SportBit manager

What SportBit manager does

SportBit manager is a Netherlands-based SaaS company, operated by the legal entity DEX Online Services, that provides cloud-based all-in-one management software for sports clubs and studios. Founded in 2010 and headquartered in Oud-Gastel, the platform combines member administration, class scheduling, payment processing, communication tools, coaching, and community features into a single product, with companion iOS and Android apps used by both club operators and their members. The product is sold primarily to Dutch SMB sports entrepreneurs across six verticals: CrossFit boxes, personal trainers, combat sports and boxing gyms, yoga and pilates studios (under the dedicated YogiBit sub-brand), bootcamp and group-class operators, and non-profit sports associations.

The technology stack is a cloud-hosted platform with integrated payment processing via a core partnership with MultiSafepay (covering SEPA direct debit, iDEAL, Bancontact, credit card, PayPal, and PIN), branded member and coach apps, and a Coachkantoor module for individual client progress tracking. Domain-specific features include automatic waitlist management, buddy tracking, leaderboards, a community wall, and injury/notes documentation, with member-side engagement metrics showing 70% of users accessing the app multiple times weekly and 25% daily.

The business model is subscription-based recurring SaaS priced in monthly or annual tiers, with a 30-day free trial, a startup growth plan (free under 10 members, 50% off under 50 members), and a switching offer designed to migrate operators from competing systems. Go-to-market is hybrid: product-led self-serve trial combined with inside sales (phone and WhatsApp, weekdays 9:00-17:00) for mid-market accounts, supported by content marketing, YouTube customer testimonials, trade show presence at Fitfair Jaarbeurs, and a referral loop powered by an installed base of 800+ sports clubs. The company is bootstrapped, privately held, and operates only in the Netherlands plus organic Belgian spillover, with no disclosed external funding or M&A activity.

Name

SportBit manager

Legal name

DEX Online Services

Website

https://sportbitmanager.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Club Management Software

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports club management
• Club management software
• Member administration software
• Fitness studio software
• Scheduling and payments

Headquarters

HQ city

Oud-gastel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software License: Monthly or annual subscription fees for access to the SportBit manager software platform. Pricing tiers include Basic and Pro versions, with YogiBit variants for yoga/pilates studios. The subscription covers all core features including member administration, scheduling, payments, and app access.
2. Onboarding Services: Free onboarding and member data import included in standard subscription. Optional paid data import services available for customers who prefer to outsource migration from previous systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SportBit manager is a cloud-based, all-in-one sports club management software platform for sports entrepreneurs in the Netherlands. It bundles member administration, class scheduling, coaching tools, payment processing, communication features, and community engagement into a single platform with iOS and Android mobile apps. A specialized variant, YogiBit, serves yoga and Pilates studios, while the core platform is tailored for CrossFit boxes, combat sports gyms, bootcamp operators, personal trainers, and sports associations.

Product overview

SportBit manager is a cloud-based, all-in-one sports club management software platform marketed primarily to sports entrepreneurs in the Netherlands. The core product is SportBit manager, which provides member administration, scheduling, a member/coach mobile app, communication tools, payment processing, coaching features, and community management. The portfolio includes YogiBit — a specialized sub-brand variant tailored for yoga and Pilates studios with its own branding, app, and software package adapted to that segment. Coachkantoor is a coaching module within the platform enabling personal trainers to manage individual client trajectories. All products share the same underlying cloud infrastructure and are complemented by iOS and Android mobile apps. Pricing follows a tiered structure with a growth scheme for startups, and the platform integrates with MultiSafepay for automated payment collection.

Differentiator

Problem solved

Functional benefit

Brands

• YogiBit: A specialized software package for Yoga and Pilates studios, serving as a smaller sister brand to SportBit manager with adjusted features tailored for yoga practitioners.

Products and services

• SportBit manager Cloud-based all-in-one sports club management platform covering member administration, scheduling, communications, payments, coaching, and community features, with a mobile app for members and coaches. Target users are sports club owners, CrossFit affiliates, combat sports gyms, bootcamp operators, personal trainers, and sports associations in the Netherlands.
• YogiBit Specialized variant of SportBit manager tailored for yoga and Pilates studios. Includes branded app, class scheduling, member management, and a dedicated yoga studio management experience under its own logo and color scheme. Target users are yoga and Pilates studio owners and instructors.
• SportBit Mobile App Native mobile application for members and coaches, enabling class reservations, schedule viewing, training logging, payment management, and push notification-based communication. Available on Apple App Store and Google Play Store (com.dexos.CrossBit). Branded per club/studio.
• Coachkantoor Individual coaching module within SportBit manager that enables personal trainers to track client sessions, injuries, and progress on a per-client basis, including appointment planning.
• Kant en klare programmering (Ready-Made Programming) Ready-made training programming functionality added to the SportBit manager platform, enabling coaches to use pre-built programming templates.

Quantifiable outcome

• 85%+ average time savings on administration and related tasks
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MultiSafepaycoreTechnology or IntegrationPayment service provider partner for automated SEPA direct debit collections. MultiSafepay handles the payment processing for Dutch customers who want fully automated collection management, offering competitive transaction rates.
• We Boost BrandsminorGTM or Marketing PartnerOnline marketing agency from Roosendaal that helps SportBit with Google SEO optimization and social media marketing activities to increase brand awareness and lead generation.
• YogiBitcoreOEM/ Whitelabel/ Licensing PartnerSpecialized software variant for yoga and pilates studios. Features adapted branding (logo, friendly colors) and tailored feature set. YogiBit.nl is the dedicated website for this vertical market.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Resamania (Resasports): France-based sports-club and association management SaaS providing member admin, scheduling, and online registration — similar product, French market focus.

Broad incumbents

• MINDBODY (Mindbody): Large, US-listed wellness platform offering booking, payments, and marketing for fitness, wellness, and beauty businesses — broader incumbent competing for the same SMB software budget.

Emerging players

• Arbox: Israel-based all-in-one management platform for gyms, studios, and martial arts schools with member admin, scheduling, and payments.

Direct peers

• Wodify: CrossFit-box-specific management SaaS serving affiliate gyms with member management, scheduling, and billing — the closest functional analog to SportBit's CrossFit vertical.
• Virtuagym: Netherlands-based fitness club management platform offering member administration, scheduling, payments, and branded apps — same category, same home market, comparable SMB gym customer base.
• Glofox: Ireland-based fitness studio management SaaS covering scheduling, payments, branded apps, and member engagement for boutique studios and gyms.
• TeamUp: UK-based all-in-one management software for independent fitness clubs with member management, scheduling, payments, and branded member apps.
• ClubWise: UK health-and-leisure club management software with member administration, bookings, payments, and direct-debit collections — competing for the same SMB sports-club buyer.
• ClubReady: US-based club management SaaS targeting fitness studios and boutique gyms with member management, billing, and lead-tracking tools.
• Pike13: US-based software for studios and small businesses covering scheduling, billing, client management, and reporting for fitness and wellness operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportbitmanager
• LinkedInnl.linkedin.com/company/sportbit
• Instagraminstagram.com/sportbit_manager

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportBit manager