Croix Custom Homes
Croix Custom Homes is a Houston-area luxury custom homebuilder founded in 1996 by Mike Croix. The 6-employee firm constructs and sells high-end single-family residences across five architectural styles in Houston's Inner Loop neighborhoods, serving affluent individual home buyers.
- Company typePrivate
- Founded1996
- HeadquartersSpring, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Croix Custom Homes does
Croix Custom Homes (DBA: Croix Homes) is a privately held, founder-owned custom homebuilder founded in 1996 by Mike Croix and headquartered in Spring, Texas. The company designs and constructs high-end single-family residences in Houston's Inner Loop neighborhoods, including Montrose, Hyde Park, River Oaks, Upper Kirby, the Rice/Museum District, and West University. Its portfolio spans five architectural styles — French Country, Mediterranean, Modern, Traditional, and Transitional — and is delivered through two channels: full custom ground-up builds based on buyer specifications, and selection from a gallery of pre-designed showcase homes. Each home typically ranges from 2–3 stories with 4–5 bedrooms and multiple bathrooms, constructed using quality materials such as Hardie cement board siding, brick, and stucco. The company also operates a lot purchasing program, buying properties from sellers to support its build pipeline. Marketing is primarily through the company website (croixhomes.com) supplemented by Instagram and YouTube channels that showcase completed projects.
The business operates with a lean team of approximately 6 employees covering sales/operations (Shannon Wiggins), design (Megan Rosenquist), construction management (Dan Lazic, Yesica Najera), and accounting/administration (Magda Munoz), with founder Mike Croix leading client engagement. Construction execution relies on outsourced trade contractors rather than in-house labor. The company is a member of the Texas Association of Builders (TAB) and the Greater Houston Builders Association (GHBA), and is actively listing multiple homes in 2025 and 2026. Pricing is not publicly disclosed and is negotiated on a per-project basis.
Revenue is generated entirely through one-time sales of completed or to-be-completed custom residential properties, with no recurring service, warranty subscription, or land rental streams evident. There is no public listing, no external investment, no parent company, and no disclosed funding rounds. Geographic operations are restricted to a single market — Houston's Inner Loop — and there are no signals of expansion outside this submarket or beyond the luxury custom home segment.
Croix Custom Homes firmographics
Firmographics- Name
- Croix Custom Homes
- Legal name
- Croix Custom Homes
- Website
- https://croixhomes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Croix Custom Homes is a Houston-area luxury custom homebuilder founded in 1996 by Mike Croix. The 6-employee firm constructs and sells high-end single-family residences across five architectural styles in Houston's Inner Loop neighborhoods, serving affluent individual home buyers.
- Ownership category
- akta.pro rank
Croix Custom Homes industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Croix Custom Homes is headquartered
LocationHeadquarters
- HQ city
- Spring
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Croix Custom Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Sales: Revenue is generated through the sale of custom-built homes. The company constructs homes either as custom builds from the ground up based on buyer specifications or by selecting from their gallery of showcase homes. Each sale represents a one-time transaction for the construction and sale of a residential property.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Croix Custom Homes product offering
Product offeringCore offering
Croix Custom Homes builds custom single-family homes in Houston's Inner Loop neighborhoods, offering both ground-up construction based on buyer specifications and pre-designed showcase homes from a curated gallery. Homes span five architectural styles (French Country, Mediterranean, Modern, Traditional, Transitional), feature 2-3 stories with 4-5 bedrooms, and use premium exterior materials including Hardie Cement Board Siding, brick, and stucco.
Product overview
Croix Custom Homes is a custom home builder operating in Houston, Texas since 1996. The company offers two primary approaches: building custom homes from the ground up or selecting from their gallery of pre-designed showcase homes. Their portfolio spans five distinct architectural styles: French Country, Mediterranean, Modern, Traditional, and Transitional. Homes feature various configurations including 2-3 stories, 4-5 bedrooms, multiple bathrooms, and premium materials such as Hardie cement board siding, brick, and stucco. The company also operates a lot purchasing program for property sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Construction Full-service custom home construction for individual buyers in Houston's Inner Loop neighborhoods, offering build-from-scratch custom homes and pre-designed showcase homes with 2-3 stories, 4-5 bedrooms, premium exterior materials (Hardie Cement Board Siding, brick, stucco), and optional upgrades like elevators and pools.
- Gallery of Showcase Homes Pre-designed showcase home collection allowing buyers to select from existing floor plans across five architectural styles (French Country, Mediterranean, Modern, Traditional, Transitional), instead of commissioning a fully custom build.
- Lot Purchasing Program Service in which Croix Custom Homes purchases residential lots directly from property owners looking to sell their land in Houston's Inner Loop areas, supporting the company's pipeline for future custom builds.
Companies that use Croix Custom Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Croix Custom Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Croix Custom Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TAB (Texas Association of Builders)minorProfessional builder association membership providing industry connections and credibility. Croix Custom Homes maintains affiliation with TAB.
- GHBA (Greater Houston Builders Association)minorRegional home builder association membership. Croix Custom Homes is affiliated with GHBA for the Greater Houston area.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Croix Custom Homes competitors and assessment
Company assessmentBroad incumbents
- David Weekley Homes: Houston-headquartered national homebuilder with a broad portfolio including luxury/custom offerings; competes for premium Houston buyers but operates at a much larger scale with a wider product range.
- Perry Homes: Established Houston-area homebuilder with a broader portfolio including premium offerings; competes for the same affluent buyer segment but at significantly larger scale and across more price points.
- Toll Brothers: National luxury homebuilder (NYSE: TOL) operating across multiple U.S. markets including Houston; competes for the same high-net-worth buyer demographic but at vastly greater scale and with standardized luxury product lines.
Direct peers
- Westin Homes: Houston-area luxury custom home builder offering comparable architectural styles and high-end finishes in similar affluent submarkets, competing for the same high-net-worth buyer segment.
- Cameron Custom Homes: Houston-based custom home builder focused on Inner Loop neighborhoods with a similar boutique, design-forward approach and comparable price points.
- Lovett Homes: Houston-based custom home builder serving affluent buyers in Inner Loop and surrounding neighborhoods with comparable project size, custom-build model, and direct-to-buyer sales approach.
- Trendmaker Homes: Houston-area homebuilder (subsidiary of Tri Pointe Homes) operating in the same regional market with overlapping premium product lines and similar buyer demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Croix Custom Homes social profiles
Digital presenceCroix Custom Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croix Custom Homes leadership team
Management profileNumber of profiles
Profiles6 records
Croix Custom Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croix Custom Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croix Custom Homes
What does Croix Custom Homes do?
Croix Custom Homes builds custom single-family homes in Houston's Inner Loop neighborhoods, offering both ground-up construction based on buyer specifications and pre-designed showcase homes from a curated gallery. Homes span five architectural styles (French Country, Mediterranean, Modern, Traditional, Transitional), feature 2-3 stories with 4-5 bedrooms, and use premium exterior materials including Hardie Cement Board Siding, brick, and stucco.
Is Croix Custom Homes a public or private company?
Croix Custom Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Croix Custom Homes founded?
Croix Custom Homes was founded in 1996. It employs 1 to 10 people.
Where is Croix Custom Homes based?
Croix Custom Homes is headquartered in Spring, United States, in the North America region.
How does Croix Custom Homes make money?
One revenue line is on record: custom Home Sales.
Who are Croix Custom Homes's main competitors?
Broad incumbents on record are David Weekley Homes, Perry Homes and Toll Brothers. Direct peers are Westin Homes, Cameron Custom Homes, Lovett Homes and Trendmaker Homes.
Does Croix Custom Homes have an API?
No public API is recorded for Croix Custom Homes.
What industry is Croix Custom Homes in?
Croix Custom Homes's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236115.