CrossFit Willemsoord

Name

CrossFit Willemsoord

Legal name

CrossFit Willemsoord

Website

https://crossfitwillemsoord.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• CrossFit group training
• Personal fitness coaching
• Strength and conditioning
• Small group training
• Functional fitness programs

Headquarters

HQ city

Den Helder

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: The primary revenue stream consists of recurring monthly subscriptions for gym access. Memberships are available in various tiers including unlimited access, 2x per week, and 3x per week options. The general terms state a minimum contract duration of 3 months with monthly billing thereafter, and memberships can be paused for 2-6 months per year for a €15/month fee.
2. Specialized Training Programs: Time-bound training programs such as Kickstart (introductory 3-week program), On-Ramp (5 private + 2 group sessions), and Road to HYROX (6-week preparation course) generate one-time or short-term revenue. Road to HYROX is priced at €40 for members and €110 for non-members. Personal training sessions are offered at 1x or 2x per week frequencies.
3. Drop-in and Day Passes: The gym offers drop-in access for external athletes with their own programming, and the cancellation policy references 'Strippenkaart' (multi-ride card) and 'Drop-in' options, indicating flexible pay-per-visit alternatives to full membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CrossFit Willemsoord is a boutique CrossFit gym offering coach-led group strength and conditioning classes (max 14 athletes) alongside specialized programs including Legends (50+), Elevate (small group, max 4), Personal Training, Kickstart/On-Ramp introductory pathways, FitMom (prenatal/postnatal), Teens, Kids, Road to HYROX race preparation, and Cursussen specialized courses. Members subscribe to monthly membership tiers and reserve classes through the Sportbit app, with onboarding via a free in-person consultation.

Product overview

CrossFit Willemsoord is a professional CrossFit gym in Den Helder, Netherlands, offering a comprehensive suite of fitness programs built around professional coaching, small group sizes, and structured training methodology. The core offering includes CrossFit/Group Training (max 14 participants), complemented by specialized programs for different demographics: Legends (50+ adults, max 8), Elevate Small Group (max 4), Personal Training (1-on-1), and Kickstart/On-ramp introductory programs. Youth programs include Teens (ages 12-18) and Kids (ages 6-12). Specialized offerings include FitMom (pre/postnatal training), Road to HYROX (HYROX race preparation), and Cursussen (temporary specialized courses in weightlifting, gymnastics, strongman, etc.). The gym also provides a free Fitness Reality Check assessment tool. All programs emphasize scaling to individual ability levels and are supported by coaching, structured yearly programming, and nutrition/lifestyle guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit / Group Training Standard CrossFit group training sessions in small groups of up to 14 participants, offering coached workouts focused on strength, conditioning, technique, and general fitness with exercises scalable to individual levels. For adults 18-50 seeking structured CrossFit training.
• Legends Specialized training program for adults aged 50 and older, conducted in small groups of up to 8 participants, focusing on strength, conditioning, mobility, balance, and confident movement under professional coaching.
• Elevate / Small Group Small group training with a maximum of 4 athletes, providing more personal coaching and tailored workout programs than standard group training, suitable for those wanting extra guidance or working toward specific goals.
• Personal Training One-on-one coaching sessions where training is fully customized to the individual's level, goals, body, and specific considerations, offering the most personal attention and fastest targeted progress.
• Kickstart Introductory program conducted in a small group of up to 5 people over three weeks, teaching fundamental movements, providing nutrition and lifestyle guidance, and ensuring safe and confident entry into the regular training program.
• On-Ramp Personal introductory program consisting of five one-on-one sessions plus two group classes, designed for individuals who prefer personal attention, have specific goals, injuries, or anxiety about starting, providing comprehensive foundation building before joining regular programs.
• Teens Group training program for youth aged 12-18, with sessions structured similarly to regular CrossFit but adapted for teenage development, focusing on technique, strength, conditioning, and building confidence in a safe and positive environment.
• Kids Group training for children approximately 6-12 years old, featuring 45-minute sessions focused on fun, movement, coordination, strength, balance, and teamwork through play-based activities.
• FitMom Specialized program for pregnant women and women who have recently given birth, led by Suzanne (certified PowerMama instructor), focusing on core, pelvic floor, posture, breathing, strength, and recovery with personalized guidance through this life stage.
• Road to HYROX 6-week training program designed to prepare participants specifically for HYROX races, focusing on pacing, running endurance, functional fitness under fatigue, station techniques, and efficient transitions, culminating in a HYROX simulation. Priced at €40 for members and €110 for non-members.
• Cursussen en Specialistische Trainingen Temporary courses and specialized training programs lasting 6-8 weeks covering specific disciplines such as weightlifting, HYROX, gym races, gymnastics, strongman, and other sport-specific or technique-focused areas, open to both members and non-members.
• Fitness Reality Check Free 7-10 minute online assessment consisting of 18 questions that provides honest insights into fitness level, energy, and lifestyle without judgment, serving as a top-of-funnel lead generation tool.

Quantifiable outcome

• Members typically notice results after three months: weights feel lighter, climbing stairs becomes easier, and energy levels increase throughout the day. A check-in conversation is scheduled at three months to assess next steps.
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• HYROXcoreStrategic or Co-development Partner · 22 July 2026CrossFit Willemsoord is an officially recognized HYROX-affiliated gym, authorized to prepare athletes for HYROX races (8km run + 8 functional workout stations). The affiliation enables the gym to host HYROX simulation events, offer the Road to HYROX preparation program, and participate in the HYROX event ecosystem. The partnership positions the gym as a destination for competitive fitness enthusiasts in the region.
• SportbitcoreTechnology or IntegrationSportbit provides the gym's class scheduling and booking infrastructure. Members use the Sportbit app to reserve spots in classes (up to 1 hour before), cancel reservations (up to 4 hours before), and manage their training schedule. The app serves as the primary digital interface for class management and member access control.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OrangeTheory Fitness: Large international group fitness brand offering coach-led heart-rate-based conditioning classes. Overlaps with Willemsoord on coach-led group training and membership subscription model, but operates at much broader scale.
• SportCity: Dutch mid-market fitness chain offering group classes and personal training. Comparable on group training and personal training offerings within the same Dutch geography, but at a different price and service tier.
• LifeFit Group: European fitness operator running multiple premium and boutique fitness brands in Germany and the Netherlands. Adjacent comparable on premium group-fitness positioning across the DACH/NL region.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe. Competes for the same Den Helder / North Holland fitness spend but with a self-service, low-touch model versus Willemsoord's premium coached positioning.
• F45 Training: Global functional-training franchise delivering coach-led group HIIT/strength classes in capped small groups. Comparable on small-group functional fitness model and premium positioning, though it operates a franchise system versus Willemsoord's independent model.

Direct peers

• CrossFit Utrecht: Dutch CrossFit affiliate with small-group classes, onboarding programs, and personal training — structurally identical to CrossFit Willemsoord in offering mix and target member profile.
• CrossFit Amsterdam: Independent CrossFit affiliate in the Netherlands offering coach-led group training with capped class sizes and a similar small-team operating model. Most directly comparable as another Dutch CrossFit box with comparable programming and community-led growth.

Emerging players

• HYROX: Operator of standardized fitness racing events and an affiliated-gym network. Not a gym itself but increasingly shapes the competitive fitness ecosystem that CrossFit Willemsoord's Road to HYROX program serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossfit-willemsoord

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit Willemsoord