Croce Rossa Ticino

What Croce Rossa Ticino does

Croce Rossa Ticino is the cantonal branch of the Swiss Red Cross (Croce Rossa Svizzera) operating in the Italian-speaking canton of Ticino, Switzerland. As a non-profit humanitarian organization, it delivers a multi-vertical portfolio of social and health services: non-emergency medical and mobility transport for the disabled and elderly, a therapeutic day center serving dementia and Alzheimer's patients, ergotherapy, migration reception and integration services (including residences for unaccompanied minors), after-school education applying Montessori methodology, language courses, and a clothing distribution service. It serves vulnerable populations — refugees, unaccompanied minors, people with disabilities, children, and elderly residents — alongside the broader Ticino public through training and humanitarian programs.

The organization operates from a distributed network of physical sites across Ticino and increasingly in the adjacent Italian-speaking region of Grigioni Italiano. Its technology stack is conventional and oriented toward operations and fundraising: HubSpot CMS for web, Microsoft Teams and Zoom for coordination, Mailchimp for donor communications, and RaiseNow for online donations. There is no indication of proprietary AI/ML systems or advanced data infrastructure; service delivery relies on paid staff (88 employees) supported by more than 300 volunteers.

The revenue model is hybrid and typical of Swiss cantonal humanitarian bodies. Mandated services migration reception, transport, and social programs are funded by the cantonal government (Dipartimento della sanità e della socialità) under formal agreements. Other activities ergotherapy, therapeutic daycare, language courses, and the clothing store generate fee-based revenue from individual beneficiaries or subsidies. The remainder of funding comes from donations processed through RaiseNow and direct fundraising campaigns, plus volunteer labor that materially lowers the cost of delivery.

Name

Croce Rossa Ticino

Legal name

Croce Rossa Svizzera, Associazione Cantonale Ticino

Website

https://crocerossaticino.ch

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

51–100 employees

Short description

Croce Rossa Ticino is the cantonal Swiss Red Cross branch in Ticino, Switzerland, delivering humanitarian and social services — mobility transport, dementia daycare, ergotherapy, migration reception, education, and clothing aid — to vulnerable populations including refugees, the elderly, children, and people with disabilities.

Ownership category

akta.pro rank

Product category

Humanitarian Social and Healthcare Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (624210), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAN

Reentry & Justice-Involved Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Humanitarian social services
• Elderly dementia care
• Migration integration support
• Medical transport services
• Occupational therapy services

Headquarters

HQ city

Lugano

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropy: Individual and corporate donations from supporters, including online donations via RaiseNow platform and the annual 2xNatale solidarity initiative collecting food and hygiene products.
2. Service Fees: Modest fees for services such as Centro Diurno Terapeutico (CHF 40/day), transport services (variable per km), and course fees for Settore Corsi.
3. Government Mandate and Contracts: State mandates for migration reception (approximately 900 bed occupancy average in 2024), social services, and healthcare support. Managed on behalf of DSS (Department of Social Services).
4. Corporate Partnerships: Strategic partnerships such as Colin&Cie Social Responsibility Initiative donating CHF 25,000 for Summer Campus programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Croce Rossa Ticino is a humanitarian non-profit organization delivering social and healthcare services to vulnerable populations in the Swiss canton of Ticino. Its core offerings include therapeutic day care for elderly with dementia, outpatient ergotherapy, accessible medical transport, migration reception and integration programs, certified training courses and fide language testing, childcare and after-school support, second-hand clothing retail, and a social-integration food delivery project (Umamy). The organization coordinates a volunteer network of over 300 individuals contributing tens of thousands of hours annually, supported by roughly 360 paid collaborators and partial government funding through the Department of Social Services (DSS).

Product overview

Croce Rossa Ticino (Croce Rossa Svizzera, Sezione del Sottoceneri) operates as a humanitarian organization offering a diverse portfolio of social and health services. The core offering includes volunteering coordination (Servizio Volontariato), transport services for mobility-impaired individuals (Servizio Trasporti), and therapeutic care (Centro Diurno Terapeutico). Health services encompass ergotherapy in multiple locations and the Servizio Abiti clothing service with its Refashion Box collection system. Family and childcare services include Centro Insieme (after-school), MiniClub (2-4 years), Baby/Mamy Help (home childcare), and Café Croix-Rouge (language integration). The Settore Corsi provides certified training including fide language testing, while the Progetto Amico supports young-onset dementia patients. The Umamy food delivery project combines social integration with ethnic cuisine, and the organization manages residential facilities for unaccompanied minors. A library service and Music Park research project round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Centro Diurno Terapeutico: Therapeutic day center for elderly with dementia, adopting the Montessori method
• Ergoterapia
• Servizio Trasporti
• Café Croix-Rouge
• Umamy
• Progetto Amico

Products and services

• Servizio Volontariato (Volunteer Service)

Quantifiable outcome

• 44,188 hours of volunteer service provided annually
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor and core.

• GPV Switzerland SAminorGTM or Marketing Partner · 18 January 2025Corporate volunteer program - 15 employees from Mendrisio office participated in 2xNatale package preparation and distribution for Luganese area.
• SRG SSRcoreGTM or Marketing Partner · 24 December 2024Swiss public broadcasting corporation - annual media partner for 2xNatale solidarity initiative, providing extensive coverage across all language regions to promote food and essentials collection campaign.
• Posta Svizzera (Swiss Post)coreGTM or Marketing Partner · 24 December 2024Free delivery of 37,000 donation packages to CRS logistics center; piloted direct collection bags in Romandie regions (3,130 bags collected).
• CoopcoreGTM or Marketing Partner · 24 December 2024Pre-packaged donation boxes (CHF 20), 15,250 pre-packed boxes from stores, CHF 97.4 tonnes donated (CHF 420,000 value). Major national partner for 2xNatale initiative.
• FreeTime Club LuganominorStrategic or Co-development PartnerWeekly personalized training sessions for Progetto Amico users in Sottoceneri area - provides facilities, equipment, and personal trainers.
• Centro Sportivo Minusio SAminorStrategic or Co-development PartnerSame services as FreeTime Club for Progetto Amico users in Sopraceneri area.
• Parrocchia S. Antonio Abate LocarnominorStrategic or Co-development PartnerProvides meeting room for Progetto Amico activities twice weekly at nominal cost.
• Associazione Alzheimer TicinominorStrategic or Co-development PartnerDonation and support for Progetto Amico; collaborated on accessible vacation for program participants; volunteers supporting program activities.
• Biblioteca di LuganocoreStrategic or Co-development PartnerCollaboration on Bibliocafé - joint space for encounter and sharing at Croce Rossa, combining café, books, newspapers, and social connection. Featured in RSI documentary 'Il Bibliocafé, dove i libri si circondano di generosità'.
• Jean Martin RoyminorOthersPro-bono Tai-Chi instructor for Progetto Amico participants.
• Consorzio Valle del Cassarate (CVC)minorStrategic or Co-development PartnerCollaboration on 'Ci siamo' project - regular cleaning of Cassarate river park by Centro Ulivo asylum seekers, promoting integration and environmental care.
• Città di LuganominorStrategic or Co-development PartnerPartner in 'Ci siamo' project for littering prevention and place sponsorship.
• Comune di CanobbiominorStrategic or Co-development PartnerPartner in 'Ci siamo' project for littering prevention and place sponsorship.
• Società di protezione animali di BellinzonaminorStrategic or Co-development PartnerPartner in 'Ci siamo' project for volunteer activities on territory.
• SwissminiaturminorStrategic or Co-development PartnerPartner in 'Ci siamo' project for volunteer activities on territory.
• Centro diurno La Turrita BellinzonaminorStrategic or Co-development PartnerPartner in 'Ci siamo' project for volunteer activities on territory.
• Various Bellinzona care homesminorStrategic or Co-development PartnerPartners in 'Ci siamo' project for volunteer activities on territory.
• Associazione Svizzera Cani da TerapiaminorStrategic or Co-development PartnerPet therapy program with volunteer handler Jennifer Saurwein and therapy dog Baddy for Centro Diurno Terapeutico users and caregivers.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caritas Svizzera: National umbrella of Caritas organisations including Caritas Ticino, providing humanitarian aid, social services, and migration support across Switzerland. Broader scope than CRS Ticino but covering the same overall humanitarian mission.

Direct peers

• Spitex Ticino: Spitex provides home care services in Ticino, overlapping with CRS Ticino's ergotherapy and home visit services. Both organizations serve elderly and mobility-limited populations in their residences across the canton.
• Croce Rossa Svizzera Sezione Sopraceneri: Sister cantonal section of Swiss Red Cross covering the Sopraceneri region of Ticino. Provides overlapping red cross services (transport, migration, social services, training) under the same parent brand, completing cantonal coverage of Ticino.
• Pro Senectute Ticino: Pro Senectute provides elderly services across Switzerland, with a Ticino branch offering social support, daytime activities, and home assistance. Directly comparable to CRS Ticino's elderly care programs (Centro Diurno Terapeutico, Progetto Amico, transport services).
• ATED (Associazione Ticinese Terza Età): ATED is the Ticino association for elderly services, providing direct accompaniment to seniors in Ticino. Overlaps with CRS Ticino's elderly care, social visits, and caregiver respite programs.
• HEKS (Hilfswerk der Evangelischen Kirchen Schweiz): HEKS is a major Swiss humanitarian NGO providing social services, migration integration, and aid to vulnerable populations. Operates as a parallel nationwide humanitarian organization with similar funding model (donations, government contracts).
• Caritas Ticino: Caritas Ticino is the cantonal Ticino branch of Caritas Svizzera, offering similar humanitarian services including migration support, social assistance, and integration services. Operates in the same canton with overlapping target populations (migrants, vulnerable families, elderly).

Others

• Raiseborn: Raisenow (RaiseNow) is the online donation platform integrated with CRS Ticino's website, processing online donations through PostFinance, PayPal, Twint, and credit cards. Functioning as a technology supplier rather than direct service competitor.

Regional players

• Pro Juventute: Pro Juventute is the Swiss foundation for child welfare, with regional services in Ticino including childcare, parent support, and youth services. Comparable to CRS Ticino's Centro Insieme, MiniClub, and Baby Help/Mamy Help services.
• Croce Rossa Vaud: Cantonal Red Cross section in Vaud, providing similar services (transport, migration, training, social services) but in a different Swiss canton. Strong comparison for services model and operational structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/croce-rossa-ticino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croce Rossa Ticino