What CROPINO does

CROPINO is an India-based food processing company operating under the legal entity CROPINO VENTURES PVT. LTD., headquartered in Gujarat (Jamnagar). The company's core capability is the manufacture of peanut butter and adjacent condiment spreads, using an in-house workflow of dry roasting, cooling, blanching, grinding, and vacuum packaging designed to limit oxidation and extend shelf life. Its catalog is anchored by a peanut butter range (Natural, Creamy, Crunchy, Chocolate, Honey, and other varieties) and has been extended into mayonnaise (Veg, Garlic), sauces (including no-onion-no-garlic tomato), ketchup, spreads and dips, chocolate hazelnut spreads, and dressings such as honey mustard and thousand island.

The business operates a direct-to-consumer channel via its own e-commerce storefront at cropino.com, with free shipping on prepaid orders at or above Rs.499 and a toll-free customer care line. It runs a parallel B2B motion through a dedicated HORECA (Hotels/Restaurants/Catering) section on the site and offers private label / contract manufacturing for bulk buyers inquiring via a dedicated number and email. Marketing is executed primarily through owned content (blog, recipes page) and organic social on Instagram, Facebook, LinkedIn, and YouTube, supplemented by an email newsletter; the product positioning emphasizes health attributes such as 26g protein per 100g in classic peanut butter, absence of hydrogenated fats and added sugar in select SKUs, and dietary fiber.

The legal entity is privately held with no disclosed venture capital, private equity, or parent-company affiliation. The team is small (12 employees), no management roster is publicly disclosed, and no funding history, patents, awards, or third-party certifications were identified in the available data. Operating geography is limited to India, with no export or international distribution claims present in the source material.

Name

CROPINO

Legal name

CROPINO VENTURES PVT. LTD.

Website

https://cropino.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CROPINO is a privately held Indian food processor in Gujarat that manufactures and sells peanut butter and condiment spreads (mayonnaise, sauces, ketchup, chocolate spreads, dressings) directly to consumers via its e-commerce site, and supplies HORECA and private-label bulk buyers.

Ownership category

akta.pro rank

Product category

Peanut Butter & Condiments Manufacturing

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industries

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Peanut butter manufacturing
• Condiment production
• Private label food
• HORECA food supply
• Spreads and sauces

Headquarters

HQ city

Jamnagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) - Retail: Direct sales of branded food products including peanut butter, mayonnaise, sauces, spreads, ketchup, and chocolate spreads to consumers through their e-commerce website and retail channels.
2. Private Label Manufacturing: The company offers private labels for bulk orders, allowing other businesses to brand CROPINO's peanut butter and food products.
3. HORECA B2B Sales: B2B supply of food products to Hotels, Restaurants, and Catering establishments through a dedicated HORECA section on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CROPINO manufactures and sells a range of peanut butter varieties (Natural, Creamy, Crunchy, Chocolate, Honey) under its own brand, alongside complementary condiments including mayonnaise, tomato sauce, tomato ketchup, chocolate hazelnut spread, spreads and dips, and dressings. The company sells primarily direct-to-consumer via its own e-commerce storefront, serves HORECA customers (hotels, restaurants, cafés, caterers), and offers private-label manufacturing for bulk, custom-branded orders.

Product overview

CROPINO is a peanut butter and food processing company based in Gujarat, India. The company offers a portfolio of spreads and condiments centered around Peanut Butter as the flagship product, complemented by Mayonnaise, Sauces, Spreads & Dips, Ketchup, Chocolate Spreads, and Dressings. The core product line includes Peanut Butter available in Natural, Creamy, Crunchy, Chocolate, and specialty varieties (Honey Peanut Butter), along with Veg and Garlic Mayonnaise, Sauces including Tomato Sauce, multiple Ketchup variants, Chocolate Hazelnut Spread, and specialty dressings like Honey Mustard and Thousand Island. The products are positioned as healthy alternatives with benefits like high protein content, dietary fiber, healthy fats, and essential vitamins and minerals.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut Butter (Natural, Creamy, Crunchy, Chocolate, Honey) Peanut butter range available in Natural, Creamy, Crunchy, Chocolate, and Honey variants across 200g, 400g, 800g, and 1kg pack sizes; positioned as a high-protein, no-hydrogenated-fat, clean-label spread for retail consumers, fitness users, and HORECA buyers.
• Mayonnaise (Veg, Garlic) Veg and Garlic mayonnaise variants sold as part of CROPINO's condiments line to retail consumers and HORECA buyers.
• Tomato Sauce (No Onion No Garlic) Tomato sauce SKU without onion or garlic, targeted at consumers preferring that formulation and HORECA users.
• Tomato Ketchup Tomato ketchup SKU in the condiments line for retail consumers and HORECA buyers.
• Chocolate Hazelnut Spread Chocolate hazelnut spread positioned within CROPINO's spreads & dips category for retail consumers and HORECA use.
• Dressings (Honey Mustard, Thousand Island) Dressings offered in Honey Mustard and Thousand Island variants for retail consumers and HORECA foodservice applications.
• Private Label Manufacturing Contract manufacturing of peanut butter and condiments under the buyer's own brand, offered for bulk orders on a contact-for-pricing basis.

Quantifiable outcome

• Consuming two tablespoons of classic peanut butter five days a week can reduce the risk of diabetes by as much as 30%
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veeba: Indian condiments and sauces brand (mayonnaise, sauces, dressings) sold across modern retail and HORECA. Comparable on the non-peanut-butter side of CROPINO's portfolio (mayonnaise, sauces, ketchup, dressings) and HORECA distribution model.
• Alpino: Indian peanut butter and natural foods brand selling a similar SKU range (natural, creamy, crunchy, flavoured) via D2C and modern retail. Direct competitor with overlapping health-conscious positioning and online marketing playbook.
• Himalayan Natives: Premium Indian natural-foods brand with peanut butter and other minimally processed staples. Comparable on clean-label positioning, D2C-led GTM, and health-conscious consumer targeting.
• Wingreens Farms: India-based premium dips, sauces, and spreads brand with D2C and retail presence. Comparable across CROPINO's Spreads & Dips, Sauces, and Mayonnaise categories on product format and modern trade distribution.
• True Elements: Indian D2C health-food brand selling peanut butter, muesli, oats, and other clean-label spreads. Comparable on product (peanut butter is a hero SKU), positioning (no-maida, no-preservative), and channel (D2C e-commerce).
• Pintola: India-based peanut butter and health-food D2C brand offering natural, creamy, and crunchy peanut butters plus adjacent healthy spreads. Most directly comparable competitor to CROPINO's flagship product line on product, channel (D2C + offline), and target consumer (fitness- and health-conscious).

Broad incumbents

• Saffola (Marico): Large FMCG incumbent (Marico) with a portfolio that includes peanut butter, oats, and other health foods. Overlaps with CROPINO on health-positioned spreads, but at much greater scale and distribution depth.
• Cremica: Indian food company with ketchup, sauces, mayonnaise, and condiments for retail and HORECA. Overlaps with CROPINO's sauces, ketchup, and mayonnaise portfolio and competes in the same HORECA procurement channels.
• FunFoods (Dr. Oetker): Established multinational condiments brand in India covering mayonnaise, sauces, sandwich spreads, and peanut butter. Direct overlap with CROPINO's mayonnaise, sauces, and spreads categories, distributed broadly through modern trade and HORECA.

Emerging players

• DiSano: India-based health-food brand offering peanut butter and adjacent products (apple cider vinegar, olive oil) through D2C and online marketplaces. Comparable on health-led peanut butter positioning and online-first GTM, though smaller and more focused than CROPINO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cropinofoods
• Facebookfacebook.com/CropinoFoods
• LinkedInlinkedin.com/company/cropinofoods
• Instagraminstagram.com/cropinofoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROPINO