ventoux Restaurant Full-service bistronomic Provençal restaurant led by Chef Thomas Lesage, serving breakfast, lunch, dinner, and Sunday brunch, using local and seasonal produce. Earned two Écotable macarons for environmental responsibility. Open to outside customers.
• Cooking Class Hands-on two-hour cooking workshops held at Maison Tilleul where guests prepare a three-course menu in small groups, including market visits and welcome drink. Scheduled Thursday and Saturday evenings or Monday lunchtime.
• Sunday Brunch Weekly Sunday brunch offering a generous buffet of sweet and savory dishes including fougasses, grilled meats and fish, fresh salads, regional cheeses, and desserts; priced at €68 per adult, €35 for children aged 5-11, free under 5.
• The Bar An intimate bar housed in the oldest hotel building (Maison Roche) with pastel colors, a vaulted ceiling, a panoramic terrace, and a seasonal fireplace. Serves pastis, cocktails, hot beverages, and light fare daily from 12pm to 11pm.
• Spa des Écuries Wellness sanctuary in former 18th-century vaulted stone stables offering three treatment rooms (one double), hammam, sauna, jacuzzi, cold baths, two heated outdoor swimming pools (one adults-only), and a Technogym-equipped fitness room. Treatments available to outside customers.
• Event Spaces and Privatization Full or partial hotel privatization for weddings (up to 70 guests), private celebrations, seminars, and team-building events. Dedicated venues include La Table du Ventoux restaurant, Salon Madeleine (up to 60 guests outdoor), The Bar (up to 30 guests outdoor), and panoramic terraces.
• A Taste of Provence Retreat 4-night immersive food and lifestyle retreat from October 9-13, 2026, hosted by cookbook authors Chloé Crane-Leroux and Trudy, featuring seasonal cooking, cooking workshops, market visits, olive oil atelier, vintage car outing, yoga, and meditation. Priced from €5,671 per person.
• Pink Vitality Retreat 2-night women's health and harmony retreat from October 16-18, 2026, led by nutritionist Claire Borwin, combining nutrition workshops, phytotherapy, sound therapy, cooking class, facial lymphatic drainage, personalized nutrition consultation, and a 60-minute massage, with access to spa and pool.
• Serenity Break Package Relaxing spa-focused stay including buffet breakfast, full spa access (sauna, hammam, jacuzzi, cold plunge), a 3-course dinner at La Table du Ventoux, a 60-minute massage per person, a Tata Harper treatment per person, and a 15-minute LED light therapy session per person.
• Lands of Truffles Weekend 3-night truffle discovery experience (November 13-16 or December 3-6, 2026) with the Jaumard brothers, including truffle hunting, tasting with producers, Chef Thomas Lesage masterclass, cooking session, and wine pairings.
• Romantic Break Package 2-night romantic stay including accommodation, a mechanical bicycle ride, a picnic prepared by Chef Thomas Lesage, a bouquet of flowers, and a glass of champagne at the bar.

Quantifiable outcome

• Two Écotable macarons for environmental certification

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Tata HarpercoreStrategic or Co-development PartnerLong-standing partner of Maisons Pariente. Tata Harper is the exclusive creator of many treatments at Spa des Écuries. Brand known for 100% natural products, ultra-concentrated active plant ingredients, and exclusive formulas. Provides facial treatments, skincare protocols, and product range for spa.
• SeeMy CosmeticsminorStrategic or Co-development PartnerPioneering brand in technological beauty founded by Élodie Raheria. Based on Total Beauty Couture concept with Airbrush RubyCell diffusion system mist-spraying plant-based active ingredients. Technology-focused skincare approach.
• Maison CaulièresminorStrategic or Co-development PartnerArtisanal oils producer cold-pressed on family estate. Products composed of more than 99% natural ingredients. Newly introduced at Spa des Écuries for body and mind rituals.
• Maisons ParientecoreStrategic or Co-development PartnerParent company collection of extraordinary hotels. Includes Le Coucou Méribel, Lou Pinet Saint-Tropez, Le Grand Mazarin Paris, Le Saint-Roch Courchevel 1850. Manages CRS, marketing, press, careers, and RSE policies centrally.
• VirtuosocoreChannel Partner/ Reseller/ DistributorLuxury travel network providing access to high-net-worth travelers through Virtuoso advisors. Hotel listed on virtuoso.com with Virtuoso Preferred status.
• La Clef VerteminorOthersGreen key certification for environmentally sustainable tourism operations. Mentioned on website alongside Virtuoso logo.
• ZenChefcoreTechnology or IntegrationRestaurant reservation platform used for booking tables at La Table du Ventoux. Handles restaurant, brunch, and cooking class bookings (bookings.zenchef.com).
• StripecoreTechnology or IntegrationSecure online credit card payment processor chosen by HOTEL CRILLON LE BRAVE for booking payments. Supports Mastercard, Visa, American Express.
• SimmonsminorStrategic or Co-development PartnerBedding brand providing pocket spring mattresses (Simmons brand). Inventor of pocket spring mattress and expert in restful sleep. 5-star bedding marketed as part of luxury guest experience.
• Garnier ThiébautminorStrategic or Co-development PartnerLuxury linens provider supplying cotton sateen sheets to hotel rooms. French heritage brand known for premium table and bed linens.
• Chloé Crane-LerouxminorStrategic or Co-development PartnerCookbook author, photographer, and visual storyteller hosting 'A Taste of Provence' retreat. Based in New York with deep roots in Provence. Expert in plant-based cooking and slow living.
• Claire BorwinminorStrategic or Co-development PartnerNutritionist and women's health specialist hosting 'Pink Vitality' wellness retreat. 20+ years experience integrating nutrition, phytotherapy, neuroscience, and art of living.
• Jaumard BrothersminorStrategic or Co-development PartnerTruffle growers from father to son, partnering for 'Lands of Truffles' immersive weekends. Guide guests through truffle hunting experiences in Provençal territory.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• La Bastide de Gordes: Iconic luxury 5-star hotel in the hilltop village of Gordes, Provence (Airelles/Château Saint-Aubert group). Directly comparable product: heritage village setting, similar key count, multiple pools, Michelin-quality restaurant, Sisley spa, high-end events, and similar ADR band.
• Le Coucou Méribel: Sister property within the Maisons Pariente collection; 5-star luxury boutique hotel in Méribel ski resort with comparable size, design-led positioning (also by Charles Zana), seasonal operation, and wellness/F&B focus. Direct operational and distribution comparable within the same collection.
• Le Saint-Roch Courchevel 1850: Maisons Pariente sister property in Courchevel 1850; 5-star luxury boutique hotel with comparable scale, wellness/spa offering, Charles Zana-designed interiors, and seasonal alpine operation. Strong operational peer.
• Airelles Gordes Bastide: Airelles is a French luxury hotel collection with comparable 5-star boutique heritage properties, design-led positioning, Michelin-level dining, Sisley spas, and similar affluent clientele; competes directly for the same luxury Provençal guest.
• Lou Pinet Saint-Tropez: Maisons Pariente sister property; 5-star boutique hotel in Saint-Tropez with similar key count, Charles Zana interiors, seasonal Mediterranean operation, restaurant, spa, and event positioning. Closest geographic and product comparable.
• Bastide de Marie: Maisons Pariente sister property in Ménerbes, Provence; small luxury boutique hotel in a Provençal village setting with similar heritage character, intimate key count, restaurant, and seasonal operation. Directly comparable concept and guest experience.
• Le Grand Mazarin Paris: Maisons Pariente sister property in Paris; 5-star luxury boutique hotel with similar size, design-led positioning, restaurant, bar, spa, and events programming. Comparable luxury service standards and collection-level distribution.

Regional players

• Le Phebus & Spa: 5-star luxury hotel and spa near Gordes in the Luberon; offers Michelin-starred gastronomy, Carita spa, and Provençal countryside experience. Comparable in ADR band, customer profile, and experiential positioning for luxury travelers to Provence.
• Domaine de la Baume: Luxury 5-star boutique hotel in a Provençal estate setting with spa, pool, and culinary offering. Comparable in key count, rural Provence positioning, and wellness focus. Direct competitor for the same affluent traveler in Provence.
• Coquillade Provence Resort & Spa: 5-star luxury resort and spa in the Luberon, Provence; comparable wellness-led positioning with spa, gastronomy, cycling, and vineyard experiences. Smaller than Crillon le Brave but operates in the same Provençal luxury market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-crillon-le-brave

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Crillon le Brave